EdTech stands for “education technology”. It refers to any innovations and existing tools that are of technological nature and aid the process of education in some way. Examples of EdTech components include tablets, interactive projectors, computers, AI, online learning, platforms for online content, and many more that keep getting crafted to make the education experience easy, more engaging, structured, and progressive.
EdTech is about technology. EdTech PR is about bringing attention to the technology. PR arms itself to locate new innovations and ways that people can connect with each other in order to engage in the process of teaching and learning, and gather knowledge and experience (both theoretical and practical) in whatever field of interest the learners might be interested in.
EdTech PR creates campaigns that shine a light on the newest technologies that can be implemented with no setbacks in the education process, and spreads the word on those innovations. Additionally, it helps brands establish their expertise within the industry in order to gain trust, legitimacy, and authenticity when sharing their thoughts, opinions, and ideas with the public.
We at PRLab excel at providing the highest quality PR campaigns as a result of our attention to detail. We are aware of what drives the education industry forward, and how timing and industry relevance play a crucial role in the spreading of news and innovations. Additionally, we value your uniqueness, and as such make sure to provide you with a personalized campaign, with every detail made specifically to fit your goals and needs.
EdTech specializes in providing technology that is appropriate for and applicable to younger audiences and processes that include people of young age. For that reason, more attention must be paid to the technology’s flawless operation, because it can affect the smooth flow of education throughout the year. It differs from other sectors in its strict timing schedules. Since the technology has to follow the structure of the education system, it must be ready for implementation at specific times of the year, which renders timing within the industry all the more important.
Difficult challenges that may arise in the process of creating and executing a PR campaign in education and EdTech mostly refer to timing and positioning within the industry. As mentioned, the timing of the industry is crucial, and the positioning of the current campaign that aims to spread a message, product, service, or announcement, must be strategically chosen so that it generates the most publicity possible and creates a discussion. If that time is missed, the campaign has the potential of never reaching its fullest result.