Have you ever wondered what people think or say about you or your brand? Well, you can find out exactly what’s being shared about you on Social Media, blogs, news sites, etc. In this article, we’ll introduce you to the fundamentals of media monitoring, types of monitoring, what to monitor, and how media tracking relates to PR.
We’ll also review the tools you can use to stay up-to-date with changes and check your media mentions. In another article, we’ll dive into how you can easily use different tools to follow your media mentions.
Media monitoring is defined as the activity of critically observing public information on the internet and across media platforms, looking for keywords and search results on a particular topic. For example, you could implement media tracking methods to follow your company’s news features and competitors.
News monitoring also helps us to stay informed about industry trends and market shifts. Being up to date with recent events ensures that the content you publish is relevant and adds value to the current news scene.
To help your media monitoring and analysis efforts, a media monitoring tool is just what you need. Online media monitoring tools continuously crawl and index sites, like social media platforms, online forums, news sites, blogs, etc. After indexing, the tool can find specific information that matches your keywords and search terms.
If you want to track how your earned media efforts are performing, choose a media monitoring tool to automate the process. Using a media keyword tool will also ensure that your content achieves maximum search results.
A media monitoring tool helps you to deliver media monitoring solutions for yourself and your clients. The tool helps you to conduct PR monitoring across print, online, social, and broadcast media.
When we think about PR, a media monitoring tool is an important asset to the work that goes into delivering an effective campaign and a robust media report. The data you collect can help you prepare future PR initiatives and give you the insights you need to develop proactive strategies in terms of reputation management, crisis communication, etc.
Before you select a monitoring tool or premium service, be sure to specify what data you want to receive from the tool. The software helper tool should also be user-friendly and give you different customization options. You want to be able to tailor and filter what you want to monitor and also customize the final report.
Free online media monitoring tools can be pretty basic in their capabilities and don’t offer many functions. Usually, they are a preview of the paid-for monitoring package. Free press monitoring tools are also limited in what they allow you to do, as they don’t have an extensive database, and the report you get is a very surface-level overview of the media landscape.
An online media intelligence tool is usually pretty affordable and more useful than the free version. A paid tool gives you more variety in terms of metrics, databases, insights, and report options. If you’re looking to delve deep and uncover valuable insights, a paid tool will greatly enhance the quality of your media analysis and report.
The best media monitoring tools are usually the ones that are developed by media intelligence companies that specialize in media monitoring and analysis.
The great thing about a premium media monitoring tool is that it has an additional layer of complexity. The tool can deep-dive into collecting data, and they usually come with personalized support and consulting services.
The online media monitoring tools that you get for free are usually a preview of the paid version. Luckily, paid tools are mostly affordable and have lots of features that will help you conduct digital media monitoring. A premium media intelligence tool is a worthwhile investment for the best service in terms of traditional and digital media monitoring.
Now that we have an overview of online and press monitoring tools' different categories (free, paid, premium), let's look at the best media monitoring solutions.
We’ve created a list of the best media monitoring tools based on price, recommendations, and functionality:
Talkwalker Alerts is very similar to Google Alerts. This online monitoring service helps users get notified about new mentions on the web, newspaper articles, Twitter, online forums, etc.
Price: Plans start at $8.330,00/year.
Rating: 4.3 ⭐️ (129 votes)
This media monitoring tool is good for use at an enterprise level and offers more tracking options than Google Alerts.
With this tool, you can enhance your SEO strategy by collecting data that feeds into the strength of your SEO game. For example, identifying influencers across social media and pinpointing where to refine your content marketing strategy.
Meltwater is a media monitoring software veteran and a pioneer in media intelligence. It allows companies to track their media coverage in both news and social media.
Price: Price on request (customized according to service agreement)
Rating: 3.9 ⭐️ (1403 votes)
With over 20 years of experience and 60 offices across all continents, Meltwater offers the monitoring of 300,000 news sources. The tool focuses on three main concepts: Media Intelligence for PR, Social Solutions for Marketers, and Customized Solutions for the Enterprise. With an easy-to-use dashboard, the PR tool ensures a user-friendly experience.
Not the most widely known tool, but Anewstip is a unique media intelligence tool. It acts as a tracker and database where you can store the contact information of over a million journalists, editors, bloggers, and news outlets. For public relations, this is a great feature when writing media pitches.
Price: Free+, standard paid plans start at around $199 a month.
