Can Startups Leverage Code And Data To Automate PR?
Once you have the perfect story, what’s next? In larger more well-known companies PR teams will already have a list of journalists they’ve built relationships with. In this case, getting a journalist to write about you can be a simple phone call away. When you’re starting out you won’t have these relationships in place so you’re sentenced to hours of googling articles on similar topics in order to find potential authors. Instead, let APIs do the work for you. News organizations like the New York Times and The Guardian all have APIs. Similarly to finding story ideas, you can use them to search for every author who wrote about, for example, health insurance, how many times they wrote about it, what section they wrote about it in, etc.