Crypto PR Agency

As the world of Digital picks up, cryptocurrency PR is developing with great speed and asks for professional expertise to achieve great results. Alongside new technologies, cryptocurrency is considered one of the most dynamic industries. 

So, how do we stay ahead of competitors and answer market needs? With a reputable industry reputation, you can trust PRLab as your cryptocurrency PR agency. A niche industry needs highly skilled PR professionals to take care of communications and networking in the crypto field.

Clients Helped
Press Coverage Landed

Examples of Press Coverage Obtained

We land global coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
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Logo of PRLab, our crypto pr agency

We're NOT a traditional Crypto PR Agency

PRLab is not a traditional Cryptocurrency PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
Contact us here

Why choose our Cryptocurrency PR agency?



At PRLab, we go beyond the standard practice of PR. We use PR as a tool to communicate your brand reputation, to establish a prominent and respected brand image, and to shape you to be a prominent competitor in the crypto industry. With a data-driven approach to planning your crypto PR strategy, you're sure to get the most out of the time and resources spent on communications. As a top tech PR company, we are determined to provide unique PR strategies that yield the best results in the context of cryptocurrency and its niche.


PRLab's worked with some of the most successful startups and scaleups in the tech industry, growing our clients’ industry presence through the first-rate work we do. PR is about generating value adding results, for both the brand reputation and company image, as well as adding value in the wider industry. Working with a cryptocurrency PR agency secures press releases, editorial PR publications, thought leadership articles and builds relationships with the media. This all contributes to creating value adding results.


Especially in the world of crypto, your PR agency needs to be well versed in current news. PR for crypto relies on industry research for a multitude of reasons - staying ahead of trends, predicting industry shifts and to make sure your communications cater towards market demands. With us as your PR partner, you can be certain that your PR content is relevant to what’s happening in the media and flexible enough to move with market shifts and new directions the media take. We’re committed to growing your business by keeping a close eye on the news and public conversations, all to ensure you get the insights that drive progress forward.


Cryptocurrency public relations requires more attention than simply pushing content out into the media. A brand story needs to be planned and built to create a cohesive narrative that correlates with what your business strives to achieve and how it can contribute to its field. Industry pioneers are differentiated by how well their communications flow and connect. This is where content promotion across multiple platforms plays a critical role in establishing thought leaders. Next to this, we create and manage your PR content to secure your position as a valuable assistant to the crypto market.

Related sectors

As a top financial technology PR agency, we are committed to assisting you in optimizing your visibility, credibility and brand reputation.
How are you going to stay ahead of the competition? Simple, by trusting us as your blockchain PR agency.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

Cryptocurrency PR Capabilities & Expertise

Here’s how we help build and shape your reputation with PR:


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As a cryptocurrency PR agency, our service packages differ from client to client. We tailor each PR package to accommodate your overall marketing and communications goals. We provide you with a clean-cut strategic framework and then build your specific package to ensure your communications plan is progressive and supportive of your business growth journey.

Cryptocurrency Solutions

In order to achieve success with your PR strategy, we aim to understand what’s trending in your field. Timing is of the essence, so we're mindful of hitting that golden window opportunity. The benefit of working with a cryptocurrency PR agency is that we strategically create and release your PR content with precision. This way brand visibility and awareness is gained with quality impact.

Media Management

A cryptocurrency PR plan does not only aim to generate viable leads, it aims to secure the opportunity to connect your business with valuable customers through business storytelling and strategic media management. That’s why we aim to establish great brand awareness and credibility through effective media management. With us, you'll learn how media networking is done for a long-term media relationship and how consistency is maintained.

Startups and Scaleups

The industry of cryptocurrency is hotter than ever. This also means that more players are entering the market, increasing competition for every business in the field. As your cryptocurrency PR agency, we set out to make you well known in the industry. We assist your image with lucrative audiences by helping you establish business relationships that will gain you a solid market position. Our aim is to make you known as a reputable business, one that’s worth investing in. While we score media coverage, you have the time to focus your attention on brand building and ideas that will help your industry and set your brand as a pioneer.

PR Funding

Our single general goal is to grow your business. That’s why we break this goal into more specific goals, starting with attracting investors and valuable customers that can offer support for your business development. If you're starting out or scaling your business, we’re here to guide your reputation with the public. From seed funding to the final rounds, the cryptocurrency pr strategy we create for you is designed with the intention of gaining the trust of venture capitalists and investors, while showing customers your value as a growing name in the industry.

content creation

We excel at providing the best content for your brand. In doing so, we personalize the ways to convey your story in order to best fit your specific needs. Cryptocurrency can be a tough nut to crack, especially its interpretation by the average media consumer. What sets us apart in developing cryptocurrency public relations strategies is our ability to create content that is easy to read, while providing important and complex industry information, and doing so in a comprehensive manner. From thought leadership articles to funding announcements, we make sure that your content benefits your reputation, and your customers are able to fully grasp what you’re all about.

Our Crypto PR strategy

Client Lifecycle

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We put great emphasis on collaboration and working closely together with you in order to ensure that there’s a correlation between your expectations and the work we produce. When we first meet, our business development team will have a discussion with you about which service package best accommodates your unique needs. From here we can build your cryptocurrency PR package, making sure that your strategic rollout meets the goals we set together. We strongly recommend including an industry report in your package as that will provide you with an in-depth insight on the PR process, impact, and results.

