HealthTech & MedTech PR Agency. 
Delivering unmatched PR.

HealthTech services are on the grow and so should your MedTech PR be.
As a leading PR agency, we offer you the highest quality assistance in getting your news published to gain lucrative leads.

While PRLab is highly experienced in PR, specifically in the tech industry, we've begun the journey to expand our service offerings for HealthTech PR.

Why trust us as your HealtTech PR Agency?

Reliable partnership

Our approach to HealthTech PR is one that is highly collaborative. This means that, with you as our partner, we work closely together to ensure your needs are met with great media performance and spotlight MedTech PR. Our spirited team is committed to being at your call for support, as a driving industry requires a dynamic public relations team. We're here to help you gain the valuable insights, coverage and results you need to secure your position in the HealthTech and MedTech market.

Value creation

The concepts of HealthTech and MedTech may sound complex to most. Through working with prestige tech brands, we've realised that success comes from the feel that's put into PR. Not the jargon and statistical languages that are associated with tech brands. A key feature of the work we deliver is the added value we create through energising your statistical performance with conversational content. Enriching your content with value beyond performance scores.

Understanding Your Industry

We take great notice of the valuable role HealthTech and MedTech plays in healthcare innovations. That's why we want to be your partner, to help you excel in your respected industry. Our MedTech PR services are tailored to meet the distinct needs of health tech and the encompassing industry. Due to MedTech being highly specialised, our strategies are aimed towards getting you realised as an industry pioneer in this very niche market.

The content

MedTech and HealthTech need strong content creation that can match the transformative nature of the industry. With our expertise in creating meaningful content for tech brands, you are guaranteed to land secure publicity spots and be shared by respected media outlets. This is what you need to grow your business in a highly specialised industry. With our content creation and PR storytelling, customer appeal and profitable media features are assured.

Medtech and HealthTech Public Relations Capabilities & Expertise

Thought leadership

In this tech dominant age, it is no longer valuable to simply tell people about your services. MedTech is pioneering the future of healthcare, so should your services be recognised for the contribution being made to advance the industry. That's why we work towards establishing you as a thought leader, placing you ahead in the market.


Our MedTech services are geared towards having your PR efforts optimized for digital exposure and publicity. This not only means making your PR strategy SEO equipped, but also to interest among medical technology experts, journalists and the public alike.

MedTech PR solutions

With constant evolutions and new industry discoveries, MedTech is at the forefront of healthcare service offerings. With this in mind, we developed specialised HealthTech PR offerings to cover the issues that arise in highly technical markets. With our dynamic crisis communication and precision PR management skills, your communications and related issues are accurately addressed.

Trade media

We are known for our talent of creating content that is recognised by industry leaders for the credibility value thereof. This is exactly how we get you featured in trade media, by writing compelling MedTech PR content pieces. Alongside writing compelling content, we compile lists of high-profile news and media contacts that are unique to you and that matches your specific audiences.


Differentiating yourself in an industry with very specific traits can be demanding. Our experience from working with various startups in the tech industry have amounted to us being able to guide you in the process of distinguishing yourself in a narrow market. We also get you coverage, as a valuable market entry.

PR Funding

From seeding, through to your final finding round, we’re here to get coverage for your share-worthy funding accomplishments. If you’re in need of securing funders, we utilize MedTech PR as a tool to attract investors to your business, by establishing you as a credible business within your industry.

Our MedTech and HealthTech PR strategy



First, we need to define the key points of your HealthTech PR problem. Be this how to get funding, coverage or reaching new markets. Despite HealthTech and MedTech presenting complex roadblocks, we are committed to assisting you in overcoming challenging situations with our award winning PR strategies. Our team will get you started with the necessary action plan you need to improve your PR success. Our service packages are set-up in accordance with your specific needs and goals.



Within the first three months, with us as your HeathTech PR partner, you can expect deep industry insights, the first strategic rollout and media features. Successful MedTech PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of work. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.


