Graphic Design Services

Tell your story the way you want to. From your branding assets to videos and industry reports, PRLab efficiently delivers creative graphic design work that is cost-effective and always adapted to your brand’s style, ensuring a consistent, professional image for your company.

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Graphic Design from Amsterdam to the world

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What is graphic design?

Graphic design is a process of visual communication and problem solving through imagery. It encompasses a myriad of visual cues, such as typography, iconography and illustrations, but also considers the hierarchy of these images. By considering structure and layout, graphic designers optimize information visually to enhance the user experience.

The goal of graphic design is to marry beauty with usability. You want your content to be both pleasurable and usable, as this will communicate your brand effectively and ensure engagement. Having your brand reflected consistently in your logo, videos, websites and other visual content builds trust among consumers as you increase your brand recognition.

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Why is graphic design important?

Graphic design is a big part of public relations and it is important because it uses visuals to effectively communicate your brand to its users. While other departments of PRLab help you develop strategies for building brand awareness, they need graphic design as their teammate to be effective in their mission. This is because consistent, high-quality graphic design will create a distinct identity for your business, and communicate the value and messages of your brand in a way that is enjoyable for your audience. Simply put, people will associate with a brand that looks good, because it makes them feel good.

With everyone consuming media online and on screens, successful public relations strategies are truly unimaginable without this visual element. Humans form opinions in a matter of seconds so simply looking good means you can create a positive impression in your consumers from the very start. You will be perceived as more credible and trustworthy and will stand out in the consumer’s mind at the point of decision making.

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Trust our creative graphic design

Getting a fresh perspective on your brand is always a good idea, and our graphic designers can provide just that. They are experienced, efficient and of course - creative. By listening to your story and understanding your vision we adjust our work to your needs and ensure you are delivered the most appropriate design solutions.

You can trust our graphic designers because their work is informed by PRLab’s integrated approach to PR. We spend a lot of time working closely with our clients to understand their objectives and develop strategies that focus on building your brand awareness and brand authority.

With graphic design going hand in hand with your PR strategy, we make sure that your designs not only stand out, but tell your story in an engaging way. Graphic design is like the clothing for your brand, and we make sure you are the best dressed. We achieve this with our own experienced team but also in collaboration with other companies in Amsterdam.

Our design work

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How does our Graphic Design process work?

At PRLab our process is simple but effective. Our first step is to understand your brand - the vision, the history, its purpose and its core values. Understanding this means we can deliver a fully personalized design that will be both a beautiful and usable experience for your consumers.

Graphic design elements cannot be inconsistent and the message your brand communicates should not differ across platforms and mediums. This is why we offer logos and illustrations to represent the essence of your brand, as well as designing your ebooks, whitepapers and other branding assets. We pay meticulous attention to detail to ensure consistency, which generates recognition, brand loyalty and thought leadership.

To ensure your message is effectively communicated through this visual content, the rest of our PR specialists also contribute to the process. With our designers working closely with content marketers and PR strategists we can deliver the ultimate integrated communications experience, positioning you as a trendsetter in your industry. By providing a consistent plan across all your communication channels, PRLab ensures all your messages are connected, and you have a strong, unified brand.

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What Graphic Design services do we provide?

As an integrated PR agency we offer high-quality graphic design services from Amsterdam. That does not mean we don’t work outside of the city, we are an international team who are ready to work with you no matter where you are located. Our work will always be completely tailored to your brand and what it represents.

Our first step is to understand your brand and the vision, the history and idea behind it. With this knowledge our graphic designers will deliver a fully personalized, beautiful experience that will tell your story.

Key to this personalization is being flexible and always adapting to you. We can provide a range of media such as motion graphics videos, in-depth industry reports, logos, illustrations and whitepapers, all consistent with your branding. The advantage of working with PRLab is that this these decisions are informed by our team of PR experts.

What characterizes our Graphic Design services?

Our graphic design work is characterized by you. This is because no matter where you are located or the values of your brand we always tailor our work to your business and what it represents. This makes our process effective in delivering you the results you want. By truly understanding your brand, its value, its target audience and its niche we can be flexible in adapting to your needs.

All of the visual media and content we create is considered alongside the rest of our PR strategy, meaning you can rest assured that it will be informed by experts in branding strategy and content marketing.

Our Graphic Design Services

MOTION GRAPHICS VIDEOS

PRLab creates pieces of animation or digital footage with the illusion of motion or rotation, and can combine it with audio for use in multimedia projects to be used across all media channels.

