Cybersecurity PR Agency 

A well-developed cybersecurity PR strategy is now a necessity. The cybersecurity industry is developing fast and becoming more and more specialised, making it difficult to enter as a startup or to get noticed by the top investors. In B2B, the competition between cybersecurity companies is even greater.  Since the industry is so cut-throat, many businesses get a cybersecurity PR agency involved with managing their media relations and marketing content creation.
Clients Helped
Press Coverage Landed

Examples of Press Coverage Obtained

We land global cybersecurity coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
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Logo of PRLab, our cybersecurity pr agency

We're NOT a traditional Cybersecurity PR Agency

PRLab is not a traditional Cybersecurity PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
Contact us here

Why Choose your Cybersecurity PR agency


Why Work 
with us?

We’ve worked with a diverse portfolio of clients across the tech industry, giving us an in-depth view into the challenges that arise in the evolving landscape. We’re grateful to have gained insight into the challenges which the cybersecurity industry faces, and have an array of communications strategies  to ensure we help you navigate them with ease.


At PRLab, we have an in-depth understanding of the cybersecurity industry, and the PR challenges that can arise. Our experts are equipped with the skills to tell your story, shape the conversation and elevate you above your competitors.


A tailored approach is essential when it comes to forming PR strategies. We know the importance of providing a quality service, not only tailored to the sector we’re working with, but the individual business itself, allowing us to support you on your unique journey and express your visions, values and insights.


We help you communicate the value you provide, positioning you as an industry leader to your audience. Whilst other PR agencies would be capable of gaining media coverage for your cybersecurity business, we’re passionate about ensuring we create value with every piece of content, making sure your audience is informed about your unique position, vision and contributions in the field.

Related sectors

We're a high tech PR firm, offering you high tech public relations support. Getting published in high tech trade media can be a challenging task.
As a software PR agency, specialised in leading tech PR solutions, we understand the benefit of having a strategy in place for SaaS PR.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

Our Cybersecurity PR Strategy

Here’s how we help build and shape your reputation with PR:


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Our service packages are tailored to fit your distinctive needs, be it to gain publicity, extend your audience reach or to establish you as a thought leader. As your cybersecurity PR agency, we're dedicated to support you in getting optimal media coverage and publicity to benefit your industry presence and business growth.

Cybersecurity Solutions

It's highly important to have a solutions-based cybersecurity PR strategy. Cybersecurtiy can be difficult to fully understand if you’re not a professional or expert in the field. Luckily we take the complexity of your work and make it more digestible for the media. Solution-based work helps to direct your focus and assists in creating consumer friendly content for highly technical operations.

Content Marketing

In cybersecurity PR, the quality of content plays an important role in keeping investors and valuable customers interested in what you have to share. This is why engaging and relevant content is highly important. The content you share should focus on addressing a specific market concern. This helps to communicate the main company message and to demonstrate how you’re making valuable contributions in progressing the industry.

Media Management

We identify the best media platforms, news outlets and lucrative audiences for you to pursue. The media relationships you foster with the press and journalists should be in favour of your PR goals. Our expert team of tech PR professionals enable us to build and manage these valuable media relations on your behalf. We’re skilled in building connections and establishing which relationships benefit both you and the parties involved.

PR Funding

Gaining coverage for your funding announcements, publicity for your brand expansions or announcing your new business ventures - we’re here to take care of managing and procuring your PR funding. With the cybersecurity industry being one of the most difficult to enter, not to mention the competitiveness among tech B2B companies, attracting investors can be tedious. Luckily, we’re skilled in getting coverage for your story where venture capitalists will take notice.

Business Growth

As your cybersecurity PR agency, we create value-adding coverage stories for you. This is to aid you in securing valuable publication spots that will lead to extended brand visibility. Value creation is followed by business growth, that’s why impactful PR strategies are so important, no matter the industry you’re in.

Related services

Specializing in PR for tech companies and startups, our PR agency is agile in working across industry niches.
From preparing to handling risk and crisis management - we got you covered. Your reputation is secure with us.
Digital PR is the act of applying core principles of PR to a digital context or environment.
We train your team in understanding the media landscape and building relationships with media agents to own the conversation.

Lets take this further. Get in touch 👋

Tell us about your project and how we can help

Check our FAQ

What is Cybersecurity?

Cybersecurity is a service that developed from computer security and prioritises the protection of computer systems and networks from information disclosure, theft of or damage to their hardware or software and/or electronic data. It also protects against the disruption or misdirection of private or sensitive information. For example, building safeguards against hackers. Cybersecurity companies put measures in place to reduce the risk of cyber attacks and they develop helper tools to protect against the unauthorised exploitation of systems, networks and technologies. It keeps the integrity and privacy of information that is accessible through the internet safe. For example, most applications ask for user authentication or a password before you're able to access any data.

What is a Cybersecurity PR agency?

Since the cybersecurity market sees new products and services launched everyday, many companies opt for hiring a cybersecurity PR agency to manage their reputation and to uphold the brand visibility. Cyber security PR is a highly specialized division of public relations. As the industry needs to keep up with technological advancements, cybersecurity is one of the fastest growing and changing industries. This means that PR needs to be highly aware of the industry trends, news and new market developments - always staying one step ahead of the latest developments. This can be very difficult, that’s why many PR agents choose to solely specialize in cybersecurity, as it takes a great deal of time to research, plan and manage the contents, as well as the media relations.

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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Logo of PRLab, the PR agency based in Amsterdam, Austin, Munich and Stockholm
Mon - Fri:  09:00 - 17:00
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PRLab | PR Agency - PR Firm
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