IT PR Agency

PR in the IT industry is the most widespread field if we’re talking about tech. Alongside new technologies, IT is arguably the single most important field to talk about, with an unstoppable dynamic and a rapid change and an even more rapid progress. As the industry grows in unexpected directions, the question is how to stay ahead of the competition? You simply need the perfect IT PR agency for your success. 
Clients Helped
Press Coverage Landed

Examples of Press Coverage Obtained

We land global coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
Press coverage obtained by our it public relations servicesPress coverage obtained by our informational tech public relations servicesPress coverage obtained by our informational tech public relations agencyPress coverage obtained by our it pr companyPress coverage obtained by our it pr agencyPress coverage obtained by our it pr firmPress coverage obtained by our it pr servicesPress coverage obtained by our it pr team
Logo of PRLab, our informational tech pr agency

We're NOT a traditional IT PR Agency

PRLab is not a traditional IT PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
Contact us here

Why choose our IT PR company?



At PRLab, we believe communication is the most powerful tool of all. We use an array of well-tested tools, techniques and strategies to help you establish a powerful image and help you gain the resonance you need to build and maintain a trusting audience. As a top IT PR agency, we specialize in using our well curated PR strategies to raise your profile in the information technology space.


PRLab is proud to have worked with some of the most successful startups and scaleups industry-wide. Over the years, we’ve helped our clients create an impact by telling their stories and spreading their ideas through the optimal channels, whether that’s press releases, industry specific journals or social media. We understand that PR is about communication, building trust and establishing a well curated brand image. Working with our IT PR agency ensures that whatever your goal, we can help you achieve it using our industry knowledge paired with our expert strategies.


Our IT PR agency is always up to date on current news and industry events. We’ve worked alongside a variety of businesses in the tech field, and understand that IT is a dynamic and multi-layered industry. Working with our team of PR experts, you can rest assured that we will produce content for you that’s engaging, nuanced and flexible enough to survive market shifts.


Due to our years of experience, we know the importance of building narratives that communicate our clients’ visions, helping them reach the right audiences. Your businesses’ unique insights, ideas and innovations are invaluable, and nothing will create more impact for you than sharing them with the right audience at the optimal time. Our tech PR firm creates and releases content that allows you to lead the conversation, positioning you as an industry leader.

Related sectors

A well-developed cybersecurity PR strategy is now a necessity. The cybersecurity industry is developing fast and becoming more and more specialised, making it difficult to enter as a startup or to get noticed by the top investors.
We're a high tech PR firm, offering you high tech public relations support. Getting published in high tech trade media can be a challenging task.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

Informational Technology PR Capabilities & Expertise

Here’s how we help build and shape your reputation with PR:


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Our team amends our expertly crafted strategies to best meet your business’ individual needs, ensuring we meet your marketing, communications and business goals. We devise a strategic IT PR plan, tailored to your requirements, ensuring that it’s progressive and able to support your unique narrative and journey.

IT Solutions

Our team of experts always have their finger on the pulse. We understand what’s newsworthy and when the optimum time to release your content is. We’ve worked with an array of companies in the tech industry, and understand that when industries are so rapidly advancing, our work needs to align with this. Our expertly crafted content, in combination with perfect timing of releases allows you to gain maximum visibility and impact.

Media Management

Our IT PR firm aims not only to generate viable leads for your business, but to allow you to express your brand identity and tell your unique story to your audience. We believe in the power of storytelling and know the impact of releasing your content at the right time.

Startups and Scaleups

More than ever, the IT industry is booming. We live in an increasingly digital world, and the impact of COVID-19 has changed the landscape and meant the industry is more essential than ever due to digital and remote working. This also means more players are entering the ever-expanding market. As your specialized IT PR agency, PRLab aims to raise your industry profile, helping you get the attention you deserve, while you focus on providing your service.

PR Funding

We’re keen to help you grow your business using the power of PR. We specialize in using content and strategic marketing to help you attract the customers and investors that will allow you to develop. Whether you’re a startup, or looking to scale up your business, the PRLab will use the best strategies and practices to help you meet your goals.

