By now we know that financial technology PR doesn't work like traditional PR. With blockchain technology and cryptocurrency flooding the market, the fintech industry is evolving to become even more high-tech. This calls for a dynamic spread of information to keep your public image up next to the new market evolutions.
We make PR for fintech more understandable. We guide you in maintaining a striking online presence. In this, we nurture your brand image so that you land a great market position.
With the PR content we create and the market coverage we secure, among respected fintech news sites and opinion leaders, brand recall and resonance is sure to follow.
Fintech (combining the words finance and technology) is an extremely well-nurtured industry, with hundreds of billions in revenue, and thousands of companies competing in this dynamic environment. The industry supports softwares that are involved in any financial activities, such as unified platforms for online payments, funding, donations, etc. Some big names include PayPal, GoFundMe, Visa and more.
In the midst of all this, PR is crucial. Strategies and campaigns can make or break startups and scaleups, which are struggling to develop. Important aspects of a fintech PR campaign can be broken down into 4 steps. These include standing out from the rest, researching the proper media outlets (e.g. fintech magazines), knowing the timing for releasing campaigns, and having a dynamic team with different qualifications.