Content Marketing Agency and Strategies

There is more to marketing than simply pumping out a message to a wider audience - it is about creating a narrative and vision of your brand that positions you as a leader in your industry. This is achieved by creating relevant and engaging digital content and is a key element for startups and scaleups. PRLab is the content marketing agency specialising in modern, innovative, and effective content marketing strategies.

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What is Content Marketing?

There are a lot of misconceptions about what content marketing strategy is and how it works. 

Simply put, it does not just describe or try to sell the products of the company, but instead offers high-quality information on a consistent basis.

How you manage your written, visual and downloadable media to deliver this goal is your content marketing strategy. With the integrated approach of PRLab, you can build customer loyalty by increasing brand awareness and growing your authority.

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Consistently producing engaging and informative content is essential to gain an edge in a competitive marketplace. Without it, marketing is useless, and it will be impossible to distinguish yourself from other businesses. This is why you need to invest in an effective plan to deliver media that is tailored to your target audience.
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Why is content marketing important?

At PRLab, we will focus on shifting your PR approach from reactive to proactive, so we don't wait for news to happen, we make them happen.

We have developed our own way of achieving regular coverage at tier 1 outlets for your brand. We regularly work with startups and scale-ups in the tech industry and are well informed about its media landscape. Our portfolio consists of collaborations with some of the fastest-growing scaleups in the world, including Recruitee, 3DHubs, Bloomon, Impraise, Siilo, Chargebee and more.

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We know that PR is different for startups and scale-ups in the tech industry and requires a unique, proactive approach. We are therefore ready to create custom-made strategies for every company. So far, not only did we get our clients featured in renowned publications such as Forbes, The Financial Times, TechCrunch, VentureBeat , Wired, and others, but we also helped them to come up with long-term strategies that greatly increased their visibility among their target audiences and become thought leaders.

How Does a Content Strategy Work?

At PRLab, we customise each strategy specifically to the client and their corresponding needs. 

We start by formulating an integrated PR strategy according to your objectives. This includes in-depth research on your competitors, salient media coverage, and the history and trends within industry to devise a content marketing plan. This is necessary so we can create uniquely crafted messages aimed for your industry and your audience that will communicate your core purpose and brand value.

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This is how content marketing works, by creating consistent messaging across all relevant and effective media channels. We coordinate the content that you have as well as create it for you, ensuring that it is relevant to your business, industry, and most importantly your target audience. The articles, press releases, and social media posts all have the same theme based on the elements unique to your business and its place within your industry.

An essential goal of content marketing is thought leadership. Thought leadership is accomplished through consistent, reliable, and relevant messages coming from you and shared across relevant media channels. Your potential customers will value that information and see you as an authority and a trusted source in your field. It is also important that you are catering to your audience. We create media that is not about the brand, services, or your product, but rather about your audience and what they care about.
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The advantages of our content marketing strategy

Creates content that targets your specific audience
Answers the questions that your potential customers have
Builds brand loyalty
Boosts your SEO and thought leadership strategy
Makes you stick out in a saturated crowd

The content marketing process

1

Business analysis

The first step is for us to understand your brand, what are your core values, mission and purpose? Which target audience is your priority and what content would fit their persona? 

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We look at how any previous content can be leveraged, updated or built upon in order to dive into what is unique about your brand and align your business vision with a content vision. We conduct a competitor analysis to see what content is successful in your industry. This is because ultimately the aim of content is to convert users into loyal brand advocates by engaging them and helping them make the decision to become a customer or client.

2

Develop the content plan

The next step is to agree upon a content plan, which will be informed by our business analysis. Understanding the target audience will give an indication of what content would be appropriate to communicate with them

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We create a content calendar that will indicate how much content will be created and deadlines for it. We will also agree upon some KPI's such as increased brand awareness, engagement and conversions.

3

Work dynamic

At PRLab we pride ourselves on our agility and flexibility. We work in the fast-paced world of startups, and we know each company has their own speed. 

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As mentioned, we collaborate to create a content calendar that is suited to your time schedule. According to your needs we will move from developed insights, into content ideas. These ideas will be turned into initial drafts, and then with your feedback will be approved and published. We are open to using the communication channels implemented by your organization.

4

Conduct research

As with many things, event organization is thought to be simple, but it actually has many moving parts and requires a lot of attention and studying. 

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If carried out successfully events management can have many benefits, from increasing your brand’s professionalism, awareness, and loyalty, to being seen as an authority in your industry.

5

Publish

With the final version of the content approved, it can now be published! When putting content online it's important to ensure it is consistently communicated across all your platforms such as Facebook, Twitter and Linkedin.

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As a PR agency, we can also help you land coverage on other websites in the form of guest blogging, allowing you to become a contributor to your industry.

6

Measuring success

Once the content is online, we make sure to measure its success. This allows us to make an informed decision about moving forward with content, if it works well or if we need to adjust.

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We look at such factors as website traffic, conversion rate, engagement from social media, return rate and SEO performance.

We deliver

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SEO Copywriting for Blog Articles

We can produce consistent articles in a voice suited to your brand that will communicate your core values and provide relevant information for your audience. Our content is informed by the best SEO copywriting techniques to ensure your website has competitive SEO performance.
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Industry report

PRLab crafts clients strategic industry reports containing novel insights and industry analysis. We help clients own their niche, their industry, and the moment to become thought leaders - accelerating growth and edging out the competition.
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E-Books & Whitepapers

We compose ebooks and whitepapers full of key insights that will attract leads to your business. These high-quality publications are created by our specialist writers and will engage and nurture your audience, driving them down your marketing funnel.
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External & Internal Branding Assets

At PRLab we are experienced at working with startups in many different industries, and can produce all the branding assets you need to communicate your core values to your audience and to employees within your organization.

