We're not a traditional blockchain PR agency

Blockchain
PR Agency

Underline
We specialize in helping blockchain enterprises of all sizes develop effective strategies to reach the market and achieve success globally

Why PRLab?

See how we've implemented our in-house developed PR model for blockchain businesses like yours:
  • "Matias is an exceptional team member and marketing professional. He is honest, reliable, and incredibly hardworking. Matias has achieved tremendous success with his PR and communications initiatives, which resulted in more business opportunities and more closed deals"
    Photo of Steffen Maier, Co-founder of Impraise
    Steffen Maier
    Co-founder of Impraise
    1/3
  • "The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success."
    Photo of Matthijs Onland, Country Manager Wayflyer
    Matthijs Onland
    Country manager Wayflyer
    2/3
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed"
    Photo of Martine Peeters, Marketing Manager in StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    3/3
  • "Matias is an exceptional team member and marketing professional. He is honest, reliable, and incredibly hardworking. Matias has achieved tremendous success with his PR and communications initiatives, which resulted in more business opportunities and more closed deals"
    Photo of Steffen Maier, Co-founder of Impraise
    Steffen Maier
    Co-founder of Impraise
    1/3
  • "The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success."
    Photo of Matthijs Onland, Country Manager Wayflyer
    Matthijs Onland
    Country manager Wayflyer
    2/3
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed"
    Photo of Martine Peeters, Marketing Manager in StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    3/3

Peace of mind

Knowing you are working with professionals

Industry insight

We understand the needs inherent to you

Proven record

We help firms generate money and raise brand awareness
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Why trust us as your blockchain PR agency?

We specialize in public relations for blockchain startups and scaleups
Get results
Effective PR
Get Coverage
Specialized

Get results

Our dedicated blockchain PR service engages companies, developers, and financial backers to get results. We highlight the role of blockchain as a major force in modern society and a future shaper. With bold campaigns that differentiate our clients from their competitors while shining a light on the issues they can solve for customers and the real-world impacts of these technologies, PR strategies need to go beyond just building awareness in a market. Through thought leadership and media relations, we aim to inspire and drive action through our blockchain campaigns.

Effective PR

With PRlab, you will receive a range of media outreach approaches tailored to meet your needs. With multiple services to help your business get noticed, whether you're working with industry influencers or you'd like a bigger global reach for your blockchain PR, we've got you covered! We have a number of approaches to reach your needs. Get people talking by sending press releases and distributing content that appeals to your target audience. We will help you reach your business goals.

Get Coverage

As your blockchain PR agency, you can trust that we will provide noteworthy news coverage for your company. Our expertise allows us to take pitches and turn them into significant news stories. We keep track of industry trends and market developments to ensure that your media story is always positioned to take advantage of newsworthy events in the industry. By doing this, we can generate media attention for your product and expand your reach within the tech and specialized sectors.

Specialized in blockchain

Niche businesses require niche approaches. Because of this, we provide clients with a highly specialized PR strategy that identifies brand awareness within the blockchain space. The blockchain industry is constantly diversifying from traditional practices to cloud computing, immersive tech, and the Internet of Things. Blockchain offers a much-needed solution. We understand that blockchain companies can be a driving force for good. We are passionate about working with innovators who are constantly creating and pioneering, as we are in our industry.

We're not a traditional blockchain PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
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Thought leadership

As blockchain becomes increasingly competitive, organizations must stand out and be recognized as leaders. We can help you establish your business as an industry leader.

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You can position your brand as a leading and influential organization within your industry through our thought leadership services, including idea development, press releases, and opinion pieces. To establish yourself as a thought leader, our team of experts will work with you to provide the insights and strategies you need to be seen as an industry leader..

Building a brand story

Humans are naturally drawn to narratives and storylines. However, creating a story that effectively showcases your business as the solution to a wide range of needs can be challenging.

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We specialize in uncovering the core of your messaging and presenting it compellingly. Our PR strategies focus on highlighting the evolution of your brand. We understand the power of a compelling backstory and are skilled at crafting a narrative that resonates with your audience and conveys why you can meet their needs.

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Media contacts

Getting the media's attention can be a challenge. You need to work with the right people. Whatever your company's stage of development, PRlab can provide various media relations services.

