HealthCare PR Agency

Healthcare has never and will never stop being important. New companies keep introducing new innovations and efficient ways to tackle medical issues, and we as a healthcare PR agency are here to make sure they reach the target audience. 

Our services provide the most efficient health communication when it comes to innovative technology that can provide a unique solution to medical issues.
HealthCare Clients Helped
Press Coverage Landed

Examples of Press Coverage Obtained

We land global coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
Press Coverage obtained for Siilo, client of our HealthTech pr servicesPress Coverage obtained for Siilo, client of our HealthTech public relations companyPress Coverage obtained for Siilo, client of our HealthTech public relations agencyPress Coverage obtained for Siilo, client of our HealthTech pr servicesPress Coverage obtained for Siilo, client of our HealthTech public relations firmPress Coverage obtained for Siilo, client of our HealthTech pr companyPress Coverage obtained for Siilo, client of our HealthTech pr servicesPress Coverage obtained for Siilo, client of our HealthTech pr services
Logo of PRLab, our global pr agency in Amsterdam and Stockholm

We're NOT a traditional HealthCare PR Agency

PRLab is not a traditional HealthCare PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
Contact us here

Why Choose Our Health Communications Agency?


Research and Preparation

Our top priority is to understand your company. Before we start the process, we take time to meet you and familiarize ourselves with your main goals, work ethics, product or service, etc. In the process, we research the context of your company (the industry) and the issue you aim to tackle, and provide a clear and structured proposal for our continued collaboration. The main goal in mind is to do things the way you need them to be, with a personalized approach specific to your company needs.

Adaptability and Delivery

We understand that every client needs different products and services. Which is why we have worked towards perfecting the ability to adapt. Whatever your company needs, we can provide. From written articles, to audio and video content, we have experts in every field that work towards producing the highest quality campaign content for your company. That content is also tailored to fit into any context - from social media platforms to media outlets and specific medical journals, to your own website blog.

The Focus of The Campaigns

Our PR experts will focus on delivering exactly what you aim for. Do you aim to spread awareness about a medical issue? Do you want your company’s brand to be recognizable and placed on the map? Do you have a new product or service, or a milestone in your development that the public must know about? We guarantee that the most important news regarding your brand will be under the spotlight for the right eyes to see.

Experience and Success

PRLab has worked with numerous companies in various industries throughout the years. Healthcare, FinTech, CleanTech, SaaS, Automotive, Renewable Energy, the list goes on, and so do our clients. The generated experience and success of our stories can be seen in the reflection of the numbers our clients proudly accumulate. With us as your PR agency, you can be sure that we will find the perfect type of content for the perfect platform in order to reach the most appropriate target audience for your brand, product, service, and overall area of expertise.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

MP Capabilities & Expertise

Here’s how we help build and shape your reputation with PR:

Industry Knowledge and Research

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Our industry knowledge has guided us throughout various different strategies and campaigns for various different companies. We understand the fast-paced environment of the healthcare industry, and the necessity for dynamics in our strategy. Our research expertise provides us with the opportunity to help you stand out from the competition and present a unique product or service, in a unique manner that will stick with the target audience.

PR Strategy and Campaign

We express strategic positioning when drafting your campaign because the context in which we release your content is vital. A crucial consideration is the timing and positioning of your story. Despite what the story is, our strategic approach makes it possible to release your content at the most appropriate time - when no other spotlight can outshine you. In order to know that, we use strategies that connect the industry events with your campaign, and align them in the most beneficial way for you and your brand.

Content Creation

We have a wide team of content creators, with each creator specializing in different styles, industries, content types, etc. This cements the notion that we can provide you with any type of content necessary - a story about your product, an announcement, milestone, funding round, innovation, breakthrough, etc. And we can do that in any type of way, whether it’s a video, article, public speaking event, social media post, or more.

Joint Collaboration

Throughout our entire process we keep our communication channels up and running, and to pass everything we make by you for approval. If you need something changed, it can be arranged within hours. The deep roots of our joint collaboration is based on the clear and consistent communication and updates with the process of the entire campaign and how we do what we do.

