Matias is the founder and CEO of PRLab, with over 10 years of experience, from managing PR for IBM and Google in Argentina, to founding his own PR agency in the heart of Amsterdam, Netherlands.
He is also the founder of the PRLab Community, the first of its kind, establishing a platform for Marketing and Communication professionals to share their knowledge, insights, and expertise with other professionals. It now has over 1200 members and continues to grow.
Author of the PR Book, The PR Paradox
Kriti studies Media and Culture at the University of Amsterdam. She uses journalism as a vehicle to understand the world, granting her a curious writing style. In the past, she has created multimedia content for a few non-profits in New Delhi. If the medium is the message, Kriti looks at the rise of technology with a critical, yet fresh perspective.
Dorien is a business developer at PRLab, focused on the Dutch market.
Prior to joining PRLab Dorien worked for The School of Life, where she focused on developing her communication and collaboration skills. In her free time she enjoys cooking, nature and movies.
Benjamin has a background in PR Studies in Argentina and business development around the world. Working in Middle East, Asia, and European markets.
Before joining PRLab, he worked as a business devloper in the food industry, always focus in creating new opportunities besides the product. In his free time, he enjoy doing sports, play drums and cooking a lot (he is a chef).
Genaro Palma has 7 years of experience working in SEO & Web Development.
He is the SEO Manager and web developer of Digiberries, a top digital marketing agency based in France.
He’s passionate about business growth and his analytical skills have been helping PRLab to boost its online presence and to grow as SEO agency.
Tove is PRLab's PR Manager. She's half Australian, half Dutch. With both a Bachelors and Master’s in Media & Communications. She enjoys developing strategy and creating the perfect narrative for clients.
Prior to joining PRLab, Tove was working a variety of industries including Recruitment, Communications, and Public Relations (which is her true passion). She also has a background in Theatre, and enjoys anything creative.
Jennifer is PRLab’s Swedish PR Executive, based in Amsterdam. With ever lasting love for words and storytelling, she helps our clients generate buzz in the media landscape up north with innovative PR strategies.
She earned her journalism degree from Lund University after finishing her Marketing & Communications Internship at the Swedish Chamber of Commerce for the Netherlands. With first hand experience of Dutch and Swedish business relationship, she has unique understanding of how the markets and cultures differentiates.
Having completed her bachelors in Strategic Brand Communication, Jacolene wanted to dive into the world of PR. Moving all the way from South Africa, she started her internship with PRLab.
Fast forward one year later, Jacolene joined the Global English PR team as a permanent member. She has a particular interest in the Logistics and Fintech Industries, with a curious mind for all things Tech.
Catarina is a business developer at PRLab, working with building our presence in the Nordics. She was an entrepreneur in the travel industry for many years before joining PRLab. but also worked as a freelancer for a mobile app company.
Even though business development is something she loves, Catarina has a great love for storytelling, animation, conversational AI and the immersive media landscape. When not at work, she enjoys cooking, reading and escaping the city for equestrian adventures.
A storyteller at heart, Reshmi has always enjoyed the company of words, from an age as early as she can remember. She recently moved to Amsterdam from India and can already feel the city’s charms inspiring her craft.
Before joining our team, Reshmi worked as a brand strategist with Publicis Groupe in India, where she got the opportunity to work on a diverse range of popular Indian brands across categories like FMCG, food & beverage, apparel, and automotive. With an MBA in Communication Management, she combines a strategic mindset and creativity to bring brand stories to life.
Helen is one of the Dutch PR executive at PRLab. She finished her bachelors degree in Media &, Communications at the University of Amsterdam.
Before joining PRLab, Helen worked at Hunkemöller HQ, as a e-commerce photography producer. With already some experience in Public Relations from previous internships, she joined PRLab with much enthusiasm for the industry.
In her free time, she loves singing and being creative.
Axel has a background in political science and business administration with a heart for storytelling. Based in Stockholm, Axel will amplify compelling stories and voices, always pushing for new ways of thinking to strengthen our clients.
Before joining our team, Axel graduated from Berghs school of communication after which he worked at award-winning agencies in Stockholm. He’s bringing a broad set of experiences to PRLab from a wide range of international companies.
Max is the Marketing Coordinator of PRLab that moved to Amsterdam 6 years ago after growing up internationally around Asia. With a multinational mindset and passion for marketing it was only right for him to end up in a company present in markets around the world.
