Aerospace is a term used to collectively refer to the atmosphere and outer space. The activities taking place within the industry are diverse and many vertical sectors exist within aerospace. Due to the industry landscape being broad and diverse, it's understandable that complexities and highly technical factors accompany it. Due to the complex nature of the industry, aerospace PR became a specialised field. Aerospace PR agencies are highly skilled in interpreting the complexity of the industry and interpreting technical messages to make them more media friendly. This way, the PR agent is able to gain market visibility and engagement for their client. Not by changing the messaging, but by making it more digestible for the average reader and listeners.
With new trends and technologies shaping the way consumers behave, the aviation industry is evolving to keep up with the expectations and ever-changing landscape. Aviation refers to the activities surrounding mechanical flight and the aircraft industry. Not only the physical transportation of people and goods, but the systems and processes associated with aviation - to make it possible for aircrafts to operate. Since the industry is very technical and complex, public relations in the aviation industry emerged as a valuable tool to have in your marketing mix. Aviation companies and corporations of different sizes now employ an aviation PR agency to manage their PR activities. Also, to receive the added benefits of having professionals secure publicity and market visibility for them. As the aviation industry is highly competitive, image creation and reputation management is essential and many companies fail because they overlook the importance of having a solid PR strategy.