INTERNATIONAL PR TEAM

Meet our team

We’re a team of international communications and marketing professionals who joined forces to deliver cutting edge solutions to our clients to help startups and scale-ups to boost their visibility.

Together, we have experience across Public Relations, Growth Marketing, Content Marketing, Social Media, SEO optimization and Media Training. We constitute a forward-thinking, innovative PR agency in the heart of Amsterdam.

WE'RE NOT A TRADITIONAL PR AGENCY

Click here to read all about our approach and how we’re innovating the space.

Photo of Vanessa Stroet PR Executive black and white

Photo of Marco Genaro Palma, SEO expert in Amstedam for PRlab

Photo of Jacolene Jonker, SEO copywriter in Amsterdam

Photo of Ramkema, PR executive of PRLab.

Photo of Jennifer Nilson, Swedish PR Assistant at PRLab

Photo of Mina Olgun, PR consultant at PRLab

Photo of Tove Berkhout, PR Executive at PRLab

Photo of Lisalotte van Os, PR Executive at PRLab

Photo of Deniss Fedorkovs, PR Executive at PRLab

Photo of Sophie Huynh- Ngoc, intern at PRLab

Photo of Stefan Karadzhov, Content Writer Intern at PRLab

Photo of Hana Barkowitz, PR executive at PRLab

Photo of Helen van Antwerpen, PR executive at PRLab

Photo of Melody Chikoti - Gorter, HR Manager at PRLab

Photo of Pisareva Ekaterina, Web Designer at PRLab

Photo of Steven Boes, Financial Administrator at PRLab

Photo of Jessica Ramenka, PR executive of PRLab.

Foto på Lisalotte van Os, PR-chef på PRLab

Steven Boes

Financial Administrator

Steven is the Financial Administrator of PRLab with an almost completed bachelor’s degree in Finance, Tax and Advice. He likes to deal with numbers and to be analytical, but also draws strength from customer contact.

Besides PRLab, Steven also works at a law firm. Here he is also involved in the financial administration of the office. In his spare hours he loves to visit the gym, go to terraces with friends and have a good cup of coffee with colleagues.

Pisareva Ekaterina

Web Designer

Ekaterina is in charge of web design at PRLab. She has a high quality degree from The Siberian Federal University. Before joining PRLab, Ekaterina worked as a web designer, mainly focusing on independent projects and as designer at Digiberries Paris.

Ekaterina is a digital nomad, born and raised in Siberia, Russia, she now travels around the world. In her free time, she feels most happy doing the things she is passionate about - traveling, reading, and going on nature tourism.

GRAPHIC DESIGN

SEO WEBSITES

Melody Chikoti - Gorter

HR Manager

Melody leads the People Experience at PRLab. She has a Bachelor’s degree in Business Administration. Before joining PRLab, Melody worked in HR & People teams at Databricks and Nike.

Melody’s a polyglot, born and raised in Zambia, and is now based in The Netherlands.
In her free time, she’s happy catching up on reading and enjoys spending time in the community garden with her toddlers

Colored photo of Melody Chikoti - Gorter, HR Manager at PRLab

Helen van Antwerpen

PR Executive

Helen is one of the Dutch PR executive at PRLab. She finished her bachelors degree in Media &, Communications at the University of Amsterdam.

Before joining PRLab, Helen worked at Hunkemöller HQ, as a e-commerce photography producer.
With already some experience in Public Relations from previous internships, she joined PRLab with much enthusiasm for the industry.

In her free time, she loves singing and being creative.

PUBLIC RELATIONS

MEDIA TRAINING

PR STRATEGY

Hana Barkowitz

PR Executive

Hana is a PR executive originally from the United States. She has a bachelor’s degree in public relations and political science.

Before Hana joined PRlab, she worked in Washington, DC as a political communications strategist. She moved to the Netherlands in 2019 and began working as a marketing strategist for the University of Groningen.

In her free time, she loves hanging out with her dog and trying spicy food!

PUBLIC RELATIONS

MEDIA TRAINING

PR STRATEGY

Colored photo of Hana Barkowitz, PR Executive at PRLab

Sophie Huynh- Ngoc

German Expansion (Intern)

Almost finished with her Bachelors in Communication Science, Sophie is a enthusastic reader and writer. She was born in raised in Singapore, but has a German background which gives her the advantage of knowing various cultues and languages

Before joining PRlab, Sophie worked for a research company, that specialised in qualitative data analysis. She likes to quantify data, and research various topics that contribute to te field. Furthermore, she has a passion for Corporate Communication, which she also specialized in.

CONTENT MARKETING

Colored Photo of Sophie Huynh- Ngoc, intern at PRLab

Lisalotte van Os

PR Executive

Lisalotte is a PR Executive at PRLab, with both a Bachelors and a Masters degree in business administration.

Before joining PRLab, Lisalotte worked as an advisor to the director of business operations of the municipality of Amsterdam.

Lisalotte’s interest for online marketing & interactive communication grew after her studies, while next to her job working on social media strategies and content for different sustainable b2c startups and scaleups. Now combining business consulting and creativity, she loves bringing the story of a companies’ philosphy to the public.

PUBLIC RELATIONS

MEDIA TRAINING

PR STRATEGY

Colored photo of Lisalotte van Os, PR Executive at PRLab

Stefan Karadzhov

Content Writer Intern

Coming freshly from the Bachelor lines of Tilburg University,Stefan is passionate for writing. Whether it’s academic writing, creative pr, or his own book, he loves plying with words. He loves putting the word out there that there is success in the world, and is ready to do that now.