Rating: 4.8 ⭐️ (16 votes)
This tool is great for entrepreneurs, marketers, and PR specialists who need to find and connect with relevant media agents. Moreover, the tools allow you to track what your contacts publish about you.
Anewstip helps you to track journalists on Twitter via your keyword matches. This way, you can build your media list, send personalized pitches, and track how many are opened or clicked on.
The tool helps you to track what type of outreaches work best, so you can customize your angles to find the most effective approach.
The tool has been described as one of the most valuable social media monitoring helpers to access because of its low pricing.
Pricing starts at €3,49/mo.
Rating: 3.4 ⭐️
Since this is a social-digital tool, you are able to track real-time conversations where your key search terms show up across social networks and the web.
The tool can crawl Twitter, Google+, Facebook, Youtube, Instagram, Tumblr, Reddit, Flickr, Dailymotion, and Vimeo. All the information it collects is available in a single dashboard, with a friendly layout, for your convenience.
Covered Press uses smart learning to grow alongside you and is highly rated among press monitoring tools. This tool is an automatic press tracker with reporting and analytic software designed to make PR data collection and management easier.
Price: Packages start at $49/mo.
Rating: 4.7 ⭐️ (13 reviews)
As a PR agency, this tool offers the support you need to create a well-rounded media report for your clients. With Covered Press, you can monitor critical mentions across the media spectrum.
BuzzSumo is a well-loved tool among marketers and publicists, as well as listed among the best media monitoring tools. The tool helps you to find trending content, deep dive into research and data points, connect with influencers, and monitor mentions, trends, and links. With over 300 trillion social engagements, 8 billion articles, and millions more indexed daily, it also happens to be the world's largest social engagement index.
Price: Pricing is between $199 and $999 a month.
Rating: 4.5 ⭐️ (102 votes)
You can set up real-time alerts for mentions of your brand, your clients, products, competitors, and relevant trends. You can do the same for relevant influencers, journalists, and bloggers to stay up-to-date with what they publish.
Regarding your PR activities, you can track new backlinks to your client's sites and activities related to organic growth and new traffic.
Brand24 is a leading media monitoring tool. They’ve also been in business longer than most – regarding digital media.
Price: Pricing starts at around €42,50/mo.
Rating: 4.6 ⭐️ (235 votes)
This one is highly recommended if you’re looking to track your activities across most media (Social Media, news, blogs, videos, forums, podcasts, and review sites).
With Brand24, you can get valuable insights regarding brand reputation, which can help improve and tailor your PR initiatives even more toward building a positive and secure reputation.
In addition to media monitoring, Brand24 is excellent for learning more about customer engagement.
You might not know about this one, but Reputology is a tool developed specifically to monitor online reviews. With social proof being highly influential, it is imperative to stay aware of what your audience has to say about you.
Price: Plans are based on single location or multi-location, starting at €9,00/mo. Or agency packages are available.
Rating: 4.7 ⭐️ (44 reviews)
Reputology crawls hundreds of review sites like Yelp and Google My Business to see where your keywords and search terms appear. Having your alerts activated is a good idea, since you get notified instantly about new activities. This way, you can quickly respond to and address spam or negative reviews.
All subscription plans for Reputology provide sentiment analysis, customer voice capture, and white-label landing pages and widgets. This gives you a good overview of the general public feeling towards your brand.
Brandwatch is one of the most powerful monitoring tools on the market. It conducts news monitoring across a vast array of media types, with the purpose of capturing AI-driven brand insights.
Price: Agencies can book consultations to set up a package and pricing agreement.
Rating: 4.4 ⭐️ (566 reviews)
This monitoring tool can help you identify growth opportunities, by offering you deep analytics of the social-digital spectrum.
Created by media experts, Brandwatch is a premium monitoring tool. For PR managers who need a flexible tracking tool, this option is highly recommended.
Critical Mention is very useful when you need to monitor the full scope of media. From social media, broadcast, online news, and licensed content, this tool covers it all.
Price: As this is a premium tool, you’ll have to request a quote, but it's around $4,000 per annum.
Rating: 4.3 ⭐️ (212 reviews)
As an all-encompassing tool, it is highly recommended for PR professionals. Not only does the tool help you monitor your media mentions (according to your keywords and search terms) but it also gives you access to a relevant database of news outlets, journalists, influencers, reporters, and bloggers.