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When it comes to establishing brand recognition in a new market or strengthening a company's position, a lot of professional input and an understanding of market conditions are necessary. The importance of relations when managing a crisis cannot be overstated. The brand can communicate its perspective in a difficult situation if it has solid relationships with journalists.

Brand messaging

We seek maximum impact for your brand. Effective brand messaging is crucial for blockchain public relations because it helps to clarify the value and purpose of your company or product in the blockchain industry.

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Strong brand messaging can help to differentiate your company from competitors and make a positive impression on potential customers, partners, and investors. By helping you develop a clear and consistent brand message, you can effectively communicate your company's or product's unique benefits and stand out in the crowded blockchain market.

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Icon for Funding

Funding

Funding is an essential element in the growth of your business. Funding can be challenging due to the complexity of fintech.

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As a blockchain PR agency, we have the expertise to guide you through every step of your funding journey, from the initial idea to the final deadline. Our comprehensive PR strategy covers all aspects of your campaign, including PR practices, targeted content creation, and outreach efforts. Our enthusiasm and expertise can help you reach your funding goals and further your brand's reach.

Related services

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Tech PR Agency
Specializing in PR for tech companies and startups
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Crisis Comms
From preparing to handling risk, we cover you
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Digital PR
We apply core PR principles in digital environments
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Media Training
We build media relationships and train your team

Lets take this further. Get in touch 👋

Tell us about your project and how we can help

Related sectors

Covering all tech and related industries
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Crypto
We're offering you high crypto PR support
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NFT
Our agency has extensive experience in NFT PR

FAQs

Some answers for the most common blockchain PR questions

What is blockchain?

A blockchain is a specific type of database that is different from the traditional databases that we all know. Essentially, it consists of a chain of “blocks” with information, each stored electronically in digital form. When new information is added, it is chained to the information loaded in the previous block, adding a decentralized feature that strengthens the safety and security of that information.

With blockchain, no single person is in control of the database, but rather different individuals have control over different blocks of information. Unique and personalized “keys” help each individual access and transfer information.

The purpose of blockchain is to allow for information to be recorded and stored, but not edited, which contributes to the authenticity of that information. Mostly used in payment transactions, blockchain secures the history of transactions and ensures that they cannot be edited, destroyed, or compromised in any way. There’s almost no hacking opportunity in blockchain.

What are the benefits of blockchain PR?

Blockchain is an incredibly exciting industry, with endless potential. However, blockchain has a PR problem. It’s not widely understood by the average consumer. PR for blockchain is integral in the growth of the industry. PR can help explain the concept of blockchain to a wider audience, outlining the benefits of investing in blockchain, and positioning your blockchain business as a trustworthy and exciting industry player.

What are the specificities of public relations for blockchain companies?

Moving blockchain into the mainstream narrative by engaging with more consumers is imperative in growing its reach. PR for blockchain must ensure to effectively build credibility by clearly communicating just how blockchain works and how it can create a new future; one where decentralization allows for full transparency. Working with the right blockchain PR firm will ensure that your audience not only understands the intricacies of blockchain, but also just how impactful it can be for them, encouraging consumers to invest in your brand.

What is a blockchain PR agency?

Blockchain PR agencies will focus on digital strategies that utilize the decentralized features of blockchain in order to secure trust, loyalty and credibility for a company aiming to develop itself within the industry. With digital PR strategies, reach to global audiences is unlocked.

Although fairly new, blockchain PR has picked up with a fast-paced impact in the world of PR, especially with digital PR being highly integrated with the workings of newage communication systems. Digital PR includes any form of online promotion, including blogs, podcasts, online journals and other online platforms for spreading a brand’s name. Traditional PR, on the other hand, encompasses print media, news, and other offline activities - not to be discarded in terms of value adding benefits to your PR strategy.

What is the goal of a blockchain PR campaign?

A blockchain PR campaigns’ aim is to help you reach your wider business goals. Whether this is to position your brand as a thought leader, introduce new audiences to blockchain as a whole, or increase your social media presence, the right PR campaign can give your blockchain business the coverage you need to gain trusting investors and help grow the movement.

What should a blockchain PR strategy take into consideration in the planning phase?

There’s a lot to consider when crafting PR strategies for blockchain. It’s integral that strategies take into account both the current market and the new opportunities that blockchain can bring in both the digital and wider world. PR strategies must ensure to position blockchain as not only a viable option, but the most accessible, innovative and exciting one available.

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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Munich
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
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