We're not a traditional Automotive PR agency

Automotive PR Agency

Underline
We are a PR agency working in the automotive sector. We use fresh, innovative content and the latest analytic technology to help our clients raise the bar over their competition. We combine PR and marketing strategies that cut through the noise.

Why PRLab?

See how we've implemented our in-house developed PR model for automotive businesses like yours:
  • "I was highly impressed by their responsiveness, willingness to help, and their agility in handling shifting deadlines."
    Logo of Unifonic, client of automotive PR agency
    Ahmed Motaal
    Marketing Director, Unfonic
    1/2
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed"
    Photo of Martine Peeters, Marketing Manager in StuDocu
    Martin Peters
    Marketing Manager in StuDocu
    2/2
  • "I was highly impressed by their responsiveness, willingness to help, and their agility in handling shifting deadlines."
    Logo of Unifonic, client of automotive PR agency
    Ahmed Motaal
    Marketing Director, Unfonic
    1/2
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed"
    Photo of Martine Peeters, Marketing Manager in StuDocu
    Martin Peters
    Marketing Manager in StuDocu
    2/2

Value-added PR

We are passionate about creating value-filled mobility PR

Getting you traction

We can connect your brand with the outlets that matter

Automotive PR life cycle

We have devised our own PR process
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Why trust us as your automotive PR agency?

We specialize in public relations for automotive startups and scaleups
Results and impact
Value creation
Expertize
Promoting

Results and impact

PRLab is a PR company specializing in the automotive industry. Our mission is to use our PR expertize to put your automotive brand on the map, establishing or building your reputation, and sharing your unique brand narrative, insights, and contributions to the industry. We know our work is about more than just content. We put an emphasis on getting to know our clients deeply. This allows us to effectively communicate your values and create a lasting impact on your target audience.

Value creation

Our team of experts has worked with a range of automotive businesses, bringing a unique approach and set of strategies to each one. We know the importance of creating value and positioning you as an industry leader. Working with us ensures that each piece of content we put out into the world for you, from press releases to blog articles, creates value for your business, positioning you as a trusted industry player to your customers, investors, and competitors.

Industry research and expertize

We value working closely with our clients and consider ourselves an extension of your team. This means we know the importance of being up-to-date with the automotive industry trends and movements. When working with PRLab, you can rest assured that we will produce content for you that’s relevant to the current trends, media narratives, and issues in the automotive field, whatever the current market shifts and perspectives may be. PRLab's commitment to staying up-to-date ensures clients always have relevant, impactful, and consistent content with the industry's current state.

Promoting your content

The content we produce is more than just information. It’s eye-catching and dynamic and engages our clients’ audiences, making them a part of the conversation. We’re committed to telling your story, whatever that may be, and helping it reach and resonate with the most relevant audience. We’re ready to position you as a valuable contributor in the automotive field, enabling you to express your identity, values, and unique contributions. PRLab is ready to help its clients by crafting content that accurately represents who they are and what they stand for.

We're not a traditional automotive PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
Icon for Automotive specialists

Automotive specialists

We are a PR firm specializing in vehicle technology PR. The company profoundly understands the automotive PR industry.

+ read more

For tech companies and automotive suppliers looking to bring innovative technologies to market, working with an advanced PR firm like ours specializing in the automotive supply chain niche is essential. We provide a comprehensive PR solution covering all aspects of the industry, ensuring that their clients' technologies receive the exposure and recognition they deserve. We know how to make you stand out.

Unique connections

Our focus is on utilizing our expertise and connections in the technology, business, automotive, and related manufacturing industries to secure high-quality media coverage for our clients in the vehicle technology sector.

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Our goal is to help these clients establish credibility and gain exposure through earned media. To achieve this, we maintain strong relationships with journalists and news media outlets operating in these sectors. This enables us to secure coverage for our clients in respected and well-read publications. By leveraging these relationships, we help position our clients as thought leaders and experts in their field.

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Proactive way of working

At PRlab, we are proactive in shaping the narrative and getting your message out there. Our team of experts understands the importance of telling a compelling story that speaks to your target audience and aligns with your goals.

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With a deep network of media contacts, we can get your story in front of the right people, maximizing your reach and ensuring your message is heard. PRlab is dedicated to helping you make a lasting impact and achieve your objectives through strategic and effective public relations efforts.

Crisis management

Clear and timely communication during a crisis is extremely crucial as it can greatly impact the outcome of the situation for a business.

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Effective communication with employees, media, and the public can help a business to preserve its reputation and continue operations. With the help of our experienced PR professionals, you can navigate through challenging times from a communications standpoint and ensure that your message is communicated effectively. This can minimize any negative effects on the business and ultimately aid its recovery from the crisis.

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Full-service agency

As a full-service agency, we understand the importance of utilizing our resources and expertise to deliver results.

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Our team comes together to generate innovative ideas that drive our campaigns and make them stand out in a crowd. We understand the power of utilizing both earned media and paid channels and work to blend these to create a comprehensive 360° campaign seamlessly. The integration of influencer marketing further strengthens our approach and helps to reach a wider audience. Our objective is to create campaigns that grab attention and leave an impact.

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Lets take this further. Get in touch 👋

Tell us about your project and how we can help

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FAQs

Some answers for the most common automotive PR questions

What is the automotive industry?

The automotive industry encompasses everything surrounding motor vehicles and their components. It includes an enormous range of companies that compete to provide the most innovative development in the field of mobility, and this has been the case ever since the industrial revolution.

Because of the industry’s rich history, the competition of today is dynamic and intense, which is why startups and scaling businesses need to be flawless in their execution of putting themselves on the map. The industry continues to grow and change, with electric cars gaining more and more momentum as the trending topic, which has grabbed the attention of both mobility enthusiasts and environmentalists.

Why choose our PR agency for mobility companies?

Alongside our array of experience, our team of experts comes equipped with the right mindset when it comes to working with our diverse range of clients. We are proud to provide a bespoke service, innovative ideas and the highest standard of content. We have a full understanding of each component that exists within motor vehicles, the industry climate, and how adjustments and advancements impact the automotive landscape. Working with us means turning your ideas into inspiring stories, ensuring they not only reach but impact your target audience, allowing you to grow, develop and become a trusted voice in the automotive industry.

What is automotive PR?

In a progressive and rapidly advancing industry, it’s key that automotive PR adapts at the same speed. PRLab ensures to sustain our key relationships with the relevant outlets and journalists in the same way we keep up to date with industry trends and advancements, to ensure we can produce the best results, ideas and solutions to automotive companies across the board, whether you’re just beginning your journey, or growing your business.

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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Munich
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
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PRLab | PR Agency - PR Firm
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