Short for consumer technology, consumer tech refers to any technology that a consumer purchases to meet a specific need. The goal of consumer tech is to make the general public’s day-to-day living easier, by using technological enhancements to simplify daily activities. For example, smartphones, tablets, gaming computers, consoles and even smart homes are part of the industry. The electronics are typically intended for everyday use in private homes. This can be to participate in entertainment, leisure, communication or work-from-home activities. Examples of companies that operate within the consumer tech industry are Apple, Whirlpool and Tesla. They all innovate for our benefit.
A consumer tech PR agency specializes in creating and managing PR strategies which are specifically directed at the consumer tech market. The work can include structuring integrated communications, managing social media content, securing publications and releasing thought leadership materials. In addition, a consumer technology PR agency is able to leverage the power of new digital marketing concepts to propel their client’s business forward and to establish them as leaders in the field of consumer tech. The agency is also responsible for driving conversations around the latest B2C tech solutions and making sure their client receives market coverage for their value-adding products and services.