SEO Agency in Amsterdam

By understanding which questions your audience is asking, you can tailor your content to provide answers and include the keywords and phrases you have identified. Identifying keywords can help you improve your existing content, provide guidance for what subjects your future content should be about, and generally help with the copywriting of your website. Performing this as the first step is also crucial as it assists with the planning and construction of your website, giving you an indication of how you should structure and organize your pages and content.

The next step is to look at your own on-page factors. On-page refers to the content and HTML source code of a page, instead of the links and other external signals that impact the performance of a website.

A high performing website has highly optimized content, as this is what a user is here for. But what makes it good content? Firstly, it should be meeting the demands and providing relevant and meaningful answers to the questions of the users.

As well as the text, the images and multimedia also need to be remarkable and contribute to a positive user experience. The way the content is laid out should make it easy to navigate, and it should be adaptable to different devices, so will be displayed effectively on computers, tablets and mobiles. Additionally, we conduct a tag analysis of the content of your metadata and source code, ensuring it is easily shareable across other websites.

Additional factors will affect your website’s performance, including its adherence to Google’s Core Web Vitals. The first of the Core Web Vitals consist of LCP, or largest contentful paint, which measures loading performance. The second is FID, or first input delay, which measures interactivity. The third is CLS, or cumulative layout shift, which measures visual stability.

Off-page analysis examines the factors that occur outside of your website that have an impact on its search engine performance. This involves improving search engine results and user perception of a site’s authority, relevance and trustworthiness. This is accomplished by having other reputable sites link to yours, effectively vouching for your credibility.

These links are also known as backlinks, and search engines use them as an indicator of quality. Factors that affect the equity of these links are the linking site’s popularity, the ‘freshness’ of the link, the anchor text used in the linking site, and the trustworthiness and authority of the linking domain and page. SEO specialists will also look at any other online presence you have through guest blogs and social media marketing.

After completing the SEO audit and analyzing your websites on-page and off-page content, doing keyword research and assessing your competitors, PRLab’s SEO specialists will provide you with a document of all the changes that should be made to optimize your site.

As an SEO consulting agency, our SEO services are primarily focused on developing an effective strategy to improve your rankings. However, in some cases we can also help you implement the changes, particularly if it is a WordPress site as this is our specialization. In some cases, particularly if it is an old website, it may be simpler to build a search engine optimized site from scratch, as this will also give you more control in the future. If this is the case, you should check out our SEO Friendly Website service, where our SEO specialists build a fully optimized site for you.

The first step of PRLab’s process is to conduct an SEO audit. This itself has several steps, the first being to conduct keyword research to find what keywords and phrases are being commonly searched for in your industry. Then our SEO specialists conduct an analysis of your competitors, scrutinizing how their pages are optimized.

In the next stages of the audit, we look at both the on-page and off-page factors, assessing the content on your website and looking at the authority and references to your site occurring elsewhere. We then provide you with all the information you need to optimize your website and improve its search engine performance.

The most popular metrics include conversion rate, the time spent on your page, and the users’ bounce rate and scroll depth. We set goals for the end of each month, and will then see which tactics are working and what can be done to improve content. Google analytics has vast amounts of data that can be used to measure and understand these metrics.

After all the changes from the audit have been implemented, with the content being tracked and its performance measured, it is time to move on to some more advanced techniques.

One of the latest evolutions in SEO is SCHEMA markup. A powerful, but under-used technique, this optimization tool involves putting code on your website that helps search engines return more informative results for users. This code tells search engines not just what the data on your website says, but what it means, meaning that your website can be indexed better and will be more relevant for users.

Another method of advanced optimization is AMP, or Accelerated Mobile Pages. This is using code to improve the speed of websites on mobile devices, and helps ensure the best user experience possible on mobile. PRLab’s SEO specialists will use these methods and others to continue to optimize your website even after our report.

After we have fully optimized all of your on-page factors, improved your content and streamlined the user experience, the next step within our SEO services is to look at the off-page factors. Here, our SEO specialists begin to build high-quality links to your website. Link Building is the process of acquiring hyperlinks from other websites to your own.

Search engines use links to crawl the web. They crawl the links between the individual pages on your website, as well as crawling the links between entire websites. This is how they discover new web pages and determine how well a page should rank in their results. It is very beneficial for your website as it generates more traffic and builds relationships with other websites during the process.