Blockchain PR Agency

Just like there’s no easy hack to cheat the blockchain system, blockchain PR can’t be cheated either. This is why blockchain public relations rely on expert skills to achieve great results. Alongside other new technologies, blockchain is considered one of the most dynamic and shifting industries. 

Trust us as your blockchain PR agency and stay ahead competition. A highly specialized industry needs highly specialized PR professionals to take care of communications.

Clients Helped
Press Coverage Landed

Examples of Press Coverage Obtained

We land global coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
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Logo of PRLab, our blockchain pr agency

We're NOT a traditional Blockchain PR Agency

PRLab is not a traditional Blockchain PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
Contact us here

Why choose our Blockchain PR agency?


We Deliver 

At PRLab, we use PR as a communications tool to nurture and shape your brand’s reputation, establish a prominent and respected brand image, and we make sure to keep up with the latest industry trends. Market relevance is key, this is why we take great care in planning your communications strategy - so that your communications match the needs of the market. As a top PR agency, we are determined to provide you with blockchain PR strategies that are adapted to fit your best interests and that yield data driven results.


PR, when done right, adds value to your respective industry - be it knowledge sharing or solving a problem. This is why we aim to help tech startups and scaleups grow their industry presence so that they can use their market position to share the value they add in industry. PR also nurtures the brand’s reputation and creates value for the company’s image. Working with a blockchain PR agency ensures that every press release, publication, thought leadership article and every media relationship built carries value for both the company, customers, investors and wider industry.


Blockchain PR, being as fast paced as it is, should be well up-to-date with current news and industry events. With us managing your public relations in the blockchain industry, you can be certain that your PR content will be relevant to what’s happening right now - on a global news scale. We’re committed to help scale your business by keeping a close eye on the news and public conversations, to ensure you get the insights that can drive your progress forward.


There’s more to blockchain PR than simply pushing media content out. Your content needs to be planned and created to ensure a cohesive narrative that communicates the vision of your business. Your content is the voice that sets you apart as a leader or industry pioneer. PRLab creates content that secures your position as a valuable industry asset. Since new blockchain service deliveries are rolled out ultrafast, we make sure that your content is managed and updated along with the current market trends, media discussions and industry shifts.

Related sectors

A highly specialized industry needs highly skilled PR professionals to take care of communications and networking in the blockchain field.
Cryptocurrency PR emerged as a highly prominent line of work, developing with great speed and requiring professional expertise to achieve great results.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

Blockchain Public Relations Capabilities & Expertise

Here’s how we help build and shape your reputation with PR:


+Learn More
As a blockchain PR agency, we offer a selection of PR services with the purpose of best meeting your distinct needs. We make sure your PR package is tailored to best accommodate your overall marketing and communications goals and needs. We provide you with a clean-cut strategic framework and then build your service package to ensure your blockchain PR strategy is progressive, supporting your business growth journey.

Blockchain Solutions

The benefit of working with a blockchain PR agency is that we strategically plan and create your news items with precision, keeping you part of newsworthy discussions. This way brand visibility, reach and awareness is gained with great impact, while simultaneously keeping up to date with the shifts in the blockchain industry.

Media Management

A blockchain PR plan does not only aim to generate viable leads for you, but also to create the opportunity to connect your business with valuable customers through business storytelling and strategic media management. That’s why we take care of your media content to build a media network that aids in generating brand trust and credibility.

Startups and Scaleups

As your blockchain PR agency, we set out to establish your reputation in the industry, making you well known among the community. We assist you in being noticed with lucrative audiences and establishing partnerships that will secure you a solid market position. Our aim is to make you known as a reputable business, one that’s worth investing in.

PR Funding

Our priority is to help grow your business. That’s why we aim to attract investors and valuable customers that can offer support in your business development. If you're starting out or scaling up, we’re here to support you. From seed funding to the final rounds, the PR strategy we create for you is designed with the intent to gain the trust of investors who are looking at the hottest developments in the blockchain industry.

content creation

Smart brand storytelling is our specialty. Blockchain can be difficult to interpret by the everyday media consumer. What sets us apart in developing blockchain public relations strategies is our ability to shape content in a comprehensive way, which still brings meaningful information to the audience - in an easily digestible manner. From thought leadership articles to funding announcements, we make sure that your content benefits your reputation and the media consumers.

Our Blockchain PR strategy

Client Lifecycle

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We value collaboration and working closely together with our clients to ensure that there’s a correlation between your expectations and the work we produce and deliver. When we first meet, our PR experts will have a discussion with you about which service package best accommodates your unique needs. From here we can build up your blockchain PR package to make sure your strategic rollout meets the set goals and hits KPIs.

