NFT PR Agency

NFT PR emerged as a fast-paced and dynamic industry, developing with great speed and requiring professional expertise to achieve great results. NFTs are continuing to trend and redefine modern modes of investment. With new and fierce competitors entering the NFT space almost daily, we aim to keep you ahead of the game. 

As your NFT PR agency, we offer our skills, in a highly specialized industry, to take care of your communications and networking in the NFT field.
Clients Helped
Press Coverage Landed

Examples of Press Coverage Obtained

We land global coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
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Logo of PRLab, our NFT pr agency

We're NOT a traditional NFT PR Agency

PRLab is not a traditional NFT PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
Contact us here

Why choose our NFT PR agency?



The PRLab team is dedicated to generating data driven PR solutions. As part of driving results, we use PR as a tool to communicate your brand reputation, to establish a prominent and respected brand image, and shape you to be an outstanding pillar in the industry of NFTs. This is why we plan your public relations strategy with great care. As a reputable PR agency, we are determined to provide unique PR strategies that yield the best results in the context of the NFT landscape.


We believe that PR is all about value - for the brand’s reputation and company image, as well as for the customers, partners and investors. Working with an NFT PR agency secures press releases, publications, thought leadership articles and relationships built with the media - these PR efforts all contribute towards creating value for the business, target market and wider industry.


There’s always new news circulating in the NFT world. This is why relevance and staying up to date with the latest trends is of critical importance. With us managing your NFT public relations, you can be certain that your PR content is complementary to what’s happening in the media and flexible enough to survive market shifts the media takes. We’re committed to help grow your business by keeping a close eye on the news and public conversations around NFTs, and securing the insights needed to drive your progress forward.


Public relations in the NFT industry contains much more than just pushing media content out. Your story needs to be planned and built to create a cohesive narrative that communicates what your business strives to achieve. Your ideas and innovative thoughts have to demonstrate the groundbreaking potential of shooting your business to the top of the market. In PR, we create and manage comms content that secures your position as a valuable asset in the market and we make sure that your story is managed and updated along with the current trends and media discussions.

Related sectors

A highly specialized industry needs highly skilled PR professionals to take care of communications and networking in the crypto field.
Cryptocurrency PR emerged as a highly prominent line of work, developing with great speed and requiring professional expertise to achieve great results.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

NFT PR Capabilities & Expertise

Here’s how we help build and shape your reputation with PR:


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Each of our PR packages are curated to closely meet your specific needs and expectations. As such, we provide you with a clean-cut strategic framework and then build your service package to ensure your PR strategy is progressive and supports your business growth journey.

NFT Solutions

In order to achieve success with your PR strategy, we aim to understand what’s trending in your field. Working with an NFT PR agency means that we strategically create and plan your news items with precision, so as to meet current market demands. This way brand visibility and awareness are gained with greater impact.

Media Management

Media strategies are crucial for any communications plan. A PR plan in the NFT sector does not only aim to generate viable leads, but also to create an opportunity to connect with valuable customers. While we nurture your media relations, we take into consideration media incentives - what stories the media likes and deems worthy of publishing, how media networking is done for a long-time relationship, and how consistency is maintained.

Startups and Scaleups

New NFT artists, marketplaces and general NFT enthusiasts are entering the market daily. With the industry growing, competition to stand out naturally increases. As your NFT PR agency, we set out to make you well known in the industry by assisting the positive notion of your image, establish business relationships that will gain you a solid market position, and eventually making you known as a reputable business, one that’s worth investing in.

PR Funding

Need help with gaining the interest of potential financial partners? From seed funding to the final rounds, the NFT public relations strategy we create for you is designed with the intention of gaining the trust of investors, while showing customers your value as a growing name in the industry.

Our NFT PR strategy

Client Lifecycle

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Our PR process contains a few fundamentals in how we work. We put great emphasis on collaboration and working closely together with you in order to ensure that there’s a correlation between your expectations and the work we produce. On our first encounter, our PR experts will have a discussion with you about which service package best accommodates your unique needs. From here we can build up your NFT PR package, making sure that your strategic rollout meets the goals we set together. We strongly recommend including an industry report in your package as that will provide you with an in-depth insight on the PR process, impact, and results.

