Automotive PR Agency

Automotive PR emerged a long time ago, and has never stopped developing to provide new and innovative ideas and solutions, thus being a line of work that requires expert skills to achieve great results. Alongside new technologies, the mobility industry is considered one of the most dynamic industries. Its constant growth begs the question: how are you going to stay ahead of the competition? 
Automotive Clients Helped
Press Coverage Landed

Examples of Press Coverage Obtained

We land global coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
Press coverage for Chargebee, obtained by our international PR agencyMedia coverage obtained by PRLab at BloombergPress Coverage at Forbes obtained by our PR agency in Amsterdam and StockholmPress coverage for Unifonic obtained by our PR firmMedia coverage at Silicon Canals obtained thanks to our PR servicesMedia coverage at Fortune obtained thanks to our PR strategiesPress coverage obtained by our public relations firm for ImpraiseMedia coverage obtained by our communications firm at Tech EU
Logo of PRLab, our global pr agency in Amsterdam and Stockholm

We're NOT a traditional Automotive PR Agency

PRLab is not a traditional Automotive PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
Contact us here

Why choose our PR services for the mobility industry?


and Impact

At PRLab, we highly value the ideas you present, which is why we work to make them more than just publications and content. We use PR as a communications tool to mold and shape your brand reputation, establish a prominent and respected brand image, and create a story that resonates with the public. We plan your PR strategy with great care, placing emphasis on the values you attach to your company, and coupling it with vital information that aims to innovate the industry. As a top PR agency, we are determined to provide you with automotive PR strategies that yield the best results both within the industry and your audience.


We have worked with some of the most successful startups and scaleups in the automotive industry, and each has reaped success. We believe that PR is all about value creation, and that value is what will place your brand on the map. Working with an mobility PR agency ensures that every press release, publication, thought leadership article and every relationship built with journalists carries value for every stakeholder - the company, its audience, investors, the industry, and more.

Industry Research 
and Expertise

Choosing the right PR agency means that the team is an extension to your company. As such, it needs to be well familiar with the industry trends in motor vehicles and their components, pressing issues in the field, and ideas for solutions. With us managing your automotive public relations, you can be certain that your PR content is relevant to what’s happening in the media and flexible enough to survive market shifts and new directions the media take. We’re committed to growing your business by keeping a close eye on the news and public conversations so as to ensure you get the insights that can drive your progress forward and put your ideas to practice.

Promoting Your Content

As you already know, our agency puts great emphasis on your content, not just as information, but a story that engages the audiences and allows for a way to communicate with industry expertise in order to find solutions to trending problems. Your content needs to be planned and built to create a cohesive narrative that communicates the vision of your business. It is what sets you apart from the competition, but there is more to it. It’s not enough to have the story, you must also find the best way for it to reach the right people.
In PR, we create content that secures your position as a valuable assistant to the market, all while making sure that the channels enable audiences to be exposed to your ideas so they can engage with them. The automotive industry is taking unexpected turns so we make sure that your content is managed and updated along with the current trends and media discussions.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

Mobility PR Capabilities & Expertise

Here’s how we help build and shape your reputation with PR:

Our Services

+Learn More
As an automotive PR agency, we offer a selection of PR services, all to best meet your distinct needs. You can adapt our service packages to your specific goals and tailor them to best accommodate your overall marketing and communications expectations. We provide you with a clean-cut strategic framework and then build your service package to ensure your PR strategy is progressive and supports your business growth journey.

Automotive Solutions

In order to achieve success with your PR strategy, we need to understand what’s newsworthy. Especially in B2B communications, there is a certain strategy about what news we release and when. The benefit of working with an automotive PR agency is that we strategically include timing and content format in our plan to promote news items with precision. This way brand visibility and awareness is gained with great impact on the industry, as well as the target audience you will reach out to.

Media Management

An earned media strategy should be part of any communications plan. Mobility PR juggles several important aspects of that strategy. It aims to generate viable leads for you, creates the opportunity to connect your business with valuable customers, shapes your business storytelling and strategic media management, and creates long-lasting media relations to aid you in a long-term perspective. That’s why we take care of your media content with great detail and precision, aiming to establish great brand awareness and credibility in the eyes of your customers.

Startups and Scaleups

The automotive industry has taken a swift turn in a progressive direction, which means more players are entering the market with different ideas. As your automotive PR agency, we place emphasis on setting you apart from your competition with innovation and unseen ideas. We allow you the creative freedom for ideas in the industry, and combine it with our creative freedom to promote and share what you have to say, making sure your uniqueness reaches audiences and establishes business relationships that will gain you a solid market position. Our aim is to make you known as a reputable business, one that’s worth investing in. While we get you media coverage, you have the time to focus your attention on brand building.