The great thing about the service is that you’ll be able to highly tailor your media report so that you get the data that will offer the best insights.
Designed specifically for broadcast, TVEyes monitors television and radio stations in multiple languages across almost 20 countries. By leveraging the largest available global broadcast and podcast network, TVEyes provides customers with actionable intelligence.
Price: Available on request
Rating: 4.2 ⭐️ (1012 reviews)
This tool gives you real-time access to clips that mention your keywords and main search terms. The tool also has a user-friendly dashboard for your convenience. Customizable reporting options are also available.
HubSpot is a cloud-based CRM designed to help you align sales, marketing, and PR.
Price: Free+, packages start at about €46/mo.
Rating: 4.4 ⭐️ (10,066 votes)
The tool can help you track the performance of your Social Media posts to use in your media report. However, HubSpot’s media monitoring abilities are limited as this is not the software’s primary focus.
The tool is easy to use, with a dashboard that shows the combined views, shares, and inbound links from your PR efforts. Coverage book uses the traditional methods of PR and digitalizes them to help you monitor the performance of print print and digital contents.
Price: Packages start at $99/mo.
Rating: 4.6 ⭐️ (105 reviews)
Coverage Book makes it easy to compile and present media mentions plus the results of earned efforts. With this tool, you can comprehensively report on how well your story or campaign has performed.
Agility PR Solutions is very user-friendly, providing solutions to all your press monitoring and analytics needs. The tool is designed to help you analyze the results of press releases. It also gives you access to thousands of global journalists, bloggers, and influencers.
As a specialized service, packages are more expensive than the average paid-for tool.
Price: The Connect Plan will cost you $350/mo. However, because this is a very powerful analytics tool, you can be sure that your data will provide great insights.
Rating: 4.0 ⭐️ (313 reviews)
Agility PR allows you to monitor and measure traditional, broadcast, social media, and online coverage.
PRWeb is now owned by Cision. The tool makes it easier for you to send your press releases to different media tiers. The content that you distribute via the tool can be tracked and added to your media report.
Price: Starting from $99/mo.
Rating: 3.8 ⭐️ (135 reviews)
PRweb makes it easy to follow the digital footprint of your content, tracking your stories across a database of bloggers and analyzing news and social media to track the context in which your keywords appear.
PeakMetrics is a platform that can extract data from millions of unstructured, cross-channel media datasets in real time and provide insights through its own AI-driven platform, PeakMetrics. Using PeakMetrics, you can monitor media impact and track competitors.
Price: With no free trial, prices start at $149 per month
Rating: 4.8 ⭐️ (5 reviews)
Newslit monitors the news, scanning over 100,000 information points, providing daily updates on the news and keywords of most interest to you.
Integrating with Slack and Hootsuite (and others), this news can be sent directly to you via your chosen method, rather than clog up your inbox.
Pricing: From an impressive $15 monthly
Rating: 4.8 ⭐️ (4 reviews)
The team at pr.co designs and develops tailor-made newsrooms for brands across a wide spectrum of industries.
Price: Starts at $129 per month — free for NGOs and special programs for startups.
Rating: 4.7 ⭐️(30 reviews)
With a focus on assisting PR agencies, the PR.co platform allows agencies to easily publish client news, build press lists, pitch news to media contacts, and manage complex editorial workflows.
The platform is user-friendly, with the added benefit of personalized customer support when you get stuck
With Sprout, you can monitor and manage engagement across Social Media.
Price: Plans are priced around $139, with alternative options available to accommodate your budget.
Rating: 4.4 ⭐️ (2547 votes)
Sprout is designed to take time off from analyzing social content performance. This tool is well-loved by PR professionals focusing on Social Media management because it allows you to publish content, engage with customers, follow trends, monitor performance, etc.
You no longer have to monitor each social platform or channel separately. Sprout is an intuitive, one-stop platform that allows you to schedule, publish, and analyze all your social activities.
The tool is strongly rooted in leveraging Social Media management to improve your media monitoring operations. This makes Sprout Social a leader in usability, not to mention – they offer customer support.
With Keyhole, you can track Twitter and Instagram activities in real time to see where your keywords and key phrases are mentioned and in which context.
Price: Packages start at $79/mo.
Rating: 4.3 ⭐️ (68 votes)
The benefit of monitoring real-time conversations is that you can protect your online brand reputation by responding to negative comments or correcting the share of misinformation.
