We’re a team of international communications and marketing professionals who joined forces to deliver cutting edge solutions to our clients to help startups and scale-ups to boost their visibility.
Together, we have experience across Public Relations, Growth Marketing, Content Marketing, Social Media, SEO optimization and Media Training. We constitute a forward-thinking, innovative PR agency in the heart of Amsterdam.
WE'RE NOT A TRADITIONAL PR AGENCY
Click here to read all about our approach and how we’re innovating the space.
Sofia is the Global English PR assistant at PRLab. Originally from Romania, Sofia has a Bachelors in Journalism, Media and Culture from Newcastle University.
Sofia has always been an avid storyteller. Before she joined the PRLab team, Sofia worked as a freelance content writer. In her free time, she loves reading and watching pug videos.
Beyzanur Altun
PR Executive
Beyza is a Dutch PR executive at PRLab. She finished her bachelors degree in Communications at the University of Amsterdam.
Before joining PRLab, Beyza worked as a freelance communications specialist for different companies. With her experience in Content Creation and Public Relations, she joined PRLab.
Johanna Lammers
PR Executive
Johanna is a German PR executive, based in Amsterdam. Before joining the team, she completed her Bachelors in Politics at the Free University of Berlin while simultaneously working as a Social Media Trainee for a German newspaper. Her moving to Amsterdam and completing her Masters in Communications followed.
With her roots from Germany and Iceland, she is yet another member on the PRLab Team with an international mindset. Her free time is taken up by sports and travelling, while also being passionate about food and psychology.
John Larkins
Marketing Intern
Johnny is a student from Sydney, Australia who is currently studying at University of Technology Sydney majoring in Marketing and International Business.
Prior to joining PRLab, Johnny has had experience working in a Non-for-profit as a creative marketing and events assistant.
Neil Hodgson-Coyle
Copywriter
Neil has a background in research and content quality and has worked for brands like Shell and Booking.com. Neil is from the UK originally.
Before joining PRLab, Neil was a freelance writer and worked for a range of brands including Expat Republic. Neil has a degree in Psychology and a diploma in Law and is currently doing a part-time degree in International Business as a student at Hogeschool van Amsterdam
Benjamin Visser
Senior Sales Manager
Benjamin has a background in PR Studies in Argentina and business development around the world. Working in Middle East, Asia, and European markets.
Before joining PRLab, he worked as a business devloper in the food industry, always focus in creating new opportunities besides the product. In his free time, he enjoy doing sports, play drums and cooking a lot (he is a chef).
Axel has a background in political science and business administration with a heart for storytelling. Based in Stockholm, Axel will amplify compelling stories and voices, always pushing for new ways of thinking to strengthen our clients.
Before joining our team, Axel graduated from Berghs school of communication after which he worked at award-winning agencies in Stockholm. He’s bringing a broad set of experiences to PRLab from a wide range of international companies.
Max is the Marketing Coordinator of PRLab that moved to Amsterdam 6 years ago after growing up internationally around Asia. With a multinational mindset and passion for marketing it was only right for him to end up in a company present in markets around the world.
Before PRLab, Max completed his bachelor in Communication Science and Master in Business Administration at the University of Amsterdam. He worked at a growth hacking start up as their inbound marketer and a German pharmaceutical company before joining the team. His free time is taken up by basketball, cooking, and traveling.
Reshmi Nair
Content Writer
A storyteller at heart, Reshmi has always enjoyed the company of words, from an age as early as she can remember. She recently moved to Amsterdam from India and can already feel the city’s charms inspiring her craft.
Before joining our team, Reshmi worked as a brand strategist with Publicis Groupe in India, where she got the opportunity to work on a diverse range of popular Indian brands across categories like FMCG, food & beverage, apparel, and automotive. With an MBA in Communication Management, she combines a strategic mindset and creativity to bring brand stories to life.
Catarina is a business developer at PRLab, working with building our presence in the Nordics. She was an entrepreneur in the travel industry for many years before joining PRLab. but also worked as a freelancer for a mobile app company.