Our PR strategies are developed with extreme precision, to ensure your PR initiatives are met with great success. This way we also ensure your communication efforts carry value for industry professionals and the general audience. In our PR planning, we consider the complexity of your challenge and turn it into an opportunity for business growth, whilst creating media coverage for your value adding services.

Media Relations 
and Placement

As MedTech PR needs to answer to a specialised set of criteria, we’ve created a special service funnel that ensures your communications are always relevant to fit the trends and latest media orientations. This way we gain you coverage across the most valuable news and publication sites, to ensure that extended reach is gained, along with continuing brands growth.

Examples of HealthTech Press Coverage

  • Press Coverage obtained for our HealthTech PR agency at Healthcare


    Doctorpreneurs are revolutionising healthcare
    Written by Joost Bruggeman at Healthcare
    Press Coverage obtained for our MedTech PR agency at Sifted


    In numbers: Europe’s healthtech industry in 2020
    Writen by Freya Pratty, for Sifted
  • Press coverageat Healthcare, obtained by our HealthTech PR Firm


    Clinicians unaware of data protection rules, says poll
    Written by Leila Hawkins for Healthcare
    Press release obtained thanks to out healthtech pr services


    How digital healthcare tools are changing medicine in Europe since COVID-19
    Written by Joost Bruggeman at MedCity News
  • Press Coverage obtained for our MedTech PR agency at Mobi Health News


    A snapshot of productivity tools to arm healthcare professionals
    Written by Joost Bruggeman at Mobi Health News
    Example of HealthTech press coverage forHet Financieele Dagblad.


    'Mijn hele leven lang chirung zijn bleek niets voor mij'
    Written by Hella Hueck at Het Financieele Dagblad

HealthTech & MedTech Case Studies

Banner of Siilo, client of our public relations for healthtech companies.


Logo of Siilo, an example of pr for healthtech
Getting PR for health tech across the Benelux Region
As part of the long-term strategy of Siilo, we communicated their latest funding round to tier 1 outlets across the benelux region which resulted in interviews and over 10 pieces of coverage across different outlets including TV. Read further about how we made it happen.
For Siilo we landed coverage in
Dutch FlagBritish FlagBelgian Flag

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What is MedTech?

Short for medical technology, MedTech is the term used when referring to products, services and solutions, as well as technological advancements in the eHealth industry. MedTech can further be understood as a specialised area within healthcare, specifically in the digital medical scope of things. MedTech products and services makes use of technological advancements to improve people’s quality of life and to improve health standards. With new technologies on the rise, the medical sector is fast changing to adapting a digital-first mindset. Hence, the rise of MedTech as a valuable industry to benefit the well-being of society.

What is HealthTech?

HealthTech, or health technology, is recognised as the application of healthcare knowledge and skills to advance the healthcare sector in solving health problem and improve quality of lives. HealthTech is highly transformative by nature and is shifting the industry dynamics in healthcare. Due to technological evolutions, HealthTech is the fastest growing devision within the healthcare sector. HealthTech refers to many services and sectors related to digital health, such as delivery systems, payments, health applications and more. Key drivers of HealthTech's evolution has been digital consumer behaviour and technological disruption across multiple industries and sectors, feeding into healthcare and medical support systems.

What is the difference between MedTech and HealthTech?

HealthTech is a broader, more inclusive term. Consumer products, such as fitness watches and apps are included in this terminology. HealthTech is geared towards optimising personal and preventive care, by employing technological innovations and tech-system developments. MedTech, more specifically, relates to clinical environments in the medical industry. In MedTech, the focus is on treating live medical problems and conditions, these can be diagnosed and cured with the help of medical technology.

What does PR mean for MedTech?

As with any other industry, MedTech asks for news and publicity. What makes PR for MedTech unique is that communications need to keep up with a continuously innovating industry. That’s why PR for MedTech sets out to ensure the company at hand stays relevant and up to date with their quality of news and content pieces. With next-gen technologies adding to the complexity of the MedTech scope, public relations is tasked with ensuring valuable coverage across new media sites. Every PR effort amounts to a positive market position and secured media publications.

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