PR auditing is a process of evaluating your PR strategy. An external PR firm will usually carry out a PR audit. Here we look at a public relations audit definition, purpose, and example.

If you want to benefit from purchase-ready traffic, your site needs to be user-friendly, technically sound, and customer-focused. Read on to learn about what an SEO-friendly website is and the steps in building it.

Just like media advertisements, digital websites also need an influential presence. Public relations backlinks are necessary to maintain relevance and influence over time.

Crisis communication protects an organization's reputation against various threats and challenges. So here we examine how to develop a crisis communication plan and the key components of such a plan.

Every organization will face an external issue that could cause reputational harm, which is why crisis management planning is necessary. This guide looks at crisis management, why it's essential, and when it may be needed.