Keyhole allows you to track hashtags and predict how well hashtags will perform with AI features.
Being notified about consumer trends also puts you one step ahead of competitors, as you can improve your media strategy to get maximum appeal.
Mention allows companies and agencies to monitor the web, listen to their audiences, and manage Social Media.
Price: Free, and paid packages from $41.
Rating: 4.3 ⭐️(437 reviews)
As a PR agent, you can use this tool to pinpoint important conversations where your key search words show up. Mention crawls extensive sources across the web and collects all the information in one place for you to analyze.
You can even track mentions, keywords and sentiment across multiple languages.
Iconosquare makes social listening easy, helping you to improve customer engagement across Social Media and channel business growth.
Price: Starts at $49/mo
Rating: 4.5 ⭐️ (114 votes)
You can use the collected data to optimize your social strategy, as well as gain a competitive advantage by staying informed in real-time of changes in your social mentions. Iconosquare tracks Facebook, Instagram, Twitter, and LinkedIn, saving you time to compile in-depth analytics.
You can use this tool to monitor follower evolution, and track average engagement per post, reach, or impressions. You can also identify in what context your business, clients, and other brands are talked about.
Since communication channels are wildly integrated these days, Buffer takes an omnichannel approach to media monitoring.
Price: Free, paid packages from $6/mo.
Rating: 4.3 ⭐️ (982 votes)
The tool makes monitoring social engagement rates and audience behavior easier with reports and analytics. You can keep track of mentions and hashtags across Facebook, Twitter, Instagram, LinkedIn and Pinterest.
One of the more well-known tools, this is one of the best media monitoring tools for social media tracking. In addition to monitoring functions, you can schedule, publish, and analyze posts straight from the dashboard.
Price: Pricing starts at just under €99/mo, with a 30-day free trial option.
Rating: 4.1 ⭐️ (4,043 votes)
The tool is limited to social media, so you won’t be able to see other mentions on the internet. However, you can customize your keywords and search terms according to your brand name and product criteria.
If your main focus is monitoring social media activities, this tool is great to use. It is user-friendly and will help you to collect valuable data in terms of consumer research. This way, you can learn more about your target audience.
Cision Communications Cloud empowers communicators with the industry's most powerful tools assembled. This tool helps PR managers present the hard statistics to executives, highlighting who is talking about you, when, and where. Reaching the right audiences, delivering impactful results across traditional, digital, and social media, and tracking your brand in one integrated solution became a lot easier. Automated analysis helps you easily report and translate your campaigns into valuable insights.
Price: Around $7,200.00 per annum
Rating: 4 ⭐️ (1109 votes)
Interested in seeing what we can achieve for your business? Schedule a free intro call to learn more.
Muck Rack offers a platform for public relations management, which allows for the pinpointing of the right journalists for the stories your company needs.
Price: Price on request, but minimum is about $10,000 a year.
Rating: 4.6 ⭐️ (221 reviews)
This further helps you to send customized pitches, build meaningful relationships with the media, monitor news, and quantify their impact. The exact pricing is hidden and only provided upon request.
This PR tool also verifies journalists who are using social media, a great feature that enhances credibility.
AlphaSense has an AI-based technology that helps companies make more informed decisions by opening a gate to an extensive universe of content (both public and private) - including company filings, event transcripts, news, trade journals, and equity research.
Price: Tailored according to personal package
Rating: 4.7 ⭐️ (146 reviews)
As this is a specialized service, you’ll have to get in touch with one of their consultants to discuss pricing and a tailored service offering.
This media monitoring tool, with its real-time AI and public data, works for clients in a way that generates relevant insights for global corporations, public sector agencies, newsrooms, and NGOs.
Price: Free demo, after that $15,000 plus (annually)
Rating: 4.5 ⭐️ (41 votes)
This tools AI platform detects highly impactful events at an early stage, as well as potential risks from publicly accessible data. With Dataminr, a company can predict, tackle, mitigate, and avoid potential crises, but also benefit from an early expectancy of impactful events.
As a specialized service, pricing is quite steep, starting at around $ 15,000 annually. However, the media monitoring benefits corporations unlock are game changing.
As one of the most prominent news and social media monitoring tools, Semrush takes care of all the data you need for your PR strategy to succeed.
