Still have questions?
What is International PR?
International PR enhances your brand's reputation and communication across multiple countries and regions. This includes crafting appropriate communications for diversified cultures and languages, developing relationships with international media contacts, and understanding nuances that come with engaging an audience on a global scale.
Our global PR services can help your company gain trust and increase global market visibility, build credibility, position you as an industry leader, and propel success.
How do you measure the success of a PR campaign?
This is very important in measuring the success of a global PR campaign. It helps us understand the impact on various markets and helps us refine ways to be even more effective in the next steps. Our methods are designed to align with your specific goals and the KPIs set for each campaign.
Some metrics we use can involve tracking media coverage, including the number of mentions across various media platforms, the sentiment of the coverage, the value of the publicity, geographical coverage, and potential reach. We’ll also examine website traffic, the sources and duration of visits resulting from a campaign, leads gained, and conversion rates.
Can you provide examples of successful campaigns you've managed?
As an international PR agency specializing in tech, we’ve enjoyed working with various clients in multiple industries, from SaaS, Fintech, and HRTech, and we pride ourselves on our ability to service a diverse portfolio of clients. Check our Case Studies for evidence of this.
For example, for HRTech company Recruitee, who were entirely new to PR, we developed a comprehensive PR strategy to show their uniqueness in being self-funded and demonstrate their insight into recruitment. They got featured on multiple high-profile tech sites, including EU Startups, and, after focusing on the HR side for a story, articles were featured in several HR-based publications, including Online Recruitment Magazine. To coincide with the pandemic, we helped them create an industry report on how hires were adjusting to hiring freezes. The report was picked up and resulted in a feature article showcasing Recruitee as a leader in their field.
Am I guaranteed to get results with your global PR agency?
Global public relations is dynamic and fast-paced. When we begin working together, we cannot make absolute guarantees on the specifics of your results. Not every story is newsworthy for international audiences. Outlets make decisions based on a whole host of factors.
However, with your commitment and our knowledge, we will likely achieve great results for your campaign. We take the time to go beneath the surface and find the most relevant and compelling stories, then make them pitch perfect before we take your story to the right outlet. Our track record of success with clients and client satisfaction is a testament to our ability to meet and exceed client objectives.
Where can you get us coverage?
We set our sights on getting you the coverage you need and that is optimal to achieving your aims. Be it brand awareness, thought leadership, or market entry. These can vary. But, our firm has achieved publications across various media outlets for our clients. These include Forbes, CNBC, The Financial Times, EU Startups, Techcrunch, and Silicon Canals.
Our expertise in global PR campaigns has led us to achieve client coverage across industry-specific websites and publications like The Fintech Times and PYMTS. Our approach ensures your message resonates regionally and globally.
How do you tailor your strategies to different industries or clients?
At PRLab, we understand that each industry and each client has different needs, goals, and challenges. That is why we tailor our international PR services. We research and survey your industry, the market, competitors, and target audience, working closely with you to understand your goals. This ensures our strategies are specific to you and your objectives. We use this and our technical knowledge, and from there, a PR strategy is devised to reach your ideal audience and help you achieve organizational goals most effectively.
How do you maintain communication and provide updates during a global PR campaign?
We prioritize open and transparent communication, preferring regular catch ups between our team and yours to discuss ongoing efforts. This provides a chance to discuss progress and future strategies without any ambiguity. We provide regular reports on global campaign performance and give you access to a digital dashboard.
We’ll also add you to our internal communication channels, speak by phone, video, or email, all designed to ensure we’re never far from your questions and you know exactly where we’re up to when we work together.
Why choose us as your international PR agency?
As an international public relations firm, we have experience, expertise, and a demonstrable track record of attaining publications for our clients, helping them reach their goals, whether securing funding, increasing brand awareness and sales, or anything else. We pride ourselves on innovation and focus on making unique content to differentiate you from competitors. Our team contains experienced multilingual professionals with strong communications and marketing backgrounds.
As a global PR agency, we are experts in digital PR. We have an international reach and view our clients as business partners. Our work together is a collaboration.
