Clean technology (CleanTech) refers to processes, services and goods that are developed to reduce the negative effects of leaving a carbon footprint on the environment. CleanTech is aimed at making energy efficient improvements, in order to sustainably use resources and benefit the planet. For example, renewable energy companies are classified under the umbrella of clean technology.
In the past, clean technology was used as a blanket term to describe a variety of practices, for example, from energy renewal sources to clean supply chain management. Now, the term is more connected to environmental practices, like green technology or eco-friendly technology. Nonetheless, the term remains in use among financial institutions and associated business communities.
Our CleanTech PR agency aims to differentiate, raise awareness and create brand credibility. For CleanTech, this means to customise PR strategies that fit your unique goals, in a niche industry. We make it easier for your audiences to take note of your brand and to build a relationship with you. In this, PR supports you to grow your business and to make sure the golden thread is present throughout your marketing and communication activities. This means that a focused approach is taken to make your presence known in the market. The main goal of CleanTech PR is to gain measurable market improvements, meaning to see higher brand traction from before to after the PR campaign.