Looking for an international PR company to help you scale across borders? Maybe you want to enter a foreign market? Or do you need assistance in communicating with an international market?
These days, international borders mean very little in a digitalised world. This is why many businesses employ a global PR agency to take care of their communications, across global markets.
We help you manage your relations, locally and abroad.
The main purpose of a global PR agency is to support your international public relations and global communications management. The PRLab team is diverse and multicultural, so we understand how important it is to keep a global mindset when planning PR strategies. We connect you with the local and international audiences you aim to serve, whilst keeping your PR initiatives flexible enough to adapt to new markets. Remember, your communications should keep a global mentality.
PRLab celebrates a trusted and reputable status amongst international pr firms. As an award winning international pr agency, we are committed to building and maintaining an esteemed brand reputation for you among your valuable global audiences. We do this through engaging storytelling, aiming to differentiate you in a crowded market. In this, our team of dedicated PR specialists are focused on nurturing a positive brand attitude for you in industry and across international markets.
People are more connected than ever before, sharing news fast and wide. That’s why you need a PR agency who’s well informed about the market shifts and new media directions, in order to make sure you stay newsworthy and move with the trends. It's about staying relevant in the market, knowing what discussions are taking place and what's happening internationally. The benefit of working with an international PR agency is that we share added market knowledge with you.
International public relations is about being able to manage long distance relationships with the media, your customers and the extended markets that influence your business. Not only this, but also managing your news stories on home ground and localising your content for new markets. For example, what works here might not work just across the border. So we make sure your headlines and content is fitting for each target country.
The term ‘Global PR’ refers to international public relations and global communications management. This includes all PR activities which take place across international borders.
For example, your company could be established in the US and your target audience is in Europe, so you engage a global PR agency to manage your international relationships. Global public relations isn't only about translating news reports or sending a press release to a different country.
No, it's about localising news for new and existing markets and making sure that all communications items are fitting for the environment they're sent to. In a hyper-digitalized world, news also travels fast and wide. In this case, global PR can refer to the management of digital communications that are intended for a global or worldwide audience.
A global PR agency or international public relations agency specializes in, or has the expertise, to manage PR activities that scale borders. The agency would normally be in charge of managing local relationships, as well as those in foreign markets.
The PR manager would usually be in charge of building relationships with journalists and newsagents in new or international markets, as well as maintaining long distance relationships. Media management and assistance with scaling internationally will also be supported by the global PR agency.
It takes skill and expert market insights to manage communications and relationships across long distances. That's why the professionals are employed.