Cybersecurity PR Agency 

A well-developed cybersecurity PR strategy is now a necessity. The cybersecurity industry is developing fast and becoming more and more specialised, making it difficult to enter as a startup or to get noticed by the top investors. In B2B, the competition between cybersecurity companies is even greater.  Since the industry is so cut-throat, many businesses get a cybersecurity PR agency involved with managing their media relations and marketing content creation.
Cybersecurity Clients Helped
Press Coverage Landed

Examples of Press Coverage Obtained

We land global coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
Press coverage for Chargebee, obtained by our international PR agencyMedia coverage obtained by PRLab at BloombergPress Coverage at Forbes obtained by our PR agency in Amsterdam and StockholmPress coverage for Unifonic obtained by our PR firmMedia coverage at Silicon Canals obtained thanks to our PR servicesMedia coverage at Fortune obtained thanks to our PR strategiesPress coverage obtained by our public relations firm for ImpraiseMedia coverage obtained by our communications firm at Tech EU
Logo of PRLab, our global pr agency in Amsterdam and Stockholm

We're NOT a traditional Cybersecurity PR Agency

PRLab is not a traditional Cybersecurity PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
Contact us here

Why Choose your Cybersecurity PR agency


Why Work 
with us?

Our diversified client portfolio consists of well-respected companies, who operate in and across the tech industry. Working with them has given us the advantage of being able to face the challenges and dynamic environments that accompany the industry head on. As an award winning tech PR agency, we are dedicated to deliver cybersecurity PR strategies that are of the highest quality.


Cybersecurity is a complex, it takes a great deal of skill to fully understand the ins and outs of the industry. Therefore, getting rewarding cybersecurity PR is challenging. This is why we offer our specialized services to help you achieve your business growth and PR goals . Our industry knowledge, insights and storytelling skills all contribute towards gaining market visibility and media coverage for your company.


We believe in creating bespoke PR strategies for all our clients. As we’re extending deeper into the cybersecurity PR industry, we are committed to upholding the first-rate quality of our PR services. We believe in redefining PR, with a proactive and future thinking mindset. This is how utilise the full power of PR to support your business journey and to differentiate you in the market. The market is dynamic, so should your cybersecurity PR agency be.


For you to be seen as a market leader, your audience needs to understand how you’re creating or adding value to the industry. They need to know what you’re doing in response to their needs. It’s easy to get media coverage and landing publications with cybersecurity PR. The tricky part is value creation. The market wants to know how you’re progressing the industry and why they need you. We communicate this through business storytelling that benefits you and satisfies the market.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

Our Cybersecurity PR Strategy

Here’s how we help build and shape your reputation with PR:


+Learn More
Our service packages are tailored to fit your distinctive needs, be it to gain publicity, extend your audience reach or to establish you as a thought leader. As your cybersecurity PR agency, we're dedicated to support you in getting optimal media coverage and publicity to benefit your industry presence and business growth.

Cybersecurity Solutions

It's highly important to have a solutions-based cybersecurity PR strategy. Cybersecurtiy can be difficult to fully understand if you’re not a professional or expert in the field. Luckily we take the complexity of your work and make it more digestible for the media. Solution-based work helps to direct your focus and assists in creating consumer friendly content for highly technical operations.

Content Marketing

In cybersecurity PR, the quality of content plays an important role in keeping investors and valuable customers interested in what you have to share. This is why engaging and relevant content is highly important. The content you share should focus on addressing a specific market concern. This helps to communicate the main company message and to demonstrate how you’re making valuable contributions in progressing the industry.

Media Management

We identify the best media platforms, news outlets and lucrative audiences for you to pursue. The media relationships you foster with the press and journalists should be in favour of your cybersecurity PR goals. Our expert team of PR professionals enable us to build and manage these valuable media relations on your behalf. We’re skilled in building connections and establishing which relationships benefit both you and the parties involved.

PR Funding

Gaining coverage for your funding announcements, publicity for your brand expansions or announcing your new business ventures - we’re here to take care of managing and procuring your PR funding. With the cybersecurity industry being one of the most difficult to enter, not to mention the competitiveness among B2B companies, attracting investors can be tedious. Luckily, we’re skilled in getting coverage for your story where venture capitalists will take notice.

Business Growth

As your cybersecurity PR agency, we create value-adding coverage stories for you. This is to aid you in securing valuable publication spots that will lead to extended brand visibility. Value creation is followed by business growth, that’s why impactful PR strategies are so important, no matter the industry you’re in.

Related sectors

We're a high tech PR firm, offering you high tech public relations support. Getting published in high tech trade media can be a challenging task.
As a software PR agency, specialised in leading tech PR solutions, we understand the benefit of having a strategy in place for SaaS PR.

Work with us!

Looking to build your PR presence?

During the week

From 09.00 to 17.00

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All day

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Check our FAQ

What is Cybersecurity?

Cybersecurity is a service that developed from computer security and prioritises the protection of computer systems and networks from information disclosure, theft of or damage to their hardware or software and/or electronic data. It also protects against the disruption or misdirection of private or sensitive information. For example, building safeguards against hackers. Cybersecurity companies put measures in place to reduce the risk of cyber attacks and they develop helper tools to protect against the unauthorised exploitation of systems, networks and technologies. It keeps the integrity and privacy of information that is accessible through the internet safe. For example, most applications ask for user authentication or a password before you're able to access any data.

What is a Cybersecurity PR agency?

Since the cybersecurity market sees new products and services launched everyday, many companies opt for hiring a cybersecurity PR agency to manage their reputation and to uphold the brand visibility. Cyber security PR is a highly specialized division of public relations. As the industry needs to keep up with technological advancements, cybersecurity is one of the fastest growing and changing industries. This means that PR needs to be highly aware of the industry trends, news and new market developments - always staying one step ahead of the latest developments. This can be very difficult, that’s why many PR agents choose to solely specialize in cybersecurity, as it takes a great deal of time to research, plan and manage the contents, as well as the media relations.

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