PRLab | PR Agency - PR Firm

PR Agency in Stockholm
Sweden

We are an award winning PR agency in Stockholm, Sweden. We deliver a range of PR services, including PR funding, digital PR, crisis communications, media training & SEO. Our PR company in Stockholm specializes in Tech PR for startups & corporations - operating in Fintech, SaaS, Financial, Blockchain and other tech verticals.

Get in touch

+46 8 446 830 00

Address

Torsgatan 2, 111 75 Stockholm, 111 23 for Boxes, Sweden

Work time

Monday-Friday 09:00-17:00

See what our clients say about us

Read about PRLab’s success stories
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in Stockholm
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our Public Relatins firm
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm in Stockholm
    Morten Kvam
    CEO, Skogluft AS
    4/4
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in Stockholm
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our Public Relatins firm
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm in Stockholm
    Morten Kvam
    CEO, Skogluft AS
    4/4
Tech public relations icon

PR for tech companies

We specialize in tech PR for startups & scaleups
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Internal comms

Internal communication services for corporates
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SEO services

Rank higher and increase your organic traffic
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PR funding

Helping you secure funding from investors
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Media training

We train teams to understand the full media landscape
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Digital PR agency

We apply core PR principles to a digital context

PR Agency in Stockholm

Visit our office in the heart of Stockholm
Enjoy
Norrsken House
Talk over coffee
Meet our team

Enjoy Stockholm

With a well-balanced relationship between history, urbanised neighbourhoods and nature, our PR agency in Stockholm gets to enjoy the dreamlike scenery of Stockholm.

Located inside Norrsken House

Located inside Norrsken House, our team of Swedish PR experts are exposed to the vibrant, innovative and fresh energies that young entrepreneurs and innovators bring with them to the office. Just what we need to keep our dynamic business culture up-to-date. Not to mention, Norrsken House is filled with indoor plants - just what we love at PRlab. The stimulating environment helps us to channel our creativity into the work we deliver our clients!

Talk over coffee

From our PR firm's prime location in Stockholm, we're able to maintain a balance between working in a highly effective office space and unwinding in a social neighbourhood. In addition, our Swedish and international clients can easily access our office for corporate meetings or a talk over coffee.

Meet our team

Our office in Sweden is characterised by our agile team of Swedish PR experts who aim to serve the Nordic countries with solution-based PR strategies. This way our PR agency in Sweden helps to grow your business.

Logo of Unifonic, client of our global PR agency in StockholmLogo of Wayflyer, client of our international PR firm in StockholmLogo of Chargebee, client of our global media relations agency in StockholmLogo of TomTom, client of our strategic communication firm  in StockholmLogo of meltwater, client of our public relations agency  in StockholmLogo of Recruitee, client of our international PR services in Stockholm

When in Stockholm

When visiting our PR agency in Stockholm, also take a moment to discover what leisure activities the city has to offer:
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Explore Old Town Stockholm: Gamla Stan and Unwind in the Royal National City Park
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Visit the pleasant cafés, restaurants, snack-bars, and hotels of Djurgården
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Boat Tour: Relax and cruise around the city in summer
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The National Museum of Fine Arts is a must visit!: Nationalmuseum

FAQs

Some answers for the most common questions about PR in Stockholm

Why trust our PR agency in Stockholm?

As a result of our rich experience in the Swedish market, we provide our clients with an adaptable approach that meets their needs. Due to our extensive knowledge of the Swedish PR landscape, we secure high-quality press coverage and deliver results above our client's expectations. Success and results require time, and a key factor that makes our practices exceptional is that we address our client's questions and concerns through our reports. Transparency in our plans, efforts, and practices contributes to a trustworthy partnership. Because trust is a continuous process and not a one-time achievement, we invest in it continuously.

What are the specificities while doing PR in Stockholm?

The Nordic region has a dynamic public relations and marketing sector, and the Swedish PR industry has achieved great success and international visibility. There is a reason for this: Swedish businesses place a high value on a well-considered brand reputation with regional appeal. Digital PR heavily extends its influence around the world, and Stockholm highly emphasizes this change. As traditional PR approaches fade, digital PR has taken over the PR stage, including social media and online news.

Is PRLab a Stockholm-based PR Agency?

We have an office in Stockholm, and we believe that on-site PR meetings with our clients strengthen bonds, builds trust, and help us remain focused on the Swedish market. We believe that we can achieve significantly greater progress when we are available on-site for our Nordic clients. For this reason, we happily welcome our clients for meetings, consultation sessions, and coffee breaks at our well-connected Stockholm office.

Can you provide examples of successful PR campaigns you have run for clients in Stockholm?

PRLab was approached by Happeo, the social intranet and collaboration platform, to launch funding news on a global level. Our efforts were coordinated according to the appropriate time to ensure everything was prepared in detail around the launch. To achieve the target goal on a global scale, our team researched competitors, media, and journalists in-depth. From four different perspectives, we composed four contrasting pitches. To provide the best coverage for Happeo, we selected only journalists and media companies that would provide the right and most beneficial coverage. Our efforts resulted in over 60 pieces of coverage landing in markets worldwide, with an online readership of over 279 million and a coverage view rate of over 300,000.

How do you stay up-to-date with the latest PR trends and developments in Stockholm?

PRlab heavily relies on community and communication in terms of PR and marketing. We research and attend marketing and PR events, host gatherings with colleagues from the field, and discuss upcoming changes and trends openly. In addition, we monitor social media to make our observations and conclusions in advance with the possibility of predicting upcoming ruptures. Due to the industry's dynamic nature, we recognize the importance of staying up-to-date with trends, ruptures, and changes in the event flow.

What services do we offer?

Through our understanding of the digital dynamics within the Swedish PR industry, we enable our clients to stay on top of social media trends and changes. As a result of our PR services, our clients secure an exceptional position in the markets where they operate and become well-known in their respective fields as critical thought leaders. We directly help our clients' by informing investors about the latest product and service launches and capturing their attention through well-timed media pitches and compelling press releases. Search engine optimization is another area in which we specialize so that our clients can discover their websites on the first Google results page.

Why hire a PR agency and not do "in-house"?

Brand representation should be a priority since it introduces the company prior to its services and products. In light of the high cost of the consequences, relying on experimental PR approaches should not be an option. As well as guiding the company through the PR chaos, a PR agency can also monitor the progress of the efforts. In short, a PR agency can enable businesses to focus on their operations while professionally handling their brand representations.

What experiences do we have doing PR in Stockholm or Sweden?

PRLab has already built a name within the Swedish PR market, and we have worked with recognizable companies within the tech industry. Our branch in Stockholm specializes in Tech PR for startups, scale-ups, and corporations - operating in Fintech, HighTech, HealthTech, B2B Tech, SaaS, Corporates, Global, Telecom, Retail, Biotech, and MedTech. Providing professional PR support to companies we work with is possible thanks to our diverse portfolio, which expands our knowledge, methods, and client reach. As a result of our extensive experience and a strong network of Swedish media newsagents and journalists, we can provide our clients with the necessary press coverage.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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PRLab | PR Agency - PR Firm
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