Media Outreach

With time and experience our complex net of media relations has grown into a dependable and trustworthy collaboration. We have secured relationships with a multitude of media outlets and journalists, many of which with specific industries of interest. This ensures that your content will be published in specific medical journals, which are the most appropriate places for your industry of expertise, thus cementing that your story will be seen by the most appropriate target audience for your business.

Industry Report

Our PR experts will provide you with an industry report of our entire collaboration. This includes pieces we have generated, platforms we have reached, outlets we have successfully published your stories on, and the numbers of people that have been reached out, and have engaged with your company as a result of our PR campaign. This insight is extremely beneficial for future adaptation and knowing what to do and where to improve.

Our Healthcare PR Strategy

Meet & Greet

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Our process begins with a meet and greet. Whether that’s online or in person (we like to have coffee with you) it is the introduction of each other and what we aim to achieve. We will sit down and talk about your expectations, current situation, focus, target, industry, preferred plan, and preferred way of work. That way we will have the opportunity to keep your specific needs in mind when drafting a proposal for your campaign.

Research and Brainstorm

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Second on the agenda is the research and brainstorming. Based on what you have already told us, we will conduct some research of our own in order to be updated with the environment that your company works in (your industry) and what trends are hot in the status quo. From there we will brainstorm possible ways for you to spread your message, and come back to you with a proposal for what we think will be the most suitable PR strategy for your brand.

Execute PR Campaign

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Once you have agreed to the plan, or after reworks have given us the green light, we will start delegating tasks to each of the team members that work with your representatives. They will pin down the timing and structure of the content, as well as potential key messages and branding techniques. We will, of course, be in constant contact with you to keep you updated and to be open for suggestions you may have.

Content Creation

Our team of content creators will know the best way to express your story (no matter what it is) and write it down in a way that considers several aspects: the story will be focused on the key messages you have communicated to us, but also be engaging and informative to the average reader. Most importantly, it will explain complex terminology in a way that does not lose its industry depth.

Media Relations

Once the content has been drafted, run by you, and approved for release, we will pitch to the media outlets and journalists that we have singled out as the most appropriate for your industry, namely healthcare. Our connections are already built on loyalty, trust, and delivery of quality content, which gives us the upper hand in taking less time to finalize the pitches.

Harvest The Results

Your stories have been published, and each has results to bring back. We observe those results and communicate them back to you, so you can have the full experience and feel the impact of our collaboration. Additionally, both you and we take notes on places for improvement and the post-release insights are what give us the most information about that. The industry report is generally the best compilation of all results from all stages and story pieces in the whole campaign.

The Benefits of PR in Health

Click on the numbers to see each one of the steps

Staying Informed

Whether you are interested in healthcare or not, everyone should be aware of the development of this industry. The field’s application is universally applicable and important to everyone. Which is the reason why PR in health is that vital. It keeps the public updated and informed on the latest trends and breakthroughs of the healthcare industry. Apart from spreading brand awareness, PR spreads awareness in relation to important medical issues and debates on what procedures and methods to use. The more informed you are, the more likely it is that you support the position that is the most beneficial to the general public.

Establishing Trust

The medical sector is well-known for its complex and often incomprehensive language and terminology. This inevitably has the effect of people rarely understanding what terms apply to what issues and how they interact with each other. Reading a piece from a PR agency (we make it understandable for the general public) can bring an enormous amount of clarity to the target audience. Once they fully understand the operations, products, and services of your company, an increased level of trust is established in your brand, which is always good when trying to make a positive change in society.

Building a Community

Public Relations is an industry that is all about the people. It brings them together, and helps them connect and interact with each other. In healthcare this is ever so important, with communities arising from their common interests in the field, common beliefs, and core values. PR in healthcare creates the opportunity for these people to connect and find what they truly support within the industry. Whether that’s a company, policy, or idea, a community can better express those ideas and create a discussion.

