IT PR Agency

PR in the IT industry is the most widespread field if we’re talking about tech. Alongside new technologies, IT is arguably the single most important field to talk about, with an unstoppable dynamic and a rapid change and an even more rapid progress. As the industry grows in unexpected directions, the question is how to stay ahead of the competition? You simply need the perfect PR team for your success. 
IT Clients Helped
Press Coverage Landed

Examples of Press Coverage Obtained

We land global coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
Press coverage for Chargebee, obtained by our international PR agencyMedia coverage obtained by PRLab at BloombergPress Coverage at Forbes obtained by our PR agency in Amsterdam and StockholmPress coverage for Unifonic obtained by our PR firmMedia coverage at Silicon Canals obtained thanks to our PR servicesMedia coverage at Fortune obtained thanks to our PR strategiesPress coverage obtained by our public relations firm for ImpraiseMedia coverage obtained by our communications firm at Tech EU
Logo of PRLab, our global pr agency in Amsterdam and Stockholm

We're NOT a traditional IT PR Agency

PRLab is not a traditional IT PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
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Why choose our IT PR company?



At PRLab, we focus on communications tools to mold and shape your brand reputation, to establish a prominent and respected brand image, and secure you the recognition needed to spread your ideas and build an audience. We take great care in planning your public relations strategy, so that you get the most out of the time and resources spent on communications. As a top PR agency, we are determined to provide you with IT PR strategies that yield the best results.


We have worked with some of the most successful startups and scaleups in the tech industry, growing our clients’ industry presence by spreading their ideas through the relevant and most appropriate channels, and ensuring that those ideas reach the most applicable audiences. We believe that PR is all about building value for the brand’s reputation and company image, as well as for the consumers. Working with a PR agency focused on IT ensures that every press release, publication, thought leadership article and every relationship built with journalists carries value for every stakeholder in the game - from the target market and wider industry, to the audience, investors, and the company itself.


The perfect PR agency for your business is one that should be well informed about industry events and current news. With us managing your IT public relations, you can be certain that your PR content is relevant to what’s happening in the media and flexible enough to survive market shifts and new directions the media take. We’re aware that the IT industry is a fast-paced and dynamic field, with constant change, and are committed to growing your business by keeping a close eye on the news and public conversations, to ensure you get the insights that can drive your progress forward.


Marketing for your content is a complex process that includes more than simply putting stories out. Your content needs to be planned and built to create a cohesive narrative that communicates the vision of your business. Your stories, ideas, innovations, are what establishes you as a leader or industry pioneer. In PR, we create content that secures your position as a valuable assistant to the market. Since new IT service deliveries are rolled out ultrafast, we make sure that your content is managed and updated along with the current trends and media discussions.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

Informational Technology PR Capabilities & Expertise

Here’s how we help build and shape your reputation with PR:


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As an IT PR agency, we offer a selection of PR services, all to best meet your distinct needs. Our service packages are customizable and can be tailored to accommodate your overall marketing and communications goals. The strategic framework we will provide is specific for you and your expectations, which we will shape and then build your service package to ensure your PR strategy is progressive and supports your personalized business growth journey.

IT Solutions

In order to achieve success with your PR strategy, we need to understand what’s newsworthy. Especially in B2B communications, we need to be strategic about what news we release and when. The content, coupled with perfect timing in the industry is essential to put you in the spotlight. The benefit of working with an IT PR agency is that we strategically create and plan
your news items with precision. This way brand visibility and awareness is gained with great impact with the most appropriate audiences.

Media Management

An earned media strategy should be part of any communications plan. An IT PR plan does not only aim to generate viable leads for you, but also provides you with the opportunity to connect your business with valuable customers through business storytelling and strategic media management. That’s why we take care of your media content to establish great brand awareness and credibility.

Startups and Scaleups

The IT industry is bigger than ever, as everything is digitalized, and the impact of COVID-19 has made it essential for digital work. This also means more players are entering the market. As your IT PR agency, we set out to make you well known in the industry by assisting you in the process of being noticed by lucrative audiences and establishing business relationships that will gain you a solid market position. Our aim is to make you known as a reputable business, one that’s worth investing in. While we get you media coverage, you have the time to focus your attention on brand building.