Media Relations and Placements

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There’s more to PR than managing your media contents. The relationships you build with journalists and the press is what makes your PR campaigns succeed in the long run. A press release is most impactful when it’s sustained for a long-term period, placing attention on the longevity of your story. This is why we identify the best placements and journalists to cover your continued story. Since NFT PR is highly specialized, it requires an added layer of planning to find the perfect media outlet with the most engaged audience for the industry. Your story’s long-term feature (being continued and sustained) needs to grab the attention of the audience, which is why we aim to find the audience that is the most engaged.

Value-adding PR

Our overall focus is on creating value-adding NFT PR strategies. Our experience with leading companies across various blockchain-based industries helped us understand the importance of communicating complex business ideas in a widely comprehensive way, which in turn generates media traction with outstanding success. It’s all about creating a conversation around your brand or business. For example, thought leadership is a high-tier PR initiative, with which you share your industry knowledge and ideas, while allowing others to contribute to the discussion. The added value comes from sharing industry pioneering thoughts and going back and forth with others who are invested in the field.


The new NFT industry is fundamentally changing the way people connect, with each development bettering network experiences. Since cryptocurrency is one of the most important industries of today, crypto public relations adapts in its work to communicate the relevance and significance of cryptocurrency companies. The industry rests on the foundation of blockchain and plays a great role in how people and businesses alike connect. PR is all about driving those connections, which is why hiring a cryptocurrency PR agency is highly beneficial to ease the process of nurturing your valuable connections.

Related services

Specializing in PR for tech companies and startups, our PR agency is agile in working across industry niches.
From preparing to handling risk and crisis management - we got you covered. Your reputation is secure with us.
Digital PR is the act of applying core principles of PR to a digital context or environment.
We train your team in understanding the media landscape and building relationships with media agents to own the conversation.

Lets take this further. Get in touch 👋

Tell us about your project and how we can help

Check our FAQ

What is NFT?

NFT stands for non-fungible token. It's generally built using the same kind of programming as cryptocurrency, like Bitcoin or Ethereum, but that's where the similarity ends. Physical money and cryptocurrencies are “fungible,” meaning they can be traded or exchanged for one another.

Why do I need NTF PR services?

Non-fungible tokens (NFTs) are undeniably unique. They’re an exciting addition to our increasingly virtual world, and they deserve PR that expresses this to the masses. The world of NFTs can easily be perceived as intimidating to those who don’t have a full understanding of them. This is where PR comes in, using expert strategies to position NFTs as a viable investment, explaining exactly how they work and what the benefits are to both individuals and businesses.

What is the goal of a PR campaign for NFT?

NFT PR campaigns are there to position your brand as one worth investing in, establishing trust with consumers and outlining just why your NFTs are of value. PR campaigns aim to educate your audience on the intricacies of NFT and blockchain technology. This leaves them informed of the industry's technological advancements, information surrounding your specific NFTs and just how investing in them can be beneficial.

What is a NFT PR agency?

Public relations is a division of the holistic marketing and communications process. In essence, PR is one of the most effective tools a company could have to develop their image and reputation. As with any industry, the purpose of employing an NFT PR agency is to grow your industry presence and to nurture your business relationships.

A PR agency that operates in the NFT industry should be highly skilled and specialized in managing your PR initiatives within the crypto industry. The PR team analyzes the market trends and structures your communications accordingly, they manage media relations and monitor your content - all in order to ensure your business benefits from the published and shared contents.

What should a NFT PR strategy take into consideration in the planning phase?

When constructing a strategy for NFT PR, it’s integral to consider the current market, public perception of NFTs and the audience that’s being targeted during campaigns. Are you looking to gain investment from those already invested in the NFT/blockchain space? Looking to bring in new consumers? Spread awareness and education surrounding NFTs? Or position your brand as the industry leader? However you’re looking to grow, your PR strategy should be in alignment with this.

What are the specificities of public relations for NFT companies?

PR for NFTs must be in alignment with the ever-advancing landscape. NFT PR experts must be constantly aware of industry advancements, and know exactly how to give you the edge over your competitors. With more and more individuals and businesses entering the NFT space daily, it’s essential that PR helps your brand express just why investing in your NFTs can enrich people’s portfolios and lives, explaining complex technological concepts in a digestible format whilst positioning your brand as the most dynamic and exciting option.

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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Logo of PRLab, the PR agency based in Amsterdam, Austin, Munich and Stockholm
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PRLab | PR Agency - PR Firm
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