Even though business development is something she loves, Catarina has a great love for storytelling, animation, conversational AI and the immersive media landscape. When not at work, she enjoys cooking, reading and escaping the city for equestrian adventures.
Pisareva Ekaterina
Web Designer
Ekaterina is in charge of web design at PRLab. She has a high quality degree from The Siberian Federal University. Before joining PRLab, Ekaterina worked as a web designer, mainly focusing on independent projects and as designer at Digiberries Paris.
Ekaterina is a digital nomad, born and raised in Siberia, Russia, she now travels around the world. In her free time, she feels most happy doing the things she is passionate about - traveling, reading, and going on nature tourism.
Helen is one of the Dutch PR executive at PRLab. She finished her bachelors degree in Media &, Communications at the University of Amsterdam.
Before joining PRLab, Helen worked at Hunkemöller HQ, as a e-commerce photography producer. With already some experience in Public Relations from previous internships, she joined PRLab with much enthusiasm for the industry.
In her free time, she loves singing and being creative.
Hana Barkowitz
Global English Team Lead
Hana is a PR executive originally from the United States. She has a bachelor's degree in public relations and political science. Before Hana joined PRlab, she worked in Washington, DC as a political communications strategist.
She moved to the Netherlands in 2019 and began working as a marketing strategist for the University of Groningen. In her free time, she loves hanging out with her dog and trying spicy food!
Tove Berkhout
PR Manager
Tove is PRLab's PR Manager. She's half Australian, half Dutch. With both a Bachelors and Master’s in Media & Communications. She enjoys developing strategy and creating the perfect narrative for clients.
Prior to joining PRLab, Tove was working a variety of industries including Recruitment, Communications, and Public Relations (which is her true passion). She also has a background in Theatre, and enjoys anything creative.
Deniss Fedorkovs
Graphic Design Intern
Deniss is curently in his third year of game design at Hazne university and finished a minor in Brand, Design and psychology.
Before joining PRLab, Deniss has worked on posting digital art on Instagram and still does. He created multiple logos for games both within and outside studies, as well as a logo for an e-sports team.
He always enjoys to create visually pleasing designs and bringing his own view and ideas to the table.
Sara Budhwani
Brand & Creative Strategist
Sara comes from working on large brands like Microsoft, Subway, and more at multiple marketing agencies. She has the creative brain mixed with strategic point of views to bring more uniqueness to brands.
Today brands need to work harder to stand out from the competition and be disruptive. Sara is able to create the main story from the brand level, and infuse the branding in all brand touchpoints. From identity to marketing campaigns, your brand voice will be consistent.
Sara is orginally from Canada and worked most of her career there, so she brings an international mindset.
Jennifer Nilson
Swedish Team Lead
Jennifer is PRLab’s Swedish PR Executive, based in Amsterdam. With ever lasting love for words and storytelling, she helps our clients generate buzz in the media landscape up north with innovative PR strategies.
She earned her journalism degree from Lund University after finishing her Marketing & Communications Internship at the Swedish Chamber of Commerce for the Netherlands. With first hand experience of Dutch and Swedish business relationship, she has unique understanding of how the markets and cultures differentiates.
Having completed her bachelors in Strategic Brand Communication, Jacolene wanted to dive into the world of PR. Moving all the way from South Africa, she started her internship with PRLab.
Fast forward one year later, Jacolene joined the Global English PR team as a permanent member. She has a particular interest in the Logistics and Fintech Industries, with a curious mind for all things Tech.
Marco Genaro Palma
SEO Consultant & Web Developer
Genaro has 7 years of experience working in SEO & Web Development.
He is the SEO Manager and web developer of Digiberries, a top digital marketing agency based in France.
He’s passionate about business growth and his analytical skills have been helping PRLab to boost its online presence.
Matias is the founder and CEO of PRLab, with over 10 years of experience, from managing PR for IBM and Google in Argentina, to founding his own PR agency in the heart of Amsterdam, Netherlands.
He is also the founder of the PRLab Community, the first of its kind, establishing a platform for Marketing and Communication professionals to share their knowledge, insights, and expertise with other professionals. It now has over 1200 members and continues to grow.
