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We're not a traditional Consumer Tech PR agency

Consumer Tech PR Firm

Underline
We are a PR agency working in Consumer Tech. As technology continues to advance, people’s interactions with the world change. We can help you better understand the complexity of consumer demands and stay relevant in a fast-changing market.

Why PRLab?

See how we've implemented our in-house developed PR model for Consumer Tech businesses like yours:
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/2
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed."
    Logo StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    2/2
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/2
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed."
    Logo StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    2/2

Understand consumer demands

Stay relevant in a fast-changing environment

Comprehensive PR packages

To support business growth

Reach publications that count

We gain you your ideal coverage
Logo of TomTom, client of our strategic communication firm

Why trust us as your Consumer Tech PR agency?

We specialize in public relations for Consumer Tech startups and scaleups
Complexity
Reputation
Value creation
Media management

Industry complexity

The consumer tech industry should be considered in its multiplicity. Within this industry exists many sub-categories a company could fall under, depending on the type of products they sell or services deliveries. Since the industry is multi-layered, you’ll need a distinct consumer tech PR strategy that differentiates you in the market. This is where we come in as your consumer tech PR agency. We apply our expert PR skills to ensure your communications match the characteristics of the consumer tech category you work in for optimal success.

Industry reputation

We pride ourselves on our innovation. We’ve worked with many industry pioneers in the tech industry and its respective sectors. Our clients range from startups to larger multinationals who seek our PR support in specified regions or international markets. Now, we’re diversifying our portfolio of clients even more. As an award-winning PR agency, we’re committed to delivering bespoke PR services to each client. As we’re expanding as a tech PR agency, we are committed to upholding the first-rate quality of work we produce.

Value creation

PR is about managing perception and reputation so that your market position can benefit from the publicity gained from positive brand-related news. We shape attitudes and consumer behaviors with business storytelling to share your company's value-adding benefits in the market. We do this in several ways, including thought leadership positioning. This can influence your lead generation and product or service sales. If you want to become one of the consumer tech leaders, you’ll need a top consumer tech PR agency.

Media management

Media relations are key to public relations. We closely monitor the news to stay up-to-date with the latest industry trends and what’s featured in the media. By being aware of current events, we can ensure that your PR initiatives are always relevant, thoughtful, and aligned with the latest media developments and trends. This also means that you have the opportunity to get media coverage across the most valuable news and publication sites as a thought leader when publishing industry-leading content.

We're not a traditional Consumer Tech PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
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Tailored PR packages

Our PR packages are all tailored to meet your organization's specific needs as your consumer tech PR agency.

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The services we offer can be tailored and customized to meet your overall marketing and communication goals. We develop a strategic framework and build your service package to ensure your communications strategy is progressive, well-timed, and supports your business growth. For example, we can create PR content supporting your goal of becoming a thought leader in your industry.

Investor relations

Our priority is to grow your business. This is why we’re offering our expert consumer tech PR services to help you attract investors and valuable customers who can support your business development.

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We’re here to assist you if you're a startup or scaling your business. From seed funding to the final funding rounds, the PR strategy we create for you is designed to attract investors and venture capitalists to learn more about you and invest in your product or service.

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Results-focused

Our innovative, modern methods of analyzing the success of campaigns mean you get to see the results in real-time.

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This means we can tweak anything that needs changing as we go along and not sit and wait for an extended period. Our team sits down with you to determine the measurable KPIs you want to work to. Specific, measurable goals will enable us to determine if your PR efforts are working. At PRLab, we emphasize data-driven decision-making to get the best possible results.

PR planning

Our consumer technology PR strategies are developed with extreme precision to ensure your PR initiatives are met with great success.

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We thoroughly research the industry, your competitors, and the market. From there, we develop value-adding strategies, which result in you being recognized as a worthy industry asset or even a thought leader in consumer tech. In our planning, we consider the complexity of your challenge and turn it into an opportunity for business growth whilst creating newsworthy stories to share.

PR planning
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International PR

As an international PR firm, we can greatly help your PR efforts. Countries and their markets have different approaches; what works in one market may not work in another.

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One size does not necessarily fit all. Some markets are more impacted by influencers, some more about certain headlines, others require more details and facts, and there are often separate regions and cultures within a country. We work in and have offices in multiple locations, and our team comes from all over the globe and with various different communications backgrounds.

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Let's take this further. Get in touch 👋

Tell us about your project and how we can help

Related sectors

Covering all tech and related industries
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Retail
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We ensure well-earned business growth

FAQs

Some answers for the most common Consumer Tech PR questions

What is consumer tech?

Short for consumer technology, consumer tech refers to any technology that a consumer purchases to meet a specific need. The goal of consumer tech is to make the general public’s day-to-day living easier, by using technological enhancements to simplify daily activities. For example, smartphones, tablets, gaming computers, consoles and even smart homes are part of the industry. The electronics are typically intended for everyday use in private homes. This can be to participate in entertainment, leisure, communication or work-from-home activities. Examples of companies that operate within the consumer tech industry are Apple, Whirlpool and Tesla. They all innovate for our benefit.

What is a consumer tech PR agency?

A consumer tech PR agency specializes in creating and managing PR strategies which are specifically directed at the consumer tech market. The work can include structuring integrated communications, managing social media content, securing publications and releasing thought leadership materials. In addition, a consumer technology PR agency is able to leverage the power of new digital marketing concepts to propel their client’s business forward and to establish them as leaders in the field of consumer tech. The agency is also responsible for driving conversations around the latest B2C tech solutions and making sure their client receives market coverage for their value-adding products and services.

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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Munich
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
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