The PR Cheat Sheet

Welcome to the world of Public Relations! Getting your PR game right can lead to greater financial success and a strong reputation that endures through good and bad. If you’re just starting out on your company’s PR venture, or just looking to refine your knowledge, then this PR cheat sheet could be what you need. In this post, we’ll give a brief rundown of what is included and where it fits in.

published: July 1, 2024
updated: July 5, 2024
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We start by exploring PR’s goals. Why do companies need it? What can it help achieve? This also includes how to set goals and the importance of using the SMART (specific, measurable, achievable, realistic, and time-bound) technique to help you do this. We also provide some typical metrics to measure success (conversions, sentiment analysis, impressions, etc). We’ll give a mini PR glossary and expert tips for writing that press release about the important news you want to share. Two other critical components are provided, too - an action plan for handling a crisis and how to handle the media’s questions like a pro with our media training tips.

PR is mainly about the dissemination of information to relevant audiences. But what to do when you have no news or information to share? Well, you don’t sit around and wait, thats for sure. Just see our tried and tested tips for staying relevant and in people’s minds.

Your audience plays a large part in the message you want to convey and your chosen tactics and aims. This is why we give the differences between B2B and B2C PR. Lastly, check our cheat sheet for what to do and what NOT to do in PR. Trust us, this is worth a look over.

So, here it is. You can save it to your favorites or print it off so you can quickly refer to it.

July 1, 2024
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