Before PRLab, Max completed his bachelor in Communication Science and Master in Business Administration at the University of Amsterdam. He worked at a growth hacking start up as their inbound marketer and a German pharmaceutical company before joining the team. His free time is taken up by basketball, cooking, and traveling.
Ekaterina is in charge of web design at PRLab. She has a high quality degree from The Siberian Federal University. Before joining PRLab, Ekaterina worked as a web designer, mainly focusing on independent projects and as designer at Digiberries Paris.
Ekaterina is a digital nomad, born and raised in Siberia, Russia, she now travels around the world. In her free time, she feels most happy doing the things she is passionate about - traveling, reading, and going on nature tourism.
Deniss is curently in his third year of game design at Hazne university and finished a minor in Brand, Design and psychology.
Before joining PRLab, Deniss has worked on posting digital art on Instagram and still does. He created multiple logos for games both within and outside studies, as well as a logo for an e-sports team.
He always enjoys to create visually pleasing designs and bringing his own view and ideas to the table.
Neil has a background in research and content quality and has worked for brands like Shell and Booking.com. Neil is from the UK originally.
Before joining PRLab, Neil was a freelance writer and worked for a range of brands including Expat Republic. Neil has a degree in Psychology and a diploma in Law and is currently doing a part-time degree in International Business as a student at Hogeschool van Amsterdam
Johanna is a German PR executive, based in Amsterdam. Before joining the team, she completed her Bachelors in Politics at the Free University of Berlin while simultaneously working as a Social Media Trainee for a German newspaper. Her moving to Amsterdam and completing her Masters in Communications followed.
With her roots from Germany and Iceland, she is yet another member on the PRLab Team with an international mindset. Her free time is taken up by sports and travelling, while also being passionate about food and psychology.
Tilly is a German-American PR executive based in Amsterdam. Before moving to Amsterdam for her Masters, Tilly finished her Bachelor’s Degree at the University of Maastricht in European Studies, and continued on working as a communications analyst at a social equity consultancy in Berlin. After completing her Master’s degree in Public Policy and Governance from the University of Amsterdam, Tilly joined the PRLab Team, pursing her ongoing interest in public relations and communications.
Tilly grew up in a bilingual household in Berlin, allowing her to experience a multicultural environment, fully immersed in an international, diverse and dynamic context. In her free time, Tilly enjoys writing, reading and spending time with her friends and family.
Michelle is a PR Account Executive from the United States currently based in Austin,Texas. She obtained her Bachelor’s in Public Relations and Business and enjoys being creative and pitching the perfect angle for clients. Before PRLab, Michelle was working for a PR agency in the consumer lifestyle industry. She brings her previous experience excited to learn and grow at an international PR team. When Michelle isn’t working you can find her enjoying nature, spending time with friends and family, and traveling!
Beyza is a Dutch PR executive at PRLab. She finished her bachelors degree in Communications at the University of Amsterdam.
Before joining PRLab, Beyza worked as a freelance communications specialist for different companies. With her experience in Content Creation and Public Relations, she joined PRLab.
Sara comes from working on large brands like Microsoft, Subway, and more at multiple marketing agencies. She has the creative brain mixed with strategic point of views to bring more uniqueness to brands.
Today brands need to work harder to stand out from the competition and be disruptive. Sara is able to create the main story from the brand level, and infuse the branding in all brand touchpoints. From identity to marketing campaigns, your brand voice will be consistent.
Sara is orginally from Canada and worked most of her career there, so she brings an international mindset.
Sofia is the Global English PR assistant at PRLab. Originally from Romania, Sofia has a Bachelors in Journalism, Media and Culture from Newcastle University.
Sofia has always been an avid storyteller. Before she joined the PRLab team, Sofia worked as a freelance content writer. In her free time, she loves reading and watching pug videos.
Elitsa is a student at the University of Amsterdam who is deeply passionate about writing. She has already gained writing experience by contributing articles to “The Amsterdammer,” a well-known publication in Amsterdam. To further develop her writing skills and express her creativity, she started her own blog and contributed to online newspapers and multiple outlets
Philomena is a Communication Science student at the Univeristy of Amsterdam. Having grown up in a multicultural household and relocating to various countries often, Philomena takes great importance in adaptation through an understanding of the rapid changes in an increasingly globalised media landscape and connecting with an international audience.
Apart from her multinational background and having lived abroad, Philomena has travelled to around 45 countries. This experience has honed her intercultural skills and sparked an interest in learning how to engage and communicate with different communities and diverse individuals.
Before joining PRLab, she completed multiple internships in other sectors, including health and law.