Media Relations and Placements

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The relationships you build with journalists and the press is what makes your PR campaigns succeed in the long run. PR is not just a once-off event, the most impact comes from the long term PR investment and the support network built along the way. This is why we identify the best media outlets and news sites to cover your continued story. Since blockchain PR is highly specific, it requires an added layer of planning to ensure you land in front of the relevant audience.

Value-adding PR

We aim to create value-adding blockchain PR strategies. As we’ve worked with leading companies across various tech industries, we understand the importance of communicating complex business ideas in a widely comprehensive way to generate media traction. It’s all about creating a conversation around your brand or business. The added value comes from sharing industry pioneering thoughts in a way that is easy for the audience to understand and react to.

Blockchain PR

Since the blockchain industry is generating great media discussions and traction among early stage investors, blockchain public relations set out to communicate the relevance and significance of blockchain companies. After all, blockchain plays a great role in how people and businesses connect globally. PR is all about driving those connections, which is why hiring a blockchain PR agency is highly beneficial to ease the process of nurturing your valuable connections and put you on the map in this dynamic online industry.

Related services

Specializing in PR for tech companies and startups, our team is agile in working across industry niches.
From preparing to handling risk and crisis management - we got you covered. Your reputation is secure with us.
Digital PR is the act of applying core principles of PR to a digital context or environment.
We train your team in understanding the media landscape and building relationships with media agents to own the conversation.

Work with us!

Looking to build your PR presence?

Check our FAQ

What is blockchain?

A blockchain is a specific type of database that is different from the traditional databases that we all know. Essentially, it consists of a chain of “blocks” with information, each stored electronically in digital form. When new information is added, it is chained to the information loaded in the previous block, adding a decentralized feature that strengthens the safety and security of that information.

With blockchain, no single person is in control of the database, but rather different individuals have control over different blocks of information. Unique and personalized “keys” help each individual access and transfer information.

The purpose of blockchain is to allow for information to be recorded and stored, but not edited, which contributes to the authenticity of that information. Mostly used in payment transactions, blockchain secures the history of transactions and ensures that they cannot be edited, destroyed, or compromised in any way. There’s almost no hacking opportunity in blockchain.

What are the benefits of blockchain PR?

Blockchain is an incredibly exciting industry, with endless potential. However, blockchain has a PR problem. It’s not widely understood by the average consumer. PR for blockchain is integral in the growth of the industry. PR can help explain the concept of blockchain to a wider audience, outlining the benefits of investing in blockchain, and positioning your blockchain business as a trustworthy and exciting industry player.

What is the goal of a blockchain PR campaign?

A blockchain PR campaigns’ aim is to help you reach your wider business goals. Whether this is to position your brand as a thought leader, introduce new audiences to blockchain as a whole, or increase your social media presence, the right PR campaign can give your blockchain business the coverage you need to gain trusting investors and help grow the movement.

What is a blockchain PR agency?

Blockchain PR agencies will focus on digital strategies that utilize the decentralized features of blockchain in order to secure trust, loyalty and credibility for a company aiming to develop itself within the industry. With digital PR strategies, reach to global audiences is unlocked.

Although fairly new, blockchain PR has picked up with a fast-paced impact in the world of PR, especially with digital PR being highly integrated with the workings of newage communication systems. Digital PR includes any form of online promotion, including blogs, podcasts, online journals and other online platforms for spreading a brand’s name. Traditional PR, on the other hand, encompasses print media, news, and other offline activities - not to be discarded in terms of value adding benefits to your PR strategy.

What should a blockchain PR strategy take into consideration in the planning phase?

There’s a lot to consider when crafting PR strategies for blockchain. It’s integral that strategies take into account both the current market and the new opportunities that blockchain can bring in both the digital and wider world. PR strategies must ensure to position blockchain as not only a viable option, but the most accessible, innovative and exciting one available.

What are the specificities of public relations for blockchain companies?

Moving blockchain into the mainstream narrative by engaging with more consumers is imperative in growing its reach. PR for blockchain must ensure to effectively build credibility by clearly communicating just how blockchain works and how it can create a new future; one where decentralization allows for full transparency. Working with the right blockchain PR firm will ensure that your audience not only understands the intricacies of blockchain, but also just how impactful it can be for them, encouraging consumers to invest in your brand.

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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Mon - Fri: 09:00 - 17:00
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