Short for medical technology, MedTech is the term used when referring to products, services and solutions, as well as technological advancements in the eHealth industry. MedTech can further be understood as a specialised area within healthcare, specifically in the digital medical scope of things. MedTech products and services makes use of technological advancements to improve people’s quality of life and to improve health standards. With new technologies on the rise, the medical sector is fast changing to adapting a digital-first mindset. Hence, the rise of MedTech as a valuable industry to benefit the well-being of society.
HealthTech, or health technology, is recognised as the application of healthcare knowledge and skills to advance the healthcare sector in solving health problem and improve quality of lives. HealthTech is highly transformative by nature and is shifting the industry dynamics in healthcare. Due to technological evolutions, HealthTech is the fastest growing devision within the healthcare sector. HealthTech refers to many services and sectors related to digital health, such as delivery systems, payments, health applications and more. Key drivers of HealthTech's evolution has been digital consumer behaviour and technological disruption across multiple industries and sectors, feeding into healthcare and medical support systems.
HealthTech is a broader, more inclusive term. Consumer products, such as fitness watches and apps are included in this terminology. HealthTech is geared towards optimising personal and preventive care, by employing technological innovations and tech-system developments. MedTech, more specifically, relates to clinical environments in the medical industry. In MedTech, the focus is on treating live medical problems and conditions, these can be diagnosed and cured with the help of medical technology.
As with any other industry, MedTech asks for news and publicity. What makes PR for MedTech unique is that communications need to keep up with a continuously innovating industry. That’s why PR for MedTech sets out to ensure the company at hand stays relevant and up to date with their quality of news and content pieces. With next-gen technologies adding to the complexity of the MedTech scope, public relations is tasked with ensuring valuable coverage across new media sites. Every PR effort amounts to a positive market position and secured media publications.