Meet our team

We’re a team of international communications and marketing professionals who joined forces to deliver cutting edge solutions to our clients to help startups and scale-ups to boost their visibility. Together, we have experience across Public Relations, Growth Marketing, Content Marketing, Social Media, SEO optimization and Media Training. We constitute a forward-thinking, innovative PR agency in the heart of Amsterdam.

Our experts

Matias Rodsevich founder and CEO PRLab black and whiteCoulored photo of Matias Rodsevich founder and CEO PRLab
” There’s no way we could have gotten to the place we are right now if it weren't for a team of passionate and hard-working people. That’s what PRLab is all about: Hard work."

Matias Rodsevich

Founder & CEO of PRLab

Matias is the founder and CEO of PRLab, with over 10 years of experience, from managing PR for IBM and Google in Argentina, to founding his own PR agency in the heart of Amsterdam, Netherlands.

He is also the founder of the PRLab Community, the first of its kind, establishing a platform for Marketing and Communication professionals to share their knowledge, insights, and expertise with other professionals. It now has over 1200 members and continues to grow.

Author of the PR book, The PR Paradox.

Ross Burki

PR Executive

Ross has been a freelance writer for over 5 years, making the move to PR in early 2020 as an account executive to create engaging content and stories for budding tech mavens around the world.

Prior to joining PRLab, Ross spearheaded an urban farming initiative - The Chili Collective - for university students and sold signature chili sauces to local restaurants in Maastricht.

He currently manages accounts for Siilo and SendBoard.

Black and white photo of Ross Burki Pr ExecutiveCoulored photo of Ross Burki Pr Executive
Photo of Vanessa Stroet PR Executive black and whitePhoto coloured of Vanessa Stroet PR Executive

Vanessa Stroet

PR Executive

Vanessa Stroet an account executive and Business Development Manager at PRLab. Joined the team with an enthusiastic approach and always truly listening to what our client has to say.

She has 3 years experience in business development.

Entrepreneur in heart, worked prior at Elephant Road and her own agency connecting talented writers, producers, app developers, designers and photographers with different brands and projects in Hong Kong and Amsterdam.

A great diversity of clients such as T-mobile, ING, Capgemini, Rabobank for Elephant Road and Burberry, Heineken, Muzo Vivid Green for her own agency

Marco Genaro Palma

SEO Consultant & Web Developer
Genaro has 6 years of experience working in SEO & Web Development.
He is the SEO Manager and web developer of Digiberries, a top digital marketing agency based in France.

He’s passionate about business growth and his analytical skills have been helping PRLab to boost its online presence.

Photo of Marco Genaro Palma, SEO expert in Amstedam for PRlabPhoto of Marco Genaro Palma, SEO consultant in Amstedam for PRlab
Photo of Sylvan Kooistra PR Assistant black and whiteColoured Photo of Sylvan Kooistra PR Assistant

Sylvan Kooistra

PR Assistant

He is currently a third-year Communication Science student at the University of Amsterdam.

Sylvan is passionate about all aspects regarding (persuasive) communication and loves to write. He also has a great interest in media influence and the digital age.

Jonah Scholfield Lott

Content Writer

Jonah is a content writer for PRLab. With a creative mind and passion for storytelling, he is responsible for creating engaging content for PRLab and our clients.

He graduated from Newcastle University Business School in 2018 and set up his own business Ricta Discs, a company focused on organizing high-quality events, distributing and promoting music from local artists, and building an engaged community.

Jonah is motivated by connecting people together and works hard to create narratives for our clients that their audience can believe in.

Photo of Jonah Scholfield Lott Content Writer black and whiteCoulored Photo of Jonah Scholfield Lott Content Writer
Photo of Maja Jansson Swedish Translator and Editor black and whiteCoulored Photo of Maja Jansson Swedish Translator and Editor

Maja Jansson

Swedish Translator & Editor

Maja is a Swedish word nerd and transcreator with a passion for adapting content to specific target audiences. She is a linguistic octopus with arms spanning multiple corners of the content sphere – as well as an extension of PRLab into Sweden.

As an experienced freelance copywriter and translator Maja has collaborated with a multitude of organizations, to help them reach new clients across the Swedish market.

Jessica Ramenka

PR Executive

Jessica is a PR Executive at PRLab with a background in Applied Psychology, followed by Political Communication Science. She is passionate about storytelling and bringing the right message across to the right target audience at the right time. Furthermore, as a techno DJ and producer Jessica has a creative brain and always tries to think outside of the box.

Before joining PRLab, Jessica gained experienced within the field of media monitoring and coding, as well as during her time at the NGO Free a Girl where she supported the marketing and communication team. She has since become a PR specialist and works with clients within the Fintech industry, with a track record of landing significant and meaningful media coverage in renowned Dutch outlets.
Photo of Jessica Ramenka, PR executive of PRLab.Photo of Jessica Ramenka, PR executive of PRLab Amsterdam.
Photo of Jacolene Jonker, SEO copywriter in AmsterdamPhoto of Jacolene Jonker, SEO content marketer in Amsterdam

Jacolene Jonker

Content Writer Intern

Having a background in Strategic Brand Communication, Jacolene feels a zest and passion for all things branding and PR related.

She is currently participating in a student exchange program from South Africa, studying Advanced Cources for Creative Industries at Fontys ACI.

Josie Wisowaty

Content Writer Intern

Josie is currently studying at DePaul University in Chicago, where she is pursuing degrees in Communications and Media and Professional Writing. She is passionate about creating original, creative content regardless of subject matter.

Photo of Josie WisowatyPhoto of Josie Wisowaty
Photo of Jennifer Nilson, Swedish PR Assistant at PRLab

Jennifer Nilson

Swedish PR Assistant

Jennifer earned her journalism degree from Lund University, Sweden after recently finishing her Marketing & Communications Internship at the Swedish Chamber of Commerce for the Netherlands. With an everlasting love for words she’s an authentic storyteller, helping PRLab to expand to Stockholm and Sweden.

David Dijkhuis

PR Executive

With backgrounds in History and New Media, David has a long and varying background in creative and strategic writing for all kinds of purposes.

Prior to joining PR LAB, he worked in various creative positions and doing communications work in various charity volunteering organizations, including Amnesty International's Student Association.

He enjoys challenging his ideas and analyses to constantly grow and make the most out of any collaboration.

Thomas Hazeu

HR Manager

Thomas is PR Lab's HR Manager.

He studied HR and worked for companies such as Ahold, KPN and UWV.

He chose HR because of his passion for people's professional development and organizational growth.

Photo of Thomas Hazeu, HR manager at PRLab

Sara Budhwani

Brand & Creative Strategist

Sara comes from working on large brands like Microsoft, Subway, and more at multiple marketing agencies. She has the creative brain mixed with strategic point of views to bring more uniqueness to brands.

Today brands need to work harder to stand out from the competition and be disruptive. Sara is able to create the main story from the brand level, and infuse the branding in all brand touchpoints. From identity to marketing campaigns, your brand voice will be consistent.

Sara is orginally from Canada and worked most of her career there, so she brings an international mindset.

Photo of Sara Budhwani, brand strategist at PRLab

Get our newsletter!

Subscribe for weekly key tips on Public Relations for Startups

    PRLab Amsterdam | PR Agency - PR Bureau
    arrow-down-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram