Have you ever wondered what people think or even say about you or your brand? Well, you can actually find out exactly what’s being shared about you on Social Media, blogs, news sites, etc. In this article we’ll introduce you to the fundamentals of media monitoring, types of monitoring, what to monitor and how media tracking relates to PR.
We’ll also briefly go over tools you can use to stay up-to-date with changes in the media and your mentions. In an additional article, we’ll dive into how you can easily use different types of tools to follow your media mentions.
Media monitoring is defined as the activity of critically observing public information on the internet and across media platforms, looking for keywords and search results on a particular topic. For example, you could implement media tracking methods to follow your company’s news features and that of your competitors.
News monitoring also helps us to stay informed about industry trends and market shifts. Being up to date with recent events ensures that the content you publish is relevant and adds value to the current news scene.
To help your media monitoring and analysis efforts, a media monitoring tool is just what you need. Online media monitoring tools continuously crawl and index sites, like Social Media platforms, online forums, news sites, blogs, etc. After indexing, the tool can find specific information that matches your keywords and search terms.
If you seriously want to commit to tracking how your earned media efforts are performing, you may want to choose a media monitoring tool to automate the process. Using a media keyword tool will also ensure that your content achieves max search results.
A media monitoring tool helps you to deliver media monitoring solutions for yourself and your clients. The tool helps you to conduct PR monitoring across print, online, social and broadcast media.
When we think about PR, a media monitoring tool is an important asset to the work that goes into delivering an effective campaign and a robust media report. The data you collect can help you to prepare future PR initiatives, as well as give you the insights you need to develop proactive strategies in terms of reputation management, crisis communication, etc.
Before you select a monitoring tool or premium service, be sure to specify what data you want to receive from the tool. The software, helper tool or service should also be user-friendly and give you a good amount of customization options. You want to be able to tailor and filter what you want to monitor and also customize the final report.
Free online media monitoring tools are pretty basic in their capabilities and they don’t offer a lot of functions. Usually, they are a preview of the paid-for monitoring package. Free press monitoring tools are also limited in what they allow you to do, as they don’t have a large database and the report you get is a very surface-level overview of the media landscape.
An online media intelligence tool is usually pretty affordable and more useful than the free version. A paid tool gives you more variety in terms of metrics, databases, insights and report options. If you’re looking to delve deep and uncover valuable insights, a paid tool will greatly enhance the quality of your media analysis and report.
The best media monitoring tools are usually the ones that are developed by media intelligence companies who specialize in media monitoring and analysis.
The great thing about a premium media monitoring tool is that it has an additional layer of complexity. The tool can deep-dive into collecting data and they usually come with personalized support and consulting services.
The online media monitoring tools that you get for free is usually a preview of the paid version. Luckily, paid tools are mostly affordable and have lots of features that will help you conduct digital media monitoring. For the best service in terms of traditional and digital media monitoring, a premium media intelligence tool is a worthwhile investment.
Now that we have an overview of the different categories (free, paid, premium) of online media monitoring tools and press monitoring tools, let's look at the best media monitoring solutions.
We’ve created a list of the best media monitoring tools, based on price; recommendations and their functionality:
Talkwalker Alerts is very similar to Google Alerts. This is an online monitoring service that helps users get notified about new mentions on the web, newspaper articles, Twitter, online forums, etc.
Price: Free, premium plans start at around €7.798,00/year.
Rating: 4.8 ⭐️
This media monitoring tool is good for use at an enterprise-level and offers more tracking options than Google Alerts.
With this tool, you can enhance your SEO strategy by collecting data that feeds into the strength of your SEO game. For example, identifying influencers across Social Media and pinpointing where to refine your content marketing strategy.
Meltwater has been rated the #1 Media Monitoring Software of 2021, according to the Grid Report for Media Monitoring 2021. It provides companies with the ability to track their media coverage in both news and social media.
Price: Price on request (customised according to service agreement)
Rating: 3.9 ⭐️ (990 votes)
With 20 years of experience and 60 offices across 6 continents, Meltwater offers the monitoring of 300,000 news sources. The three main concepts the tool focuses on is Media Intelligence for PR, Social Solutions for Marketers, and Customized Solutions for the Enterprise. With an easy to use dashboard, the PR tool ensures a user friendly experience.
Maybe not the most widely known tool, but Anewstip is a unique media intelligence tool. It acts as a tracker and database where you can store contact information of over a million journalists, editors, bloggers and news outlets. For public relations, this is a great feature to have when it comes to writing media pitches.
Price: Free+, standard paid plans start at around €173,30.
Rating: 4.8 ⭐️
This tool is great for entrepreneurs, marketers and PR specialists who need to find and connect with relevant media agents. Moreover, the tools allow you to track what your contacts publish about you.
Anewstip helps you to track journalists on Twitter, via your keyword matches. This way you can build your media list and send personalised pitches, as well as track how many are opened or clicked on.
The tool helps you to track what type of outreaches work best, so you can customize your angles to find the most effective approach.
The tool has been described as one of the most powerful Social Media monitoring helpers to access against low pricing.
Pricing: Paid tool with a 14-day free trail. Pricing starts at €3,49/mo.
Rating: 3.4 ⭐️
Since this is a social-digital tool, you are able to track real-time conversation where your key search terms show up across social networks and the web.
The tool is able to crawl Twitter, Google+, Facebook, Youtube, Instagram, Tumblr, Reddit, Flickr, Dailymotion and Vimeo. All the information it collects is available in a single dashboard, with a friendly layout, for your convenience.
Covered Press uses smart learning to grow alongside you and is highly rated among press monitoring tools. This tool is an automatic press tracker, with reporting and analytic software designed to make PR data collection and management easier.
Price: Packages start at $99/mo.
Rating: 4.7 ⭐️
As a PR agency, this tool offers you the support you need to create a well-rounded media report for your clients. With Covered Press, you can monitor critical mentions across the media spectrum.
BuzzSumo is a well-loved tool among marketers and publicists, as well as listed among the best media monitoring tools. The tool helps you to find trending content, deep dive into research and data points, connect with influencers and monitor mentions, trends and links.
Price: When you sign up for a paid package, you also receive a 7-day free trail. Pricing starts at around €85/mo.
Rating: 4.5 ⭐️
You can set up real-time alerts for mentions of your own brand, your clients, products, competitors and relevant trends. You can do the same for relevant influencers, journalists and bloggers to stay up-to-date with what they publish.
With relation to your PR activities, you can track new backlinks to your clients sites and activities related to organic growth and new traffic.
Brand24 is a leading media monitoring tool, they’ve also been in business longer than most – regarding digital media.
Price: Pricing starts at around €42,50/mo.
Rating: 4.6 ⭐️
If you’re looking to track your activities across most media (Social Media, news, blogs, videos, forums, podcasts, and review sites) this one is highly recommended.
With Brand24, you can get valuable insights regarding brand reputation, which can help improve and tailor your PR initiatives even more towards building a positive and secure reputation.
In addition to media monitoring, Brand24 is great for learning more about customer engagement.
You might not know about this one, but Reputology is a tool that’s developed specifically to monitor online reviews. With social proof being highly influential, it is greatly important to stay aware about what your audience has to say about you.
Price: 14-day free trail, pricing plans are based on single location or multi-location, starting at around €8,00/mo. Or agency packages are available.
Rating: 4.7 ⭐️
Reputology crawls hundreds of review sites like Yelp and Google My Business to see where your keywords and search terms show up. Having your alerts activated is a good idea, since you get notified instantly about new activities. This way you can quickly respond to and address spam or negative reviews.
All subscription plans for Reputology provide sentiment analysis, customer voice capture, and white-label landing pages and widgets. This gives you a good overview of the general public feeling towards your brand.
Brandwatch is one of the most powerful monitoring tools on the market. It conducts news monitoring across a vast array of media types, with the purpose of capturing AI-driven brand insights.
Price: Agencies can book consultations to set up a package and pricing agreement.
Rating: 4.5 ⭐️
This monitoring tool can help you identify growth opportunities, through offering you deep inside analytics of the social-digital spectrum.
Created by media experts, Brandwatch is a premium monitoring tool. For PR managers who need a flexible tracking tool, this option is highly recommended.
Critical Mention is very useful when you need to monitor the full scope of media. From Social Media, broadcast, online news and licensed content, this tool covers it all.
Price: As this is a premium tool, you’ll have to request a quote.
Rating: 4.2 ⭐️
As an all-encompassing tool, it is highly recommended for those in the PR profession. Not only does the tool help you monitor your media mentions (according to your keywords and search terms) but it also gives you access to a relevant database of news outlets, journalists, influencers, reporters and bloggers.
The great thing about the service is that you’ll be able to highly tailor your media report, so that you get the data that will offer the best insights.
Designed specifically for broadcast, TVEyes monitor television and radio stations in multiple languages across almost 20 countries.
Price: Available on request
Rating: 4.2 ⭐️
This tool gives you real-time access to clips that mention your keywords and main search terms. The tool also has a user-friendly dashboard for your convenience. Customizable reporting options is also available.
HubSpot is a cloud-based CRM that’s designed to help you align sales, marketing and PR.
Price: Free+, packages start at €41/mo.
Rating: 4.4 ⭐️ (7,083 votes)
The tool can help you track the performance of your Social Media posts to use in your media report. However, HubSpot’s media monitoring abilities are limited as this is not the software’s primary focus.
The tool is easy to use, with a dashboard that shows the combined views, shares, and inbound links from your PR efforts. Coverage book uses the traditional methods of PR and digitalises them to help you monitor the performance of print print and digital contents.
Price: Packages start at $99/mo.
Rating: 4.6 ⭐️
Coverage Book makes it easy to compile and present media mentions plus the results of earned efforts. With this tool, you can generate a comprehensive report on how well your story or campaign has performed.
Agility PR Solutions is very user-friendly, providing solutions to all your press monitoring and analytics needs. The tool is designed to help you analyse the results of press releases. It also gives you access to thousands of global journalists, bloggers and influencers.
As a specialised service, packages are more expensive than the average paid-for tool.
Price: The Connect Plan will cost you $350/mo. However, because this is a very powerful analytics tool, you can be sure that your data will provide great insights.
Rating: 4.1 ⭐️
With Agility PR, you can monitor and measure traditional, broadcast, social media and online coverage.
PRWeb is now owned by Cision. The tool makes it easier for you to send your press releases to different media tiers. The content that you distribute via the tool can be tracked and added to your media report.
Price: Starting from $99/mo.
Rating: 3.8 ⭐️
PRweb makes it easy to follow the digital footprint of your content, tracking your stories across a database of bloggers and analysing news and social media to track the context in which your keywords appear.
Marketwired is a press release distribution service where you can build media and influencer lists, send targeted news updates, and track performance.
Price: Available on request
Rating: 4.5 ⭐️
The tool allows you to monitor broadcast, online and social media for critical mentions and offers real-time notifications.
The service also has a feature where you can create an online newsroom to store everything about your client's brand.
BlogDash provides PR pros with a database of influential bloggers in various categories.
Price: Pay as you go
Rating: 3.7 ⭐️
The tool allows you to set campaign goals, create pitch lists, and reach out to bloggers. They also have an outsourced service to manage blogger outreach, content creation, and tracking for you.
For PR agents, this tool is useful helper to make sure your strategies achieve the goals you’ve set and meet their targets.
The team at pr.co designs and develops tailor-made newsrooms for brands across a wide spectrum of industries.
Price: Starts at $356 per month — free for NGO's and special programs for startups.
Rating: 4.7 ⭐️
With a focus on assisting PR agencies, the PR.co platform allows agencies to easily publish client news, build press lists, pitch news to media contacts, and manage complex editorial workflows.
The platform is user-friendly, with the added benefit of personalized customer support for when you get stuck.
With Sprout, you can monitor and manage engagement across Social Media.
Price: Plans are priced around $108, with other alternative options available to accommodate your budget.
Rating: 4.3 ⭐️ (1,491 votes)
Sprout is designed to take time off of analysing the performance of social content. This tool is well-loved by PR professionals who focus on Social Media management because the tool allows you to publish content, engage with customers, follow trends, monitor performance, etc.
You no longer have to monitor each social platform or channel separately, Sprout is an intuitive, one-stop, platform that allows you to schedule, publish and analyse all your social activities.
The tool is strongly rooted in leveraging Social Media management to improve your media monitoring operations. This makes Sprout Social a leader in usability, not to mention – they offer customer support.
With Keyhole you can track Twitter and Instagram activities in real-time to see where your keywords and key phrases are mentioned and in which context.
Price: Packages start at $79/mo.
Rating: 4 ⭐️
The benefit of monitoring real-time conversations is that you are able to protect your online brand reputation by responding to negative comments or correct the share of misinformation.
Keyhole allows you to track hashtags and predict how well hashtags will perform with AI features.
Being notified about consumer trends also puts you one step ahead of competitors, as you can improve your media strategy to get max appeal.
Mentions allows companies and agencies to monitor the web, listen to their audiences and manage Social Media.
Price: Free, paid packages.
Rating: 4.4 ⭐️
As a PR agent, you can use this tool to pin-point important conversations where your key search words show up. Mentions crawls extensive sources across the web and collects all the information in one place for you to analyse.
You can even track mentions, keywords and sentiment across multiple languages.
Iconosquare makes social listening easy, helping you to improve customer engagement across Social Media and to channel business growth.
Price: Starts at $49/mo.
Rating: 2.3 ⭐️ (1,693 votes)
You can use the collected data to optimize your social strategy, as well as to gain a competitive advantage by staying informed in real-time of changes in your social mentions. Iconosquare tracks Facebook, Instagram, Twitter and LinkedIn, saving you time to compile in-depth analytics.
You can use this tool to monitor follower evolution, track average engagement per post, reach or impressions. You can also identify in what context your business, clients and other brands are talked about.
Since communication channels are wildly integrated these days, Buffer takes an omni-channel approach to media monitoring.
Price: Free, paid packages from $5/mo.
Rating: 4.3 ⭐️ (852 votes)
The tool makes it easier to monitor social engagement rates and audience behaviour with reports and analytics. You can keep track of mentions and hashtags across Facebook, Twitter, Instagram, LinkedIn and Pinterest.
Hootsuite is one of the best media monitoring tools to use for Social Media tracking. In addition to monitoring functions, you can schedule, publish and analyse posts straight from the dashboard.
Price: Pricing starts at just under €40/mo, with a 30-day free trial option.
Rating: 4.1 ⭐️ (3,180 votes)
The tool is limited to Social Media, so you won’t be able to see other mentions on the internet. However, you can still customize your keywords and search terms according to your brand name and product criteria.
If your main focus is on monitoring Social Media activities, this tool is great to use. It is user-friendly and will help you to collect valuable data in terms of consumer research. This way you can learn more about your target audience.
Cision Communications Cloud empowers communicators with the industry's most-powerful tools ever assembled. This tool helps PR managers to present the hard statistics to executives, highlighting who is talking about you, when and where. Reaching the right audiences, delivering impactful results across traditional, digital and social media, and to track your brand in one integrated solution became a lot easier. Automated analysis helps you easily report and translate your campaigns into valuable insights.
Price: Request a demo (pricing to follow)
Rating: 4 ⭐️ (1051 votes)
Interested in seeing what we can achieve for your business? Schedule a free intro call to learn more.
Muck Rack offers a platform for Public Relations Management, which allows for the pinpointing of the right journalists for the stories your company needs.
Price: Price on request
Rating: 4.4 ⭐️
This further helps you to send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact. The pricing is hidden and only provided upon request.
This PR tool also verifies journalists who are using social media, a great feature that enhances credibility.
AlphaSense has an AI-based technology that helps companies make more informed decisions by opening a gate to an extensive universe of content (both public and private) - including company filings, event transcripts, news, trade journals, and equity research.
Price: Tailored according to personal package
Rating: 4.7 ⭐️
As this is a specialized service, you’ll have to get in touch with one of their consultants to discuss pricing and a tailored service offering.
The media monitoring tool, with its real-time AI and public data, works for clients in a way, which generates relevant insights for global corporations, public sector agencies, newsrooms, and NGOs.
Price: Free demo, thereafter $15 000 and up (annually)
Rating: 4.4 ⭐️ (226 votes)
This tool’s AI platform detects highly impactful events at an early stage, as well as potential risks from publicly accessible data. With Dataminr, a company can predict, tackle, mitigate, and avoid potential crises, but also benefit from an early expectancy of impactful events. Pricing is not available and only provided when reaching out to Dataminr.
As a specialized service, pricing is quite steep, starting at around $15 000 annually. However, the media monitoring benefits corporations unlock are game changing.
As one of the most prominent news and social media monitoring tools, Semrush takes care of all the data you could possibly need for your PR strategy to be a success.
Semrush statistics:
Price: Free demo, thereafter $99 0r $119 per month
Rating: 4.7 ⭐️ (1439 votes)
Semrush offers a SaaS platform with over 50 products, tools and services, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms. If you are serious about your business, and online presence is what you need, Semrush is the way to go.
Mentionlytics is one of the best social media monitoring tools. With features for competitor monitoring, marketing leads monitoring, and full web monitoring, it is a well-rounded news monitoring tool. You can track online activity across any website for collecting new and historical data. With this tool, you'll never miss a mention. Mentionlytics also offers Hootsuite integration, if you have a Hootsuite account.
Price: Monthly subscriptions start from $39 per month
Rating: 4.9 ⭐️
This media and news monitoring tool is one of the most highly rated by customers, indicating its functionality and user friendliness.
Before you commit to monthly payments for the tool, you can test Mentionlytics' functionality during a 14-day free trial.
Zoho Social is a tool that helps marketers use insights focused on content and engagement in order to nurture the social media presence of brands. You can get pre-publishing insights on the engagement of previous posts, percentage of the audience likely to click the post, the best time to post, etc.
Price:
Standard - $10/month
Professional - $25/month
Agency - $200/month
Rating: 4.6 ⭐️
Social Studio (formerly Radian6) provides a variety of services for marketers to use. It supports options like social listening, community engagement, social publishing, performance monitoring, and more. The software focuses on gathering in-depth insights on customer experiences, their behavior, and the response they use in the two-way communication channels offered.
Price:
Basic package at $1000 per organization per month
Pro - $4000 per organization per month
Corporate - $12000 per organization per month
Rating: 2.8 ⭐️
Nuvi is a platform for social analytics and management of customer experience. It builds its foundation on an engine for language and listening with high accuracy. It supports services that help PR experts and marketers listen, plan, locate, engage, analyze, and publish their campaigns and secure a better customer experience.
Price: Price on request (customized according to service agreement)
Rating: 4.2 ⭐️
Audiense is an Audience Intelligence platform that helps marketers and consumer researchers to develop audience-centric strategies with the option to gain insights on separate target groups, who they are, and how to engage with them. The company offers two different products - Audiense Insights; and Audiense Connect. The former is for audience intelligence and segmentation (the mentioned above), while the latter is a specified marketing tool for Twitter. It offers community analysis and management, advanced monitoring and listening, Twitter-tailored audiences for advertising, and more.
Price: Twitter Marketing starts at $79/month. Audience Insights is $696/month. Both billed annually.
Rating: 4.4 ⭐️
Conversocial offers a platform for customer engagement and provides a unified generation of customer care. This software helps with supporting in-the-moment resolution to acquire profitable long-term relationships with all social messaging channels. By combining excellent technology and services, a stronger brand and consumer engagement is provided.
Price: Price on request (customized according to service agreement)
Rating: 4.4 ⭐️
Falcon.io specializes in social media marketing and customer experience management, featuring tools equipped for social listening, publishing, engagement, customer data management, and analytics. Marketers can deliver a more personalized experience with a data-driven approach, and do so using a technology backed by consultancy services and comprehensive support.
Price: $129/month. The brand also offers a free trial
Rating: 4.1 ⭐️
With Sprinklr Modern Research organizations can transition to a data-driven operation with proactive, AI powered research that uses Sprinklr's software for customer experience across more than 30 social channels, millions of blogs, forums, and other media publications on a single unified platform that is made for the ease of data analytics.
Price: Price on request (customized according to service agreement)
Rating: 4.2 ⭐️
Social Mention is a tool for basic search and alerts, which operates across a broad variety of social channels. It reflects the service that Google offers, but in this case it only covers social channels to ensure that those channels for response and communication are unified under one tool. Social Mention is also free to use, which makes it a great opportunity to make customer engagement easier.
Price: Free
Rating: 3.6 ⭐️
Ubermetrics is able to recognize and identify conversations from 400+ million online and offline sources, and do so in more than 70 languages. It gathers data on a global scale and in real-time with its high-performance AI, combined with natural language processing. It is also equipped for text mining and statistical algorithms in order to retrieve the most relevant pieces of information needed to help companies make the best, most informed decisions.
Price: Starting from €500/month and can be further customized
Rating: 4.0 ⭐️
With Digimind Social you as a brand are able to gain insights on your online presence and competitive standing, and use those in your marketing and communications strategies. Digimind Social provides you with both data from social platforms as well as data from search engines. These data sets will help PR and marketing teams to analyze their strategies more deeply, and adapt to the shifting trends.
Price: $499/month excluding set up fee, and afterwards can be customized
Rating: 4.6 ⭐️
The brand of eClinchers works hard to be able to offer a multitude of services across the market. This social media management software is designed for users, businesses, as well as agencies to work their way around their brand’s social media presence.
The company offers services, including publishing automation, advanced publishing, engaging with unified social inbox and live social feeds, monitoring, content curation, analytics dashboard and reports, image editor, mobile, and many more.
Price:
Basic package at $49/month
Premier package - $99/month
Agency - $199/month
Rating: 4.6 ⭐️
Simplify360 simplifies the process of engaging with customers via email, chat, in-app chat, social media, etc. It supports social listening, data analytics and insights. One platform to unify and easen the works of PR experts and marketers in engaging with the customers.
Price: Price on request (customized according to service agreement)
Rating: 4.3 ⭐️
Lucidya gathers key consumer insights in real-time with its social media intelligence platform powered AI. It covers conversations from more than 200 million blogs, forums, websites, and other social media platforms. Alongside the filtering features Lucidya offers, brands can collect, analyze and utilize customer data from social media platforms in order to execute a more successful online campaign.
Price: Price on request (customized according to service agreement)
Rating: 4.2 ⭐️
Infegy Atlas is another software that provides high-quality social listening and text analytics to acquire insights. Its features include customizable audience segmentation, more than 125 trendabl metrics, system generated analyst-quality data summaries, theme and emotion analysis, and more.
Price: Price on request (customized according to service agreement)
Rating: 4.6 ⭐️
Medallia helps users become more customer-aware by acquiring for them the proper insights needed for better adapting decision-making processes to have a data-driven approach. It’s a cloud-based platform that compiles feedback data that is stored and used by employees for better understanding customer experience and customer engagement.
Price: Price on request (customized according to service agreement)
Rating: 4.5 ⭐️
Coosto helps PR and marketing experts and their work around social media applications. With Coosto you can manage your brand’s reputation, enhance your customer engagement and plan and publish content in over 150 languages and 200 countries.
Main services include:
Price: For pricing information you need to contact the vendor directly
Rating: 4.6 ⭐️
Tagger focuses on higher engagement rates. It connects users with a wide range of influencers, journalists, and audiences in order to bring data to the user and help them gain more insight in every stage of their campaign.
Tagger uses a CRM suite focusing on its influencer management features, enabling users to execute campaigns, connect with creators, keep communication flowing, create dynamic proposals, review and approve content, and manage contracts.
It can search and filter millions of social accounts and more than 300 thousand brands across more than 70 countries.
Price: Price on request (customized according to service agreement)
Rating: 4.3 ⭐️
This next social media and web monitoring tool supports businesses in tracking mentions of their brands, competitors, industry, or anything related to them online. Awario focuses on reputation management, social customer services, influencer marketing, competitor analysis, market research, and social selling.
Additionally, it offers sentiment analysis, mention maps, influencers report, white-label reporting, and more. It also provides fair pricing.
Price:
Starter - $39/month
Pro - $119/month
Enterprise - $399/month
Rating: 4.1 ⭐️
VinTank is a worthy competitor of Hootsuite. It is a social media management solution platform for the wine and restaurant industry. It can measure over 350 million conversations about wine, profile over 14 million social wine consumers, and serve over 4500 wine brands. This unified platform helps the industry connect easier and understand their customers, competitors, and industry trends much better.
Price: Starts at $45/month and is customizable depending on the service
Rating: Unavailable
Last but not least, MutualMind is an enterprise listening platform with included engagement and publishing features, as well as analytics.
The difference from their competitors is that MutualMind focuses on an OEM or white label model, bringing both technology companies and service providers together.
It is a bit more costly, but offers benefits to boost your campaign and success with a data-driven approach, networking, and engagement and communications.
Price: Price starts at $1000/month excluding set up fee, and is further customizable
Rating: 4.5 ⭐️
Hopefully this article helped you to make a more informative decision about what media monitoring tool will help accomplish your goals. Always keep your marketing and communication goals in mind, before purchasing a tool or premium service. Remember, you’re media monitoring efforts are supposed to help enhance your media report.
The tool you choose is dependent on the media type you’re focusing on, so be sure to consider the primary function of the tool, as well as what media type it specializes in.
For PR agencies, using premium tools with a well-rounded media spectrum is recommended.
For more information on how media monitoring can assist your PR efforts, get in touch with one of our PR experts for a free consultation session.
