In 2016, Impraise was a recently funded global startup with an ambition to grow. They were also expanding to the US and needed to make sure they were known by the American market, as well as in Europe.
Before working with PRLab, they had been featured in the press only once. Seeing the value of a good PR strategy, they hired PRLab to create one completely from scratch. Alongside content marketing and thought leadership strategies, media training and events management were part of our extensive PR strategy.