PRLab | PR Agency - PR Firm

PR Agency in Austin
Texas, USA

We are an award winning PR agency in Austin, Texas, USA. We deliver a range of PR services, including PR funding, digital PR, crisis communications, media training & SEO. Our PR company in Austin specializes in Tech PR for startups & corporations - operating in Fintech, SaaS, Financial, Blockchain and other tech verticals.

Get in touch

+1 (831) 603-5485

Address

With offices in Amsterdam, Austin, Stockholm and Munich

Work time

Monday-Friday 09:00-17:00

See what our clients say about us

Read about PRLab’s success stories
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in Austin
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our Public Relatins firm
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm in Austin
    Morten Kvam
    CEO, Skogluft AS
    4/4
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in Austin
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our Public Relatins firm
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm in Austin
    Morten Kvam
    CEO, Skogluft AS
    4/4
Tech public relations icon

PR for tech companies

We specialize in tech PR for startups & scaleups
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Internal comms

Internal communication services for corporates
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SEO services

Rank higher and increase your organic traffic
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PR funding

Helping you secure funding from investors
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Media training

We train teams to understand the full media landscape
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Digital PR agency

We apply core PR principles to a digital context

PR Agency in Austin

Our office is situated in the north of Austin
Easy to reach
Attractive place

Easy to reach

Our office is situated in the north of Austin, just a 15-minute drive from downtown - making us easy to reach. We are situated near charming family-owned eateries and chic cocktail bars. Many young professionals, tech companies, and large corporations are based in North Austin.

Attractive place for startups and scaleups

Austin is ranked as one of the top 5 cities in the USA for quality of life. It has recently attracted a lot of investment from international organizations who have relocated their offices here, making it an extremely attractive place for startups and scaleups. This has resulted in Austin becoming a PR center. That is why we, a global PR agency in Europe, felt the city was the ideal location to reach customers in North America and beyond.

Logo of Unifonic, client of our global PR agency in AustinLogo of Wayflyer, client of our international PR firm in AustinLogo of Chargebee, client of our global media relations agency in AustinLogo of TomTom, client of our strategic communication firm  in AustinLogo of meltwater, client of our public relations agency  in AustinLogo of Recruitee, client of our international PR services in Austin

When in Austin

When visiting our PR agency in Austin, also take a moment to discover what leisure activities the city has to offer:
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Check out the bats under the Congress bridge flying out on the underside of the bridge over Lady Bird Lake
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Explore the live music scene: Austin is the world capital of live music
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Go on a haunted tour: Austin is the most haunted city in America
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Try out the world-famous BBQ food, available all over town
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Check out the impressive Texas Capital building
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Unwind in Ziker Park, which has an outdoor pool, amazing in the summer

FAQs

Some answers for the most common questions about PR in Austin

Why trust our PR agency in Austin?

Our PR experts understand the importance of flexibility to deliver exceptional results in the PR industry in this era. The company, with offices in Amsterdam, Stockholm, and Munich, isn't dependent on traditional PR methods and approaches and does not follow established PR templates in its various branches. Our team constantly researches and strives to improve our efforts and services, and we apply our in-depth knowledge of US PR. As we realize that in public relations, nothing is static, we aim to bring order to the chaos.

What are the specifities while doing PR in Austin?

A collision between PR and tech has occurred in recent years, resulting in Silicon Hills. As a result, Austin public relations agencies are focusing more on relationships with digital media agents. PRlab fits perfectly in this environment. Our innovative and dynamic PR approaches ensure that PRlab meets and exceeds the demands of the Austin PR industry. We heavily rely on digital public relations and understand digital PR's impact on brand representation and communication.

Is PRLab an Austin-based PR Agency?

Yes, we have an office in Austin as well as Amsterdam, Stockholm, and Munich. Unlike other PR agencies with several locations worldwide, we don't apply a PR template, but adapt to the local market and our clients' specific needs. As a result of the diversity of our portfolio, we remain adaptable and open to changing circumstances.

Can you provide examples of successful PR campaigns you have run for clients in Austin?

Increasing brand awareness and receiving news coverage was one of the objectives with which Appspace, a workspace management app provider, approached PRlab. We conducted in-depth competitor research on the global English market.

A unique approach to software and employee experience makes Appspace stand out from its competitors, and PRlab emphasizes this point. Our strategy and planning included analyzing upcoming and current happenings concerning hybrid-office spaces and remote working enjoyment. As a result, we created stories about Appspace's all-in-one office management platform that sparked the interest of journalists and media. Our PR efforts resulted in 34 successful publications, greatly increased brand visibility and over 250,000 online readers.

How do you stay up-to-date with the latest PR trends and developments in Austin?

We acknowledge the importance of consistency in aspects of growth and development. In the highly dynamic digital era, relying on the same PR approaches and ideas is not recommended. Therefore, we constantly search for summits, events, and sources of potential knowledge and growth that can help us critically reflect on and improve our methods. In addition, we investigate upcoming and old trends within the PR field and often review case studies to identify what worked and what did not.

What services do we offer?

Our services help companies stay prepared for future trends and changes through our in-depth understanding and expertize in digital PR and the research we conduct to conquer your market and outperform your competitors. We can help you devise a communications strategy that will raise awareness of your brand, put you in the spotlight and show your relevance as a thought leader in your industry, helping you secure that all important funding needed to take you further. Our press releases and tailor-made media pitches will grab the attention of your desired publications and audience. To assist in brand communication, we provide media training so your employees know how to handle critical media inquiries. Furthermore, we help get our client's appearance on the first pages of Google's search results by providing professional SEO services.

Why hire a PR agency and not do "in-house"?

Technology and the constantly changing nature of tools and media platforms trigger uncertainty in the PR field. As a result, PR agencies are considered the best positioned to handle the chaos within the industry and operate by establishing some level of control over it. In-house PR can be fatal to the company's long-term success.

What experiences do we have doing PR in Austin or the US?

The PRLab branch in Austin focuses strongly on the industries of HealthTech, SaaS, Fintech, B2B Tech, HighTech, Telecom, Retail, Biotech, Corporates, and MedTech.Through case studies and research, we continuously update our knowledge and methods in each of these industries. Our local and international client base enables us to provide high-quality support and the competency that keeps up with the latest technologies. Our clients range from European firms attempting to reach US horizons to US firms optimizing PR efforts both within and beyond the US market.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
Logo of PRLab, a global technology PR firm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
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