Expert Growth Hacking
Agency in Amsterdam

Through our step by step process of identifying performance indicators, PRLab turns your data into ideas that can be executed to quickly produce growth for your company. 

With data and analytics driving the marketing strategy, you can rest assured that an expert growth hacking agency like PRLab will know your audience, how to communicate your value, and how you can capitalize on your successes.
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What is Growth Hacking
Why is growth hacking important
Why trust our growth hackers
The Process
Growth Marketing for Startups
Growth Marketing Ideas for Startups
What is Growth Hacking
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What is Growth Hacking?

Growth hacking is a relatively new process that has earned idolization from around the globe and has become the go-to method for growing your startup.

Despite its popularity, the industry has been hesitant in defining the concept as it is still a novel idea. This contemporary process has grown into a very prominent field. Its goal is to acquire as many users as possible in a short period of time or with a limited budget while still considering customer retention.

Why go to a growth hacking agency?

Growth hacking is a veritable tool in the arsenal for scaling startups. It is a marketing strategy that requires iterations and sometimes it can seem to be a truly tedious process. But there are some advantages.

It allows us to rapidly turn ideas into realizations - lightning quick manifestations of tactics that enable businesses - especially startups - to test and iterate on their successes.
One of the main perks is that it is predicated upon comprehensive analytics. This is why it will not only help you understand what is working in your marketing tactics, but it also helps a business translate the critical audience data so that they can correct strategies that drive up traffic - the right traffic that will bring in money. An effective growth hacking agency will help you to consider all angles every step of the way and ensure maximum growth and success.
Grow Market

Why trust our growth hacking specialists?

Ideas for growth mean little without effective execution. At PRLab, we will help you create a consistent and clear brand story, but also with data-driven marketing execution through clearly defined processes and customer-centric decisions.

We know the tricks for growth hacking for startups. As an expert growth hacking agency, our goal is to organically acquire as many users or customers as possible while saving you as much money as possible.

At PRLab, we make it easy for you to find the right growth hacker for your startup who will help your business thrive. Strategies are project-based, but there are different ways that we can implement growth hacking within your business structure: firstly, we can help you hone your CRO (Conversion Rate Optimization), using up to date and modern analytics / Traffic Analysis; secondly, we can instruct you on the best strategy to reach your target audience / Customer Profile (ICP); thirdly, we can assist you with lead nurturing; Retention; Branding & PR.

The Growth Hacker Process

Click on the numbers to see each one of the steps

There are several phases of the growth hacking process you should follow to ensure that you reach your target audience.

Idea prioritization & structuring

Essentially, growth hacking is about collecting all of the ideas that live within the organization. In this stage, a growth hacking agency like PRLab will reframe those ideas into hypotheses and begin asking the questions that we ultimately want to find answers for. This stage is all about the fast execution of ideas and knowing how to prioritize those with the most potential.

Once we have identified which ideas we want to prioritize for your business, we move straight on to building a structure in which to test these experimentations, and ultimately, the expected turnout.

It’s necessary to run experiments that will result in valid insights, and to do this properly, you first and foremost need effective prioritization and structuring.

Defining the experiment

The second phase of a fine-tuned strategy within effective growth hacking services revolves around the critical attempts to define the experiment that is to be tested. In this stage, we define what the MVP (Minimum Viable Product) for the idea would look like, and the best way to test it. This includes identifying how an experiment can firstly test an idea and subsequently deliver valid results.

A growth hacking agency begins by testing a certain segment on a smaller scale, measuring its success. An MVP is a good way to test an idea, trying it out on a small scale first, and then determining if that idea can subsequently work on a larger scale.

Defining metrics & success factors

The third phase of any growth hacking marketing agency’s strategy is to define the metrics in question and measure successes. We define the metrics based on what we want to measure the experiments with. This requires an understanding of the measurable data, as well as understanding how to obtain relevant data for any given experiment.

For a growth hacking agency in their implementation of a solid strategy, this step is primarily seen as the critical measuring process of the different successes or failures from the previous experiments. If we see that our value proposition is good, then we can therefore see a direct correlation to potential successes.

Analysis & iteration

The fourth phase is all about analysis and iteration. A growth hacking agency like PRLab will run experiments for a duration of 1-3 weeks (along with whatever else might be appropriate for the type of experiments being run), and then we analyze all of the outcomes. It’s important to be constantly measuring the success of each idea in metrics, conversions, etc.

If the idea was not a success, this is the stage where we re-evaluate and re-structure as needed to achieve better results.

The iteration of ideas is a typical outcome and we are always working on how to make ideas and executions better. Listening to feedback is a must for any agency.

Final analysis

In the final phase of our strategy, our growth hacking agency will deliver our clients a final and comprehensive analysis. In this phase, we analyze the results of the growth hacking services and begin concluding the findings.

An important question that we ask ourselves in this step is: how can this idea be translated into a real product, campaign, messaging, etc? Basically, it is all about acquiring tangible deliverables from all of the experiments and tests run around an idea. The entirety of the process, from phases one through five, is geared towards making an idea turn into a reality, and this final step is about making that reality ready for action.

How do we achieve this?

A growth hacking agency should be able to quickly execute ideas. We enable companies to execute at high speed by providing them with insights into their marketing funnel and identifying the performance indicators that drive growth. Our company integrates this with:
Inbound marketing and lead nurturing
Performance Marketing (Google Adwords, Facebook Ads, Linkedin Ads)
Marketing automation: setting-up easy to use nurture flows and campaigns

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Case studies

Logo of Bomberbot, client of PRLab and its Growth Hacking Agency Amsterdam
Digital skills for 21st century kids

Bomberbot and PRLab worked together on an integrated approach to reduce the challenges Bomberbot was facing. Offering a digital learning tool for children is a great idea, but educating the audience about the product and its benefits is tough. A content focused approach designed by PRLab allowed Bomberbot to increase website visitors along with the total number of sign-ups.
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What is growth hacking in digital marketing?