Case Studies

Click on the logo below to access the case study

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Logo of Office App, client of our content marketing agency in Amsterdam
Logo of Recruitee, client of our content marketing services
Logo of Bomberbot, client of our content marketing company in the Netherlands
Logo of Techleap, client of our content creation services
Logo of Halve Maen, client of our b2b content marketing
Logo of 3d Hubs, content marketing client of PRLab
Check all our clients
Logo of Office App, client of our content marketing consultancy services

Office App

Bringing a Happy Office Life
Office App was founded by Iain Thompson in 2015 with the vision of seamlessly connecting employees to their office space for optimal productivity and enjoyment. The vision started small and has now grown to in 10 different countries all across Europe. The platform has completely changed the way work environments are built and utilized, optimizing the work-life flow.
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Logo of Recruitee, client of our content marketing agency services

Recruitee

Powerful Software that makes hiring easy
Being a solution to a serious problem for companies, Recruitee began growing quite quickly and before they knew it they were internationally successful with major clients like Starbucks, Toyota, and Vice. At the point they became one of the leaders in industry, they realized it was time for their voice to be heard.
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Logo of Bomberbot, client of our content marketing solutions

Bomberbot

Digital skills for 21st century kids
Bomberbot and PRLab worked together on an integrated approach to reduce the challenges Bomberbot was facing. Offering a digital learning tool for children is a great idea, but educating the audience about the product and its benefits is tough. A content focused approach designed by PRLab allowed Bomberbot to increase website visitors along with the total number of sign-ups.
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Logo of Techleap, client of our content marketing for startups services

Techleap

Top notch content to become a point of reference
Enter Techleap.nl. They were given a government mandate in 2019 to quantify and accelerate the development and advancement of the tech ecosystem of the Netherlands. To do this, Techleap has instituted programs and initiatives to break down impediments, and gain access to talent, capital, and knowledge.
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Logo of Halve Maen, client of our content marketing for tech companies

Halve Maen

Helping Those Who Help Others Take The Big Leap
Halve Maen wanted to further encourage and support Dutch entrepreneurs thinking of expanding to the US by sharing best practices, challenges and tips from those who have already taken the leap. With a community of entrepreneurs ready to share their stories, they commissioned PRLab to gather the information and create engaging content for their target audience.
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Logo of 3D hubs, content marketing client of PRLab

3D Hubs

Rebranding niche tech for a wider audience
3DHubs, now known as Hubs, 3D prints custom parts for companies around the globe. As a very technical service, it was the job of PRLab to communicate their value. Through thought leadership and specialised media content, we gained them wide coverage and re-told their story to a wider audience.
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    What is content marketing?

    Content marketing strategy is how you manage your consumable media in a way that builds loyalty to the brand. PRLab accomplishes this by tailoring each strategy specifically to the client’s business goals. A good practice is to have a consistent message.

    By being consistent over all of your communication platforms and ensuring that all your different types of content are consistent with the same theme and communicating the same message, your target audience will learn to see you as a leader in the industry and you will gain value as a source of trustworthy information. Your authority is cemented by this high-quality communication, and PRLab use the best practices that focus on shaping your business into a thought leader.

    Which are the best practices in content marketing?

    The best practices of content marketing are those that build loyalty to the brand. This is done by providing high-quality content that is specifically tailored to your business’s image and goals. Consistent messaging is absolutely key in reaching and developing potential customers as it communicates the value of your business. By educating your audience, ensuring their awareness of your business’s and industry’s processes will make it easier to translate this value into sales and accelerate your growth.

    Your articles, press releases, and social media posts must all have the same theme based on the elements unique to your business and its place within your industry. This is how consistency will give your company inherent value by making it a trustworthy source of information and position you as a thought leader.

    What does a content marketer do?

    A content marketing specialist is responsible for creating case studies, research, tweets, blogs, videos, white papers, checklists, infographics, emails, letters, webinars, presentation, web copy, and plenty of other creative forms of communication.

    They plan what media should be shared with target audiences to convert them into paying customers or loyal clients. They essentially helps you tell the story of your brand through various means, with the goal of communicating your value to your audience. At PRLab our specialists work as an extension of your team. They create media that is relevant to your business goals and to your audience, and think of creative ways that this material can reach them.

    How does content marketing work?

    Simply put, content marketing increases customer loyalty. It creates relationships with your potential and existing customers, which in turn increases their trust towards your business. When your audience trusts your business and your services they will know what to expect, will be familiar with the process, and they are more likely to opt-in and do business with you.

    It has the potential to increase your sales and accelerate your growth. Research shows that investing in content marketing over paid advertisements is actually a smarter investment, as it generates more traffic and by building trust and loyalty, more returning customers.

    Why invest in content marketing?

    Content marketing is important because it answers your audience's questions. When utilized properly, you will build trust with your audience, improve your conversions, connect with your customers, and ultimately, generate leads. In today's digital age customers expect high-quality, consistent media from their favorite brands, so it is essential to be engaging.

    By sharing something with customers and giving them an opportunity to react, you are involving customers with the brand and making them feel understood and valued. By telling a story through your content, people will develop a personal attachment to your brand, and you can inspire the emotions you want associated with your brand.

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