PRLab | PR Agency - PR Firm

PR agency in Amsterdam Netherlands

We are an award winning PR agency in Amsterdam. We deliver a range of PR services, including PR funding, digital PR, crisis communications, media training & SEO. Our PR company in Amsterdam specializes in Tech PR for startups & corporations - operating in Fintech, SaaS, Financial, Blockchain and other tech verticals.

Get in touch

+31 2 02 443 748

Address

Herengracht 252, 1016 BV, Amsterdam, Netherlands

Work time

Monday-Friday 09:00-17:00

See what our clients say about us

Read about PRLab’s success stories
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our public relations agency in Amsterdam, the Netherlands
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in Amsterdam
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our PR agency in Amsterdam
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our PR firm in Amsterdam
    Morten Kvam
    CEO, Skogluft AS
    4/4
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Morten Kvam
    CEO, Skogluft AS
    4/4
Tech public relations icon

PR for tech companies

We specialize in tech PR for startups & scaleups
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Internal comms

Internal communication services for corporates
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SEO services

Rank higher and increase your organic traffic
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PR funding

Helping you secure funding from investors
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Media training

We train teams to understand the full media landscape
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Digital PR agency

We apply core PR principles to a digital context

PR Agency in Amsterdam

Visit our office in the heart of Amsterdam
Experience the charm
Lively environment
Innovation hub

Experience the charm of Amsterdam

Located just a 15 minute walk from Amsterdam Central station, our office is situated in the heart of the city - making us very accessible by foot, tram or car. Surrounded by cafés, boutique stores and iconic Dutch landmarks, we also get to experience the charm of Amsterdam through our office windows everyday.

Lively environment

Our PR agency in Amsterdam gets to enjoy the hustle and bustle of this historic city's business centre, as well as the peacefulness that a stroll along the canals bring. With Dam Square and Rokin just a stone's throw away, there's always fresh inspiration to be drawn from the lively environment surrounding our Amsterdam office.

One of the majors innovation hubs

Amsterdam is one of Europe's major innovation hubs, making the city extremely lucrative among tech startups, corporates, entrepreneurs and investors. This is why we, as a global PR agency in the Netherlands, chose to serve our Dutch and international clients from this prime business location.

Logo of Unifonic, client of our PR agency in AmsterdamLogo of Wayflyer, client of our PR firm in AmsterdamLogo of Chargebee, client of our media relations agency in AmstedamLogo of TomTom, client of our strategic PR agency in AmsterdamLogo of meltwater, client of our public relations agency in AmsterdamLogo of Recruitee, client of our PR consultancy in Amsterdam

Our SaaS PR Strategy

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Client Lifecycle

Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.

PR Planning

Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.

SaaS PR

Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.

FAQs

Some answers for the most common questions about PR in Amsterdam

Why trust our PR agency in Amsterdam?

Our PR consultancy in Amsterdam is rooted in the belief that transparent partnerships with our clients are the only way to establish a trustworthy and sustainable relationship. Next to this, our well-respected PR consultants work in close contact with their clients so that we prevent any uncertainties that could harm the trust we set in our partnerships. This builds trust between us and creates an environment where open discussions can take place so that we can optimally work together in planning and creating your PR strategy.

What are the specificities while doing PR in Amsterdam?

As a global PR firm in The Netherlands, we know the market's forward-thinking approach. You must adapt to cross-cultural and international business practices. The PR scene in Amsterdam is fast-paced and next-gen technologies significantly impact how modern PR strategies are developed and how quickly a plan is set in motion. As a leading innovation hub, the PR scene is influenced by these technologies. We know how trends influence PR. We follow a modern approach and adapt. In Amsterdam, traditional PR practices have shifted towards a more integrated system. PR follows a more open and inclusive structure across the communications spectrum.

How do you stay up-to-date with the latest PR trends and developments in Amsterdam?

We regularly attend industry events and conferences in Amsterdam to gain insight into the latest PR trends and developments. In addition to participating in training and development programs, we network with other PR professionals in Amsterdam to stay current on the latest industry trends. To gain insights into the latest developments in PR, we monitor social media channels and hashtags in Amsterdam and follow thought leaders in the industry.

Is PRLab an Amsterdam-based PR Agency?

Founded in 2018, we have a site in Amsterdam. After establishing our presence in the Dutch market, PRLab expanded its public relations services internationally. Amsterdam's spirit of commerce and open-mindedness makes the city appealing in talent acquisition for startups, scaleups, and corporates. The team comes from a diverse set of backgrounds, attracted by the charm of Amsterdam. For PRLab, Amsterdam means greater accessibility to a network of renowned companies in the tech industry. Due to the city's love for innovation and technology, fresh startups, entrepreneurs, and corporates are making Amsterdam their base.

What experiences do we have doing PR in Amsterdam or the Netherlands?

As a PR company in the Netherlands, we've worked with companies across many industries. We specialize in Tech PR for startups and scaleups. Our experiences come from local and international clients. We've worked with startups who have needed to grow their market presence, scale-ups who went international and global corporates who need to enter the market. With the power of PR, we can create local and international publicity and media awareness for clients. Our team has experience working with Dutch media agents. We understand the ins and outs of pitching to outlets in Amsterdam and the Netherlands.

What services do we offer?

We are a pioneer in providing SEO services that can improve your SERP (search engine ranking position) within Google. This service enhances visibility, resulting in higher engagement rates and more customers in general.

Furthermore, we realize that your company may encounter unexpected difficulties and obstacles when branding, so we offer branding services to set you apart from your competitors.

The media training we provide can benefit your business directly since it results in a cohesive representation of your brand and teaches your team how to communicate the brand message effectively.

Our digital PR services ensure clients receive the necessary PR coverage.

Can you provide examples of successful PR campaigns you have run for clients in Amsterdam?

A leader in financial management solutions, Moss, reached out to us before opening a branch in the Netherlands. In addition to creating media buzz around the launch, PRLab helped increase brand awareness, build trust, and increase company visibility. We ensured Moss' message resonated with the Dutch audience professionally. Additionally, our press relations team generated substantial coverage of the company's key activities. In addition to increasing brand awareness, we used leadership tactics to position Moss as a well-established Dutch competitor. Several pieces of coverage, over 450,000 online readerships, and other results followed soon after our efforts.

Why hire a PR agency and not do “in-house”?

In-house PR can be a huge mistake costing the whole business's reputation. You only get one shot to make a good first impression. Reputation management is a delicate process that requires experience, special care, and effort to yield positive results for the company. PR agency expertize is more than necessary to minimize public relations threats to which every company is exposed.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
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PRLab | PR Agency - PR Firm
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