Before opening up the discussion about growth hacking services, it’s important to identify what it is. It is a process of achieving business growth by means of innovative marketing tools and up-to-date data strategies. The most important consideration within growth hacking concerns the continuous experimentation of different business growth strategies across various marketing channels. The key goal of a growth hacking agency is to reach long term and sustainable business growth in a cost-effective and timely manner.

Growth hacking is often associated with digital marketing due to the fact that the process includes the adaptation of digital marketing strategies, which are aimed at extending your existing customer base. Overall, the strong focus on business growth, innovative tools, rapid customer acquisition, and cost minimization can be considered the core elements of growth hacking.

Today, growth hacking services are widely used mainly by startups and scale-ups. However, larger businesses also often choose to launch their own growth hacking processes in order to update their current business strategy with new sustainable solutions.

What does a growth hacking agency do?

Although growth hacking is a relatively new field of scaling your business, it has already proven its effectiveness, which can be exemplified by the many companies that have expanded into larger businesses by means of successful growth hacking implementations. Having taken its roots in the innovative startups of Silicon Valley, growth hacking services continue to be in demand among small-scale as well as larger companies.

One of the best examples is an implementation of ‘Viral Loops’ growth strategy by Dropbox cloud storage software back in 2008. The main outcome of their successful strategy was that people stopped being skeptical of storing their documents in the cloud, motivated by a free cloud storage trial period as well as attractive discounts were they to share their experience with a friend.

The power of ‘word-of-mouth’ helped them to reach 1 million users rapidly by the next year. Later, in 2013, word-of-mouth also accelerated the business growth of the Slack messaging platform. Their team’s growth strategy involved putting great effort into delivering the best customer service and responsiveness, bringing them enormous amounts of new subscribers within a short span of time.

Why do startups need growth hacking?

Although larger companies are also gradually implementing growth hacking in order to renew their business strategies, it is still recognized as the most effective business growth method for startups in particular.

So why are startups the first ones to seek a successful growth hacking strategy? The main reason to enlist the help of a growth hacking agency for your startup is the fact that, unlike traditional marketers, they prioritize innovative marketing approaches over automated conversion.

A growth hacking agency will make sure to try out new strategies, carefully analyze your data, and transform it into real-time business growth solutions, unveiling their untapped potential. And, of course, one of the main advantages of using these services for startups is their cost effectiveness accompanied with the opportunity of long-term, sustainable business growth.

One of your main goals as a startup is to scale your business and attract as many customers as possible in an affordable way, and developing your own growth hacking strategy with the help of an agency can help you accomplish this.

Growth hacking marketing vs digital marketing: what are the differences?

Growth hacking is often mentioned specifically in the context of digital marketing. This can be explained by the fact that growth hacking and digital marketing are neighbouring branches with regard to expanding your customer base.

However, in reality, these practices pursue different objectives, which excludes the presumed interdependence of these processes. To fully understand its essence, it’s important to point out the distinction between growth hacking marketing and digital marketing.

Digital marketing is aimed at increasing brand awareness as well as the engagement of the audience in order to promote a company’s products and services, while growth hacking services are focused exclusively on business growth, which can be enhanced by means of experimenting with various marketing strategies across different channels.

In other words, growth hacking marketing is the process of adapting certain digital and traditional marketing tools, such as content creation, product marketing, and advertising to achieve specific business goals and drive sustainable business growth.

What are the most famous growth hacking examples?

Growth hacking services involve a complex and multifaceted strategy that consists of the following key steps.

First of all, a growth hacker starts his work by performing an in-depth analysis in order to determine potential experimental ideas for developing the best business growth strategy.

Then, initial data analysis is followed by detailed research of your customers, specifically their needs, expectations, and impressions of your products or services and their thoughts on what could be improved.

One more important stage is to carry out an analysis of your main competitors, which will help you to learn more about your strengths and weaknesses. After this comes the generation of ideas, during which a growth hacker tries out new experimental strategies based on collected data as well as previously tested practices.

The next step is all about prioritizing the most successful experiment among the others, which brings us to one of the key phases of the growth hacking process: execution of the chosen business growth strategy. It is crucial to learn from each of your experiments so that you can adapt and develop new business growth strategies. The experience needs to be carefully evaluated, regardless of if it was a total failure or a huge success.

How does the growth hacking process work?

Growth hacking is a complex and multifaceted process, which consists of the following key steps.

First of all, a growth hacker starts his work by performing an in-depth analysis in order to determine potential experimental ideas for developing your own business growth strategy.

Then, initial data analysis is followed by detailed research of your customers, specifically their needs, expectations, impressions of your products or services and their thoughts on what could be improved.

One more important stage is to carry out analysis of your main competitors, which will help you to learn more about your strengths and weaknesses. Moving forward to generating growth hacking ideas, a growth hacker tries out new experimental strategies based on collected data as well as previously tested practices.

The next step is all about prioritizing the most successful experiment among the others, which brings us to one of the key phases of the growth hacking process - execution of the chosen business growth strategy. Finally, it’s crucial to learn from each of your experiments of adapting new business growth strategies. The experience needs to be thought over, no matter if it was a total failure or a huge success.

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