Creating content for your blog that can increase your brand loyalty
Being able to transform your creative thinking into a piece of content alone won’t benefit your business and clearly won’t increase your brand awareness. It's high time to be more strategic about preparing content for your blog in order to build your brand loyalty, and we will gladly provide you with some useful advice on how to implement it.
What is brand loyalty?
Let’s start with defining what brand loyalty means and what it takes for a consumer to become ‘loyal’ to a certain brand. It is that type of consumer behavior, when they start to prioritize a particular brand over all the other ones, which offers similar products or services. Importantly, at this point a consumer bases their choice on being loyal to a specific brand based on several factors, and the most common among them includes good customer service, an abundance of personalized offers, great deals, and well-designed brand loyalty programs.
Why is it important?
So why is it important to put effort into building your brand loyalty? Firstly, established brand loyalty is an integral part of a long-term and sustainable business strategy. If you find yourself constantly brainstorming about exclusive ideas and tools to attract primarily new customers, you are likely leaving behind very important contributors to your business success - the brand loyalists. According to statistics, 80% of your future income will consist of 20% of your present clientele, which speaks for the long-term effect of increasing your brand loyalty. As for the question of sustainability, it is proven that it costs you almost five times more to develop a business strategy specifically for reaching new clients than previous ones; for instance, improving brand loyalty programs for existing customer base. Of course this doesn’t mean that you should give up on generating up-to-date business campaigns, aimed at getting new clients for your brand - just don’t underestimate its benefits.