Price: Free demo, thereafter $129.95 per month
Rating: 4.5 ⭐️ (1,779 votes)
Semrush offers a SaaS platform with over 50 products, tools, and services, including tools for search, content, social media, market research, data for more than 140 countries, and seamless integration with Google and task management platforms. If you are serious about your business, and an online presence is what you need, Semrush is the way to go.
Mentionlytics is one of the best social media monitoring tools. With features for competitor monitoring, marketing leads monitoring, and full web monitoring, it is a well-rounded news monitoring tool. You can track online activity across any website for collecting new and historical data. With this tool, you'll always catch every mention. Mentionlytics also offers Hootsuite integration, if you have a Hootsuite account.
Price: Monthly subscriptions start from $69 per month
Rating: 4.9 ⭐️ (64 reviews)
This media and news monitoring tool is one of the most highly rated by customers, indicating its functionality and user friendliness.
Before you commit to monthly payments for the tool, you can test Mentionlytics' functionality during the free trial.
Mynewsdesk was founded way back in 2003. Based in Stockholm, Sweden, the company offers solutions to help businesses communicate more effectively with their target audiences and manage, monitor, and measure their public relations efforts. It provides a decent platform for PR-related activities, including press release distribution, media tracking, and analyzing campaign effectiveness. It offers customer support to help users get the most from the platform.
Price: A ten-day free trial, then 3 different options to choose from after this.
Rating: 4.2 ⭐️ (69 reviews)
Social Studio provides a variety of services for marketers to use. It supports social listening, community engagement, social publishing, performance monitoring, and more. The software focuses on gathering in-depth insights into customer experiences, their behavior, and their responses.
Basic package at $1,000 per organization per month
Pro - $4,000 per organization per month
Corporate - $12,000 per organization per month
Rating: 4.3 ⭐️ (15,746)
Ahrefs is another well-known tool designed to help digital marketers and SEO professionals improve their online presence. The tool includes a wide variety of features that allow users to conduct keyword research, backlink analysis, content analysis, rank tracking, and site auditing, among others.
Price: From free, to a $399 package
Rating: 4.6 ⭐️ (483 reviews)
Audiense is an audience intelligence platform that helps marketers and consumer researchers to develop audience-centric strategies with the option to gain insights on separate target groups, who they are, and how to engage with them. The company offers two different products - Audiense Insights; and Audiense Connect. The former is for audience intelligence and segmentation, while the latter is a specified marketing tool for Twitter. It offers community analysis and management, advanced monitoring and listening, Twitter-tailored audiences for advertising, and more.
Price: Twitter Marketing starts at $484/year. Audience Insights is $8,411/year.
Rating: 4.4 ⭐️ (158 reviews)
Verent offers a platform for customer engagement and provides a unified generation of customer care. This software helps support in-the-moment resolution to acquire profitable long-term relationships with all social messaging channels. By combining excellent technology and services, a stronger brand and consumer engagement is provided.
Price: Price on request
Rating: 4.4 ⭐️ (81 reviews)
Brandwatch Social Media Management specializes in social media marketing and customer experience management, featuring tools equipped for social listening, publishing, engagement, customer data management, and analytics. Marketers can deliver a more personalized experience with a data-driven approach, and do so using a technology backed by consultancy services and comprehensive support.
Price: Options from $800 - $3,000. The brand also offers a free trial
Rating: 4.1 ⭐️ (776 reviews)
With Sprinklr Modern Research, organizations can transition to a data-driven operation with proactive, AI-powered research that uses Sprinklr's software for customer experience across more than 30 social channels, millions of blogs, forums, and other media publications on a single unified platform that is made for the ease of data analytics.
Price: Price on request but it is $299 a month for the advanced option.
Rating: 4.1 ⭐️ (776 reviews)
Social Mention is a tool for basic search and alerts, which operates across a broad variety of social channels. It reflects the service that Google offers, but in this case, it only covers social channels to ensure that those channels for response and communication are unified under one tool. Social Mention is also free to use, and is a great opportunity to make customer engagement easier .
Rating: 3.7 ⭐️ (10 reviews)
Nothing to do with that Uber. Ubermetrics is a tool able to recognize and identify conversations from 400+ million online and offline sources, and do so in more than 70 languages. It gathers global and real-time data with its high-performance AI, combined with natural language processing. It is also equipped for text mining and statistical algorithms in order to retrieve the most relevant pieces of information needed to help companies make the best, most informed decisions.
Price: Starting from €500/month and can be further customized
Rating: 4.0 ⭐️
With Digimind Social, you as a brand are able to gain insights on your online presence and competitive standing, and use those in your marketing and communications strategies. Digimind Social provides you with both data from social platforms as well as data from search engines. These data sets will help PR and marketing teams to analyze their strategies more deeply, and adapt to the shifting trends.
Price: Request a quote
Rating: 4.6 ⭐️ (178 reviews)
The brand of eClinchers works hard to be able to offer a multitude of services across the market. This social media management software is designed for users, businesses, as well as agencies to work their way around their brand’s social media presence.
The company offers services, including publishing automation, advanced publishing, engaging with unified social inbox and live social feeds, monitoring, content curation, analytics dashboard and reports, image editor, mobile, and many more.
Basic package at $65/month
Premier package - $175/month
Agency - $425/month
Rating: 4.6 ⭐️ (413 reviews)
Simplify360 simplifies the process of engaging with customers via email, chat, in-app chat, social media, etc. It supports social listening, data analytics, and insights. One platform to unify and easen the works of PR experts and marketers in engaging with the customers.
Price: Prices start from about $39 per month but are customizable.
Rating: 4.3 ⭐️
Lucidya is an Arabic focussed platform that gathers key consumer insights in real time with its social media intelligence platform powered by AI. It covers conversations from more than 200 million blogs, forums, websites, and other social media platforms. Alongside the filtering features Lucidya offers, brands can collect, analyze, and utilize customer data from social media platforms in order to execute a more successful online campaign.
Price: Price on request, can be based on yearly, monthly, or one-time use
Rating: 4.2 ⭐️
Infegy Atlas is another software that provides high-quality social listening and text analytics to acquire insights. Its features include customizable audience segmentation, more than 125 trendabl metrics, system generated analyst-quality data summaries, theme and emotion analysis, and more.
Price: Price on request (customized according to service agreement)
Rating: 4.5 ⭐️ (172 reviews)
Medallia helps users become more customer-aware by acquiring the proper insights they need to better adapt decision-making processes to a data-driven approach. It’s a cloud-based platform that compiles feedback data that is stored and used by employees for a better understanding of customer experience and customer engagement.
Price: Price on request (customized according to service agreement)
Rating: 4.5 ⭐️ (103 reviews)
Coosto helps PR and marketing experts and their work around social media applications. With Coosto, you can manage your brand’s reputation, enhance your customer engagement, and plan and publish content in over 150 languages and 200 countries.
Main services include:
Price: Start at about $269 a month
Rating: 3.0 ⭐️ (2 reviews)
Tagger focuses on higher engagement rates. It connects users with a wide range of influencers, journalists, and audiences in order to bring data to the user and help them gain more insight in every stage of their campaign.
Tagger uses a CRM suite focusing on its influencer management features, enabling users to execute campaigns, connect with creators, keep communication flowing, create dynamic proposals, review and approve content, and manage contracts.
It can search and filter millions of social accounts and more than 300,000 brands across more than 70 countries.
Price: Price on request. There are three different plans
Rating: 4.3 ⭐️ (158 reviews)
This next social media and web monitoring tool supports businesses in tracking mentions of their brands, competitors, industry, or anything related to them online. Awario focuses on reputation management, social customer services, influencer marketing, competitor analysis, market research, and social selling.
Additionally, it offers sentiment analysis, mention maps, influencers report, white-label reporting, and more. It also provides fair pricing.
Starter - $31/month
Pro - $96/month
Enterprise - $269/month
Rating: 4.0 ⭐️ (39 reviews)
VinTank is a worthy competitor of Hootsuite. It is a social media management solution platform for the wine and restaurant industry. It can measure over 350 million conversations about wine, profile over 14 million social wine consumers, and serve over 4500 wine brands. This unified platform helps the industry connect more easily and understand its customers, competitors, and industry trends much better.
Price: Starts at $45/month and is customizable depending on the service
Rating: 5 ⭐️ (1 review)
Turbine Labs specializes in the monitoring and analysis of data streams. It uses AI to seek out the news that really matters to you. Get relevant news direct via Slack, whenever you choose. The platform is intended to help decision-makers receive, interpret, and act on the intelligence collected, helping to increase and maintain your brand's reputation and protect you against a crisis.
