Growth Hacking Agency in Amsterdam

Through our step by step process of identifying performance indicators, PRLab turns your data into ideas that can be executed to quickly produce growth for your company. With data and analytics driving the marketing strategy, you can rest assured that PRLab your audience, your value and how you can capitalize on your successes.

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What is Growth Hacking
Why is growth hacking important
Why trust our growth hackers
The Process
Growth Marketing for Startups
Growth Marketing Ideas for Startups
What is Growth Hacking

About Growth Hacking

What is Growth Hacking?

Growth hacking is a relatively new process that has earned idolization from around the globe and become the go-to method for growing your startup. Despite its popularity, the industry has been hesitant in defining the concept as it is still a novel idea. This contemporary process has grown into a very prominent field. Its goal is to acquire as many users as possible in a short period of time or with a limited budget while still considering customer retention.

Why is it important?

It is a veritable tool in the arsenal for scaling startups. It is a marketing strategy that requires iterations and sometimes it can seem to be a truly tedious process. But there are some advantages. It allows us to rapidly turn ideas into realizations - lightning quick manifestations of tactics that enable businesses - especially startups - to test and iterate on their successes.

One of the main perks is that it is predicated upon comprehensive analytics. And that is why it will not only help you understand what is working in your marketing tactics, but it also helps a business translate the critical audience data so that they can correct strategies that drive in more traffic and the right traffic to bring in money. Startups and scale-ups can all benefit from effective growth hacking services.

Whay trust our growth hackers?

Only ideas that are executed can help you grow. At PRLab, we help you create a consistent and clear brand story, but we also help you with data-driven marketing execution, through clear processes and customer-centric decisions. We know the tricks for growth hacking for startups. The goal of our strategy is to acquire as many users or customers as possible while being doing so organically and saving you as much money as possible.

At PRLab we make it easy for you to find a growth hacker for your startup who will help your business with our services. Strategies are project-based but here are different ways that we can implement growth hacking to your business structure: We help you hone your CRO (Conversion Rate Optimization), using up to date and modern analytics / Traffic Analysis; How best to reach your target audience / Customer Profile (ICP); Lead nurturing; Retention; Branding & PR.

The Growth Hacker Process

There are several phases for growth hacking in order to reach your target audience.
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Idea prioritization & structuring

Essentially, growth hacking is about collecting all of the ideas that live within the organization. So, in this stage, we reframe those ideas into hypotheses and begin asking the questions that we ultimately want to find answers for. It is all about the fast execution of ideas and knowing how to prioritize the ideas with the most potential. Once we have identified what ideas that we want to prioritize for your business, we move straight onto building a structure to test these experimentations, and ultimately, the expected turnout.

It’s necessary to run experiments that will result in valid insights, and to do this properly you need effective prioritization and structuring.

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Defining the experiment

The second phase of a fine-tuned strategy in growth hacker marketing includes the critical attempts to define the experiment that is to be tested. In this stage, we define what the MVP (Minimum Viable Product) for the idea would look like, and how it could be tested. This includes identifying how an experiment can test an idea and then deliver valid results.

We first test a certain segment, on a smaller scale, and measure its success; an MVP is a small way to test an idea, try it out at a small scale, and then determine if that idea can subsequently work on a larger scale.

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Defining metrics & success factors

The third phase of any growth hacking marketing strategy is to define the metrics in question and measure the successes. We define the metric on what we want to measure the experiments with. This requires an understanding of the data that can be measured, as well as obtaining relevant data for any given experiment.

In growth hacking, and the implementation of a solid strategy, this step is primarily seen as the critical measuring process of the different successes or failures from the experiments. If we see that our value proposition is good, then we can therefore see a direct correlation to potential successes.

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Analysis & iteration

The fourth phase is all about analysis and iteration. We run experiments for a duration of 1-3 weeks, along with whatever else might be appropriate for the experiments being run, and then we analyze all of the outcomes. It’s important to be constantly measuring the success of each idea in metrics, conversions, etc. If the idea was not a success, this is the stage where we re-evaluate and re-structure as needed to achieve better results.

The iteration of ideas is a typical outcome and we are always working on how to make ideas and executions better. Listening to feedback is a must for any agency.

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Final analysis

In the final phase of our growth hacking strategy, we deliver our clients a final and comprehensive analysis. In this phase, we analyze the results of the growth hacking services and begin concluding the findings.

An important question that we ask ourselves in this step is - how can this idea be translated into a real product, campaign, messaging, etc? Basically, it is all about acquiring tangible deliverables from all of the experiments and tests run around an idea. The entire process, from phases one through five, is geared towards making an idea turn into a reality, and this final step is about making that reality ready for action.

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How do we achieve this?

Growth Hacking means to be able to quickly execute ideas. We enable companies to execute with high-speed by providing them with insights into their marketing funnel and identifying the performance indicators that drive growth. Our company integrates this with:
Inbound marketing and lead nurturing
Performance Marketing (Google Adwords, Facebook Ads, Linkedin Ads)
Marketing automation: setting-up easy to use nurture flows and campaigns
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    Logo of Bomberbot, client of our growth hacking agency in Amsterdam.
    Logo of Koelnmesse, client of our growth hacking services.
    Logo of Bomberbot, client of our growth hacking firm in Amsterdam.


    Digital skills for 21st century kids
    Bomberbot and PRLab worked together on an integrated approach to reduce the challenges Bomberbot was facing. Offering a digital learning tool for children is a great idea, but educating the audience about the product and its benefits is tough. A content focused approach designed by PRLab allowed Bomberbot to increase website visitors along with the total number of sign-ups.
    Logo of Koelnmesse, client of our growth hackers in Amsterdam.


