PR agency in Austin, United States

We partner with clients in SaaS, Fintech, Cleantech, NFT, and others. We join forces to drive real growth and deliver customized PR campaigns to reach your target audiences. Our team of professionals provides the full spectrum of Digital PR, media training, SEO, and more.

We consistently land our clients in the United States top-tier media coverage

We develop PR campaigns that gain media traction

We position organizations and leaders as strong brands at the top of their game in a highly competitive media landscape.

Our agency in Austin generates results

We're experts in media relations. We understand what the media wants, when, and how to feed them information to ensure they have all they need to make a great story or feature about you. Whatever the medium or topic, our people will give it the magic it needs.
"PRLab managed to help us enter the Dutch market via relevant constant media coverage. Their great content got listed frequently in key local outlets. They become part of our team, which was key."
Matthijs Onland
Country Manager, Wayflyer
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater

Media training with our Austin PR agency

Beyond media pitching, we also offer media training. Fine-tune your message and how your people convey it to members of the media with our media training services. This ensures confidence and consistency and gives a strong impression to those on the other side.

We create long-lasting impact

If you want real and long-lasting results, you need PR. Advertising pays to tell people you're great at what you do, but PR proves that you are. We get results that elevate how people feel about our client's brand and how they interact with it in the future.
"Thanks to PRLab Several stories got published and doors were opened towards interesting players. We were impressed with their efficiency, good tools, keeping us informed, and the ability to measure every effort. We had a dialogue with 3 different providers and found PRLab to be the best."
Morten Kvam
CEO, Skogluft AS

Why trust us as your US PR agency?

We are a PR agency in Austin specializing in tech startups and scale-ups and with a demonstrable record in a range of tech verticals.
All round PR services
Experts in digital PR
We have the experience
You're in safe hands

All round PR services

As a top PR agency in Austin, we know how to achieve our clients' business goals, whatever they may be. Whether you're looking to launch a new product or service, enhance your brand reputation, or become a thought leader, we have the solutions to help you.

Experts in digital PR

We're experts in Digital PR - the new currency in public relations. We engage online audiences, driving organic traffic to your site, keeping them there longer, and increasing purchase intentions. SEO is key to success in Digital PR, helping you rank and become top of mind.

We have the experience

We have experience crafting impactful PR campaigns that you need to succeed. We use bold and innovative thinking to drive leads and conversions. Leave it to us to keep your brand one step ahead of the competition. As your trusted partner, your goals become ours.

You're in safe hands

PRLab has a diverse and talented team from various communications backgrounds, who are ready to help. We keep our finger on the pulse and stay updated with the latest industry news and social trends, ensuring our work is timely and super relevant.

How do our US PR services work?

We're a full-service PR firm for tech firms, startups, and scale-ups. We have offices in four locations on two continents. Our work is data-driven, creative, and unique.

Building your brand

Our public relations services work to build awareness and credibility for you among the right audiences. We share your story because we know it's worth telling. At PRLab, we use various tactics to get your message across, from press releases and content marketing to media pitches and social media networks. Each method is designed for optimal impact and to reinforce the same key messaging throughout your communications—internal or external, regardless of the method.

Our proactive approach

Plenty of PR agencies today still rely on the traditional model of public relations. That is, they will wait (and expect) for you to feed them with news. This is when they are ‘working’ for you. At PRLab, we constantly monitor the news and your industry for relevant newsjacking opportunities and any other conversations we can make you a part of.

We measure what matters

All of the above is arbitrary if we don't know if it's working or not. We use the metrics that allow us to examine this in closer detail, paying close attention to changes in engagement, brand sentiment, brand searches, or any other metrics we put in place before we begin our collaboration. Each one is designed to guide and inform us in our next move. Whether it is media pitching, brand recall, or audience reach, our KPIs track what matters to you.

Company internal communication

Your company's long-term strategy depends on strong internal communication, which cultivates a positive perception among potential and current employees. The key to employer branding is your employee value proposition - what you say and do and how you cultivate and deliver that promise. Being authentic with your employees is a vital part of living your employer brand values.

