Although a more connected world benefits society, it holds great challenges for B2B and B2C companies to effectively communicate their value proposition. This is because there’s more news circling and less opportunities to stand out in a crowded market space. This is where the IoT PR agency steps in. Internet of Things PR firms specialize in IoT communications, they monitor the media and stay up to date with IoT news, so that they can build their client’s PR strategy around current events and keep them relevant in the market - keeping them up with trends and securing prominent market positions.