INTERNATIONAL PR TEAM

Meet our team

We’re a team of international communications and marketing professionals who joined forces to deliver cutting edge solutions to our clients to help startups and scale-ups to boost their visibility.

Together, we have experience across Public Relations, Growth Marketing, Content Marketing, Social Media, SEO optimization and Media Training. We constitute a forward-thinking, innovative PR agency in the heart of Amsterdam.

WE'RE NOT A TRADITIONAL PR AGENCY

Click here to read all about our approach and how we’re innovating the space.

Photo of Vanessa Stroet PR Executive black and white

Photo of Sylvan Kooistra PR Assistant black and white

Photo of Marco Genaro Palma, SEO expert in Amstedam for PRlab

Photo of Jonah Scholfield Lott Content Writer black and white

Photo of Jacolene Jonker, SEO copywriter in Amsterdam

Photo of Jessica Ramenka, PR executive of PRLab.

Photo of Kyle Norman, HR manager at PRLab

Photo of Jesper Holmqvist, PR Executive in PRLab Stockh

Photo of Jennifer Nilson, Swedish PR Assistant at PRLab

Photo of Mina Olgun, PR consultant at PRLab

Mina Olgun

PR Executive

Mina is born and raised in Germany where she majored in English language and sociology and found her passion for storytelling. Following that passion for languages and communication she obtained her Master degree in Public Relations in London.

Working closely involved with marketing teams around translations and content creation for years, Mina had the chance to gain valuable Sales experience at Richemont before joining our team in November where she is supporting the german market and working closely together with Vanessa to support all sales processes.

PUBLIC RELATIONS

MEDIA TRAINING

Photo coloured of Mina Olgun, PR consultant at PRLab

Sara Budhwani

Brand & Creative Strategist

Sara comes from working on large brands like Microsoft, Subway, and more at multiple marketing agencies. She has the creative brain mixed with strategic point of views to bring more uniqueness to brands.

Today brands need to work harder to stand out from the competition and be disruptive. Sara is able to create the main story from the brand level, and infuse the branding in all brand touchpoints. From identity to marketing campaigns, your brand voice will be consistent.

Sara is orginally from Canada and worked most of her career there, so she brings an international mindset.

BRANDING

STORYTELLING

Jennifer Nilson

PR Executive - Sweden

Jennifer is PRLab’s Swedish PR Executive, based in Amsterdam. With ever lasting love for words and storytelling, she helps our clients generate buzz in the media landscape up north with innovative PR strategies.

Jennifer earned her journalism degree from Lund University, Sweden after recently finishing her Marketing & Communications Internship at the Swedish Chamber of Commerce for the Netherlands. With an everlasting love for words she’s an authentic storyteller, helping PRLab to expand to Stockholm and Sweden.

PUBLIC RELATIONS

Jesper Holmqvist

PR Executive - Sweden

Jesper’s burning interest in both tech and everything creative made him pursue and achieve a double master degree in IT as well as marketing. Being previously involved in a high-tech startup also opened his eyes for the buzzling startup scene and everything it entails.

He truly enjoys to emerge into environments characterized by fast pace and constant change, whether it is professionally or when he is out in the ocean surfing.

PUBLIC RELATIONS

MARKETING

Kyle Norman

HR Manager

Kyle is a passionate people person who thrives in creating space for team building and engagement. As the HR Manager at PRLab, he is devout in helping the team achieve their professional and personal goals.

Prior to joining PRLab, he worked in a leadership role for a large retailer in the US

Kyle Norman

HR Manager

Prior to joining PRLab, he worked in a leadership role for a large retailer in the US

Jessica Ramenka

PR Executive

Jessica is a PR Executive at PRLab with a background in Applied Psychology, followed by Political Communication Science. She is passionate about storytelling and bringing the right message across to the right target audience at the right time. Furthermore, as a techno DJ and producer Jessica has a creative brain and always tries to think outside of the box.

Before joining PRLab, Jessica gained experienced within the field of media monitoring and coding, as well as during her time at the NGO Free a Girl where she supported the marketing and communication team. She has since become a PR specialist and works with clients within the Fintech industry, with a track record of landing significant and meaningful media coverage in renowned Dutch outlets.

PUBLIC RELATIONS

Photo of Jessica Ramenka, PR executive of PRLab Amsterdam.

Jacolene Jonker

Content Writer Intern

Having a background in Strategic Brand Communication, Jacolene feels a zest and passion for all things branding and PR related.

She is currently participating in a student exchange program from South Africa, studying Advanced Cources for Creative Industries at Fontys ACI.

CONTENT MARKETING

SEO COPYWRITING

Jonah Scholfield Lott

Content Writer

Jonah is a content writer for PRLab. With a creative mind and passion for storytelling, he is responsible for creating engaging content for PRLab and our clients.

He graduated from Newcastle University Business School in 2018 and set up his own business Ricta Discs, a company focused on organizing high-quality events, distributing and promoting music from local artists, and building an engaged community.

Jonah is motivated by connecting people together and works hard to create narratives for our clients that their audience can believe in.

CONTENT MARKETING

SEO COPYWRITING

Coulored Photo of Jonah Scholfield Lott Content Writer

Marco Genaro Palma

SEO Consultant & Web Developer

Genaro has 6 years of experience working in SEO & Web Development.

He is the SEO Manager and web developer of Digiberries, a top digital marketing agency based in France.

He’s passionate about business growth and his analytical skills have been helping PRLab to boost its online presence.

SEO

SEO WEBSITES

Photo of Marco Genaro Palma, SEO consultant in Amstedam for PRlab

Sylvan Kooistra

PR Assistant

He is currently a third-year Communication Science student at the University of Amsterdam.

Sylvan is passionate about all aspects regarding (persuasive) communication and loves to write. He also has a great interest in media influence and the digital age.

PUBLIC RELATIONS

Coloured Photo of Sylvan Kooistra PR Assistant

Vanessa Stroet

PR Executive

Vanessa Stroet an account executive and Business Development Manager at PRLab. Joined the team with an enthusiastic approach and always truly listening to what our client has to say.

She has 3 years experience in business development.

Entrepreneur in heart, worked prior at Elephant Road and her own agency connecting talented writers, producers, app developers, designers and photographers with different brands and projects in Hong Kong and Amsterdam.

A great diversity of clients such as T-mobile, ING, Capgemini, Rabobank for Elephant Road and Burberry, Heineken, Muzo Vivid Green for her own agency

PUBLIC RELATIONS

Ross Burki

PR Executive

Ross has been a freelance writer for over 5 years, making the move to PR in early 2020 as an account executive to create engaging content and stories for budding tech mavens around the world.

Prior to joining PRLab, Ross spearheaded an urban farming initiative - The Chili Collective - for university students and sold signature chili sauces to local restaurants in Maastricht.

He currently manages accounts for Siilo and SendBoard.

PUBLIC RELATIONS

CONTENT WRITING

SEO COPYWRITING

Coulored photo of Ross Burki Pr Executive

Matias Rodsevich

Founder & CEO of PRLab

Matias is the founder and CEO of PRLab, with over 10 years of experience, from managing PR for IBM and Google in Argentina, to founding his own PR agency in the heart of Amsterdam, Netherlands.

He is also the founder of the PRLab Community, the first of its kind, establishing a platform for Marketing and Communication professionals to share their knowledge, insights, and expertise with other professionals. It now has over 1200 members and continues to grow.

Author of the PR book, The PR Paradox.