PR Funding

As mentioned before, our main priority is to grow your business. That’s why we aim to attract investors and valuable customers that can offer support in your business development. If you're starting out or scaling your business, we’re here to support you from seed funding to the final rounds. The PR strategy we create for you is designed with the intent to gain the trust of venture capitalists and investors.

Content Creation

Smart brand storytelling is our speciality when it comes to content creation. The IT sector can be difficult to interpret by the average media consumer, with complicated terminology often passing by people without making an impact. What sets us apart in developing IT public relations strategies is our ability to create content that is easy to understand, and at the same time describes in-depth notions and ideas within the industry. From thought leadership articles to funding announcements, we make sure that your content benefits your reputation, but is also packed with vital information that is easy to understand.

Our IT PR strategy

Client Lifecycle

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Our PR process has several foundational features that we hold important. We highly value collaboration and teamwork with you as our client in order to ensure that there’s a correlation between your expectations and the work we produce. On our first meeting, our PR experts will have a discussion with you about which service package best accommodates your unique needs. From here we can build up your personalized IT PR package to make sure your strategic rollout meets the set goals. We strongly recommend including an industry report in your package as it will paint a structured picture with deep PR insight that will serve you as a pointer for how we’ve impacted your business growth.

Value-adding PR

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We aim to create IT strategies that create value from a PR standpoint. As we’ve worked with leading companies across various tech industries, we understand the importance of communicating complex business ideas in a widely understandable way to generate media traction. It’s all about having the word out, and creating a form of back-and-forth communication with your audience within the industry. One example is to use thought leadership as part of your PR initiatives, since this way you share your industry knowledge and allow others to contribute to the discussion. The added value comes from sharing industry pioneering thoughts.

Media Relations

PR is not only about managing your media content. The relationships you build with journalists and the press is what makes your PR campaigns succeed in the long run. This is so, because a press release is not just a once off event, but rather a long-term process that needs to be maintained. The length of the story is what brings all the benefits to your company, since it will be talked about more and more. This is why we identify the best placements and journalists to cover your continued story. Since IT PR is highly specialized, it requires an added layer of planning to ensure you land in front of the relevant audience.


The new IT industry is transforming the way people connect, with more and more people meeting in the digital world, and being able to work globally from their homes. Since IT has become one of the most important industries of today, IT public relations sets out to communicate the relevance and significance of progressive IT companies. After all, IT plays a great role in how people and businesses alike connect in today’s world. PR is all about driving those connections, which is why hiring an IT PR agency is highly beneficial to ease the process of nurturing your valuable connections.

Related sectors

A well-developed cybersecurity PR strategy is now a necessity. The cybersecurity industry is developing fast and becoming more and more specialised, making it difficult to enter as a startup or to get noticed by the top investors.
We're a high tech PR firm, offering you high tech public relations support. Getting published in high tech trade media can be a challenging task.

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What is IT?

IT stands for “Information Technology” and is the single unified industry that covers all tech products, components, and services. The general misconception is that IT is used to describe computers and computer networks, but it is much more than that. It covers all aspects of the physical hardware, as well as any software components and operating systems.

The industry involves numerous categories, including networks (two or more systems connected via one of available methods), data storage, security, technical support, etc. The industry’s a chameleon, which is a big part in its ever changing dynamic that not many companies manage to keep up with.

What is PR in an IT company?

The PR aspect of an IT company involves keeping up with the latest trends in the many different categories of the IT industry, while simultaneously being able to structure the company’s ideas into easy-to-read, comprehensive stories that will engage the audience and grab their attention.

What is more, it is important to research and find the best journalists and media outlets for the respective part of the industry. The ones that specialize in IT, and carry with them an audience that is most interested in what your company has to offer. Finally, securing long lasting relationships with those journalists is a vital task for the PR team, which will secure the long lasting life of your stories that carry ideas and innovations.

Why trust our IT PR agency?

Our experience with the tech industry has shaped us to be the best choice for a PR agency, because we understand the necessity of personalized services. No story is the same, and each idea needs its own set of nutrients to grow. We offer a unique and diverse team, each member with a different style, both in content creation and media relations, that will accommodate your needs and establish you ahead of your competition with your innovative thoughts and stories.

We understand the dynamics of a hot industry, and continue to update ourselves with the newest trends in order to provide for our clients a knowledgeable and informed opinion from the perspective of public relations. With us you will know where your target audience is, how to reach it, and what impact you will have among the industry trends taking place at the time.

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