You may not know it, but copywriting is all around you. When you see text on a billboard advertisement, a flyer in your mail, published and online adverts, emails you signed up for, job listings, blogs and articles, reports, you are looking at direct and indirect ways of persuasion.
When you view quality content online, you are looking at the work of an SEO copywriting expert.
What these pieces of text have in common is they’re designed to persuade you to take action. Rather than just simple text, copy is written with the purpose of communicating the values and importance of brands and organizations. It is what makes content so effective, and it's integral to our work as an SEO content writing company.
Every business has their own unique marketing strategy suitable to their position in the market and their unique business values. What they have in common, is that all forms of marketing use content to communicate with the brands customer base. This means that content is arguably the most important part of your digital marketing strategy.
Firstly, your content serves to educate your potential customers. SEO content writing companies can produce blogs, SEO friendly articles and reports in order to address common questions asked by your audience, focusing on providing solutions particularly in regard to how your brand can make a difference in their lives.
With digital marketing so essential to standing out from your competitors, having high quality copy for your content is key to remain competitive.
By having content produced by an SEO copywriting agency that is thoroughly researched to the needs and interests of your target audience, you will increase the important metrics that ultimately drive conversions.
Our copywriting is informed by the best SEO practices, which mean we are a white label copywriting agency. Offering white label copywriting services means that we create content in line with the terms and conditions of major search engines.
It means we create your website in a way that will have high SEO performance while still maintaining its integrity. This is opposed to black hat SEO tactics, which are techniques that are considered harmful or deceptive to users. Using white hat services is the best way to create a sustainably successful website and avoid penalization from search engines.
Copywriting is the essential job of producing the text that appears on all your media and forms of advertising. This text is referred to as the copy, and its purpose is to increase the awareness and authority of your brand, ultimately persuading people to take a specific action and buy into your business values.
An SEO content copywriter is someone who is in the business of copywriting but is informed by the best SEO practices. This means the content they produce helps with your search engine optimization, so websites like Google have an easier time understanding its value and the relevant target audience. By writing content that is informed by keyword research and competitor analysis, it will appear higher up on search results and outperform your competitors.
The work of a SEO content copywriter is understated, as although they themselves are not in the spotlight, their work is seen everywhere and is responsible for the success of many brands and organizations. They are responsible for producing error free content for social media, websites and advertisements. Adapting their work to their client’s style and voice is an essential skill of a copywriter, as their content is designed to convey their values and persuade a reader to buy into the company and lead them towards making a purchase.
More than just writing, SEO copywriters write for search engine optimization. This means the content they create is informed by the practices that put your website on the front page of Google when people are searching for various keywords and queries. SEO friendly articles and writing product description for SEO are some of the jobs involved in SEO optimized content writing.
With the digital media landscape as saturated as it is, highly skilled SEO content copywriters will always be in demand to produce content that stands out from the crowd. With most communication now being done online, copywriters who know how to implement SEO techniques give their work a big advantage over others. Having high quality copy written for your website, your social media and your branding taglines and assets means that you are more likely to close leads sooner, as the power of the words themselves can convince people that they are aligned with your brand, and that your services or product are something they need.
SEO friendly copywriting is particularly in demand, as this is what gives content an edge over your competitors. This is because the content is informed by an SEO audit and techniques that ensure the content is relevant and visible to its target audience.