Advantages of PR for Global
There’s a lot of work that needs to be done when scaling across borders. Not only do you need to gain publicity, you also need to establish credibility in the new market . This is where International PR agencies become key resources in assisting your global expansion.
Here are some of the key advantages of PR for global companies that will help create a positive brand image in the new or extended market.te a positive brand image in the new or extended market.
Credibility
When entering a new market, you need to build trust and credibility within the given industry. You also need to build your overall brand reputation. In this case, hiring a global PR agency means that you gain expert knowledge of how to get authentic publicity that will contribute to credibility. Since publicity through public relations gives more credibility to your business, the industry and public will be more likely to trust you and possibly invest in your business.
Media Relations
Before you can build credibility, you need to establish healthy relationships with media agents in the global market. Global PR firms usually have international media contacts they collaborate with or they work with other PR managers in different countries who already have a relationship with journalists in their market. This PR network is a valuable resource to have in terms of getting international publications and having your story shared far and wide.
Enhanced consumer engagement
Consumers tend to trust earned media more than advertising. A well-written article about your business can attract much needed attention in the new market. While you focus on growing your business, the PR experts take care of landing you media coverage in front of your key target audience. However, extensive research goes into finding the most effective communication channels and platforms from where to build engagement. This is one reason why PR experts are more effective in taking care of global communications management.
Added Value
An international PR agency sees both ends of the spectrum - they know your business and the current market you operate in, as well as the market you’re entering. The advantage here is that the agency holds great insights they can use to differentiate you from competitors and increase your market visibility. By knowing you, your industry and the new market, your PR manager can add value towards business growth through tailoring communications to benefit both you and your target audience.
Perspective
International public relations requires an open mindset. When scaling across borders, it’s important to remember that the communication processes which work in your current market might not be effective in a different region or internationally. The advantage of a global PR agency is that they can bring perspective to this situation. They can develop an international PR strategy that takes into account how the new market communicates. Having a strong international PR strategy will ensure that your messages are well received in new markets
