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PR agency in Munich, Germany

With PRLab, you get an experienced public relations agency in the German market. Partner with us to reach your brand’s full potential and discover the opportunities that await. We provide a range of services so you can meet head-on the challenges faced in the German market.
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4.9
Clutch reviews
PRLab | B2B Tech PR Agency
Franz-Joseph-Straße 11, 80801 München, Germany
+498000001393
Mon–Fri, 9 AM – 5 PM

Trusted by 200+ clients worldwide

Logo of Unifonic client of our PR agencyLogo of WayFlyer client of our PR agency.Logo of CoreZero client of our PR company.Logo of NextEnergy client of our PR agency.Logo of Chargebee client of our PR agencyLogo of TomTom client of our PR agencyLogo of Meltwater client of our PR agency.

Drive impact and growth with our customized Tech PR solutions

We offer growth strategies tailored to the German market and German audiences.

Experience within the German market

You can’t put a price on experience and know-how. But thats exactly what you get when you partner with our PR firm. An agency that understands this territory is a huge plus when looking to increase brand presence in the market or enter it for the first time.
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Photo of Matthijs Onland, Country Manager of Wayflyer, client of PRLab
"PRLab managed to help us enter the Dutch market via relevant constant media coverage. Their great content got listed frequently in key local outlets. They become part of our team, which was key."
Matthijs Onland
Country Manager, Wayflyer
Photo of Frida Fors Wallsbeck, Marketing Manager of Meltwater, client of PRLab
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater

Tech and startup PR specialists

You need an experienced partner who understands the nuances and peculiarities of the German tech and startup market. We come armed with market experience, data-powered insights, and PR expertise. Tech and Startup PR have unique requirements that need consideration.
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We are growth strategy experts

When it comes to growth, planning and preparation are key. From sitting down with you to discuss your goals to researching your market and competitors, we commit ourselves wholly to your expansion. We'll create measurable KPIs geared for sustained growth.
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Morten Kvam, CEO of Skogluft AS, client of PRLab
"Thanks to PRLab Several stories got published and doors were opened towards interesting players. We were impressed with their efficiency, good tools, keeping us informed, and the ability to measure every effort. We had a dialogue with 3 different providers and found PRLab to be the best."
Morten Kvam
CEO, Skogluft AS

Solid track record in the following sectors

We have proven experience in various sectors and have achieved demonstrable results for businesses across multiple tech verticals.

Why trust us as your German PR agency?

We are a PR agency in Munich with the skills and knowledge to get you seen and heard in the German market.
Reliable PR services
Effective brand messaging
We collaborate with clients
Honesty and transparency

Reliable PR services

We go straight to the core of our clients' communication, sharing narratives via impactful stories and messaging. We combine digital PR with analytical insights, branding services with traditional PR, and strategic thinking with a passion for PR and succeeding for our clients.
PRLab team working

Effective brand messaging

When it comes down to it, you need to speak to your audience and address their pain points. Not doing so leaves a bad taste. You must also select the right channel to reach them. We’re an experienced agency that has been crafting compelling messaging for clients for a while now.
PRLab CEO Matias Rodsevich working

We collaborate with clients

We see ourselves as an extension of your team, just in a different office. We treat our clients as equal partners with valuable contributions to offer to the process. We thrive on partners who are enthusiastic and positive about the goals and the success we're aiming for.

Honesty and transparency

We know you have high expectations from our collaboration and want us to be honest and transparent. To that end, we won't waste your budget with activities we don't feel will benefit you. We treat our clients with respect, recognizing the impact this has on the collaboration.
PRLab team working

Our clients have been featured on:

Logo of Fortune, one of the media in which our PR clients are featured.Logo of TechCrunch, one of the media in which our PR clients are featured.Logo of Forbes, one of the media in which customers of our PR services are featured.Logo of Reuters, one of the media in which customers of our PR services are featured.Logo of The WSJ, one of the media in which customers of our PR company are featured.Logo of Silicon Canals, one of the media in which customers of our PR agency are featured.Logo of Startups Magazine, one of the media in which customers of our PR firm are featured.Logo of Bloomberg, one of the media in which customers of our public relations agency are featured.Logo of Business Insider, one of the media in which our PR clients are featured.

Case studies with proven results

Read our case studies to see how we tailored our approach to ensure we hit the desired outcomes unique to every client.
Press Coverage at Digital Journal, obtained for the Robotics company Smart Robotics

Smart Robotics case study

How PRLab helped Smart Robotics break into global markets with over 300 placements and an 18.2 million online audience.
300+
Pieces of coverage
380k
Online readership
Surfshark press coverage

Surfshark case study

How PRLab secured 31 pieces of coverage for Surfshark across the DACH market, reaching an estimated audience of 855 million.
31
Pieces of coverage
56
Average DA
See all case studies

How do our German PR services work?