Before landing in PRLab, Stefan graduated from Global Law, arming him with the ability to always have all the information you need.

CONTENT MARKETING

SEO COPYWRITING

Coulored Photo of Stefan Karadzhov, Content Writer Intern

Tove Berkhout

PR Executive

Tove is an PR executive who has recently moved to the Netherlands from Australia. With both a Bachelors and Master’s in Media & Communications. She enjoys developing strategy and creating the perfect narrative for clients.

Prior to joining PRLab, Tove was working a variety of industries including Recruitment, Communications, and Public Relations (which is her true passion). She also has a background in Theatre, and enjoys anything creative.

PR STRATEGY

PR FUNDINGS

Deniss Fedorkovs

Graphic Design Intern

Deniss is curently in his third year of game design at Hazne university and finished a minor in Brand, Design and psychology.

Before joining PRLab, Deniss has worked on posting digital art on Instagram and still does. He created multiple logos for games both within and outside studies, as well as a logo for an e-sports team.

He always enjoys to create visually pleasing designs and bringing his own view and ideas to the table.

Graphic Design

Mina Olgun

PR Executive

Mina is born and raised in Germany where she majored in English language and sociology and found her passion for storytelling. Following that passion for languages and communication she obtained her Master degree in Public Relations in London.

Working closely involved with marketing teams around translations and content creation for years, Mina had the chance to gain valuable Sales experience at Richemont before joining our team in November where she is supporting the german market and working closely together with Vanessa to support all sales processes.

PUBLIC RELATIONS

MEDIA TRAINING

Photo coloured of Mina Olgun, PR consultant at PRLab

Sara Budhwani

Brand & Creative Strategist

Sara comes from working on large brands like Microsoft, Subway, and more at multiple marketing agencies. She has the creative brain mixed with strategic point of views to bring more uniqueness to brands.

Today brands need to work harder to stand out from the competition and be disruptive. Sara is able to create the main story from the brand level, and infuse the branding in all brand touchpoints. From identity to marketing campaigns, your brand voice will be consistent.

Sara is orginally from Canada and worked most of her career there, so she brings an international mindset.

BRANDING

STORYTELLING

Jennifer Nilson

PR Executive - Sweden

Jennifer is PRLab’s Swedish PR Executive, based in Amsterdam. With ever lasting love for words and storytelling, she helps our clients generate buzz in the media landscape up north with innovative PR strategies.

Jennifer earned her journalism degree from Lund University, Sweden after recently finishing her Marketing & Communications Internship at the Swedish Chamber of Commerce for the Netherlands. With an everlasting love for words she’s an authentic storyteller, helping PRLab to expand to Stockholm and Sweden.

PUBLIC RELATIONS

Jessica Ramkema

PR Executive

Jessica is a PR Executive at PRLab with a background in Applied Psychology, followed by Political Communication Science. She is passionate about storytelling and bringing the right message across to the right target audience at the right time. Furthermore, as a techno DJ and producer Jessica has a creative brain and always tries to think outside of the box.

Before joining PRLab, Jessica gained experienced within the field of media monitoring and coding, as well as during her time at the NGO Free a Girl where she supported the marketing and communication team. She has since become a PR specialist and works with clients within the Fintech industry, with a track record of landing significant and meaningful media coverage in renowned Dutch outlets.

PUBLIC RELATIONS

Photo of Jessica Ramenka, PR executive of PRLab Amsterdam.

Jacolene Jonker

Content Writer Intern

Having a background in Strategic Brand Communication, Jacolene feels a zest and passion for all things branding and PR related.

She is currently participating in a student exchange program from South Africa, studying Advanced Cources for Creative Industries at Fontys ACI.

CONTENT MARKETING

SEO COPYWRITING

Coulored Photo of Jacolene Jonker Content Writer

Marco Genaro Palma

SEO Consultant & Web Developer

Genaro has 6 years of experience working in SEO & Web Development.

He is the SEO Manager and web developer of Digiberries, a top digital marketing agency based in France.

He’s passionate about business growth and his analytical skills have been helping PRLab to boost its online presence.

Visit his his own website.

Visit his profile on Academy.

SEO

SEO WEBSITES

Photo of Marco Genaro Palma, SEO consultant in Amstedam for PRlab

Vanessa Stroet

PR Executive

Vanessa Stroet an account executive and Business Development Manager at PRLab. Joined the team with an enthusiastic approach and always truly listening to what our client has to say.

She has 3 years experience in business development.

Entrepreneur in heart, worked prior at Elephant Road and her own agency connecting talented writers, producers, app developers, designers and photographers with different brands and projects in Hong Kong and Amsterdam.

A great diversity of clients such as T-mobile, ING, Capgemini, Rabobank for Elephant Road and Burberry, Heineken, Muzo Vivid Green for her own agency

PUBLIC RELATIONS

Photo coloured of Vanessa Stroet PR Executive

Matias Rodsevich

Founder & CEO of PRLab

Matias is the founder and CEO of PRLab, with over 10 years of experience, from managing PR for IBM and Google in Argentina, to founding his own PR agency in the heart of Amsterdam, Netherlands.

He is also the founder of the PRLab Community, the first of its kind, establishing a platform for Marketing and Communication professionals to share their knowledge, insights, and expertise with other professionals. It now has over 1200 members and continues to grow.

Author of the PR book, The PR Paradox.

Visit his profile on Academy.