We're not a traditional High Tech PR agency

High Tech PR Firm

Underline
As a High Tech PR agency specializing in startups and scale-ups, ​​we combine PR and marketing strategies that cut through the noise and make you shine. Online competition is fierce, and you need an experienced High Tech PR agency for this

Why PRLab?

See how we've implemented our in-house developed PR model for High Tech businesses like yours:
  • "Thanks to the efforts of the PRLab team, the company exceeded their reach and coverage targets, received several interview requests, and TV news channel features. The company was most impressed by the team's responsiveness, willingness to help, flexibility in dealing with deadlines."
    Logo of Unifonic, client of High Tech PR agency
    Ahmed Motaal
    Marketing Director, Unfonic
    1/2
  • "The purpose of the collaboration was raising awareness during our Investment Series A announcement. Get featured in leading publications on the US market. We liked the proactivity and decisiveness of Matias's team."
    Happeo logo
    Stephanie Ivanova
    Head of Brand & Creative at Happeo
    2/2
  • "Thanks to the efforts of the PRLab team, the company exceeded their reach and coverage targets, received several interview requests, and TV news channel features. The company was most impressed by the team's responsiveness, willingness to help, flexibility in dealing with deadlines."
    Logo of Unifonic, client of High Tech PR agency
    Ahmed Motaal
    Marketing Director, Unfonic
    1/2
  • "The purpose of the collaboration was raising awareness during our Investment Series A announcement. Get featured in leading publications on the US market. We liked the proactivity and decisiveness of Matias's team."
    Happeo logo
    Stephanie Ivanova
    Head of Brand & Creative at Happeo
    2/2

A modern approach

We strive to be innovative and forward-thinking

Open doors

Reach relevant audiences and gain visibility

Industry network

Leverage our relationships with top-tier outlets
Logo ofHubs, client of High Tech Agency AmsterdamLogo of Making, client of High Tech Agency AmsterdamLogo of vocalZoom, client of High Tech Agency AmsterdamLogo of Moss, client of High Tech Agency AmsterdamLogo of Acusensus, client of High Tech Agency AmsterdamLogo of Ekco, client of High Tech Agency Amsterdam

Why trust us as your High Tech PR agency?

We specialize in public relations for High Tech startups and scaleups
Specialists
One size doesn’t fit all
Helping
We create value

Tech specialists

We offer PR services for technology companies by utilizing a variety of tactics, such as news coverage, interviews, case studies, and specialist articles. We aim to increase interest in your products, services, and solutions, effectively promoting your company and its competitive advantages to your target audience. We understand that creating compelling and engaging content is crucial for building brand awareness and driving conversions. Our team of experienced writers and editors can help you develop a variety of content. Our services include content creation and building domestic and international relationships.

One size doesn’t fit all

We work closely with our clients to understand their unique needs and to develop customized PR strategies that deliver results. We create a customized PR plan that includes tactics such as news coverage, interviews, case studies, whitepapers, and specialist articles. One of the key benefits of our PR services is the ability to build relationships both domestically and internationally. This is crucial for technology companies looking to expand their reach and establish themselves as a leader in their industry.

Helping startups and scaleups

Good publicity is essential for success in today's fast-paced and digital world. For companies to grow strategically, maintaining a positive image and gaining publicity for their product or service is essential. We have assisted startups and scaleups in the High Tech field to get the press they needed to launch their products and services. Would you like to increase brand awareness, launch a new product, work on thought leadership, or communicate funding news? You'll need a PR agency specializing in startups to identify your goals and develop an integrated, coherent strategy.

We create value

PRLab is proud to have collaborated with some of the most successful startups and scaleups across industries. We have assisted our clients in making an impact by effectively communicating their stories and spreading their ideas through the best channels, such as press releases, industry journals, and social media. We recognize that PR is about communication, building trust, and creating a strong brand image. Partnering with our High Tech PR agency guarantees that we will utilize our industry expertise and strategic planning to help you reach your goals.

We're not a traditional High Tech PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
Icon a 360-degree agency

A 360-degree agency

We are an all-encompassing PR agency. We combine our expertise to be more effective than other PR agencies. We create impactful campaigns using earned media, paid and owned channels, and relevant influencers in a 360° campaign.