Price: Will need to contact them
Rating: 3.7 ⭐️ (4 reviews)
With Onclusive, you'll boost your success in PR and communications with breaking news relevant to your brand. You'll also get tools to quantify the impact and reach of what you say, showing how and where you really add value. If you want to optimize your workflow and make informed decisions in real-time, this could be the tool you need. It has a global reach, so it’s possible to position your reach geographically.
Price: Starts at $4,999
Rating: 4.4 ⭐️ (114 reviews)
Buzzlogix is a powerful tool for tracking conversations, monitoring product awareness, and comparing performance to your competitors. You can adjust it to match your needs, and trigger scheduled and automated posting based on special notifications and hashtag suggestions. Its smart analysis systems can help you manage your social media campaigns and guard against potential threats. It is also conveniently available in over 20 different languages.
Price: Tailored to your needs, not a set price
Rating: 4.0 ⭐️ (3 reviews)
Based in Sydney, this provider specializes in news and has a centralized feed for PR professionals to witness emerging topics and the reactions to them. They can then be arranged based on the topics themselves or by geographical location. Handy for effective targeting. Their services, which also include social media listening and a journalism database, also offer customizable pricing to suit various needs.
Price: Depends on the service you want and frequency
Rating: 3.9 ⭐️ (10 reviews)
TrendSights focuses on ROI with its ability to search for influencers and track more traditional media. Think radio, TV, and newspapers. They specialize in Spanish-speaking markets, offering competitive insights to help drive ROI. The platform is easy to use and has AI publishing capabilities. Furthermore, businesses can track keywords and analyze sentiment to get a full picture of what is being said about them.
Price: Prices start at $450.00
Rating: 4.8 ⭐️ (2 reviews)
Providing online, television, and radio tracking services, Metro Monitor can be used to create the most effective press releases via the optimum media outlets, so conducting effective public relations is never far from your fingertips. It is also possible to save, search for, and share TV news clips and obtain accurate reporting info anytime, and with its pulse on 210 U.S. TV markets, it's got the most comprehensive TV media content in the U.S.
Price: Tailored to suit
Rating: 4.4 ⭐️ (18 reviews)
Agorapulse is a more affordable social media monitoring tool that lets you create interesting, timely, and relevant content by shining a spotlight on newsfeeds, discussions, and its automation features. Automation can also be used to schedule publishing. You can measure your activity for even better results with AgoraPulse's compact reporting capabilities. Facebook, Twitter, Instagram, LinkedIn, and YouTube are all supported.
Price: From $49 with 30-day trials
Rating: 4.5 ⭐️(913 reviews)
In contrast to many other media monitoring solutions, Nexis Newsdesk offers real-time updates for businesses, enabling them to share insights, identify trends, and build personalized dashboards. There are also the added features of specific campaign management tools, a useful contacts database, and a customized newsroom feature. News monitored is both local and international.
Price: Request a quotation
Rating: 4.3 ⭐️(64 reviews)
SnapStream is a media management firm that offers TV search and clipping solutions. A must-have if you need to record TV and search for these at a later date. it can record multiple channels simultaneously. Useful for narrowing down content instead of browsing through all footage manually.
Price: Beginning at $49
Rating: 4.3 ⭐️ (49 reviews)
Zoho Social is a tool that helps marketers use insights focused on content and engagement in order to nurture the social media presence of brands. You can get pre-publishing insights on the engagement of previous posts, the percentage of the audience likely to click the post, the best time to post, etc.
Standard - $10/month
Professional - $30/month
Rating: 4.6 ⭐️(2,481)
As a company specializing in analytics and engagement, they can help brands more effectively interact with audiences on social media. Data services help determine sentiment analysis (among other things), so you can better engage customers and centralize your digital strategy. Elsewhere, you'll benefit from social media campaign measurement that can help you formulate a comprehensive marketing strategy.
Price: With a free trial available, you’ll need to contact them for more details
Rating: 4.3 ⭐️(45 reviews)
Hopefully, this article helped you to make a more informative decision about what media monitoring tool will help accomplish your goals. Always keep your marketing and communication goals in mind, before purchasing a tool or premium service. Remember, you’re media monitoring efforts are supposed to help enhance your media report.
The tool you choose is dependent on the media type you’re focusing on, so be sure to consider the primary function of the tool, as well as what media type it specializes in. For PR agencies, premium tools with a well-rounded media spectrum are recommended. For more information on how media monitoring can assist your PR efforts and how an agency can assist, contact one of our PR experts for a free consultation session.