Originating from the neighbouring Netherlands, and well-versed in cultural expansion and understanding, PRLab is equipped to dive into the heart of Bavaria - the German city of Munich.
With our offices located in a central location, we’re able to experience the rich atmosphere and even richer culture of the third biggest city in Germany. This also enables us to adapt our work to fit the local German PR market - to tell stories that are to the likes of the public.
Our team of German PR experts excel at balancing a highly effective working environment with the social neighbourhoods that provide a context for taking the edge off the day. Visiting Munich? Take a moment to visit our office and share a coffee with us!
We aim to make it as convenient as possible for our PR team to provide solution-based PR strategies for the German market, which is why we expanded our offices across borders. We also aim to best serve your unique PR needs. With us, your business can thrive internationally and expand, while easily localising your news to match the market you strive to enter.
We recognize the uncertainty startups operate in. Our expertize and experience in the German market set us apart from our competitors. We value transparent partnerships, which is our objective. A long-term PR partnership is based on transparency. A good partnership depends on open discussion, frequent reports, and reviews.
We have a profound understanding of the German media market and its exclusive nature. While social platforms are becoming increasingly popular in other countries, traditional news broadcasters are still dominant in the German media market. As a result of our understanding of the market, we are well-positioned to help companies gain a competitive advantage. Furthermore, we provide a media perspective that emphasizes the strong work ethic that supports innovation and progress.
We are based in Munich! We strive to be available to answer questions and clear up confusion. Our team of professionals has experience working in the German media field and understands the industry's nuances. Especially for beginner companies, we understand the struggles and obstacles surrounding their first steps into the industry.
Our PR firm in Munich specializes in tech PR for startups, scale-ups, and corporations in Fintech, HighTech, HealthTech, B2B Tech, SaaS, Corporates, Global, Telecom, Retail, Biotech, and MedTech. Our wide and diverse portfolio contributes to our 360-degree perspective on PR and brand journalism. Our goal is to provide companies with key media coverage, allowing them to expand their reach beyond the local market and reach global visibility. Having extensive experience with German companies and recognizing their needs, our PR team addresses the demands of the German market.
Bleenco, a no-code platform that delivers AI for real-world solutions in industrial settings, approached us with the need to increase brand awareness, establish media relations, and attract investors. Our response exceeded these needs, positioning Bleenco as an industry leader in the European and American AI services markets. We sent over 300 pitches throughout a six-month collaboration, raised brand awareness, and reached multiple media coverages. We gave selected journalists a demonstration of Bleenco's SaaS platform and granted them access. Additionally, we offered them the chance to speak with the founder to understand the platform's features and functionality comprehensively.
Attending PR conferences and events in the region is part of our research. As part of our commitment to staying up-to-date, we take part in a variety of training and PR initiatives. We don't miss an opportunity to expand our knowledge and frequently organize events inviting partners and experts. Also, we work in an open office environment where news, changes, and questions are often discussed.
We offer exceptional media training at PRlab since we understand the importance of brand consistency and how media training can reduce communication crisis risks. We create press releases and media pitches to get your product or service noticed. Further, we can establish a solid brand image that will secure you a strong position in the industry and against your competition, all with the purpose of highlighting your position and place in the market as a thought leader. Being seen as a thought leader elevates your reputation, sales and opinion of your organization. Having established your brand image, we will make sure your company website ranks higher in the Google search engine results, increasing your organic traffic.
Due to the specificity of the German PR ecosystem, experience and competency that go beyond social media platform orientation are required. Hence, cutting costs from PR by assembling a PR team within a startup or small company is not a promising idea. The traditional German public relations landscape still has dynamic digital traces, and an experienced PR agency can successfully guide your company's efforts.