INDUSTRY REPORTS

Based on trending information, we create visually engaging reports that provide an overview of your industry, and communicate the value of your brand.

E-BOOKS & WHITEPAPERS

We create visually appealing ebooks to serve as an extended guide on a topic for a general audience. This can to present problems and provide solutions to them, framing your brand as persuasive and authoritative.

BRANDING ASSETS

We work closely with your business to capture the distinguishing characteristics of your brand, creating logos and illustrations that reflect these features.

Case Studies

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Logo of Halve Maen, client of our b2b content marketing
Check all our clients
Logo of Office App, client of our content marketing consultancy services

Studocu

Coordinating and boosting PR Efforts across Europe
StuDocu, is focused on changing this system. As a platform focused on promoting collaboration in education, they offer a place for students to share study materials with one another. By promoting the circulation of information, students get to learn from other people’s perspective, giving them a pluralistic learning experience.
Read more...
Logo of Recruitee, client of our content marketing agency services

Paazl

Boosting the company’s Visibility amongst the top tier 1 Dutch Media
In 2019, Paazl had some big organizational changes on the horizon, most notably the hiring of a new CEO. They wanted to create media buzz surrounding the announcements, with journalistic attention to the press release. Paazl also wanted to raise the awareness of their brand as well as establish themselves as thought leaders in the e-commerce industry.
Read more...
Logo of Halve Maen, client of our content marketing for tech companies

Halve Maen

Helping Those Who Help Others Take The Big Leap
Halve Maen wanted to further encourage and support Dutch entrepreneurs thinking of expanding to the US by sharing best practices, challenges and tips from those who have already taken the leap. With a community of entrepreneurs ready to share their stories, they commissioned PRLab to gather the information and create engaging content for their target audience.
Read more...
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    What is Graphic Design?

    Graphic design is the process of creating artistic visualisation for printed an electronic media. Under this broad definition there are many forms of content created, such as logos, typographies, magazines, posters and webpage interfaces. It is an ever-evolving visual manifestation of your brand’s messages and communication. In today’s digital age graphic design is incorporating techniques from user experience design, a process in which products are created that provide meaningful and relevant experiences to the users. This ensures content not only engaging and informative but also intuitive for the user. Whatever your brand does, it will need to communicate its message to its audience through visual cues.

    What type of graphic design services we provide?

    PRLab provides a range of professional graphic design services that are catered to your requests, suggestions and remarks. Our team has a strong knowledge of art techniques, creative software tools, the publics expectations for visual communication and of course, are up to date on the latest design trends and innovations. Whether it is a logo or industry report or a fresh new revamp for your brand, PRLab can be of service.

    Our graphic design process: how does it work?

    Our graphic design works as a multi-stage process that first focuses on becoming familiar with your unique story before providing visual elements that correspond to and communicate the essence of your brand. We take an individual approach with each client, driven by a strong sense of responsibility to produce high-quality work that is above all, creative.

    We value our client’s full involvement in the process of implementing new design solutions and we are here to work together through the entire experience. We also work together with our PR specialists to ensure that all the content we create fits your brands narrative and is optimized to communicate your messaging effectively.

    Why trust PRLab?

    You can trust PRLab because our graphic design work is made to reflect our integrated PR strategy. Each client we work with is carefully examined by our team of experienced strategists, which ensures a deep understanding of your brand. This collaboration between our communication design departments means our creative visual ideas truly reflect the essence of your brand and communicate your message effectively.

    We are based in the heart of Amsterdam, a city brimming with diversity and creativity. Being surrounded by innovative trends inspires us to deliver the best design and by extension PR services possible. We have already created great designs for many other reputable clients in the city and beyond.

    Why graphic design is important?

    Graphic design is a big part of public relations and it is important because it uses visuals to effectively communicate your brand to its users. While other departments of PRLab help you develop strategies for building brand awareness, they need graphic design as their teammate to be effective in their mission. This is because consistent, high-quality graphic design will create a distinct identity for your business, and communicate the value and messages of your brand in a way that is enjoyable for your audience. Simply put, people will associate with a brand that looks good, because it makes them feel good.

    With everyone consuming media online and on screens, successful public relations strategies are truly unimaginable without this visual element. Humans form opinions in a matter of seconds so simply looking good means you can create a positive impression in your consumers from the very start. You will be perceived as more credible and trustworthy and will stand out in the consumer’s mind at the point of decision making. Graphic design makes sure that your content online is engaging as well as informative, so helps convert your traffic into sales.

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