    Germany’s 3rd biggest trade fair
    We immersed ourselves in the target audience to understand what they really want to see on social media. After identifying three main content pillars, we consistently played on these pillars on our social channels. By selectively adding paid media to the mix, we were able to create 3-5x as much organic reach for our posts as the industry average.

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    What is growth hacking in digital marketing?

    Before opening up the discussion about growth hacking services, it’s important to identify what is it. Growth hacking is a process of reaching business growth by means of innovative marketing tools and up to date data strategies. Importantly, growth hacking is based on continuous experimentation of different business growth strategies across various marketing channels. The key goal of a growth hacker is to reach long term and sustainable business growth in a cost-effective and timely manner.

    Growth hacking is often associated with digital marketing due to the fact that growth hacking process includes adaptation of digital marketing strategies, which are aimed at extending your existing customer base. Overall, the strong focus on business growth, innovative tools, rapid customer acquisition as well as cost minimization can be considered the core elements of growth hacking.

    Today growth hacking is widely used mainly by startups and scale-ups. However, larger businesses also often choose to launch their own growth hacking processes in order to update their current business strategy with new sustainable solutions.

    What does a growth hacker do?

    Moving on to what growth hackers do as their daily working tasks, it’s important to mention that being a growth hacker requires both a strong analytical and creative mindset. Well-developed analytical skills allow a growth hacker to fully explore the aspects of a company's current business strategy that need to be improved in accordance with features of a specific market, while creativity boosts the chances of rethinking an existing marketing strategy and transforming it into something exclusive and outstanding.

    Basically, growth hackers are focused on testing up to date growth strategies in order to investigate their impact on the company’s business potential and in the end prioritize the most suitable one. A highly experienced growth hacker is capable of taking fast decisions with regard to outlining growth priorities, choosing effective customer acquisition strategies, measuring business results and scale business growth.

    Being a growth hacker also entails having strong analytical and creative thinking, which can be explained by the complexity of the overall growth hacking process that includes working with enormous data flows as well as bringing innovative solutions into the company’s business routine.

    Why do startups need growth hacking?

    Although larger companies are also gradually implementing growth hacking in order to renew their business strategies, it is still recognized as the most effective business growth method particularly for startups.

    So why are startups the first ones to seek for a successful growth hacking strategy? The main reason to find a growth hacker for your startup is the fact that, unlike traditional marketers, they prioritize innovative marketing approaches over automated conversion.

    A growth hacker will make sure to try out new strategies, carefully analyze your data and transform it into real-time business growth solutions through unveiling their untapped potential. And, of course, one of the main advantages of exploring growth hacking ideas for startups is their cost effectiveness accompanied with the opportunity of a long term sustainable business growth.

    One of your main goals as a startup is to scale your business and attract as many customers as possible in an affordable way, and developing your own growth hacking strategy can help you accomplish this.

    Growth hacking marketing vs digital marketing: what are the differences?

    Growth hacking is often mentioned specifically in the context of digital marketing, which can be explained by the fact that growth hacking and digital marketing are neighbouring branches with regard to expanding your customer base.

    However, in reality these spheres pursue different objectives, which excludes the presumed interdependence of these processes. To fully understand its essence, it’s important to point out the distinction between growth hacking marketing and digital marketing.

    Digital marketing is aimed at increasing brand awareness as well as the engagement of the audience in order to promote company’s services and products, while growth hacking is focused exclusively on the business growth, which can be enhanced by means of experimenting with various marketing strategies across different channels.

    In other words, growth hacking marketing is the process of adaptation of certain digital and traditional marketing tools, such as content creation, product marketing and advertising to achieve specific business goals and drive sustainable business growth.

    What are the most famous growth hacking examples?

    Although growth hacking is a relatively new field of scaling your business, it has already proven its effectiveness on the example of many companies that have expanded to larger businesses by means of successful growth hacking implementations. Having taken its roots in innovative startups of Silicon Valley, growth hacking continues to be in demand among small-scale as well as larger companies.

    One of the best growth hacking examples is an implementation of ‘Viral Loops’ growth strategy by Dropbox cloud storage software back in 2008. The main outcome of their successful growth strategy was that people stopped being skeptical of storing their documents in the cloud, motivated by free cloud storage trial period as well as attractive discounts in case they share their experience with a friend.

    The power of ‘word of mouth’ helped them to reach 1 million users already by next year. Later, in 2013, the word of mouth also accelerated business growth of Slack messaging platform, when their team put a great effort into delivering the best customer service and responsiveness as their growth strategy, bringing them enormous amounts of new subscribers within a short span of time.

    How does the growth hacking process work?

    Growth hacking is a complex and multifaceted process, which consists of the following key steps.

    First of all, a growth hacker starts his work by performing an in-depth analysis in order to determine potential experimental ideas for developing your own business growth strategy.

    Then, initial data analysis is followed by detailed research of your customers, specifically their needs, expectations, impressions of your products or services and their thoughts on what could be improved.

    One more important stage is to carry out analysis of your main competitors, which will help you to learn more about your strengths and weaknesses. Moving forward to generating growth hacking ideas, a growth hacker tries out new experimental strategies based on collected data as well as previously tested practices.

    The next step is all about prioritizing the most successful experiment among the others, which brings us to one of the key phases of the growth hacking process - execution of the chosen business growth strategy. Finally, it’s crucial to learn from each of your experiments of adapting new business growth strategies. The experience needs to be thought over, no matter if it was a total failure or a huge success.

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