PRLab | PR Agency - PR Firm

PR Agency in Munich, Germany

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We provide custom PR services in Munich for your company.


Public Relations Agency in Munich

Schellingstraße 109a, 80798 Munich, Germany
Mon-Fri 09:00-17:00

PR Agency in Munich, Germany

Originating from the neighboring Netherlands, and well-versed in cultural expansion and understanding, PR Lab is equipped to dive into the heart of Bavaria - the German city of Munich.

With a suitable central location, we are able to experience the rich atmosphere and even richer culture of the third biggest city in Germany. This also enables us to adapt our work to fit the specifics implemented in the German market and society, and tell stories that are to the likes of the public.

Our team of German PR experts excel at balancing a highly effective working environment with the social neighborhoods that provide a context for taking the edge off the day. Our German clients thus find it easier to meet with us for corporate meetings, or just a relaxing talk over coffee.

That way, we make it extremely easy for our PR team to provide solution-based PR strategies, which are adaptive to the specific needs of each client. Your business can thrive internationally, and expand, while easily adapting to any market it strives to enter.


Logo of Unifonic, client of PRLab, our PR Agency in Amsterdam

“I was highly impressed by their responsiveness, willingness to help, and their agility in handling shifting deadlines."

Ahmed Motaal
Marketing Director, Unifonic
Logo of Paazl, client of PRLab, client of our PR Agency in Amsterdam

“PRLab offered an excellent extension to our marketing team. They provided a creative and innovative approach to managing the media outreach for our company updates, as well as creating content including social media posts, articles and reports. We were pleased to see our stories covered in tier 1 publications that were strategically relevant to our industry and target audience. Additionally, PRLab helped us in bringing the inaugural Paazl Delivery Index to life, which has since become a major sales and marketing asset. I look forward to working with the PRLab team on future projects."

Jan-Willem Roest
CEO, Paazl
Logo of Channel Engine, client of our PR Firm in Amsterdam

"We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."

Niels Floors
Head of Partnerships & Sales, Channel Engine

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Why trust our PR agency in Munich?

PRLab is a global leader in the PR industry. Since our founding days, PRLab has grown to be a company of great reputation that continues to grow - first in Amsterdam, then Stockholm, and now expanding into the Munich context. Our international business growth and client acquisition is one of the many factors why we’re a trusted PR agency in Munich.

Our resolve to offer unmatched PR support is reflected in the first-rate work we deliver. With a mindset for sustainable growth, we're armed with the skills and tools to deliver result-based solutions to help you solve public relations and communications related issues.

The media relations and coverage that we're able to secure for our clients is evidence for the promise that we uphold to create cutting-edge PR strategies for each of our clients.

Our PR consultancy in Munich is rooted in the belief that transparent partnerships with our clients is the only way to establish a trustworthy, sustainable, and long lasting relationship. Not only does this build your trust in us, but it also creates an environment where open discussions are not only welcome but encouraged in order to optimally work together in planning and creating your PR strategy. Next to this, our well-respected team of PR consultants work in close contact with their clients, so that we prevent any uncertainties that could harm the trust we set in our partnerships.

Our German team excels at adapting to the context of the German market, with a native cultural perspective, and plenty of space for different strategies that suit your best interests.

With a diverse client portfolio, our PR consultants are well versed in working with dynamic startups, scaleups and corporates in the technology industry. The expertise we offer stretches across multiple tech sectors, making us greatly resourced to take care of your PR needs.

What are the specifities while doing PR in Munich?

The heart of Bavaria accommodates a diverse and dynamic PR environment. In recent years, the German PR industry has come of age - along with the advertising and digital industries. An impactful reason for that is the German industry having a work ethic that supports innovation and progress. Munich-based companies especially understand the importance of a positive public image when it comes to securing PR funding and interest from investors.

Mass media is constantly changing, with a shift towards earned and digitalised media well underway in Munich. The city's urban mindset also greatly contributed to the abandonment of newspapers and print media.

This inevitably places the focus on building strong relationships with digital media agents, online news journalists, and other online media outlets. The increased use of social media platforms and mobile traffic has rendered traditional PR methods outdated in Germany.

In terms of PR and the role of building media relations, the German media market consists of a few, large media groups and some smaller groups. Next to the traditional news broadcasters, social media platforms have begun to play a much larger role in news distribution. This greatly impacts the future of PR companies in Germany, as communication practices need to adopt a strong mindset that puts emphasis on the digital world.

Public relations is a particularly well-developed component of the communications mix in the German market, with the industry being led by innovators of communication. However, it is a highly competitive industry, making employers more likely to hire individuals with an interest in learning and who have some experience in the field.

Is PRLab an Munich-based PR Agency?

PRLab is a PR firm in Munich. Since being founded in 2018, we have grown to be a leading PR agency globally - with our expansion to Germany being our latest growth achievement. From here we are able to better serve our German clients, as well as those who are looking to scale across borders. Our dynamic and innovative approach makes it possible for you as our clients to enter the German market with ease and understanding of the environment set in the Bavarian capital.

Our central location in Munich makes it incredibly convenient for our clients and partners to reach us for meetings, consultation sessions or just a chat over coffee. Not to mention, Munich's punctual culture, diverse language skills and drive for innovation makes this city the perfect setting from where to grow our international PR network.

Munich also hosts multiple startups and entrepreneur communities, with a strong sense for technology and innovation. As PRLab works with many B2B companies from the tech industry, the German market makes it perfect for us to increase our interaction with leading tech companies in Germany and Europe.

The good thing about working from Munich is that the city's culture promotes a healthy work-life balance with exceptional time management and punctuality. We support a balanced lifestyle and flexibility, and Munich is the perfect place for diving into a healthy attitude towards work that freshens up the context in which we can work together.

What experiences do we have doing PR in Munich or Germany?

As a leader in PR in Germany, we've worked with renowned companies across the technology industry. Our PR consultancy in Munich specializes in Tech PR for startups, scale-ups and corporations - operating in Fintech, HighTech, HealthTech, B2B Tech, SaaS, Corporates, Global, Telecom, Retail, Biotech and MedTech.

Our diverse portfolio of clients means that we continuously expand our industry knowledge, as well as stay informed about important industry shifts. By diversifying our portfolio, we make sure that our work covers multiple sectors across the tech industry. The benefit of working across sectors means that we gain new and fresh insights from multiple corners of the tech industry. This helps us stay agile and proactively plan cutting-edge PR strategies that are guaranteed to land you some spotlight publications, not to mention increase the interest from investors and customers.

One important benefit of having a diverse portfolio is that we're experienced in working across borders and cultures. When you're operating in the communications industry, being able to effectively interact with different nationalities is crucial when conducting solutions-based work. Our experience, stemming from working with global clients, has enabled us to scale our own agency internationally, which has equipped us with the knowledge to better assist our clients who want to achieve the same level of expansion.

We've worked with many startups across Europe, some of which have specifically wanted to grow their market presence. Our experiences come from both local and international clients who show interest in developing their market position in Germany. With the power of PR, we're able to create local and international publicity and media awareness for our clients.

Our team of expert PR managers and executives are also experienced in working with German media agents, so we understand the in-and-outs of pitching to and working with journalists, bloggers, newsagents in Munich and across Germany. What is more, our experiences also enable us to craft newsworthy stories for the local and international market, each personalized and adapted to your needs.

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PRLab | PR Agency - PR Firm
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