The term “biotech” is made up of the words “biology” and “technology”. In the broad sense, the practice of biotech involves the use of living systems and organisms to create products. The industry largely overlaps with technology, healthcare, medicine and scientific practices. Biotech can also be understood as technology that’s based on biology. Biomolecular processes are employed to create technologies that help improve living standards and contribute to environmental health. For example, the simpler process of making cheese also relies on the use of microorganisms. Biotech just steps this up with more complex tech involvement to innovate what can be done with bio-organisms.
Biotech PR involves the process of getting market exposure for companies who are innovating the biotechnology landscape. The complex nature of biotech presents interesting industry opportunities for PR to leverage from innovation and the dynamic biotech landscape. The challenge for PR is to make the company stand out, as the industry is greatly growing alongside technological advancements and industry breakthroughs. In terms of content creation biotechnology PR serves to educate and make information accessible to audiences of different knowledge levels. PR must also consider the global audiences to make sure innovations translate seamlessly and uphold the company’s market position.