Cutting-edge technologies are changing how we interact with our word and enable us to improve our quality of living. However, consumers have become more demanding in their tech expectations.
This is why more companies are seeking consumer tech PR services. Working with a consumer tech pr agency means that you gain the opportunity to better understand the complexity of consumer demands and stay relevant in a fast changing market.
We land global coverage across tiers for our clients on a weekly basis. Below you can see some examples of outlets we normally achieve coverage in
Why Choose Your Consumer Tech PR Agency
Why Work With us?
The consumer tech industry should not be underestimated in its multiplicity. Within this industry exists many sub-categories a company could fall under, depending on the type of products they sell or services deliveries. Since the industry is multi-layered, you’ll need a distinct consumer tech PR strategy that differentiates you in the market. This is where we come in as your consumer tech PR agency. We apply our expert PR skills to ensure your communications match the characteristics of the consumer tech category you work in, for optimal success.
We’ve worked with many industry pioneers in the tech industry and its respective sectors. Now, we’re diversifying our portfolio of clients even more. As an award winning PR agency, we’re committed to delivering bespoke PR services to each of our clients. As we’re expanding as a consumer technology PR agency, we are committed to uphold the first-rate quality of work we produce.
PR is about managing perception and reputation, so that your market position can benefit from the publicity gained from positive brand-related news. We shape attitudes and consumer behaviours with business storytelling, to share the value adding benefits your company holds in the market. This can influence your lead generation and product or service sales. If you want to become one of the consumer tech leaders, you’ll need a top consumer tech PR agency.
We closely monitor the news to stay up-to-date with the latest industry trends and what’s featuring in the media. By being aware of current events, we can ensure that your PR initiatives are always relevant and in line with the latest media developments. This also means that you have the opportunity to get coverage across the most valuable news and publication sites as a thought leader, when publishing industry leading content.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies
Consumer Tech Public Relations Capabilities & Expertise
Here’s how we help build and shape your reputation with PR:
As your consumer tech PR agency, we offer a selection of PR packages, all created to best meet your distinct needs. Our service packages can be tailored and customized to compliment your overall marketing and communications goals. We develop the strategic framework and then build your service package to ensure your PR strategy is progressive and supports your business growth journey. For example, if your focus is to become an industry though leader, we'll create the PR content that supports this goal.
Consumer Tech Solutions
For your consumer technology PR initiatives to be successful, we first need to understand what’s newsworthy. Especially in consumer tech communications, we need to be strategic about what news we release and when. The benefit of working with a consumer tech PR agency is that we strategically create and plan your news items with precision. This way you gain greater brand visibility, market awareness and your content is more impactful.
Because the consumer tech industry is fast growing, with many products and services on the market, your media content is extremely valuable in building your brand reputation and securing a favorable market position. Afterall, your content is what differentiates you. The purpose of content marketing in consumer tech PR is to create a cohesive brand narrative that communicates the vision of your business. This helps to direct the path your current and future communications take.
We prioritize growing your business. This is why we’re offering our expert consumer tech PR services to help you attract investors and valuable customers that can offer support in your business development. If you're starting out or scaling your business, we’re here to assist you. From seed funding to the final funding rounds, the PR strategy we create for you is designed with the intent to gain the trust of venture capitalists and investors.
Consumer Tech PR Strategy
Each of our clients have distinct needs and unique issues to address. The process we follow contains a few fundamental elements, with the purpose of creating a well-rounded consumer tech pr strategy for you. As a standard, within the first three months of working with us, you can expect deep industry insights, the first strategic rollout and media features.
As your consumer tech PR agency, we create value-adding coverage stories for you that aids in securing valuable publication spots. Value creation is followed by business growth. In any case, your PR initiatives should contribute to the progress of your business growth journey. The goal of public relations is to establish and nurture the relationships that can develop your business, that’s our priority.
Our consumer technology PR strategies are developed with extreme precision, to ensure your PR initiatives are met with great success. We develop value-adding strategies, which result in you being recognised as a worthy industry asset or even as a thought leader of consumer tech. In our planning, we consider the complexity of your challenge and turn it into an opportunity for business growth, whilst creating newsworthy stories to share.
As we conduct solution-based work, we set out to manage your communications so that your messages add value to your stakeholders, investors, customers and the greater industry. The ability to provide tech buyers with PR content and messages that speaks to their industry challenges is key. This is where we step in to make your messages consumer friendly and worthy of great media coverage.
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What is consumer tech?
Short for consumer technology, consumer tech refers to any technology that a consumer purchases to meet a specific need. The goal of consumer tech is to make the general public’s day-to-day living easier, by using technological enhancements to simplify daily activities. For example, smartphones, tablets, gaming computers, consoles and even smart homes are part of the industry. The electronics are typically intended for everyday use in private homes. This can be to participate in entertainment, leisure, communication or work-from-home activities. Examples of companies that operate within the consumer tech industry are Apple, Whirlpool and Tesla. They all innovate for our benefit.
What is a consumer tech PR agency?
A consumer tech PR agency specializes in creating and managing PR strategies which are specifically directed at the consumer tech market. The work can include structuring integrated communications, managing social media content, securing publications and releasing thought leadership materials. In addition, a consumer technology PR agency is able to leverage the power of new digital marketing concepts to propel their client’s business forward and to establish them as leaders in the field of consumer tech. The agency is also responsible for driving conversations around the latest B2C tech solutions and making sure their client receives market coverage for their value-adding products and services.
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