The term ‘Global PR’ refers to international public relations and global communications management. This includes all PR activities which take place across international borders.
For example, your company could be established in the US and your target audience is in Europe, so you engage a global PR agency to manage your international relationships. Global public relations isn't only about translating news reports or sending a press release to a different country.
No, it's about localising news for new and existing markets and making sure that all communications items are fitting for the environment they're sent to. In a hyper-digitalized world, news also travels fast and wide. In this case, global PR can refer to the management of digital communications that are intended for a global or worldwide audience.
PR professionals pride themselves on communication and connection. Working with an International PR firm means connection to journalists and publications, and therefore audiences in your target market. Your PR firm will know not only the right people to share your story, but the right techniques and strategies to position you as an exciting and lucrative business to work with, invest in, or purchase from.
The goal of global PR is to increase your reach, connecting you with your target audience no matter where they are. A global PR campaign ensures that your content is optimized for your target market and positions your brand as a trustworthy and exciting industry player, using well-established connections with international media outlets to put your brand on the map.
A global PR agency or international public relations agency specializes in, or has the expertise, to manage PR activities that scale borders. The agency would normally be in charge of managing local relationships, as well as those in foreign markets. The PR manager would usually be in charge of building relationships with journalists and newsagents in new or international markets, as well as maintaining long distance relationships. Media management and assistance with scaling internationally will also be supported by the global PR agency. It takes skill and expert market insights to manage communications and relationships across long distances. That's why the professionals are employed.
In addition to communicating brands’ unique visions and tones, Global PR campaigns must take into account the target markets’ cultural tone, current newscycle and business landscape. It’s key that in sharing your story with international audiences, global PR does so in a way that’s relatable and exciting to those you’re looking to reach, whether that’s foreign investors, consumers or potential collaborators.
Our team of experts are no strangers to global PR. We’ve helped a wide variety of companies with their international strategies, and our results do the talking for us: no matter what our clients’ business, we help spread their reach far and wide. At PRLab, we place high value on relationship building and communication, and have built a trusted array of contacts across international media landscapes. We also believe in transparency: we work closely with you, so you’ll always be in the loop, and know just how we’re creating international impact for you every step of the way.
