PRLab | PR Agency - PR Firm

PR Agency in Munich 
Germany

We are an award winning PR agency in Munich, Germany. We deliver a range of PR services, including PR funding, digital PR, crisis communications, media training & SEO. Our PR company in Munich specializes in Tech PR for startups & corporations - operating in Fintech, SaaS, Financial, Blockchain and other tech verticals.

Get in touch

+49 800 0001393

Address

Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany

Work time

Monday-Friday 09:00-17:00

See what our clients say about us

Read about PRLab’s success stories
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in Munich
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our Public Relatins firm
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm in Munich
    Morten Kvam
    CEO, Skogluft AS
    4/4
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in Munich
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our Public Relatins firm
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm in Munich
    Morten Kvam
    CEO, Skogluft AS
    4/4
Tech public relations icon

PR for tech companies

We specialize in tech PR for startups & scaleups
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Internal comms

Internal communication services for corporates
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SEO services

Rank higher and increase your organic traffic
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PR funding

Helping you secure funding from investors
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Media training

We train teams to understand the full media landscape
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Digital PR agency

We apply core PR principles to a digital context

PR Agency in Munich

Visit our office in the heart of Munich
Experience the charm
Lively environment
Innovation hub

Experience the charm of Munich

Originating from the neighbouring Netherlands, and well-versed in cultural expansion and understanding, PRLab is equipped to dive into the heart of Bavaria - the German city of Munich.

With our offices located in a central location, we’re able to experience the rich atmosphere and even richer culture of the third biggest city in Germany. This also enables us to adapt our work to fit the local German PR market - to tell stories that are to the likes of the public.

Lively environment

Our team of German PR experts excel at balancing a highly effective working environment with the social neighbourhoods that provide a context for taking the edge off the day. Visiting Munich? Take a moment to visit our office and share a coffee with us!

One of the majors innovation hubs

We aim to make it as convenient as possible for our PR team to provide solution-based PR strategies for the German market, which is why we expanded our offices across borders. We also aim to best serve your unique PR needs. With us, your business can thrive internationally and expand, while easily localising your news to match the market you strive to enter.

Logo of Unifonic, client of our PR agency in MunichLogo of Wayflyer, client of our PR firm in MunichLogo of Chargebee, client of our media relations agency in MunichLogo of TomTom, client of our strategic communication firm in MunichLogo of meltwater, client of our PR services in MunichLogo of Recruitee, client of our PR in Munich

When in Munich

When visiting our PR agency in Munich, also take a moment to discover what leisure activities the city has to offer:
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Visit the 17th century garden, Hofgarten - built in the style of an Italian Renaissance garden
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Behold the beautiful artwork of St. Peter’s Church
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Watch the surfers at Eisbach Wave
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Witness the glory of Munich Residenz: One of the finest palace museums in Europe

FAQs

Some answers for the most common questions about PR in Munich

Why trust our PR agency in Munich?

We recognize the uncertainty startups operate in. Our expertize and experience in the German market set us apart from our competitors. We value transparent partnerships, which is our objective. A long-term PR partnership is based on transparency. A good partnership depends on open discussion, frequent reports, and reviews.

What are the specifities while doing PR in Munich?

We have a profound understanding of the German media market and its exclusive nature. While social platforms are becoming increasingly popular in other countries, traditional news broadcasters are still dominant in the German media market. As a result of our understanding of the market, we are well-positioned to help companies gain a competitive advantage. Furthermore, we provide a media perspective that emphasizes the strong work ethic that supports innovation and progress.

Is PRLab a Munich-based PR Agency?

We are based in Munich! We strive to be available to answer questions and clear up confusion. Our team of professionals has experience working in the German media field and understands the industry's nuances. Especially for beginner companies, we understand the struggles and obstacles surrounding their first steps into the industry.

What experiences do we have doing PR in Munich or Germany?

Our PR firm in Munich specializes in tech PR for startups, scale-ups, and corporations in Fintech, HighTech, HealthTech, B2B Tech, SaaS, Corporates, Global, Telecom, Retail, Biotech, and MedTech. Our wide and diverse portfolio contributes to our 360-degree perspective on PR and brand journalism. Our goal is to provide companies with key media coverage, allowing them to expand their reach beyond the local market and reach global visibility. Having extensive experience with German companies and recognizing their needs, our PR team addresses the demands of the German market.

Can you provide examples of successful PR campaigns you have run for clients in Germany?

Bleenco, a no-code platform that delivers AI for real-world solutions in industrial settings, approached us with the need to increase brand awareness, establish media relations, and attract investors. Our response exceeded these needs, positioning Bleenco as an industry leader in the European and American AI services markets. We sent over 300 pitches throughout a six-month collaboration, raised brand awareness, and reached multiple media coverages. We gave selected journalists a demonstration of Bleenco's SaaS platform and granted them access. Additionally, we offered them the chance to speak with the founder to understand the platform's features and functionality comprehensively.

How do you stay up-to-date with the latest PR trends and developments in Munich?

Attending PR conferences and events in the region is part of our research. As part of our commitment to staying up-to-date, we take part in a variety of training and PR initiatives. We don't miss an opportunity to expand our knowledge and frequently organize events inviting partners and experts. Also, we work in an open office environment where news, changes, and questions are often discussed.

What services do we offer?

We offer exceptional media training at PRlab since we understand the importance of brand consistency and how media training can reduce communication crisis risks. We create press releases and media pitches to get your product or service noticed. Further, we can establish a solid brand image that will secure you a strong position in the industry and against your competition, all with the purpose of highlighting your position and place in the market as a thought leader. Being seen as a thought leader elevates your reputation, sales and opinion of your organization. Having established your brand image, we will make sure your company website ranks higher in the Google search engine results, increasing your organic traffic.

Why hire a PR agency and not do "in-house"?

Due to the specificity of the German PR ecosystem, experience and competency that go beyond social media platform orientation are required. Hence, cutting costs from PR by assembling a PR team within a startup or small company is not a promising idea. The traditional German public relations landscape still has dynamic digital traces, and an experienced PR agency can successfully guide your company's efforts.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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PRLab | PR Agency - PR Firm
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