Media Relations and Placements

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The relationships you build with journalists and the press is what makes your PR campaigns succeed in the long run. A press release is most impactful when it’s sustained for a long-term period, placing attention on the longevity of your story. This is why we identify the best placements and news platforms to cover your story. Since cryptocurrency PR is highly specialised, it requires an added layer of planning to find the perfect media outlet with the most engaged audience for the industry. Your story needs to grab the attention of the audience, long-term, that’s why we aim to find engaged and quality audiences to communicate with.

Value-adding PR

Our overall focus is on creating value-adding cryptocurrency PR strategies. Our experience with leading tech companies across industries helps us understand the importance of communicating complex business ideas in an easily digestible way, which in turn generates media traction with outstanding success. Value-adding PR is all about creating a sustainable conversation around your brand or business. For example, thought leadership is a high-tier PR initiative, with which you share your industry knowledge and ideas - while allowing others to contribute to the discussion.

Cryptocurrency PR

Crypto public relations adapts in its work to communicate the relevance and significance of cryptocurrency companies. The industry rests on the foundation of blockchain and plays a great role in how people and businesses alike connect. PR is all about driving these connections, which is why hiring a cryptocurrency PR agency is highly beneficial to ease the process of nurturing valuable connections with other businesses, customers and the media at large.

Related services

Specializing in PR for tech companies and startups, our PR agency is agile in working across industry niches.
From preparing to handling risk and crisis management - we got you covered. Your reputation is secure with us.
Digital PR is the act of applying core principles of PR to a digital context or environment.
We train your team in understanding the media landscape and building relationships with media agents to own the conversation.

Work with us!

Looking to build your PR presence?

Check our FAQ

What is cryptocurrency?

Cryptocurrency is digital money or virtual currency (sometimes tokens / coins) that is stored and secured across a network of computers. Based on blockchain technology, crypto is a decentralised asset that cannot be controlled by any government or unified central authority. It is also secured by cryptography - a sort of cybersecurity that prevents abuse of a single coin - making it close to impossible to counterfeit or double-spend.

Cryptocurrency is a developing market, with new possibilities unlocked each day - allowing for cryptocurrency holders to make fast, cheaper, and safer transactions, which increases the demand for the industry. However, being niche, cryptocurrency prices fluctuate uncontrollably - making it difficult to predict the market. This is why crypto businesses need to stay data driven, moving with the market and maintaining the expected standards.

What are the benefits of crypto PR?

PR relies on great communication and building reputations using an array of strategies and expert techniques. In an industry as lucrative as cryptocurrency, PR is a tool well worth using to spread the impact of this alternative to traditional investments. While those invested in the crypto world are acutely aware of the impact this currency can have, and just how it’s changing the game, this is something that would be greatly beneficial to communicate to the wider world, bringing more people into this ever-expanding system. PR not only puts your company on the map, but positions you as a trusted industry player, increasing the number of people likely to invest in your crypto business.

What is the goal of a PR campaign for cryptocurrencies?

Cryptocurrency PR aims to establish your company as a trusted source, communicating both the benefits of the crypto industry as a whole, and the benefits of investing in your specific company. There’s a growing number of people who are curious about investing in cryptocurrency, but without the right information may not feel confident to take steps towards engaging with it. A crypto PR campaign could target this audience, positioning your brand as a trusted source, while also explaining the intricacies of using cryptocurrency clearly and succinctly, so that consumers have an understanding both of the industry and of how investing in your business can benefit them.

What is a crypto PR agency?

Public relations is a division of the holistic marketing and communications process. In essence, PR is one of the most effective tools a company could have to develop their image and reputation. The purpose of employing a cryptocurrency PR agency is to grow your industry presence, within the niche market, and to nurture your greater business relationships.

A cryptocurrency PR agency is a one that’s highly skilled and specialised in managing your PR initiatives within your particular area of expertise. The PR team analyses the market trends and structures your communications accordingly, managing media relations and monitoring communications content - all in order to ensure your business benefits while adding value to the industry.

What should a crypto PR strategy take into consideration in the planning phase?

When crafting a PR strategy for the cryptocurrency industry, there’s a few things to consider. Some of the language and specificities of the crypto world could potentially come across as confusing to the average consumer if handled incorrectly. Cryptocurrency PR strategies must ensure that crypto is positioned as a viable and exciting option to invest in, while explaining concepts in an easily digestible way. It’s also key that a PR strategy differentiates just what’s special about your brand and the unique offerings you have which set you apart from other industry players.

What are the specificities of public relations for crypto companies?

Crypto PR specializes in developing your reputation and relationships within this niche but ever-growing industry. Our mission is to get your crypto business the exposure it deserves, putting you on the map as a trusted brand, whilst also building public trust in the industry as a whole. Bringing cryptocurrency into the mainstream will change the entire game. With both new investors and new businesses entering the market daily, there’s never been a better time to spread the reach of your crypto business by incorporating PR in your marketing strategy.

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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Mon - Fri: 09:00 - 17:00
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