A blockchain is a specific type of database that is different from the traditional databases that we all know. Essentially, it consists of a chain of blocks with information, each stored electronically in digital form. When new information is added, it is chained to previous information, adding a decentralized feature that strengthens the safety and security of that information.
With blockchain, no single person is in control of the database, but rather different individuals have control over different blocks of information, and unique and personalized “keys” help them access and transfer that information.
The purpose of blockchain is to allow for information to be recorded and stored, but not edited, which contributes to the authenticity of that information. Mostly used in transactions, blockchain secures the history of transactions of platforms and ensures that they cannot be edited, destroyed, or compromised in any way.
Blockchain PR agencies will focus on digital strategies that utilize the decentralized features of blockchain in order to secure trust, loyalty, and credibility for a company aiming to develop itself within the crypto industry.
Although fairly new, blockchain PR has picked up with a fast-paced impact on the world of PR. This is due to the fact that digital PR as a general practice has become much more important and effective than traditional PR. Digital PR includes any form of online promotion, including blogs, podcasts, online journals and other online platforms for spreading a brand’s name. Traditional PR, on the other hand, encompasses print media, news, and other offline activities.
The reason for digital PR’s massive success and boom is the widespread reach that it has. It is able to reach out to target audiences on a global scale, which improves the potential for a company to be noticed and its brand - recognized.