A blockchain is a specific type of database that is different from the traditional databases that we all know. Essentially, it consists of a chain of “blocks” with information, each stored electronically in digital form. When new information is added, it is chained to the information loaded in the previous block, adding a decentralized feature that strengthens the safety and security of that information.
With blockchain, no single person is in control of the database, but rather different individuals have control over different blocks of information. Unique and personalized “keys” help each individual access and transfer information.
The purpose of blockchain is to allow for information to be recorded and stored, but not edited, which contributes to the authenticity of that information. Mostly used in payment transactions, blockchain secures the history of transactions and ensures that they cannot be edited, destroyed, or compromised in any way. There’s almost no hacking opportunity in blockchain.
Blockchain is an incredibly exciting industry, with endless potential. However, blockchain has a PR problem. It’s not widely understood by the average consumer. PR for blockchain is integral in the growth of the industry. PR can help explain the concept of blockchain to a wider audience, outlining the benefits of investing in blockchain, and positioning your blockchain business as a trustworthy and exciting industry player.
A blockchain PR campaigns’ aim is to help you reach your wider business goals. Whether this is to position your brand as a thought leader, introduce new audiences to blockchain as a whole, or increase your social media presence, the right PR campaign can give your blockchain business the coverage you need to gain trusting investors and help grow the movement.
Blockchain PR agencies will focus on digital strategies that utilize the decentralized features of blockchain in order to secure trust, loyalty and credibility for a company aiming to develop itself within the industry. With digital PR strategies, reach to global audiences is unlocked.
Although fairly new, blockchain PR has picked up with a fast-paced impact in the world of PR, especially with digital PR being highly integrated with the workings of newage communication systems. Digital PR includes any form of online promotion, including blogs, podcasts, online journals and other online platforms for spreading a brand’s name. Traditional PR, on the other hand, encompasses print media, news, and other offline activities - not to be discarded in terms of value adding benefits to your PR strategy.
There’s a lot to consider when crafting PR strategies for blockchain. It’s integral that strategies take into account both the current market and the new opportunities that blockchain can bring in both the digital and wider world. PR strategies must ensure to position blockchain as not only a viable option, but the most accessible, innovative and exciting one available.
Moving blockchain into the mainstream narrative by engaging with more consumers is imperative in growing its reach. PR for blockchain must ensure to effectively build credibility by clearly communicating just how blockchain works and how it can create a new future; one where decentralization allows for full transparency. Working with the right blockchain PR firm will ensure that your audience not only understands the intricacies of blockchain, but also just how impactful it can be for them, encouraging consumers to invest in your brand.