A PR firm, also called a PR agency or publicity firm, is a company that manages a business's public image and its relationships with media, customers and investors. Unlike advertising, PR earns coverage in editorial content rather than paying for it, which makes the message more credible. PRLab is a PR firm specialized in B2B tech, with more than 15,000 media placements secured for over 200 clients and teams in Amsterdam, Austin, Stockholm, Munich and Madrid.
PR services build the credibility that advertising can't buy. When respected media write about your company, customers, investors and partners trust you faster, which shortens sales cycles and strengthens funding conversations. Coverage in authoritative outlets also earns backlinks and mentions that improve your visibility in Google and AI search. For Chargebee, PRLab secured TechCrunch coverage and a reach of 128 million ahead of a $55M funding round.
Any company that depends on trust benefits from PR, but it has the biggest impact where products are complex and buyers research before deciding. That includes SaaS, fintech, AI, cybersecurity, healthtech, biotech, logistics and cleantech. PRLab works across all of these sectors. For logistics SaaS company Sendcloud, we secured 62 placements in supply chain and e-commerce media, reaching 1.3 million people.
Initial coverage can land within weeks, especially around news like a funding round or product launch. Lasting results, such as stronger brand awareness, better search visibility and more inbound leads, usually appear within three to six months, with the biggest gains after a year of consistent work. PR compounds over time.
For Unifonic, PRLab turned a single funding announcement into 103 media placements, including Bloomberg and Reuters, while for Meltwater, sustained PR increased its share of voice and brought in many new clients.
PR firms start by understanding your goals, then research your industry, competitors and the journalists who cover your space. They define your key messages, pitch stories that fit each outlet and measure results such as coverage, share of voice and website traffic. A good PR firm never guarantees placements, because journalists decide what to publish. PRLab follows its own Strategic Impact Flywheel, works with in-house teams rather than affiliates and ties every campaign to business KPIs instead of billing by the hour.
Any business that needs to be known and trusted by its market can benefit from PR services. Startups use PR to build awareness and support funding rounds, scaleups use it to enter new markets, and established companies use it to protect their reputation and lead industry conversations. PRLab works with tech companies from Seed to IPO, funded or bootstrapped. For Wayflyer, we built consistent coverage in key Dutch outlets to support its entry into the Netherlands.
The main public relations services a PR agency offers are media relations, press release writing and distribution, thought leadership, content creation, crisis communications, reputation management, media training and event support. Many agencies also provide online PR services, such as digital PR and SEO.
PRLab offers international PR, digital PR, funding announcement PR, SEO and GEO, internal communications and media training.