Effective strategizing is the key. When we work together, we don’t have set aims and goals. We listen to what you want.
1

We define purposeful KPIs

KPIs are important—in fact, they are the rule. We don’t begin our journey together without a clear roadmap. You cannot do successful public relations without knowing where you want to go. Trust us. It’s futile. Whatever your objective, whether building brand awareness in a new territory or increasing your engagement, we can help you achieve it. But, like most good things, it all starts with a plan.
2

We craft and share your story

And we’re rather good at it. As a PR agency in Germany, we tell our clients' stories through several different mediums and techniques. We love to talk about our clients. We share your news, ideas, and stories that engage your target audiences, inserting you into the spaces and conversations that matter to them and adding value for you in the process.
3

We change perceptions

How you are perceived counts—a lot. Through storytelling, we shift how people see and experience your brand. Whether you're entering a new market or redefining your image, we help make that change happen. We’ve done it many times before. Once the ideas flow, they don’t stop. If growth feels slow or stagnant, we’ll help you move forward. Change starts with the right message.
4

Industry thought leadership

We focus on enhancing your reputation within your industry in the German market. To achieve this, we’ll use thought leadership to position you as an authority and provide useful insights. Besides strengthening your reputation, this will facilitate industry discussion and establish you as a valuable resource for your field. We’ll work with you to create and place content that builds trust and recognition over time.
5

We grow your brand

The goal of any business. We help if you're stuck, losing ground, or struggling to expand. Whether it’s about reaching new audiences or boosting existing ones, we build PR strategies for long-term results. Our work is never about one-off spikes. It’s steady, focused, and built to last. We’re a full-service PR agency in Munich, here to grow with you.
6

We measure and adapt

We don’t chase press—we build relationships. Through long-term media connections, we help your story stay relevant in the right places. That means features, quotes, and interviews that matter. We keep you in the conversation, not just once but repeatedly. PR works best when your voice becomes trusted. That’s how coverage turns into influence—and influence into results.

Grow your reach with our results-driven tech PR services

Extend your influence and amplify your brand's visibility with our strategic B2B technology PR services. We are committed to impactful results tailored to your specific business needs.

Still have questions?

Why trust our PR agency in Munich?

We recognize the uncertainty startups operate in. Our expertise and experience in the German market set us apart from our competitors. We value transparent partnerships, which is our objective. We believe long-term PR partnerships are based on transparency and depend on open discussion, frequent reports, and reviews.

What are the specificities of doing PR in Munich?

We have a profound understanding of the German media market and its exclusive nature. While social platforms are becoming increasingly popular in other countries, traditional news broadcasters are still dominant in the German media market. As a result of our experience in the market, we are well-positioned to help companies gain a competitive advantage and support innovation and progress.

Is PRLab a Munich-based PR Agency?

We have an office in Munich. We strive to be available to answer questions and clear up confusion. Our team of professionals has experience working in the German media field and understands the industry's nuances. Especially for beginner companies, we understand the struggles and obstacles surrounding their first steps.

What experiences do we have doing PR in Munich or Germany?

Our PR firm in Munich specializes in tech PR for startups, scale-ups, and corporations in Fintech, HighTech, HealthTech, B2B Tech, SaaS, Corporate, Global, Telecom, Retail, Biotech, MedTech, and more. Our wide and diverse portfolio contributes to our 360-degree perspective on PR and brand journalism. Our goal is to provide companies with key media coverage, allowing them to expand their reach beyond the local market and achieve global visibility. Having extensive experience with German companies and recognizing their needs, our PR team addresses the demands of the German market.

Can you provide examples of successful PR campaigns you have run for clients in Germany?

Bleenco, a no-code platform that delivers AI for real-world solutions in industrial settings, approached us with the need to increase brand awareness, establish media relations, and attract investors. Our response exceeded these needs, positioning Bleenco as an industry leader in the European and American AI services markets. We sent over 300 pitches throughout a six-month collaboration, raised brand awareness, and reached multiple media coverages. We gave selected journalists a demonstration of Bleenco's SaaS platform and granted them access. Additionally, we offered them the chance to speak with the founder to understand the platform's features and functionality comprehensively.

How do you stay up-to-date with the latest PR trends and developments in Munich?

Attending PR conferences and events in the region is part of our research. As part of our commitment to staying up-to-date, we take part in a variety of training and PR initiatives. We don't miss an opportunity to expand our knowledge and frequently organize events inviting partners and experts. Also, we work in an open office environment where news, changes, and questions are openly discussed.

What services do we offer?

We offer exceptional media training at PRLab since we understand the importance of brand consistency and how media training can reduce communication crisis risks. We create press releases and media pitches to get your product or service noticed. Further, we can establish a solid brand image that will secure you a strong position in the industry and against your competition, all with the purpose of highlighting your position in the market as a thought leader. Being seen as a thought leader elevates your reputation, sales, and opinion of your organization. Having established your brand image, we will ensure your company website ranks higher in the Google search engine results, increasing organic traffic.

Why hire a PR agency and not do "in-house"?

Due to the specificity of the German PR ecosystem, experience and competency go a long way. Hence, cutting costs from PR by assembling a PR team within a startup or small company is not a promising idea. The traditional German public relations landscape still has dynamic digital traces, and an experienced PR agency can successfully guide your company's efforts.

Do you want to boost your growth with PR?

We've helped +200 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. 
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
Madrid
Princesa St. 31, Apt. 2, Moncloa - Aravaca, 28008 Madrid, Spain
+34 518 88 94 95
Logo of PRLab, the award-winning B2B technology public relations firm for startups and corporations
Mon - Fri:  09:00 - 17:00
Contact
PRLab | B2B Tech PR Agency
Matias Rodsevich, CEO of PRLab and B2B Tech PR Consultant
PR for growth 🚀
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