The consumer tech industry should be considered in its multiplicity. Within this industry exists many sub-categories a company could fall under, depending on the type of products they sell or services deliveries. Since the industry is multi-layered, you’ll need a distinct consumer tech PR strategy that differentiates you in the market. This is where we come in as your consumer tech PR agency. We apply our expert PR skills to ensure your communications match the characteristics of the consumer tech category you work in for optimal success.
We pride ourselves on our innovation. We’ve worked with many industry pioneers in the tech industry and its respective sectors. Our clients range from startups to larger multinationals who seek our PR support in specified regions or international markets. Now, we’re diversifying our portfolio of clients even more. As an award-winning PR agency, we’re committed to delivering bespoke PR services to each client. As we’re expanding as a tech PR agency, we are committed to upholding the first-rate quality of work we produce.
PR is about managing perception and reputation so that your market position can benefit from the publicity gained from positive brand-related news. We shape attitudes and consumer behaviors with business storytelling to share your company's value-adding benefits in the market. We do this in several ways, including thought leadership positioning. This can influence your lead generation and product or service sales. If you want to become one of the consumer tech leaders, you’ll need a top consumer tech PR agency.
Media relations are key to public relations. We closely monitor the news to stay up-to-date with the latest industry trends and what’s featured in the media. By being aware of current events, we can ensure that your PR initiatives are always relevant, thoughtful, and aligned with the latest media developments and trends. This also means that you have the opportunity to get media coverage across the most valuable news and publication sites as a thought leader when publishing industry-leading content.
The services we offer can be tailored and customized to meet your overall marketing and communication goals. We develop a strategic framework and build your service package to ensure your communications strategy is progressive, well-timed, and supports your business growth. For example, we can create PR content supporting your goal of becoming a thought leader in your industry.
We’re here to assist you if you're a startup or scaling your business. From seed funding to the final funding rounds, the PR strategy we create for you is designed to attract investors and venture capitalists to learn more about you and invest in your product or service.
This means we can tweak anything that needs changing as we go along and not sit and wait for an extended period. Our team sits down with you to determine the measurable KPIs you want to work to. Specific, measurable goals will enable us to determine if your PR efforts are working. At PRLab, we emphasize data-driven decision-making to get the best possible results.
We thoroughly research the industry, your competitors, and the market. From there, we develop value-adding strategies, which result in you being recognized as a worthy industry asset or even a thought leader in consumer tech. In our planning, we consider the complexity of your challenge and turn it into an opportunity for business growth whilst creating newsworthy stories to share.
One size does not necessarily fit all. Some markets are more impacted by influencers, some more about certain headlines, others require more details and facts, and there are often separate regions and cultures within a country. We work in and have offices in multiple locations, and our team comes from all over the globe and with various different communications backgrounds.
Short for consumer technology, consumer tech refers to any technology that a consumer purchases to meet a specific need. The goal of consumer tech is to make the general public’s day-to-day living easier, by using technological enhancements to simplify daily activities. For example, smartphones, tablets, gaming computers, consoles and even smart homes are part of the industry. The electronics are typically intended for everyday use in private homes. This can be to participate in entertainment, leisure, communication or work-from-home activities. Examples of companies that operate within the consumer tech industry are Apple, Whirlpool and Tesla. They all innovate for our benefit.
A consumer tech PR agency specializes in creating and managing PR strategies which are specifically directed at the consumer tech market. The work can include structuring integrated communications, managing social media content, securing publications and releasing thought leadership materials. In addition, a consumer technology PR agency is able to leverage the power of new digital marketing concepts to propel their client’s business forward and to establish them as leaders in the field of consumer tech. The agency is also responsible for driving conversations around the latest B2C tech solutions and making sure their client receives market coverage for their value-adding products and services.
