The digitalization of PR


For our survival, we must go beyond earned media content, aka publicity. PR work today may involve automatisation, the adoption of new tools and solutions to boost our efforts and increasingly generating on-demand content based on same-day data analysis for instant distribution.


  • Charity Miller, analyst & PR advisor at HenQ.
  • Peter Keijzer, owner of PR & communication agency Lubbers De Jong.
  • Matias Rodsevich, founder PRLab.

Date: 01-02-2017
Location: Impraise HQ, Amsterdam