Our office is situated in the north of Austin, just a 15-minute drive from downtown - making us easy to reach. We are situated near charming family-owned eateries and chic cocktail bars. Many young professionals, tech companies, and large corporations are based in North Austin.
Austin is ranked as one of the top 5 cities in the USA for quality of life. It has recently attracted a lot of investment from international organizations who have relocated their offices here, making it an extremely attractive place for startups and scaleups. This has resulted in Austin becoming a PR center. That is why we, a global PR agency in Europe, felt the city was the ideal location to reach customers in North America and beyond.
Our PR experts understand the importance of flexibility to deliver exceptional results in the PR industry in this era. The company, with offices in Amsterdam, Stockholm, and Munich, isn't dependent on traditional PR methods and approaches and does not follow established PR templates in its various branches. Our team constantly researches and strives to improve our efforts and services, and we apply our in-depth knowledge of US PR. As we realize that in public relations, nothing is static, we aim to bring order to the chaos.
A collision between PR and tech has occurred in recent years, resulting in Silicon Hills. As a result, Austin public relations agencies are focusing more on relationships with digital media agents. PRlab fits perfectly in this environment. Our innovative and dynamic PR approaches ensure that PRlab meets and exceeds the demands of the Austin PR industry. We heavily rely on digital public relations and understand digital PR's impact on brand representation and communication.
Yes, we have an office in Austin as well as Amsterdam, Stockholm, and Munich. Unlike other PR agencies with several locations worldwide, we don't apply a PR template, but adapt to the local market and our clients' specific needs. As a result of the diversity of our portfolio, we remain adaptable and open to changing circumstances.
Increasing brand awareness and receiving news coverage was one of the objectives with which Appspace, a workspace management app provider, approached PRlab. We conducted in-depth competitor research on the global English market.
A unique approach to software and employee experience makes Appspace stand out from its competitors, and PRlab emphasizes this point. Our strategy and planning included analyzing upcoming and current happenings concerning hybrid-office spaces and remote working enjoyment. As a result, we created stories about Appspace's all-in-one office management platform that sparked the interest of journalists and media. Our PR efforts resulted in 34 successful publications, greatly increased brand visibility and over 250,000 online readers.
We acknowledge the importance of consistency in aspects of growth and development. In the highly dynamic digital era, relying on the same PR approaches and ideas is not recommended. Therefore, we constantly search for summits, events, and sources of potential knowledge and growth that can help us critically reflect on and improve our methods. In addition, we investigate upcoming and old trends within the PR field and often review case studies to identify what worked and what did not.
Our services help companies stay prepared for future trends and changes through our in-depth understanding and expertize in digital PR and the research we conduct to conquer your market and outperform your competitors. We can help you devise a communications strategy that will raise awareness of your brand, put you in the spotlight and show your relevance as a thought leader in your industry, helping you secure that all important funding needed to take you further. Our press releases and tailor-made media pitches will grab the attention of your desired publications and audience. To assist in brand communication, we provide media training so your employees know how to handle critical media inquiries. Furthermore, we help get our client's appearance on the first pages of Google's search results by providing professional SEO services.
Technology and the constantly changing nature of tools and media platforms trigger uncertainty in the PR field. As a result, PR agencies are considered the best positioned to handle the chaos within the industry and operate by establishing some level of control over it. In-house PR can be fatal to the company's long-term success.
The PRLab branch in Austin focuses strongly on the industries of HealthTech, SaaS, Fintech, B2B Tech, HighTech, Telecom, Retail, Biotech, Corporates, and MedTech.Through case studies and research, we continuously update our knowledge and methods in each of these industries. Our local and international client base enables us to provide high-quality support and the competency that keeps up with the latest technologies. Our clients range from European firms attempting to reach US horizons to US firms optimizing PR efforts both within and beyond the US market.