Internet of Things PR Agency 

The Internet of Things PR is more important than ever. Tech is ever-evolving and disrupt. So it comes at no surprise that the Internet of Things (IoT) is continuously advancing how we connect. 

Over several years, the IoT industry has grown into multiple vertical sectors, ranging from software to smart cities. Since the industry is so diverse, many now consider IoT PR services as a necessity to achieve market differentiation.
Clients Helped
Press Coverage Landed

Examples of Press Coverage Obtained

We land global coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
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Logo of PRLab, our internet of things pr agency

We're NOT a traditional IoT PR Agency

PRLab is not a traditional Internet of Things PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
Contact us here

Why Choose Your IoT PR Agency?


Why Work 
With us?

Over the years, we have built a diversified portfolio of well-respected clients. Our team of public relations experts are well accustomed to working across distinctive tech sectors and industries, as well as the dynamic environments that accompany these sectors. As an award winning tech PR agency, we are dedicated to delivering IoT PR strategies which are of the highest quality. Our direct experience with major tech clients gives us a clear advantage in supporting businesses to leverage from IoT PR.


We know that the Internet of Things is complex and diverse as an industry, which can make getting rewarding IoT PR challenging. This is why we offer our specialized services to help you achieve your PR and business growth goals. Growing your industry presence is what we specialise in. The top-tier publications we’ve secured for our clients is one reason why we’re recognised as a leading PR agency. Our own industry reputation supports this as well.


We believe in creating bespoke PR strategies for all our clients. As we’re extending deeper into the IoT PR industry, we are committed to upholding the first-rate quality of our PR services. We believe in redefining Internet of Things PR, with a proactive and future thinking mindset. This is how utilise the full power of PR to support your business journey and differentiate you in your respective market.


Public relations isn't only about securing media coverage and landing publications. It includes value creation, for the business and its customers, as well as the broader industry. If your goal is to become an industry leader, your IoT PR strategy should include contents that communicate how and why you're adding value to the progression of your respected sector. PR is about positive image creation, we achieve this through business storytelling that benefits you and the market.

Related sectors

As a leading retail PR agency, our skills and strategies are sure to propel your technology PR initiatives towards business growth success.
Working with a consumer tech pr agency means that you gain the opportunity to better understand the complexity of consumer demands and stay relevant in a fast changing market.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

IoT Public Relations Capabilities & Expertise

Here’s how we help build and shape your reputation with PR:


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Our service packages are tailored to fit your distinctive needs, be it to gain publicity, extend your audience reach or to establish you as an IoT thought leader. As your IoT PR agency, we're dedicated to support you in getting optimal media coverage and publicity to benefit your industry presence.

IoT Solutions

Since the IoT industry includes many vertical sectors, it's important to have a solutions-based Internet of Things PR strategy. This will help solve your most pressing PR issue and direct your market focus. By focusing on a clear and well-defined industry sector, we can leverage PR to benefit your business growth.

Content Marketing

In IoT PR, the quality of content plays an important role in keeping investors and valuable customers interested in your story.This is why engaging and relevant content is highly important. The content you share should speak to a specific consumer need, this is why we make sure your content keeps up with the current market.

Media Management

We identify the best media platforms, news outlets and lucrative audiences for you to pursue. The media relationships you foster with the press and journalists should be in favour of your IoT PR goals. Our PR proficiency enables us to build and manage these valuable media relations on your behalf.

PR Funding

Gaining coverage for your funding announcements, publicity for your brand expansions or announcing your new business ventures - we’re here to take care of managing your PR funding. With the IoT industry gaining growth momentum, most funding announcements go unseen. Luckily, we’re skilled in getting coverage for your story where investors will notice you.

Business Growth

We aim to position you as a competitive business venture that's considered to be a trustworthy investment opportunity. IoR PR is a multi-layer communications process. Each element that goes into building your unique PR strategy is included to support business growth.

Our IoT PR Strategy

Client Lifecycle

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We have established a few fundamentals in our PR process. Since each client has their own distinctive character and unique needs, we offer a selection of service packages that are customizable to best match what you want to achieve with your PR strategy. As a standard, within the first three months, with us as your CleanTech PR agency, you can expect deep industry insights, the first strategic rollout and media features.


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Our clients can confirm that we deliver on and exceed their expectations. Together with our clients, we set realistic goals and aim to generate the best results possible. Successful Internet of Things PR campaigns are the ones that have clear objectives, they are organised and well-managed. It could be to increase your sales, gain media traction, achieve market visibility, lead generation or to sustain a thought leadership position.

PR Planning

We'll take great care in planning your one-of-a-kind IoT PR strategy. Great attention goes into developing your PR strategy, so that great success follows. This way we ensure that you're recognised as a worthy market leader, through value adding PR. In our planning, we consider the complexity of your needs and identify how we can use the different aspects of PR to generate business growth and secure continuous media coverage.


The IoT market is receiving a lot of media attention and the market is frequently searched to find ‘the next big thing’. This could make it difficult for you to showcase your innovative and fresh ideas, since commercial traction is not easy to gain. This is why we meticulously plan your IoT PR strategy to land spotlight publications and to build awareness around how you offer solutions to the market's needs.

Related services

Specializing in PR for tech companies and startups, our PR agency is agile in working across industry niches.
From preparing to handling risk and crisis management - we got you covered. Your reputation is secure with us.
Digital PR is the act of applying core principles of PR to a digital context or environment.
We train your team in understanding the media landscape and building relationships with media agents to own the conversation.

Lets take this further. Get in touch 👋

Tell us about your project and how we can help

Check our FAQ

What is IoT?

IoT is short for the Internet of Things. IoT consists of physical objects, software, new technologies and other connected devices that exchange data with each other and other systems over the internet or communication networks. Over several years, the IoT industry has boomed! From the creation of the internet to the development of artificial intelligence. The industry holds a plethora of opportunities, the question is how do you plan on making your brand stand out in an ever growing market? The IoT industry is made up of many different verticals, such as connected appliances, smart home technology, wearable health devices, wireless internet, etc. You need to define your niche in the market and stay focused on developing it to a great extent.

What is an IoT PR agency?

Although a more connected world benefits society, it holds great challenges for B2B and B2C companies to effectively communicate their value proposition. This is because there’s more news circling and less opportunities to stand out in a crowded market space. This is where the IoT PR agency steps in. Internet of Things PR firms specialize in IoT communications, they monitor the media and stay up to date with IoT news, so that they can build their client’s PR strategy around current events and keep them relevant in the market - keeping them up with trends and securing prominent market positions.

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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Logo of PRLab, the PR agency based in Amsterdam, Austin, Munich and Stockholm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
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