November 28, 2022 |

7 minutes |

What is PR backlinking? (The benefits of high-quality PR backlinks)

Just like media advertisements, digital websites also need an influential presence. Public relations backlinks are necessary to maintain relevance and influence over time. Thus you need these for a successful SEO strategy.

This article will tackle everything you need to know about PR backlinking. So, stick around if you want to know what PR backlinks are!

Other advantages of combining SEO and PR

There is no doubt that PR link building generates high-quality backlinks. In turn, this positively affects the SEO performance of your website. But there are other benefits from combining SEO and digital PR strategies:

  • Your website can get measurable and consistent high-quality traffic from news websites.
  • News websites are high-authority domains. Getting links from these sites passes authority onto your website.
  • PR backlinks are votes of confidence that, in essence, promote your website for free.
  • Since you have a good brand reputation, PR websites see your website as an authority. They consider you a relevant and credible source of information. A good SEO performance makes digital PR campaigns easier.

Even though there are premises to meet before securing PR backlinks, there are workarounds if your website does not meet these premises. You can always talk to a digital PR agency to help you with your cause.

Daniel Martin

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