Award winning PR consultancy services

Professional 
PR Services

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We are an award-winning PR agency offering various professional PR services. If you’re looking to gain a competitive advantage, as you should be, why not see how our PR consultancy services can help?

See what our clients say about us

Read about PRLab’s success stories
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in Amsterdam
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our Public Relatins firm
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm
    Morten Kvam
    CEO, Skogluft AS
    4/4
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Morten Kvam
    CEO, Skogluft AS
    4/4
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Technology PR

We specialize in tech PR for startups & scaleups
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Internal comms

Internal communication services for corporates
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SEO services

Rank higher and increase your organic traffic
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PR funding

Helping you secure funding from investors
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Media training

We train teams to understand the full media landscape
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Digital PR services

We apply core PR principles to a digital context

Why Public Relations services?

Trying to succeed in a crowded marketplace is a difficult task at the best of times. Having a public relations strategy can make all the difference
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Why do you need PR consultancy

PR services can have a huge impact on a company's success since it shapes public perception. For individuals and businesses alike, PR is crucial. Through greater media coverage, PR can enhance credibility, raise brand awareness and encourage productive relationships with the relevant stakeholders.
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Achieve specific company goals

You may desire coverage in a particular publication your target audience reads. You may want to achieve greater brand awareness, higher sales, or be seen as a relevant thought leader making valuable contributions to your industry. Whatever it is, PR consulting services can help you achieve it. We tailor our efforts toward your goals and help you achieve them.
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Innovation and creativity

A PR agency can provide insights and ideas you may not have considered. A PR agency can help you stand out from the efforts of other companies. A fresh perspective can make all the difference to your marketing communication and to the direction that your organization chooses to take.
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Why trust our media relations services?

At PRLab, our main aim is to help you achieve your PR and marketing goals
Experience
Contacts
PR strategy

Experience

We have helped many startup and scaleup companies get off the ground, raise brand awareness and increase their market share. We specialize in tech PR for startups and scaleups. We understand the unique difficulties startups face and how to effectively communicate the value proposition and story of the business to target audiences in the fast-paced world of tech.

Contacts

Over the years, we have developed a vast network of media contacts and relationships. These connections have proven invaluable in securing meaningful coverage and enhancing brand awareness for our clients. Having the right connections in today's fast-paced media landscape is crucial, so we invest considerable time and effort into building and maintaining these relationships.

PR strategy

We provide regional, national, and international PR services. Our approach is to determine the most effective communication channels and PR messages to reach your target audiences by taking a strategy-first approach. With the right strategy and tactics, you can increase trust and loyalty and boost your bottom line by generating media coverage, content marketing, and content creation.

How does our PR services work?

We sit down with you to understand your needs and work out a PR strategy from there
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Tells us about you

What is it you want to achieve? What PR goals do you have? It could be coverage in a tier-1 publication, greater brand recognition, or positioning yourself as a thought leader.

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Contact us to discuss your project and how we can help.

Industry research

At PRLab, we follow our own tried and tested approach to get results for clients. We do a deep dive into your industry, your current market position and the competitive landscape.

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Using PR strategies that match your business goals, we then build strategies that drive business growth.

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Setting objectives

Next, we set measurable objectives. This is important for providing clarity, focus, resource allocation, and a way to measure the success of the strategy we jointly implement.

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We use objectives to guide efforts and determine what we want to accomplish. It is important to have direction.

Implementation of strategy

We create a wide range of content, including long-form written pieces, videos, thought leadership, opinions, and newsjacking. Our primary aim is to get you noticed.

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Each company we work with receives a personalized service from us, adapting and innovating our campaign PR strategies. We stay agile throughout.

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Analysis

We analyse the results as we go along, in real time. We determine if our strategies achieve the outcome desired by measuring and analyzing key performance indicators (KPIs) such as media coverage, engagement, website traffic, and audience perception.

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Data-driven decision-making enables PR teams to improve strategies in real-time by evaluating what worked and what didn't.

Let's take this further. Get in touch 👋

Tell us about your project and how we can help

FAQs

Some answers for the most common PR consultancy questions

What is a PR firm?

