NFT stands for non-fungible token. It's generally built using the same kind of programming as cryptocurrency, like Bitcoin or Ethereum, but that's where the similarity ends. Physical money and cryptocurrencies are “fungible,” meaning they can be traded or exchanged for one another.
Non-fungible tokens (NFTs) are undeniably unique. They’re an exciting addition to our increasingly virtual world, and they deserve PR that expresses this to the masses. The world of NFTs can easily be perceived as intimidating to those who don’t have a full understanding of them. This is where PR comes in, using expert strategies to position NFTs as a viable investment, explaining exactly how they work and what the benefits are to both individuals and businesses.
NFT PR campaigns are there to position your brand as one worth investing in, establishing trust with consumers and outlining just why your NFTs are of value. PR campaigns aim to educate your audience on the intricacies of NFT and blockchain technology. This leaves them informed of the industry's technological advancements, information surrounding your specific NFTs and just how investing in them can be beneficial.
Public relations is a division of the holistic marketing and communications process. In essence, PR is one of the most effective tools a company could have to develop their image and reputation. As with any industry, the purpose of employing an NFT PR agency is to grow your industry presence and to nurture your business relationships.
A PR agency that operates in the NFT industry should be highly skilled and specialized in managing your PR initiatives within the crypto industry. The PR team analyzes the market trends and structures your communications accordingly, they manage media relations and monitor your content - all in order to ensure your business benefits from the published and shared contents.
When constructing a strategy for NFT PR, it’s integral to consider the current market, public perception of NFTs and the audience that’s being targeted during campaigns. Are you looking to gain investment from those already invested in the NFT/blockchain space? Looking to bring in new consumers? Spread awareness and education surrounding NFTs? Or position your brand as the industry leader? However you’re looking to grow, your PR strategy should be in alignment with this.
PR for NFTs must be in alignment with the ever-advancing landscape. NFT PR experts must be constantly aware of industry advancements, and know exactly how to give you the edge over your competitors. With more and more individuals and businesses entering the NFT space daily, it’s essential that PR helps your brand express just why investing in your NFTs can enrich people’s portfolios and lives, explaining complex technological concepts in a digestible format whilst positioning your brand as the most dynamic and exciting option.