3D Hubs

Doing PR for a Distributed Manufacturing Company

The Project

3D Hubs is one of the fastest growing companies of The Netherlands. It offers an on-demand manufacturing service that makes high quality and customs parts for engineers worldwide, with an array of machineries such as 3D printing, CNC machining, injection molding, and sheet metal fabrication.

3DHubs came to PRLab with the goal of setting up a solid PR strategy and achieve coverage in relevant outlets. 3D Hubs is a fast-growing business operating in a very niche industry. Challenges were mostly about simplifying complex content, like that of 3D printing and all its intricacies, making them newsworthy and easily-legible to nonexperts. Without implementing efforts to reach these audiences, 3D Hubs would exclusively cater to a small subsection of the industry, when their products and services can be useful to a bigger customer base.

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