Thought leadership is important

It isn't just a case of numbers (although numbers are great); you need to get the right kind of coverage. Coverage, for coverage's sake, rarely makes a difference. Credibility and trust are of the utmost importance, and the best way to show this is by having something meaningful to say. We aim to place you on the pedestal in your industry so that your opinion and insights will carry weight with your target demographic over time. We'll show you how to promote your expertise and present you in a light that shows you are a thought leader and respected in your industry.
Building your brand
Our proactive approach
We measure what matters
Company internal communication
Thought leadership

PRLab has been enlisted to gain more attention from the press, increase brand awareness...

Success Study

Still have questions?

Our PR experts understand the importance of flexibility to deliver exceptional results. The company, with sites in Amsterdam, Stockholm, and Munich, isn't dependent on traditional PR methods and approaches and does not follow established PR templates. Our team constantly researches and strives to improve our efforts and services, and we apply our in-depth knowledge to US PR. In public relations, nothing is static, but we aim to bring order to the chaos.

A collision between PR and tech has occurred in Austin, resulting in Silicon Hills. As a result, Austin public relations agencies are focusing more on relationships with digital media agents. PRLab fits perfectly in this environment. Our innovative and dynamic PR approaches ensure that PRLab meets and exceeds the demands of the Austin PR industry. We heavily rely on digital public relations and understand digital PR's impact on brand representation and communication.

Yes, we have an office in Austin. Unlike other PR agencies with locations worldwide, we don't apply a PR template, but adapt to the local market and our clients' specific needs. As a result of the diversity of our portfolio, we remain adaptable and open to changing circumstances.

Increasing brand awareness and receiving news coverage was one of the objectives with which Appspace, a workspace management app provider, approached PRLab. We conducted in-depth competitor research on the global English market. A unique approach to software and employee experience makes Appspace stand out from its competitors, and PRLab emphasizes this point. Our strategy and planning included analyzing upcoming and current happenings concerning hybrid-office spaces and remote working enjoyment. As a result, we created stories about Appspace's all-in-one office management platform that sparked the interest of journalists and media. Our PR efforts resulted in 34 successful publications, greatly increased brand visibility and over 250,000 online readers.

We acknowledge the importance of consistency in aspects of growth and development. In the highly dynamic digital era, relying on the same PR approaches and ideas is not recommended. Therefore, we constantly search for summits, events, and sources of potential knowledge and growth that can help us critically reflect on and improve our methods. In addition, we investigate upcoming and old trends within the PR field and often review case studies to identify what worked and what did not.

Our services help companies stay prepared for future trends and changes through our in-depth understanding and expertise in digital PR and the research we conduct to conquer your market and outperform your competitors. We can help you devise a communications strategy that will raise awareness of your brand, put you in the spotlight and show your relevance as a thought leader in your industry, helping you secure that all important funding needed to take you further. Our press releases and tailor-made media pitches will grab the attention of your desired publications and audience. To assist in brand communication, we provide media training so your employees know how to handle critical media inquiries. Furthermore, we help get our client's appearance on the first pages of Google's search results by providing professional SEO services.

Technology and the constantly changing nature of tools and media platforms trigger uncertainty in the PR field. As a result, PR agencies are considered the best positioned to handle the chaos within the industry and operate by establishing some level of control over it. In-house PR can be fatal to the company's long-term success.

We focus strongly on the verticals of HealthTech, SaaS, Fintech, B2B Tech, HighTech, Telecom, Retail, Biotech, Corporates, and MedTech.Through case studies and research, we continuously update our knowledge and methods in these industries. Our local and international client base enables us to provide high-quality support and the competency that keeps up with the latest technologies. Our clients range from European firms attempting to reach US horizons to US firms optimizing PR efforts both within and beyond the US market.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
Logo of PRLab, a global technology PR firm
Mon - Fri:  09:00 - 17:00
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PRLab | PR Agency - PR Firm
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PR for growth
We help you grow with PR. Find out how.
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