Cybersecurity is a service that developed from computer security and prioritises the protection of computer systems and networks from information disclosure, theft of or damage to their hardware or software and/or electronic data. It also protects against the disruption or misdirection of private or sensitive information. For example, building safeguards against hackers. Cybersecurity companies put measures in place to reduce the risk of cyber attacks and they develop helper tools to protect against the unauthorised exploitation of systems, networks and technologies. It keeps the integrity and privacy of information that is accessible through the internet safe. For example, most applications ask for user authentication or a password before you're able to access any data.
Since the cybersecurity market sees new products and services launched everyday, many companies opt for hiring a cybersecurity PR agency to manage their reputation and to uphold the brand visibility. Cyber security PR is a highly specialized division of public relations. As the industry needs to keep up with technological advancements, cybersecurity is one of the fastest growing and changing industries. This means that PR needs to be highly aware of the industry trends, news and new market developments - always staying one step ahead of the latest developments. This can be very difficult, that’s why many PR agents choose to solely specialize in cybersecurity, as it takes a great deal of time to research, plan and manage the contents, as well as the media relations.