Related sectors

As a BioTech PR firm, we apply our greater knowledge and understanding of the tech industry to create publicity for your business and to help you achieve business growth.
HealthTech services are on the grow and so should your MedTech PR be. As a leading PR agency, we offer you the highest quality assistance in getting your news published to gain lucrative leads.

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Check our FAQ

What is healthcare PR?

Public relations in the healthcare or medical industry can be described as the practice where communications tools (e.g. press release, social media, traditional media, etc.) are utilized to spread a key message or bring attention or awareness to a relevant discussion in a strategic way that engages various stakeholders. It brings companies, policy-makers, investors, and the general public together to participate in active discussion for the purpose of generating an innovative solution. PR is a mere guide that narrates where the spotlight of the industry should be focused on, and it stresses on the most important figures within the field - experts, thought leaders, people with generated knowledge, practice, and expertise.

How do you measure the results for a healthcare PR campaign?

At PRLab, we work closely with our clients and always keep a stable communication channel, since it is most important to have clear key objectives in the collaboration and PR campaign ahead. We then analyze earned and owned media channels, including target outlets, online feedback, impressions, discussions, engagement, and web traffic. Depending on your specific needs, we establish clear methods of tracking success, which vary as the objective of the campaign differs. However, public engagement, and online web traffic numbers, as well as Return on Investment (ROI) are stable and often used ways to measure the results of any PR strategy.

What should a solid public relations strategy for the Healthcare industry take into consideration in the planning phase?

The planning phase is the most delicate stage of the PR campaign, because it determines the course of the rest of your collaboration with your PR agency. As such, we pay extra attention to several things in order to ensure that nothing is unexpect. The most important considerations are your target audience and your key message(s). Who do you want to reach and what exactly do you want to spread? This will determine the course of action in the content creation phase, as well as the media outreach, since target audiences are different for different outlets and journals. Additionally, it is often overlooked that you must prepare for any threat to your reputation. The planning phase is also the phase where you anticipate negative PR (which can escalate into a crisis) and make a note on how to tackle such potential issues. The more prepared you are on these factors, the smoother the rest of the process will be.

How does healthcare public relations differ from other sectors?

Unlike other sectors, healthcare is universally applicable in that it affects every single person on the planet. Whether it is indirectly or directly, it eventually concerns you what the developments are. With such an enormous target audience, it is often more challenging to narrow down and single out groups of people based on certain interests or values. Which is the main difficulty in the industry. Contrary to its general application, the sector is increasingly specialized and regulated, which leaves a much narrower number of people that are considered experts. PR firms have to juggle these two contrasting features, and be able to deliver to the targeted media outlets a piece of content that is highly technical, yet comprehensive for the wider audience.

How does healthcare public relations differ from healthtech?

Healthcare public relations is a broader industry that deals with any developments and hot trends in the medical field and healthcare sector. This can be any medical breakthrough that is irrespective of technology, such as the discovery of a new substance, medicine, treatment, etc. On the other hand, healthtech deals with any type of innovative technology in the medical sector. Any new technology that is created or put into use that makes the work and progress of the medical industry go smoother and aids the speeding process of solutions is considered healthtech. Healthcare is a substantial breakthrough. HealthTech is the technological breakthrough that then is utilized in the wider healthcare sector.

What is the difference between Healthcare PR and Healthcare Marketing?

Healthcare marketing and PR have different focuses and key objectives. Marketing in the healthcare industry is only focused on acquiring new customers, keeping the existing ones, and generating direct leads as well as increasing the profits that come from the product or service of the company. Public Relations, on the other hand, is here to establish your brand identity.

It is not focused on the profits and the business side of your company, but rather the brand development. In that sense, it aims to establish strong relationships with relevant stakeholders in your industry (investors, customers, media outlets, etc.) and spread your image in order to increase your reputation and hold you as an object of knowledge and expertise (or an assistant) when it comes to the healthcare industry.

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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Mon - Fri: 09:00 - 17:00
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