How to conquer strategic positioning: 4 steps to take your startup from zero to hero

We live in an era where you can open a business during your lunch break. No kidding, if you’re an e-Resident, establishing a startup takes about three hours which gives…

What’s next for PR? 20 top executives weigh in

On a rainy December day, 20 PR executives from some of the top companies in Amsterdam (Facebook, WeTransfer, Sony, Randstad, Bynder, The Next Web, Ace&Tate, among others) got together for…

How to grow your purpose-driven company with PR

The rise of social entrepreneurship in the past few years has brought about a very different kind of company. Instead of corporate social responsibility, we’re seeing the creation of companies…

Top digital marketing & PR trends for 2019

In 2018 we experienced many ups and downs that will greatly shape and evolve our strategies in 2019. Big changes are coming and we’ll need to hit the ground running…

Dark social is changing everything we know about social media marketing. Are you ready to join the dark side?

In the early 2010s social media sharing became the most powerful content distribution tool for marketers everywhere. As people were sharing more and more content on their Facebook, Linkedin, Twitter…

4 things founders get wrong about brand activism: Why should your company find its purpose

Mark, CEO of the fastest growing startup in Gotham city, gets some alarming news from his Head of Sales. The sales team is unlikely to meet their targets for the…

5 Rules for impactful, motivational and effective brand activism. A guide to getting brand activism right

In a weird turn of events, today it’s not only becoming acceptable, it’s becoming the norm for brands to take a stand on different social, political and environmental issues. It’s…

Purpose-driven marketing: Why should your company find its purpose?

Mark, CEO of the fastest growing startup in Gotham city, gets some alarming news from his Head of Sales. The sales team is unlikely to meet their targets for the…

6 PR takeaways from a Dutch Olympian’s marathon swim

In August 2018 Maarten van der Weijden, former Olympic gold medalist for the Netherlands, undertook an epic 55-hour swim to raise money for cancer research. This wasn’t just any course….

7 Insider Tips to Help You Pitch a Winning Story

In a fast-paced, digital-driven world where information moves at lightning-fast speed, pitching your story to the world entails top-class PR expertise to crystallize a punchy headline. A vast majority of…