Content Creation

We understand that for the average consumer, IT can often be less than simple to understand on a deep level. We’re passionate about changing that. Our team specializes in ensuring that our content is easily understandable and relatable, without sacrificing meaning. We make sure the content we release benefits and elevates your reputation, and is packed with information that's relevant to your business and the IT industry, without being overwhelmingly complex.

Our IT PR strategy

Client Lifecycle

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Our PR process works on a few foundations that we believe to be of utmost importance. We place high value on collaboration, and are proud of the close relationships we foster with our clients. We will always begin our working relationship with a meeting to get to know you and your business, to ensure our services accommodate your expectations. We also always stay in touch every step of the way to keep you in the loop and make sure you’re able to offer any input you’d like.

Value-adding PR

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We are experts in creating media traction by communicating your story, positioning your company as an industry leader, and opening and maintaining a conversation with your chosen audience; investors, customers or industry enthusiasts alike. We often do this by collaborating with you to produce thought leadership content, allowing you to share your unique insights and cutting edge thoughts and innovations, solidifying your position as a key player in the IT industry.

Media Relations

PRLab is best placed to identify the most relevant journalists and publications to share your story. We see PR as building a narrative, not just a one-off event. It’s a process that requires maintenance; sharing insights into your business bit by bit so that your audience can connect and interact with you over time. Our impressive media network has built up over the years, allowing us to get your content published in the right places; we regularly work alongside both some wide-reaching publications and some IT specific journals and websites that will connect you with your target audience.


The IT industry is undeniably impactful. It dictates the ways people connect in our ever-evolving environment. With more people than ever working remotely and meeting in digital spaces, the IT industry has long been one to watch, and your business is a key part of it all. At PRLab, we’re passionate about sharing this journey with the masses, driving connections and helping your business grow.

Related services

Specializing in PR for tech companies and startups, our PR agency is agile in working across industry niches.
From preparing to handling risk and crisis management - we got you covered. Your reputation is secure with us.
Digital PR is the act of applying core principles of PR to a digital context or environment.
We train your team in understanding the media landscape and building relationships with media agents to own the conversation.

Lets take this further. Get in touch 👋

Tell us about your project and how we can help

Check our FAQ

What is IT?

IT stands for “Information Technology” and is the single unified industry that covers all tech products, components, and services. The general misconception is that IT is used to describe computers and computer networks, but it is much more than that. It covers all aspects of the physical hardware, as well as any software components and operating systems.

The industry involves numerous categories, including networks (two or more systems connected via one of available methods), data storage, security, technical support, etc. The industry’s a chameleon, which is a big part in its ever changing dynamic that not many companies manage to keep up with.

What is PR in an IT company?

The PR aspect of an IT company involves keeping up with the latest trends in the many different categories of the IT industry, while simultaneously being able to structure the company’s ideas into easy-to-read, comprehensive stories that will engage the audience and grab their attention.

What is more, it is important to research and find the best journalists and media outlets for the respective part of the industry. The ones that specialize in IT, and carry with them an audience that is most interested in what your company has to offer. Finally, securing long lasting relationships with those journalists is a vital task for the PR team, which will secure the long lasting life of your stories that carry ideas and innovations.

Why trust our IT PR agency?

Our experience with the tech industry has shaped us to be the best choice for a PR agency, because we understand the necessity of personalized services. No story is the same, and each idea needs its own set of nutrients to grow. We offer a unique and diverse team, each member with a different style, both in content creation and media relations, that will accommodate your needs and establish you ahead of your competition with your innovative thoughts and stories.

We understand the dynamics of a hot industry, and continue to update ourselves with the newest trends in order to provide for our clients a knowledgeable and informed opinion from the perspective of public relations. With us you will know where your target audience is, how to reach it, and what impact you will have among the industry trends taking place at the time.

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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Logo of PRLab, the PR agency based in Amsterdam, Austin, Munich and Stockholm
Mon - Fri:  09:00 - 17:00
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PRLab | PR Agency - PR Firm
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