Matias Rodsevich is a public relations expert, media trainer, and the CEO and Founder of PRLab, a Global B2B Tech PR agency with offices in Amsterdam, Austin, and across several European countries. With more than 12 years of experience spanning corporate, startup, and agency environments, he specializes in strategic communications for both B2B and B2C technology companies.
Managed PR campaigns at IBM & Google Argentina.
Led 200+ PR projects for more than 150 tech companies from all over the world.
Bachelor’s in Public Relations, Argentine University of Enterprise (UADE)
Author of The PR Paradox (2020)
Matias Rodsevich van PRLab (Vakwerk, December 2020)
PR strategies to increase the reach of the experience you offer (The elevated experience podcast, March 2021)
Public relations for startups (The PR Maven Podcast, December 2021)
PR for SaaS Companies 101 (Leaders of Growth, June 2022)
Mastering PR as the Ultimate SaaS Secret Weapon (The Growth Syndicate Podcast, October 2024)
Matias began his career in Latin America, working on communications for global tech brands like IBM and Google Argentina. He later founded PRLab, through which he led PR strategies for over 100 tech companies across the world. His client portfolio includes well-known names such as Unifonic, Chargebee, Meltwater, Deel, and various VC-backed ventures.
His innovative, growth-driven approach to PR — which blends media strategy, SEO, and demand generation — has positioned PRLab as one of the top b2b tech PR agencies across the world, according to different industry rankings and client satisfaction scores.
He is also the author of The PR Paradox, a highly practical guide for startups looking to build credibility through media. The book, available on Amazon and many other stores, is considered a go-to manual for early-stage founders navigating modern PR challenges.
Committed to building a stronger, more collaborative PR ecosystem, Matias also founded the PRLab Community — the first of its kind — bringing together more than 1,300 PR and marketing professionals across monthly events focused on innovation, trends, and best practices in communications.
Guest Speaker on “TNW Conference 2019” (The Next Web, May 2019)
Guest Speaker on “Communication in times of crisis” (Meltwater, October 2020)
Guest Speaker on “Webinar PR Masterclass: Preparing for an uncertain 2021” (Meltwater, October 2020)
Panelist on “CleanTech & Digital PR Insights” at the Cleantech PR Summit 2024 (PRLab, September 2024)
Guest speaker on “101: The fundamentals of SaaS PR" at the ”SaaS PR Summit 2025" (PRLab, April 2025)
European PR Leader Award, WCFA 2022
The Importance of PR for tech startups (TechNews180, May 2023)
Prowly #PRChat with CEOs and PR experts about PR trends and challenges in 2023 (Prowly, December 2023)
One in eight PRs ‘want AI content to stop’ – report (PR Week UK, January 2024)
The old rules of PR no longer apply: Comms pros on what 'It ends with us' legal battle means for PR (PR Week, 2025)Webinar Promotion
Webinar Promotion Tips to Make Sure Nobody Misses Your Next One (Hubspot, February 2025).
PR & AI: A marriage of ethical considerations, collaboration and data security (The Media Online, March 2025)
