Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.
We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.
Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.
Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.
We’re very good at what we do, and what we do is build a brand for your clients. We focus on creating real connections between our clients and their target audience. We help our clients to position, engage, and communicate to maximize brand exposure.
We’ve been doing PR in the finance and tech sectors for over five years, and we’ve hired some great people, communications experts you can trust.
Asia is a very special place. In addition to the usual public relations activities such as reputation management and relationship building, there’s a huge focus on technology. China and South Korea are at the cutting edge of the tech revolution. Additionally, there can be strong government intervention in business, which means PR teams need to think hard about the sensitivity of a topic or local customs.
We boast offices in Amsterdam, Stockholm, Munich, and Austin, Texas. Although we don't have a physical presence in Asia, we proudly serve clients worldwide. This ensures that we stay informed and flexible to the unique demands of markets.
Asia is home to unique technologies. For example, China is home to WeChat, an instant messaging and social media app developed by Tencent. This creates unique challenges and opportunities for brands wishing to enter this market, for instance.
We deliver a comprehensive PR solution. Our media training fosters uniform brand communication and reduces potential crisis vulnerabilities. We handle your press releases and craft compelling media pitches, positioning you as an industry thought leader. Furthermore, we work to optimize your website for SEO and bring our branding expertise to the table, ensuring it is your brand that shines distinctively in whatever industry you are in.
It might be tempting to do PR in-house; however, you only get one chance to make a first impression, and that impression counts. We have a long history of delivering excellence for clients of various shapes and sizes, as can be seen from our Case Studies pages.
We’ve got clients in different industries in different parts of the world, so we’ve developed experience that you can trust. We fully commit to our clients, throwing ourselves in the deep end right away. We understand the challenges of modern PR and where it is headed. We work to enhance your existing marketing efforts and maximize your impact.
We believe in constant evolution; standing still is not an option we pursue. Staying abreast of industry advancements and beyond is crucial to us. We seek to enhance our expertise and methodologies as a dedicated Tech PR agency. PRLab taps into its vast industry know-how, hands-on experience, and a tight-knit community to remain in tune with the newest PR trends. Our commitment extends to hosting client events, participating in conferences and trade exhibitions, and keeping a keen eye on social media and industry publications.