PR Funding

Our priority is to grow your business. That’s why we aim to attract investors and valuable customers that can offer support in your business development. If you're starting out or scaling your business, we’re here to support you from seed funding to the final rounds. Our mobility PR strategy differs from brand to brand, and yours will be one of a kind, designed for you with the intention of gaining the trust of venture capitalists and investors in the most suitable way for your company.

Content Creation

Smart brand storytelling is our specialty when it comes to content creation. The mobility industry can be difficult to interpret by the average media consumer. What sets us apart in developing automotive public relations strategies is our ability to adapt content and transform it into an easy read for the target audience. Whether the public is an expert in motor vehicles and their components or not, the stories will have the same impact - easy to read and understand, and full of detailed information and ideas at the same time. From thought leadership articles to funding announcements, we make sure that your content benefits your reputation.

Our PR Strategy for the Automotive Industry

Client Lifecycle

+ More
Our PR process has a couple foundations that we rest on. We highly value collaboration and working closely together with you to ensure that there’s a correlation between your expectations and our delivery. When we first meet, our PR experts will have a discussion with you about which service package best accommodates your unique needs. From here we can build up your automotive PR package to make sure your strategic rollout meets the set goals. We strongly recommend including an industry report in your package as it will provide you deeper insight into our PR content and results, all in a structured and comprehensive manner.

Value-adding PR

+ More
We aim to create value-adding mobility PR strategies. Our experience with leading companies across various tech industries has given us the high ground to understand the importance of communicating complex business ideas in a widely understandable way to generate media traction. It’s all about creating a conversation around your brand or business. One example is to use thought leadership as part of your PR initiatives, since this way you share your industry knowledge and allow others to contribute to the discussion. The added value comes from sharing industry pioneering thoughts that will change how we look at the field.

Media Relations

PR is about more than just the produced content. The relationships you build with journalists and the press is what makes your PR campaigns succeed in the long run. This is important because a story or a press release is not a one time thing, but rather a continuous activity, and the most impact comes from the longevity of your story. This is why we identify the best placements and journalists to cover your continued story. Since automotive PR is highly specialized, it requires an added layer of planning to ensure you land in front of the relevant audience.

Automotive PR

The recent automotive industry is transforming the way people view the world of motor vehicles, with each development bettering network experiences. The field has consistently been one of the most important ones for decades, but with recent trends PR arms itself and sets out to communicate the relevance and significance of mobility companies. After all, the world of motor vehicles plays a great role in how people and businesses alike connect and operate on a daily basis. PR is all about driving those connections, which is why hiring an automotive PR agency is highly beneficial to ease the process of nurturing your valuable connections.

Related sectors

Many times, aviation and aerospace companies overlook their PR initiatives, because it's a time consuming process to develop simplified aviation PR or aerospace PR strategies.
Transportation PR emerged a long time ago, and has never stopped developing to provide new and innovative ideas and solutions, thus being a line of work that requires expert skills to achieve great results.

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What is the automotive industry?

The automotive industry encompasses everything surrounding motor vehicles and their components. It includes an enormous range of companies that compete to provide the most innovative development in the field of mobility, and this has been the case ever since the industrial revolution.

Because of the industry’s rich history, the competition of today is dynamic and intense, which is why startups and scaling businesses need to be flawless in their execution of putting themselves on the map. The industry continues to grow and change, with electric cars gaining more and more momentum as the trending topic, which has grabbed the attention of both mobility enthusiasts and environmentalists.

Why choose our PR agency for mobility companies?

Our PR agency not only has the proper mindset in adapting and keeping our ground in dynamic fields, but also has the experience needed to cement those skills. With our wide range of work in various tech industries, our PR experts have turned into a smooth-running machine that delivers excellent results with great impact for your business.

Our policy rests on the shoulders of uniqueness, which is why our service packages are flexible to adapt to each client’s specific needs. In the automotive industry, we are able to fully grasp the details of every component that exists within a motor vehicle, and understand how different adjustments and ideas affect both the environment and the society affected by these changes.

Choosing us means choosing to turn your ideas into stories, releasing them through the most appropriate channels, and making sure they reach the exact target group you need, and in great numbers.

What is automotive PR?

As the automotive industry continues to change, automotive PR aims to keep up and adapt. This implies that PR experts must sustain media relations with the relevant journalists, outlets, and other platforms. In doing so, PR professionals’ main goal is to always be well-informed with the latest trends in the industry - how does it change, what issues are pressing, and what solutions are available.

That way, PR agencies’ clients can be certain that their ideas will be recognized for their uniqueness and creativity, and the agencies will be able to fully implement those ideas and create long lasting stories that they will then share with the relevant media outlets. That is where the necessity for maintaining media relations plays a role in. Automotive PR is the ability to keep up with the dynamic of an ever changing environment in order to provide impactful solutions for companies that enter the field.

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