We’re a team of international communications and marketing professionals who joined forces to deliver cutting edge solutions to our clients to help startups and scale-ups to boost their visibility.
Together, we have experience across Public Relations, Growth Marketing, Content Marketing, Social Media, SEO optimization and Media Training. We constitute a forward-thinking, innovative PR agency in the heart of Amsterdam.
WE'RE NOT A TRADITIONAL PR AGENCY
Click here to read all about our approach and how we’re innovating the space.
Axel has a background in political science and business administration with a heart for storytelling. Based in Stockholm, Axel will amplify compelling stories and voices, always pushing for new ways of thinking to strengthen our clients.
Before joining our team, Axel graduated from Berghs school of communication after which he worked at award-winning agencies in Stockholm. He’s bringing a broad set of experiences to PRLab from a wide range of international companies.
Max is the Marketing Coordinator of PRLAb that moved to Amsterdam 6 years ago after growing up internationally around Asia. With a multinational minset and passion for marketing it was only right for him to end up in a company present in markets around the world.
Before PRLab, Max completed his bachelor in Communication Science and Master in Business Administration at the University of Amsterdam. He worked at a growth hacking start up as their inbound marketer and a German pharmaceutical company before joining the team. His free time is taken up by basketball, cooking, and traveling.
Reshmi Nair
Content Writer
A storyteller at heart, Reshmi has always enjoyed the company of words, from an age as early as she can remember. She recently moved to Amsterdam from India and can already feel the city’s charms inspiring her craft.
Before joining our team, Reshmi worked as a brand strategist with Publicis Groupe in India, where she got the opportunity to work on a diverse range of popular Indian brands across categories like FMCG, food & beverage, apparel, and automotive. With an MBA in Communication Management, she combines a strategic mindset and creativity to bring brand stories to life.
Catarina is a business developer at PRLab, working with building our presence in the Nordics. She was an entrepreneur in the travel industry for many years before joining PRLab. but also worked as a freelancer for a mobile app company.
Even though business development is something she loves, Catarina has a great love for storytelling, animation, conversational AI and the immersive media landscape. When not at work, she enjoys cooking, reading and escaping the city for equestrian adventures.
Pisareva Ekaterina
Web Designer
Ekaterina is in charge of web design at PRLab. She has a high quality degree from The Siberian Federal University. Before joining PRLab, Ekaterina worked as a web designer, mainly focusing on independent projects and as designer at Digiberries Paris.
Ekaterina is a digital nomad, born and raised in Siberia, Russia, she now travels around the world. In her free time, she feels most happy doing the things she is passionate about - traveling, reading, and going on nature tourism.
Helen is one of the Dutch PR executive at PRLab. She finished her bachelors degree in Media &, Communications at the University of Amsterdam.
Before joining PRLab, Helen worked at Hunkemöller HQ, as a e-commerce photography producer. With already some experience in Public Relations from previous internships, she joined PRLab with much enthusiasm for the industry.
In her free time, she loves singing and being creative.
Hana is a PR executive originally from the United States. She has a bachelor’s degree in public relations and political science.
Before Hana joined PRlab, she worked in Washington, DC as a political communications strategist. She moved to the Netherlands in 2019 and began working as a marketing strategist for the University of Groningen.
In her free time, she loves hanging out with her dog and trying spicy food!
Lisalotte is a PR Executive at PRLab, with both a Bachelors and a Masters degree in business administration.
Before joining PRLab, Lisalotte worked as an advisor to the director of business operations of the municipality of Amsterdam.
Lisalotte’s interest for online marketing & interactive communication grew after her studies, while next to her job working on social media strategies and content for different sustainable b2c startups and scaleups. Now combining business consulting and creativity, she loves bringing the story of a companies’ philosphy to the public.
Tove is an PR executive who has recently moved to the Netherlands from Australia. With both a Bachelors and Master’s in Media & Communications. She enjoys developing strategy and creating the perfect narrative for clients.
Prior to joining PRLab, Tove was working a variety of industries including Recruitment, Communications, and Public Relations (which is her true passion). She also has a background in Theatre, and enjoys anything creative.
Deniss is curently in his third year of game design at Hazne university and finished a minor in Brand, Design and psychology.
Before joining PRLab, Deniss has worked on posting digital art on Instagram and still does. He created multiple logos for games both within and outside studies, as well as a logo for an e-sports team.
He always enjoys to create visually pleasing designs and bringing his own view and ideas to the table.
Mina is born and raised in Germany where she majored in English language and sociology and found her passion for storytelling. Following that passion for languages and communication she obtained her Master degree in Public Relations in London.
Working closely involved with marketing teams around translations and content creation for years, Mina had the chance to gain valuable Sales experience at Richemont before joining our team in November where she is supporting the german market and working closely together with Vanessa to support all sales processes.
Sara comes from working on large brands like Microsoft, Subway, and more at multiple marketing agencies. She has the creative brain mixed with strategic point of views to bring more uniqueness to brands.
Today brands need to work harder to stand out from the competition and be disruptive. Sara is able to create the main story from the brand level, and infuse the branding in all brand touchpoints. From identity to marketing campaigns, your brand voice will be consistent.
Sara is orginally from Canada and worked most of her career there, so she brings an international mindset.
Jennifer is PRLab’s Swedish PR Executive, based in Amsterdam. With ever lasting love for words and storytelling, she helps our clients generate buzz in the media landscape up north with innovative PR strategies.
Jennifer earned her journalism degree from Lund University, Sweden after recently finishing her Marketing & Communications Internship at the Swedish Chamber of Commerce for the Netherlands. With an everlasting love for words she’s an authentic storyteller, helping PRLab to expand to Stockholm and Sweden.
Vanessa Stroet an account executive and Business Development Manager at PRLab. Joined the team with an enthusiastic approach and always truly listening to what our client has to say.
She has 3 years experience in business development.
Entrepreneur in heart, worked prior at Elephant Road and her own agency connecting talented writers, producers, app developers, designers and photographers with different brands and projects in Hong Kong and Amsterdam.
A great diversity of clients such as T-mobile, ING, Capgemini, Rabobank for Elephant Road and Burberry, Heineken, Muzo Vivid Green for her own agency
Matias is the founder and CEO of PRLab, with over 10 years of experience, from managing PR for IBM and Google in Argentina, to founding his own PR agency in the heart of Amsterdam, Netherlands.
He is also the founder of the PRLab Community, the first of its kind, establishing a platform for Marketing and Communication professionals to share their knowledge, insights, and expertise with other professionals. It now has over 1200 members and continues to grow.
