Meet our team

We’re a team of international communications and marketing professionals who joined forces to deliver cutting edge solutions to our clients to help startups and scale-ups to boost their visibility. Together, we have experience across Public Relations, Growth Marketing, Content Marketing, Social Media, SEO optimization and Media Training. We constitute a forward-thinking, innovative PR agency in the heart of Amsterdam.

Our experts

Matias Rodsevich founder and CEO PRLab black and whiteCoulored photo of Matias Rodsevich founder and CEO PRLab
” There’s no way we could have gotten to the place we are right now if it weren't for a team of passionate and hard-working people. That’s what PRLab is all about: Hard work."

Matias Rodsevich

Founder & CEO of PRLab

Matias is the founder and CEO of PRLab, with over 10 years of experience, from managing PR for IBM and Google in Argentina, to founding his own PR agency in the heart of Amsterdam, Netherlands.

He is also the founder of the PRLab Community, the first of its kind, establishing a platform for Marketing and Communication professionals to share their knowledge, insights, and expertise with other professionals. It now has over 1200 members and continues to grow.

Author of the PR book, The PR Paradox.

Ross Burki

PR Executive

Ross has been a freelance writer for over 5 years, making the move to PR in early 2020 as an account executive to create engaging content and stories for budding tech mavens around the world.

Prior to joining PRLab, Ross spearheaded an urban farming initiative - The Chili Collective - for university students and sold signature chili sauces to local restaurants in Maastricht.

He currently manages accounts for Siilo and SendBoard.

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Photo of Vanessa Stroet PR Executive black and whitePhoto coloured of Vanessa Stroet PR Executive

Vanessa Stroet

PR Executive

Vanessa Stroet an account executive and Business Development Manager at PRLab. Joined the team with an enthusiastic approach and always truly listening to what our client has to say.

She has 3 years experience in business development.

Entrepreneur in heart, worked prior at Elephant Road and her own agency connecting talented writers, producers, app developers, designers and photographers with different brands and projects in Hong Kong and Amsterdam.

A great diversity of clients such as T-mobile, ING, Capgemini, Rabobank for Elephant Road and Burberry, Heineken, Muzo Vivid Green for her own agency

Tom de Beus

PR Executive

With an eclectic background that spans law, creative content and media innovation, Tom combines his love for storytelling and digital strategy to put his clients on the map.

Prior to joining PRLab, he studied PR in Jakarta and was strategically involved in Efteling’s long-term growth plan as part of their talent programme.

Tom likes his tea green and his music heavy. He also likes cats. A lot.

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Sylvan Kooistra

PR Assistant

He is currently a third-year Communication Science student at the University of Amsterdam.

Sylvan is passionate about all aspects regarding (persuasive) communication and loves to write. He also has a great interest in media influence and the digital age.

Jonah Scholfield Lott

Content Writer

Jonah is a content writer for PRLab. With a creative mind and passion for storytelling, he is responsible for creating engaging content for PRLab and our clients.

He graduated from Newcastle University Business School in 2018 and set up his own business Ricta Discs, a company focused on organizing high-quality events, distributing and promoting music from local artists, and building an engaged community.

Jonah is motivated by connecting people together and works hard to create narratives for our clients that their audience can believe in.

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Photo of Maja Jansson Swedish Translator and Editor black and whiteCoulored Photo of Maja Jansson Swedish Translator and Editor

Maja Jansson

Swedish Translator & Editor

Maja is a Swedish word nerd and transcreator with a passion for adapting content to specific target audiences. She is a linguistic octopus with arms spanning multiple corners of the content sphere – as well as an extension of PRLab into Sweden.

As an experienced freelance copywriter and translator Maja has collaborated with a multitude of organizations, to help them reach new clients across the Swedish market.

Marco Genaro Palma

SEO Consultant & Web Developer

Genaro has 5 years of experience working in SEO & Web Development.

He is the SEO Manager and web developer of Digiberries, a top digital marketing agency based in France.

Some of his past clients include KPL Group, Srouji Avocats Paris, Sørensen Dental Clinic, Triple A Industries, Bioqual Laboratories, Venice-etc and more.

He’s passionate about business growth and his analytical skills have been helping PRLab to boost its online presence.

Photo of Marco Genaro Palma, SEO consultant in Amsterdam at PRLab.

Thomas Hazeu

HR Manager

Thomas is PR Lab's HR Manager.

He studied HR and worked for companies such as Ahold, KPN and UWV.

He chose HR because of his passion for people's professional development and organizational growth.

Photo of Thomas Hazeu, HR manager at PRLab

Sara Budhwani

Brand & Creative Strategist

Sara comes from working on large brands like Microsoft, Subway, and more at multiple marketing agencies. She has the creative brain mixed with strategic point of views to bring more uniqueness to brands.

Today brands need to work harder to stand out from the competition and be disruptive. Sara is able to create the main story from the brand level, and infuse the branding in all brand touchpoints. From identity to marketing campaigns, your brand voice will be consistent.

Sara is orginally from Canada and worked most of her career there, so she brings an international mindset.

Photo of Sara Budhwani, brand strategist at PRLab

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