Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.
We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.
Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.
Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.
As a tech startup, you want growth, which we deliver. We can help you position your brand, persuade your customers, and create meaningful, memorable moments with your customers. We help clients cultivate narratives with audiences, improving brand recall and sales.
The USA is home to an overwhelming number of 24/7 news channels; however, it’s also where social media is more trusted than TV channels by some audiences. Customers in the USA can quickly spot insincerity and have no issues taking their views online to social media. Some industries are heavily regulated, especially in sectors like healthcare and finance, which demand strict adherence to federal laws. The USA is a big market, and most industries are saturated with competitors, so your customers have a lot of choices. So, each campaign needs to stand out and achieve cut-through.
Yes, we have an office in Austin, Texas, Amsterdam, Stockholm, and Munich. Our clients in the USA include Realoq, Bear robotics, and MovableType.ai.
The USA has a goldmine of sources to stay up to date with what’s going on. Some of the things we do include monitoring reputable industry publications and websites. We subscribe to newsletters, and when relevant, we participate in online PR forums and communities. We follow key influencers on social media platforms and engage in continuous networking with PR professionals. For the industries we operate in, we attend relevant conferences in Europe.
We do all things PR, online and offline. We help clients understand the media landscape by providing media training. Providing a complete strategy, we help clients create a brand story, engage with relevant audiences, and convert prospects into customers. We can also help optimise your SEO by leveraging your press releases, giving you a boost in Google rankings.
When deciding to build an in-house PR team vs hiring an external agency, it’s important to note that you only get one chance to make a first impression. We have extensive connections in your industry and can make a big impact with a smaller budget.
We’re great at PR; in fact, we’ve won awards. We know your industry as we have built strong relationships with media owners, journalists, and community professionals over years of working on client accounts like yours.