HealthTech & MedTech PR Agency

MedTech services are on the grow and so should your PR be. As a leading HealthTech PR agency, we offer you the highest quality assistance in getting your news published to gain lucrative leads.

While PRLab is highly experienced in PR, specifically in the tech industry, we've begun the journey to expand our service offerings for HealthTech PR.
Clients Helped
Press Coverage Landed

Examples of Press Coverage Obtained

We land global coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
Press Coverage obtained by our healthtech pr agencyPress Coverage obtained by our healthcare pr agencyPress Coverage obtained by our medtech pr agencyPress Coverage obtained by our healthtech pr companyPress Coverage obtained by our medtech pr firmPress Coverage obtained by our medtech pr companyPress Coverage obtained by our healthtech pr servicesPress Coverage obtained by our medtech pr services
Logo of PRLab, our healthtech pr agency

We're NOT a traditional HealthTech PR Agency

PRLab is not a traditional MedTech PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
Contact us here

Why Trust Your HealtTech PR Agency



Our approach to HealthTech PR is one that is highly collaborative. This means that, with you as our partner, we work closely together to ensure your needs are met with great media performance and spotlight MedTech PR. Our spirited team is committed to being at your call for support, as a driving industry requires a dynamic public relations team. We're here to help you gain the valuable insights, coverage and results you need to secure your position in the HealthTech and MedTech market.


The concepts of HealthTech and MedTech may sound complex to most. Through working with prestige tech brands, we've realised that success comes from the feel that's put into PR. Not the jargon and statistical languages that are associated with tech brands. A key feature of the work we deliver is the added value we create through energising your statistical performance with conversational content. Enriching your content with value beyond performance scores.

Your Industry

We take great notice of the valuable role HealthTech and MedTech plays in healthcare innovations. That's why we want to be your partner, to help you excel in your respected industry. Our technology PR services are tailored to meet the distinct needs of health tech and the encompassing industry. Due to MedTech being highly specialised, our strategies are aimed towards getting you realised as an industry pioneer in this very niche market.


MedTech and HealthTech need strong content creation that can match the transformative nature of the industry. With our expertise in creating meaningful content for tech brands, you are guaranteed to land secure publicity spots and be shared by respected media outlets. This is what you need to grow your business in a highly specialised industry. With our content creation and PR storytelling, customer appeal and profitable media features are assured.

Related sectors

As a BioTech PR firm, we apply our greater knowledge and understanding of the tech industry to create publicity for your business and to help you achieve business growth.
As a CleanTech PR agency, we want to help you in achieving greater market visibility, credibility and to establish a remarkable brand reputation in the world of cleantech.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

Medtech and HealthTech Public Relations Capabilities & Expertise

Here’s how we help build and shape your reputation with PR:

Thought leadership

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In this tech dominant age, it is no longer valuable to simply tell people about your services. MedTech is pioneering the future of healthcare, so should your services be recognised for the contribution being made to advance the industry. That's why we work towards establishing you as a thought leader, placing you ahead in the market.


Our MedTech services are geared towards having your PR efforts optimized for digital exposure and publicity. This not only means making your PR strategy , but also to interest among medical technology experts, journalists and the public alike.

MedTech PR solutions

With constant evolutions and new industry discoveries, MedTech is at the forefront of healthcare service offerings. With this in mind, we developed specialised HealthTech public relations offerings to cover the issues that arise in highly technical markets. With our dynamic crisis communications and precision PR management skills, your communications and related issues are accurately addressed.

Trade media

We are known for our talent of creating content that is recognised by industry leaders for the credibility value thereof. This is exactly how we get you featured in trade media, by writing compelling MedTech PR content pieces. Alongside writing compelling content, we compile lists of high-profile news and media contacts that are unique to you and that matches your specific audiences.


Differentiating yourself in an industry with very specific traits can be demanding. Our experience from working with various startups in the tech industry have amounted to us being able to guide you in the process of distinguishing yourself in a narrow market. We also get you coverage, as a valuable market entry.

PR Funding

From seeding, through to your final finding round, we’re here to  get coverage for your share-worthy funding accomplishments. If you’re in need of securing funders, we utilize MedTech PR as a tool to attract investors to your business, by establishing you as a credible business within your industry.

MedTech and HealthTech PR Strategy

Getting Started

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First, we need to define the key points of your HealthTech PR problem. Be this how to get funding, coverage or reaching new markets. Despite HealthTech and MedTech presenting complex roadblocks, we are committed to assisting you in overcoming challenging situations with our award winning PR strategies. Our team will get you started with the necessary action plan you need to improve your PR success. Our service packages are set-up in accordance with your specific needs and goals.

PR Planning

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Our PR strategies are developed with extreme precision, to ensure your PR initiatives are met with great success. This way we also ensure your communication efforts carry value for industry professionals and the general audience. In our PR planning, we consider the complexity of your challenge and turn it into an opportunity for business growth, whilst creating media coverage for your value adding services.

Client Lifecycle

Within the first three months, with us as your HeathTech PR partner, you can expect deep industry insights, the first strategic rollout and media features. Successful MedTech PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of work. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

As MedTech PR needs to answer to a specialised set of criteria, we’ve created a special service funnel that ensures your communications are always relevant to fit the trends and latest media orientations. This way we gain you coverage across the most valuable news and publication sites, to ensure that extended reach is gained, along with continuing brands growth.

Related services

Specializing in PR for tech companies and startups, our PR agency is agile in working across industry niches.
From preparing to handling risk and crisis management - we got you covered. Your reputation is secure with us.
Digital PR is the act of applying core principles of PR to a digital context or environment.
We train your team in understanding the media landscape and building relationships with media agents to own the conversation.

Lets take this further. Get in touch 👋

Tell us about your project and how we can help

Check our FAQ

What is MedTech?

Short for medical technology, MedTech is the term used when referring to products, services and solutions, as well as technological advancements in the eHealth industry. MedTech can further be understood as a specialised area within healthcare, specifically in the digital medical scope of things. MedTech products and services makes use of technological advancements to improve people’s quality of life and to improve health standards. With new technologies on the rise, the medical sector is fast changing to adapting a digital-first mindset. Hence, the rise of MedTech as a valuable industry to benefit the well-being of society.

What is HealthTech?

HealthTech, or health technology, is recognised as the application of healthcare knowledge and skills to advance the healthcare sector in solving health problem and improve quality of lives. HealthTech is highly transformative by nature and is shifting the industry dynamics in healthcare. Due to technological evolutions, HealthTech is the fastest growing devision within the healthcare sector. HealthTech refers to many services and sectors related to digital health, such as delivery systems, payments, health applications and more. Key drivers of HealthTech's evolution has been digital consumer behaviour and technological disruption across multiple industries and sectors, feeding into healthcare and medical support systems.

What is the difference between MedTech and HealthTech?

HealthTech is a broader, more inclusive term. Consumer products, such as fitness watches and apps are included in this terminology. HealthTech is geared towards optimising personal and preventive care, by employing technological innovations and tech-system developments. MedTech, more specifically, relates to clinical environments in the medical industry. In MedTech, the focus is on treating live medical problems and conditions, these can be diagnosed and cured with the help of medical technology.

What does PR mean for MedTech?

As with any other industry, MedTech asks for news and publicity. What makes PR for MedTech unique is that communications need to keep up with a continuously innovating industry. That’s why PR for MedTech sets out to ensure the company at hand stays relevant and up to date with their quality of news and content pieces. With next-gen technologies adding to the complexity of the MedTech scope, public relations is tasked with ensuring valuable coverage across new media sites. Every PR effort amounts to a positive market position and secured media publications.

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+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
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