PRLab Evenementen

PRLab Amsterdam brengt gepassioneerde professionals samen op het gebied van public relations, growth hacking en meer. Samen met onze ervaren sprekers neem je deel aan de uitdaging en trends die PR beïnvloeden en veranderen.
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Schedule

PRLab Events
2020-2021

Past events 2020

COVID Crisis Communication
26/11/2020 (3:00 PM to 4:30 PM)
Creating Content at Scale - Meetup
26/07/2020 (2:00 PM to 3:30 PM)
FireSide Chat: PR that drives Business Growth
26/11/2020 (11:00 AM to 12:30 PM)

Upcoming events

Past events 2021

PRLab & Meltwater Breakfast Exclusive: Scaling across borders with PR

An intimate breakfast organised by PRLab and Meltwater, hosted for PR and tech communication professionals to get together to discuss the role of PR in scaling up and expanding into new markets.

The aim of the breakfast is to exchange experiences, tips, and tricks with other professionals, discuss the latest industry developments, and have an open conversation about where the PR world is heading.

To help you start the day fresh, you will receive a healthy, delicious breakfast and plenty of coffee. This morning session will equip you with new insights, valuable network, and hopefully fresh energy to start your day.

Some topics we’ll touch on include how PR can help you expand your business internationally, measuring ROI and how to determine the success of your PR initiatives. Not to mention, rethinking PR & the new realities we’re experiencing in industry.

PR Secrets for Scaleups - Impact Hub Stockholm

Getting journalists’ attention can be difficult in today’s oversaturated news front, yet it remains crucial for the growth of any scaleup. During this 2 hour masterclass, PRLabs founder Matias Rodsevich will be sharing the tools for securing constant relevant media coverage.

With a vast background in PR, from managing PR for IBM and Google in Argentina to founding one of the leading PR agencies in Western Europe, Matias will share all the do’s and don’ts of PR. Attendees can expect an interactive session, not only gaining knowledge about how to constantly get media attention, but to practice and get feedback on media pitching techniques and understand the PR strategies behind leading scaleups and tech companies.

PR for Startups - Epicenter

Not sure how to get media coverage for your brand? Getting the right exposure for your startup can be a challenge, particularly if you’re not sure what to talk about. It becomes even harder when you have to deal with the press and stand out from the hundreds of press releases that journalists receive each day. PRLab is hosting a workshop for Epicenter and its wider community, helping you understand how to get coverage and generate a media buzz at any stage of your startup!

PR for Startups - Mindspace

Not sure how to get media coverage for your brand? Getting the right exposure for your startup can be a challenge, particularly if you’re not sure what to talk about. It becomes even harder when you have to deal with the press and stand out from the hundreds of press releases that journalists receive each day. PRLab is hosting a workshop for Mindspace and its wider community, helping you understand how to get coverage and generate a media buzz at any stage of your startup!

Photo of the event PR for Startups - Mindspace

Scaling Across Borders with PR

If you’re working for a startup that’s looking to expand into new markets or launch new products, join our discussion with PR professionals from around the globe, bringing you all you need to know about expansion with PR.

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Speakers:

Matias Rodsevich

Michaela Krause

Douglas Hunter

Jon Amar

How to build a Sports Tech brand in 2021

Watch the full video of the event "How to build a sports tech brand in 2021". Our PR Executive, Ross Burki, will be hosting a webinar focused on the current marketing trends affecting the Sports Tech industry: digitalization, individualization and brand identity.

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Speakers:

Jon Woodroof - Twotone Amsterdam

Konstantin Dieterle - Beyond Sports

SEO in 2021

Search Engine Optimization is constantly evolving. On the 27th of May we sat down with SEO experts to discuss the current trends, including Google Core Web Vitals and the upcoming Google update that will impact marketeers from every industry.

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Speakers:

Bob Hardus | Bob Hardus, founder at The Digital Marketing Specialist & SEO Consultant at Wayne Parker Kent

Genaro Palma | SEO Consultant at PRLab and Head SEO at Digiberries Paris.

Best practices for PR in fintech: Interviewing PR managers in the industry

We are going to interview PR managers of fintech companies about the best-practices in the sector. One of our guests is Bianca, who was the Head of PR at Bunq. Now she is the Owner at Black & White Communications and Founder at I Rise Speechwriting.

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Speakers:

Matias Rodsevich | CEO & Founder of PRLab

Bianca Zwart | Owner at Black & White Communications and Founder at I Rise Speechwriting

COVID Crisis Communication

PRLab is here to tackle crisis communication in the midst of our global landscape experiencing a complete transformation. We have a lot to learn from our current situation, so let’s take notes and educate ourselves on how to manage any and all kinds of unwanted or unexpected events. It’s about knowing how to act fast and act smart.

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Hosted by:

Leoni Janssen | Branding & Communications Expert

Peter Smit | Crisis Communications Expert

Matias Rodsevich | CEO & Founder of PRLab

Creating Content at Scale - Meetup

Moving away from our coronavirus-centred topics, we want to focus on creating content at scale. 

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Several topics will be discussed:

  • How to create content that doesn’t blow your budget away
  • Software, tools that they use to create more with less
  • Myth-busting: The myth that you can only use one piece of content once
  • Finding the right balance: When is it too much? How to know what’s enough?
  • How to repurpose content and not overspend?

Hosted by:

Gijsbregt Vijn | Managing director at Lemon Scented Tea

Jan Jelle de Boer |Head of Creative Strategic Partnerships at S4 MediaMonks

FireSide Chat: PR that drives Business Growth

Join Ferdinand and Matias in an in-depth session on the PR strategy behind 3D Hubs, Europe’s leading on-demand manufacturing and rapid prototyping platform.

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Ferdinand has been developing and implementing a model for rapid growth driven by PR that landed them coverage in renowned tier 1 outlets like Forbes, Business Insider and leading niche industry publications. In his model, Ferdinand integrates tools and agile dynamics to achieve coverage at scale worldwide.

Join this fireside chat to learn:

  • The structure behind 3Dhubs PR model optimized for Scaleups that seek business growth
  • How to build long-lasting relationships with journalists
  • Latest tools that you can use to automate your efforts and identify opportunities for coverage
  • How 3DHubs collects weekly newsworthy pieces of data that trigger PR stories

Hosted by:

Matias Rodsevich | CEO & Founder of PRLab

Ferdinand Goetzen | Director of Marketing & Growth at 3D Hubs

How to increase engagement on digital and social channels

During this insecure time it is more important than ever to maintain a strong presence on digital and social channels as isolation policies are keeping people indoors and with less access to services. Companies worldwide are forced to move their marketing efforts online, which doesn’t come without a challenge. This webinar will revolve around tips and tricks and experiences from digital marketers and social media managers on how to enhance online engagement.

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Hosted by:

Sebastian Mehldau | Growth Marketing Manager at VanMoof

Ben Robinson | Content Marketer at inSided

Kirsten Wagenaar | Co-Founder of Bind

Luis Bracamontes | Senior Social Media Manager at Tiqets

Matias Rodsevich | CEO & Founder of PRLab

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Vertel ons meer over je PR-behoeften voor je aanstaande project.

Doordeweeks

Van 09.00 tot 17.00

Elke dag

Wij antwoorden zo snel mogelijk

Elke dag

Wij antwoorden zo snel mogelijk

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