A PR firm offers various public relations services, from writing press releases and speeches to conducting market research and helping maintain your brand's reputation and reach. Whether the client is a company or a public figure, a solid public relations strategy is essential to maintaining a positive brand identity.

How can PR services help my business?

Businesses can use public relations efforts to build and maintain positive images in their target audiences and to attract new customers using PR as a powerful tool. A positive perception of the brand can be created by media coverage, influencer partnerships, and endorsements, which can help build trust and credibility among prospective customers. Investors can be impressed by PR, and PR can enhance the reputation and credibility of a company. Improved relationships and investment opportunities can result from this.

What industries or sectors benefit most from PR?

PR can benefit a wide range of industries and sectors. Any business or organization that aims to build and maintain a positive reputation, enhance brand awareness, and effectively communicate with its target audience can benefit from PR efforts. This includes industries such as technology, healthcare, finance, consumer goods, entertainment, and government. PR can help businesses of all sizes, from startups to established companies, across various sectors, to strategically manage their public image, engage with stakeholders, and achieve their communication and business goals

How long does it typically take to see results from PR services?

The timeline for seeing results from PR services can vary depending on various factors, including the specific goals of the PR campaign, the strategies and tactics employed, and the industry or market dynamics. In general, PR is a long-term strategy that requires consistent effort and patience. While some results may be seen in the short term, such as media coverage or increased social media engagement, significant and sustained results typically take time to materialize, often several months or even years. It's important to have realistic expectations and work closely with a PR agency to develop a strategic plan that aligns with your communication goals and timeline.

How do you identify and target the target audience for PR efforts?

Identifying and targeting the right audience for PR involves thorough research and analysis. You must conduct market research, audience segmentation, and media analysis to identify the key stakeholders, influencers, and media outlets aligning with the client's goals and objectives. This may include analyzing the target audience's demographics, interests, and what they read to create targeted messaging and content. A PR company will then strategically tailor PR efforts, including media pitches, press releases, and communication strategies, to effectively reach and engage the identified audience and maximize the impact of the PR campaign.

Who needs PR services?

PR agencies are a great resource for any business that needs to get the word out about its brand and product. They can help you reach your target audience, gain new clients and partners and increase sales.

In addition to getting media attention for your business, A PR agency can help you build your brand and reach a broader audience on social media. PR firms benefit new companies, but established brands can also benefit from PR services.

What services do PR agencies typically offer?

PR agencies are known for offering a wide range of services to help clients effectively communicate, manage their reputation, and engage with their target audiences. These services may include media relations, reputation management, crisis management, content creation, strategic communication, thought leadership, event management, social media management, influencer relations, and measurement/reporting. PR agencies work closely with clients to understand their unique goals and develop customized strategies to achieve impactful results.

What are the benefits of using PR services?

​​PR services can provide numerous benefits, such as managing and protecting reputation, building media relationships, increasing visibility and brand exposure, positioning as thought leaders, managing crises, building relationships, creating engaging content, strategic communication, preventing crises, and achieving a positive return on investment. PR services help individuals, businesses, and organizations effectively communicate, build their brand, and achieve their goals.

What are the costs associated with PR services?

The costs of PR services can vary depending on factors such as the size and reputation of the PR agency, the scope of the PR campaign, geographic location, and specific services required. Typical cost components may include monthly retainer fees, project-based fees, hourly rates, and additional expenses such as media monitoring, content creation, and event management. It's important to work closely with a PR agency to understand their pricing structure and develop a customized plan that fits within your budget and communication goals.

How can I measure the effectiveness of PR services?

Measuring the effectiveness of PR services involves various methods, including tracking media coverage quantity and quality, setting and monitoring key performance indicators (KPIs) aligned with communication goals, collecting feedback through surveys or focus groups, monitoring website analytics, assessing business outcomes such as sales or revenue, and evaluating return on investment (ROI). Working closely with a PR agency, developing a customized measurement plan, and regularly reviewing and analyzing data can help assess the effectiveness of PR efforts and inform future strategies.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
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PRLab | PR Agency - PR Firm
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PR for growth
We help you grow with PR. Find out how.
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