Building an Effective Influencer Marketing Strategy
Know Your Goals
- Brand Awareness: Getting more people to notice and recognize your brand.
- Engagement: Getting more people to visit your website and engage with your content.
- Sales: Getting more people to purchase your products/services.
- Audience Building: Getting more people to follow your brand.
- Loyalty: Getting people to stay connected with your brand.
Know Your Audience
Know Your Strategy
- Social Media Mentions: Getting a social media personality or brand to mention your company/product.
- Affiliates: Providing a unique code that gives influencers a percentage of each sale they drive
- Discount Codes: Providing a unique discount code for your product or service that they can promote to their audience
- Brand Ambassadors: Forming relationships with loyal brand customers, where they mention your brand in exchange for exclusive offers, free products, or brand features.
- Gifting: Giving free products in the hope that they would review or promote your brand