On Tuesday, June 25th PRLab hosted its latest Meetup at Boom Chicago. From startups to corporate– we gained a wide range of insights into some of the most difficult challenges in influencer marketing today.
Put Your Startup on the Radar: 4 Things You Need to Implement an Effective Influencer Marketing Strategy
When was the last time you bought something because you saw it on a billboard ad or television commercial? If you’ve scrolled down YouTube, Instagram, or Facebook you’d notice the onslaught of sponsored videos. Makeup products, vegan cookbooks, – you
On Thursday 25th April, PRLab hosted the latest edition of its Meetup at the De Pijp offices of Impraise. Looking to build off of the momentum of the last event, PRLab sought out some of the leading startup and corporate
We live in an era where you can open a business during your lunch break. No kidding, if you’re an e-Resident, establishing a startup takes about three hours which gives you plenty of time to sip your frappuccino and nom
On a rainy December day, 20 PR executives from some of the top companies in Amsterdam (Facebook, WeTransfer, Sony, Randstad, Bynder, The Next Web, Ace&Tate, among others) got together for breakfast. An intimate table was set up in the hip
The rise of social entrepreneurship in the past few years has brought about a very different kind of company. Instead of corporate social responsibility, we’re seeing the creation of companies with social and environmental activism at their very core. While
Dark social is changing everything we know about social media marketing. Are you ready to join the dark side?
In the early 2010s social media sharing became the most powerful content distribution tool for marketers everywhere. As people were sharing more and more content on their Facebook, Linkedin, Twitter and Instagram accounts, we found ways to harness this momentum
Mark, CEO of the fastest growing startup in Gotham city, gets some alarming news from his Head of Sales. The sales team is unlikely to meet their targets for the third quarter in a row. The problem is they simply
5 Rules for impactful, motivational and effective brand activism. A guide to getting brand activism right
In a weird turn of events, today it’s not only becoming acceptable, it’s becoming the norm for brands to take a stand on different social, political and environmental issues. It’s not just because consumers and employees are expecting much more