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As part of its integrated marketing approach, the agency provides PR support to its tech clients and marketing services across the board. Integrated marketing services range from aligning missions, visions, and values to creating compelling stories to position a company in a saturated market.

New approach

We believe the old PR model is dead. Traditional PR agencies put you on a retainer, lock you in a contract and get you to give them the news.

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We offer proactive, not reactive, service. You can rely on us to create the news and get you that traction geared toward your target audience. Our approach will translate into direct business growth. We become an extension of your team, communicating via Slack and updating you on your progress in real-time using the latest industry tools.

Icon for new approach
Icon for startup specialists

Startup specialists

Here at PRLab, we're here to help you grow as a business and innovate in your tech field.

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Our team members have all had experience working in startups, so we understand the importance of utilizing PR to enhance visibility and growth. And the need for cost-effective solutions. Your business can grow and become more visible if you use PR well. Let us help you innovate in your technology field and take your High Tech business to the next level.

Connections

We are a strategic communications agency that is agile and able to scale with the needs of your growing business.

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We are well known for our deep knowledge of the business and technology sectors and for delivering targeted coverage that will elevate your profile and drive sales. We can facilitate the exposure you need if you are seeking funding or looking to raise brand awareness for your business. Having a public relations firm that understands your needs and works with your company will greatly benefit you.

Connections
Icon for collaborative effort

Collaborative effort

Our approach to PR is one of collaboration. We value your input and opinions. As your partner, we work closely with you to ensure your needs are met with great media coverage.

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The industry requires a dynamic public relations team, so our team is always ready to help. To secure your position in the High Tech market, we're here to provide you with valuable insights, coverage, and results. Our team becomes a seamless extension of your team, regularly communicating with you and keeping you updated.

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Lets take this further. Get in touch 👋

Tell us about your project and how we can help

Related sectors

Covering all tech and related industries
Icon for IT public relations
IT
We ensure well-earned business growth
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SaaS
We’ve worked with more than 26 SaaS companies

FAQs

Some answers for the most common High Tech PR questions

What is high tech?

High tech stands for "high technology," which refers to a vast range of industrial classifications and innovation. The high tech sector includes a high concentration of workings, referred to as STEM (science, technology, engineering and mathematics). A high tech PR firm should deliver cutting edge strategies for a cutting edge market that leads the field in technology developments. The industry is highly advanced and complex, producing the latest tech products on the market. In the Netherlands, the high tech systems and materials industry is rapidly growing.

The industry excels in technologies such as robotics, quantum technology, 3D printing, automotive tech, high tech manufacturing, aerospace technology, semiconductor technology, photonics and nanotechnology. In our tech driven age, it is clear to see the need for high tech companies and their innovations.

What is PR in high tech?

The growth and attraction of the digital industry has, in recent years, seen the arrival of specialist high tech public relations agencies. However, the foundation of PR stays the same. This is to properly position the client's brand or product in its chosen markets. In this, critical area of PR is frequently overlooked, that being the process of understanding a product or service operations.

This includes understanding the markets or public, and applying the workings of a PR strategy to planning the correct messages, sell to the correct markets and implement the correct means for delivering the messages. Therefore, the fundamental of successful high tech PR is to understand the services and markets, as well as correctly developing the PR strategy to for the tech industry's special features and needs.

Which PR strategy is used by high technology firms?

Having the best product or service on the market is simply not enough to survive. In order for a new technological innovation to make a significant impact, it should satisfy a specific need in a meaningful way. Innovation is not just a new idea, it should be developed into customer value and positive business impact.

For high tech PR, there’s a quick-changing news cycle, due to constant innovation and new companies continuously breaking into the industry. As a result, this adds obstacles to high tech PR that should be kept in mind when developing strategies. Remember, tech PR should drive the business goals to grow your business and win you a solid market stance. High tech PR strategies should go beyond getting media publications. It's about getting creative and generating dynamic market exposure, in an industry characterized by cutting edge products and services.

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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Munich
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Logo of PRLab, the PR agency based in Amsterdam, Austin, Munich and Stockholm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
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