Matias is the founder and CEO of PRLab, with over 10 years of experience, from managing PR for IBM and Google in Argentina, to founding his own PR agency in the heart of Amsterdam, Netherlands.
He is also the founder of the PRLab Community, the first of its kind, establishing a platform for Marketing and Communication professionals to share their knowledge, insights, and expertise with other professionals. It now has over 1200 members and continues to grow.
Author of the PR Book, The PR Paradox
Camille works closely with our team, offering coaching, support and development.
Camille has a wealth of experience in coaching and mentoring leaders and their teams. He gives talks and also works directly with CEOs on DEI and inclusive leadership frameworks.
Genaro Palma has 7 years of experience working in SEO & Web Development.
He is the SEO Manager and web developer of Digiberries, a top digital marketing agency based in France.
He’s passionate about business growth and his analytical skills have been helping PRLab to boost its online presence and to grow as SEO agency.
Tove is PRLab's PR Manager. She's half Australian, half Dutch. With both a Bachelors and Master’s in Media & Communications. She enjoys developing strategy and creating the perfect narrative for clients.
Prior to joining PRLab, Tove was working a variety of industries including Recruitment, Communications, and Public Relations (which is her true passion). She also has a background in Theatre, and enjoys anything creative.
Jennifer is PRLab’s Swedish PR Executive, based in Amsterdam. With ever lasting love for words and storytelling, she helps our clients generate buzz in the media landscape up north with innovative PR strategies.
She earned her journalism degree from Lund University after finishing her Marketing & Communications Internship at the Swedish Chamber of Commerce for the Netherlands. With first hand experience of Dutch and Swedish business relationship, she has unique understanding of how the markets and cultures differentiates.
Having completed her bachelors in Strategic Brand Communication, Jacolene wanted to dive into the world of PR. Moving all the way from South Africa, she started her internship with PRLab.
Fast forward one year later, Jacolene joined the Global English PR team as a permanent member. She has a particular interest in the Logistics and Fintech Industries, with a curious mind for all things Tech.
A storyteller at heart, Reshmi has always enjoyed the company of words, from an age as early as she can remember. She recently moved to Amsterdam from India and can already feel the city’s charms inspiring her craft.
Before joining our team, Reshmi worked as a brand strategist with Publicis Groupe in India, where she got the opportunity to work on a diverse range of popular Indian brands across categories like FMCG, food & beverage, apparel, and automotive. With an MBA in Communication Management, she combines a strategic mindset and creativity to bring brand stories to life.
Helen is one of the Dutch PR executive at PRLab. She finished her bachelors degree in Media &, Communications at the University of Amsterdam.
Before joining PRLab, Helen worked at Hunkemöller HQ, as a e-commerce photography producer. With already some experience in Public Relations from previous internships, she joined PRLab with much enthusiasm for the industry.
In her free time, she loves singing and being creative.
Ekaterina is in charge of web design at PRLab. She has a high quality degree from The Siberian Federal University. Before joining PRLab, Ekaterina worked as a web designer, mainly focusing on independent projects and as designer at Digiberries Paris.
Ekaterina is a digital nomad, born and raised in Siberia, Russia, she now travels around the world. In her free time, she feels most happy doing the things she is passionate about - traveling, reading, and going on nature tourism.
Deniss has recently graduted from Hazne University in Game Design, Deniss will now move onto a full time employee status here at PRLab as our full time Graphic Designer.
Before joining PRLab, Deniss has worked on posting digital art on Instagram and still does. He created multiple logos for games both within and outside studies, as well as a logo for an e-sports team. He always enjoys to create visually pleasing designs and bringing his own view and ideas to the table.
Neil has a background in research and content quality and has worked for brands like Shell and Booking.com. Neil is from the UK originally.
Before joining PRLab, Neil was a freelance writer and worked for a range of brands including Expat Republic. Neil has a degree in Psychology and a diploma in Law and is currently doing a part-time degree in International Business as a student at Hogeschool van Amsterdam
Sofia is the Global English PR assistant at PRLab. Originally from Romania, Sofia has a Bachelors in Journalism, Media and Culture from Newcastle University.
Sofia has always been an avid storyteller. Before she joined the PRLab team, Sofia worked as a freelance content writer. In her free time, she loves reading and watching pug videos.
Timo is PRLab’s German PR Executive, based in Heidelberg. Before joining PRLab he worked as a journalist for a regional newspaper in Germany and two tech PR agencies. He is especially passionate about helping cleantech companies to grow.Timo holds a bachelors degree in History and Anthropology and a Masters degree in Global History from the University of Heidelberg as well as a Masters degree in Strategic Communications and PR from the University of Krems.
Ally serves as PRLab's United States PR Executive, based in Austin, Texas. She holds a Bachelor of Communications Degree, with a specialization in Public Relations and Advertising, from St. Edward's University. Ally's passion for creativity, storytelling, and fostering strong client and media relationships has been the driving force behind her successful career in public relations.
With a diverse background that includes roles as a social media coordinator and experience in design, hospitality, and luxury lifestyle, and non-profit brands, Ally's expertise uniquely positions her to excel in the field of PR. Her track record speaks volumes, having secured prominent client press placements in prestigious national publications such as Forbes, Architectural Digest, Wall Street Journal, and Elle Decor. Ally's commitment to delivering exceptional results and her ability to connect brands with their target audiences make her an invaluable addition to the PRLab team.
Jim Capalbo served 10 years in the PR agency world between two different firms before joining PRLab in April. Jim’s curiosity for news led him into media relations a decade ago where he could put his passion to work. He calls himself a ‘news junkie,’ spending any bit of free time reading the papers or surfing the web, helping him capitalize on news hooks and keep on top of trends. His interest in learning new things is what drives him to work with a wide variety of clients across many industries.
