The highly specialized field of biotechnology needs highly specialized biotech PR.
With applied sciences becoming more innovative, due to the heightened presence of technology in medicine and healthcare, creative PR is needed to stand out in a growingly crowded market space.
As a biotech PR firm, we apply our greater knowledge and understanding of the tech industry to create publicity for your business and to help you achieve business growth.
Biotech PR ties into the specialisation of our agency. Having secured a prestigious reputation as a tech PR firm, we value the growing contribution tech is making to further heath, medicine and scientific innovations. This is why we aim our services at helping our clients achieve their well deserved recognition as thought leaders. Together, we work towards securing a valid market position from where you can keep growing your industry presence.
We know that biotechnology PR requires precision planning to succeed. This includes balancing industry jargon and user-friendly content, without taking away from the value-adding technical functions of biotech. As we are focused on growing your business, we look deep into industry trends and analysis to find the insights that will gear your PR strategy for optimal success. This way we secure you with great coverage in trade media.
We nurture your PR strategy so that it reaches tier one media features. Consistency and continuity is a key when wanting to gain great publicity in the biotech industry. This is why biotech PR needs to not only understand the complexity of business models, but also help explain subtleties of the company to news outlets and journalists. This way, consistency in content is achieved and accurately represents the company. Leveraging from consistency in trade media, we position you for market growth.
With us as your biotechnology PR firm, you can be assured of prominent features among valuable media outlets. Counting in the industry’s favour, biotechnology delivers plentiful stories worth publicising. However, innovation alone is not enough to secure a larger cover story. Based on industry developments, we create a value carrying story for your business that showcases how your innovation is worth investing in. Storytelling is what gets you featured, innovation is only the foundation.
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The term “biotech” is made up of the words “biology” and “technology”. In the broad sense, the practice of biotech involves the use of living systems and organisms to create products. The industry largely overlaps with technology, healthcare, medicine and scientific practices. Biotech can also be understood as technology that’s based on biology. Biomolecular processes are employed to create technologies that help improve living standards and contribute to environmental health. For example, the simpler process of making cheese also relies on the use of microorganisms. Biotech just steps this up with more complex tech involvement to innovate what can be done with bio-organisms.
Biotech PR involves the process of getting market exposure for companies who are innovating the biotechnology landscape. The complex nature of biotech presents interesting industry opportunities for PR to leverage from innovation and the dynamic biotech landscape. The challenge for PR is to make the company stand out, as the industry is greatly growing alongside technological advancements and industry breakthroughs. In terms of content creation biotechnology PR serves to educate and make information accessible to audiences of different knowledge levels. PR must also consider the global audiences to make sure innovations translate seamlessly and uphold the company’s market position.