We create SEO friendly websites. Working with Oxygen and Wordpress, our websites are highly performant, optimized for the immediate Google update and all the Core Web Vitals.
An SEO ready website is a website that has been built with the objective of ranking high on search engines. To do this, it has to follow certain practices that ensure a website's integrity, and must function to a high standard of performance.
Core Web Vitals are specific factors that Google uses to measure the overall user experience. It’s important to optimize these factors in order to rank highly on Google. These measurements relate to loading, interactivity and visual stability. Specifically, these metrics are largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS). Read more about Core Web Vitals here.
First input delay is the time between a user clicking on a webpage, and the desired response actually taking place. The quicker a webpage can initiate these instructions, the more interactive and user friendly a page is considered to be, giving users a great first impression.
Largest contentful paint is a metric that measures the time taken for the main content of a website to finish rendering on the screen. While there are other metrics that measure loading speed, only LCP is indicative of the user experience. It focuses on what really matters: being able to see and interact with a page.
Implementing SEO techniques in the foundation of your website will set you up for success, as existing websites can only be optimized so much, and often reach a performance ceiling, simply because of a poorly performing theme or reader.
Here you can see examples of websites we have built, ensuring that the Core Web Vitals are optimized to give exceptional search engine performance. Each website saw dramatic improvements in traffic and ranking.
After rebuilding the PRLab website in Oxygen and implementing extensive keyword research, we were now ranking in the top five of Google’s search results.
In order to stand out in a competitive industry, we helped marketing agency Digiberries optimize their Core Web Vitals on WordPress, successfully improving their user experience and traffic as a result.
Founded in 2019, it's one of the best dental clinics of Mataro, Catalonia and needed to build a website from scratch. By designing the website with SEO techniques in mind, the website soon had a near perfect optimization score.
Millions of people use search engines daily looking for answers and solutions. To make sure your website gets prioritized by these search engines, it is essential for it to be search engine optimized. In fact more than 70% of search engine users are more likely to click on the top five links, and rarely go beyond the first page, so without high performance, you won’t see much traffic.
Part of getting a well optimized website is not just in the keywords, but in creating a highly usable website. Sites that provide great usability score higher on search engines, meaning as well as just being a good experience for the user, you will have more users coming your way. Being higher up on search engines also increases the users trust of the website.
Thus you need SEO to increase your brand’s visibility, build consumer trust and create a good user experience. This will increase your traffic and earn you more leads and conversions.
It may sometimes seem that WordPress websites are slow. However this is down the themes and plugins being used and not WordPress itself. Having a flashy theme that is heavy in features gives a lot of unnecessary scripts which makes slows down the loading speed of a website. The same goes for plugins. Every plugin adds to the workload necessary to run your website, so it is important to optimize your plugins for your business needs.
We understand how to build a website using the being performing themes and plugins, meaning we can provide SEO friendly websites with great performance. We are also aware of how images and files on the page can slow it down, so we make they are also fully optimized for reduced loading time. It is common to have images displayed in small dimensions such as 200 x 300 pixels, but still load the original image which may be much larger. This slows the loading speed down.
WordPress is the software used to create websites, and it may be the host is slowing down the site. Some hosts are not dedicated to WordPress, and from those that are, we are experts in WordPress development know which one is best to create a fast and well performing site.
WordPress powers a third of the world’s websites, from small blogs to sites of major corporations. It is the software used to create a website, and while others exist, WordPress has unique features that make it the most popular content management system in use today.
The advantage of WordPress over its competitors, is that while it has a high ceiling for creativity, it is also suitable for beginners. You can set up a website with very little understanding of coding, which other softwares tend to require. There is a intuitive and easy to manage admin board which makes it very simple to customize your websites layout and content.
The simplicity of WordPress is what enable it to be so flexible and adaptable to changing needs. Whatever a company’s requirements, by simply using the core WordPress package as well as some basic and premium plugins, you can create a variety of websites ranging from personal blogs, E-commerce, portfolios, hosting social networks, managing small businesses or running complex sites for large multinationals.
This customerization is enabled by a wide range of themes that are instantly available to WordPress users. There are a wide range of options to choose from and these themes can also be further customized and changed immediately, making adjustments and maintenance of WordPress sites easier. There is also a range of plugins available to install on WordPress that can add extra features beyond its basic site.
Finally, WordPress sites rank high on search engines, and have tools and plugins available to assist with SEO. This is also helped by being very responsive to mobiles.
Website maintenance is the act of regularly checking your website for any issues, and ensuring it is kept updated and relevant. It is very important to do this regularly to keep your website healthy, encourage continued traffic growth and have good SEO performance. Your business can benefit from these services as it is a time consuming process, so with PRLab maintaining your website, you can focus on running your business smoothly.
Our WordPress maintenance services ensure that your pages runs without errors, and the websites software and plugins remain fully updated. We make sure it is built with the best security measures in mind and can regularly review your website to make sure that nothing is out of place and that your content and design remain fully optimized.
Our maintenance service is an assurance of our website building capabilities. If you have any problems with your site you will have access to our senior WordPress developer who can help you if you find your website is down, you get hacked, and generally provides solutions to all your other typical solutions.
The basic WordPress software is free to use, but there are still costs in building a website, and this cost really ranges depending on the scale and capability you desire for your website. The initial cost comes from simply hosting a website. A hosting service is what provides a home for all the files that exist on a website, and usually works on a subscription payment system. The price of this depends on the capabilities of your hosting platform, more expensive ones will offer greater speeds and performance for your website.
The next cost is your domain name. While it is possible to have a free domain name with WordPress, you should purchase a more unique domain name in order to stand out and look professional. Keeping a domain name usually requires a yearly payment.
A domain name and hosting are the very basic fundamentals every website needs, but to have a truly well performing website you are going to need to spend a bit more. Firstly if you are managing sensitive customer data you are going to need an SSL certificate. Additionally a an effective plugin for E-commerce is also going to contribute to the cost, and the more features you have such as feedback forms, good landing pages, and email deliverability, the higher the running costs of your website will be.
Overall the cost of building a WordPress site suitable for running a small business is oging to cost between 1500€ to 2500€. Even with this total cost, you are only going to have a regular website and not a site that has been optimized with SEO web solutions, like the websites PRLab offers with their services.
SEO is the practice of getting targeted traffic from a search engine’s organic rankings. By creating high quality content, optimizing it around key words, building backlinks and ensuring it has responsive design, SEO improves a sites rankings in the organic, that is non-paid section of search results.
Google works by scanning their index for the best results suited to your search. They decide what pages to prioritize based upon certain factors. The first is relevancy, that is simply how closely related are pages to your search. Of course this still leaves thousands of relevant pages for your search term, which is why there is also the element of authority.
Measuring authority is Google’s way of determining if the content is accurate and trustworthy and it measures this by looking at the number of backlinks to that page. Backlinks are how many other pages will link to that page. Finally Google looks at the usefulness and usability of the page, with pages having a better user experience performing more highly.
Creating a website that is optimized for these factors is important because 60% of all traffic on the web starts with a Google search, and in combination with other search engines is 70& of all internet traffic. By ranking high up on search engine’s indexes, you are going to channelling this traffic onto your own website, which not only increases your own leads and conversion rates, but can generate significant revenue through advertising.