In 2021 Startupbootcamp would be launching their new accelerator program focused on sustainability. Over three years, they would be de-risking and accelerating 30 startups, with the aim of working towards the United Nations Sustainable Development Goals. To fund this venture, they created a unique IPO that allowed for smaller payments from investors. This would create more opportunities for people to support their sustainable goals.
In the lead up to the launch of this IPO, Startupbootcamp approached PRLab to spread the news of this exciting opportunity. They wanted coverage in the Dutch and English speaking markets in order to attract both investors and startups in time for the launch of their new program.