The PR Paradox is Rodsevich’s first book. With over 10 years of experience in B2B, B2C, technology and product communications, Rodsevich has managed the PR for brands such as Google and IBM and also helped startups and scaleups achieve hyper-growth numbers by leveraging the power of PR and growth marketing. As a PR specialist that has worked across corporate, startup and agency environments, Rodsevich identifies a PR paradox and common misconceptions that plague the industry. The PR Paradox lies in the fact that PR is considered a key aspect of business growth, but yet, only few can unlock its true potential. Traditional PR agencies have archaic ways of operating and impose high fees, making it difficult for startups to overcome the high barriers of entry to even consider doing PR.
As such, the agency model is broken. Instead, Rodsevich aims to educate startups and scale-ups on navigating the world of PR on their own, sidestepping the high fees and rigid processes, and busting some old myths and misconceptions around PR. The PR Paradox is a resource for startups who are keen to begin their very own PR adventure by taking full control of and elevating their brand and narrative.
Founded in 2018 by Rodsevich, PRLab - an integrated PR agency based in Amsterdam, has worked with some of the fastest-growing tech startups and scale-ups in Europe, including the likes of Impraise, Siilo, Bloomon, 3Dhubs and StuDocu. PRLab believes in offering growth-driven, integrated marketing solutions, and therefore offers a suite of branding services above and beyond PR. Out of the box communication strategies create change and disrupt the scene, in order to establish and elevate startups’ presence in the saturated tech market.
Besides running his own PR agency, Rodsevich also founded the first PR community in the Netherlands - the PRLab Community, establishing a platform for marketing and communication professionals to share their knowledge, insights and expertise with like-minded professionals. With over 1200 members, the community and its range of events and topics covered are continually evolving. With a common collaborative pursuit of knowledge through the sharing and exchanging of ideas, The PR Paradox is a natural extension of the tight-knit, growing PRLab Community
This pr book is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Boasting values similar to that at PRLab, a recommended read for anyone looking to understand how to achieve significant PR results that will help boost the growth of their business in a cost and time effective manner.
Readers can expect a book that is written very personally, with a genuine intention to impart knowledge and guide the reader on a path to mastering PR. The book summarizes all my years of work experience in PR. In the frantically paced world of PR, the reader will learn key lessons from the benefits of doing PR as a startup, and building a brand through PR strategies to scaling up PR strategies for international expansion and crisis communications.
In my personal experience, the literature and marketplace of ideas was often focused on big corporations or PR for big agencies. The numerous number of conferences I attended did not offer me any insight into the skills and tools required to face the complexities of PR for tech companies.
As such, I created my own meetup group which has now evolved into a much wider PRLab community, which focused on PR for startups and tangible tips and real-life strategies. As a natural extension of these goals, The PR Paradox was inspired by the concept of sharing and exchanging ideas, to innovate and be innovative for PR - both as a craft and as an art.
Most PR books aim to inspire and can be quite rhetorical. In comparison, The PR Paradox is a hands-on and strategic guide, which businesses can follow in order to achieve their goal of implementing a practical PR strategy. Moreover, it is targeted at startups and scale-ups - the market segment that I’m specialised in, so the advice is also cost-effective for businesses who may have small budgets and may not be able to afford high PR fees.